Retail Design

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BRAND

VI N TA GE O P TI CA L STO R E

PHILOSOPHY

CO- is an optical flagship store that provides vintage eyewear to reflect your character and personality. A unique pair of glasses can make you stand out and be worn everyday. It promises a connection between the eyewear and the user. The eyewear will be something functional and aesthetically beautiful, enhancing you and being part of you who are.

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NARRATIVE At the arrival of the space, customers imediantly see the product in front of them, eyewear hanging on mesh wire. On the left is the front desk and the right is the start of the experience with finding a vintage eyewear frame begins. The long curved mirrored walls direct the customers into the path of the circulation. Users can try on glasses, and turn around to see a full length reflection of themselves. Furthering a more intimate experience, the partition wall acts as a space divider for the product of sunglasses. Walking down the space, a lounge and focal wall display is apparent. Behind is a hidden optometry office and a manager’s office. The public and private spaces are defined by parition walls.

CONCEPT STATEMENT SYNECDOCHE- in which one part stands in for the whole; a pair of eyeglasses, one element of a person’s look, can begin to represent one’s entire image over time and become part of their persona. Unfashionable eyewear has grown to become an iconic object for image and identity: To not only be identified and recognized but to stand out. This relationship between eyewear and people, the coalescence of the two to become one has created a new culture where eyewear has become accepted, popular and even desired in this society today as a lifestyle accessory. This idea of merging will be translated into combinations of overlapping circles and arcs within the retail space. VIVIEN LI . IRN 400. FEB 15 2013 RYERSON SCHOOL OF INTERIOR DESIGN PROFESSOR DOWLING


PROCESS BLOCK PLAN STORAGE

CONSULTANT TABLES

RECEPTION OPTOMETRY

ENTRANCE

RETAIL

LOUNGE

WAITING

PROGRAMME - ENTRANCE - RETAIL - WAITING AREA - RECEPTION - CONSULTATION TABLE - OPTOMETRY - LOUNGE - STORAGE

SITE

ENTRANCE WAITING

STORAGE RETAIL

RECEPTION

CONSULTANT TABLES

LOUNGE OPTOMETRY

OCCUPANCY CO- holds old vintage brand eyewear, both prescription glasses and sunglasses. Presented in a timeline from 1920-1980, vintage frames are categorized by brand. It caters to young and old professionals who are stylish and seek to be different. They are the people who need to correct their visual yet still want to stand out by wearing higher-end branded product. They are proud of their wealthy status and believes a unique pair of eyewear are worth the investment.

SITE PLAN

The YORKVILLE area use to be a bohemian cultural centre in 1960 was and part of the Canadian capital of hippie movement. In 1980, a condominium trend occurred; glass and concrete were often used. Today they seek to improve, beautify, maintain remaining buildings and structures, causing the business and shopping area to implements streetscape beautification as it collects business revenues and invites many tourists. HAZELTON LANES is one of Canada’s shopping destinations located at the heart of the Bloor- Yorkville neighbourhood. It holds 60 lifestyle boutiques and is well stocked with luxury retailers, brand. Since the recession of early 1990s, it remained as an unattractive interior with its low ceiling, poor quality materials and brick work. VIVIEN LI . IRN 400. FEB 15 2013 RYERSON SCHOOL OF INTERIOR DESIGN PROFESSOR DOWLING

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plan

OPTOMETRY DISPLAY

FRONT DESK

ENTRANCE

LOUNGE RETAIL SPACE

MANAGER’S OFFICE SECONDARY RETAIL SPACE

P1 ID-1

FLOOR PLAN Lockers

1/8’’ = 1’-0’’

8’ high wall mounted mirror on drywall and steel structure

Directs the circulation towards the back of the space

NOTES

12’ ceiling height

3’ high parition for lounge

8’ high mesh wire surface

8’ high wall display

A focal wall that let’s users try on special eyewear while at the lounge VIVIEN LI . IRN 400. FEB 15 2013 RYERSON SCHOOL OF INTERIOR DESIGN PROFESSOR DOWLING

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perspectives

BIRD’S EYE VIEW FROM BACK

VIEW FROM ENTRANCE TO FRONT DESK

VIEW TO THE LOUNGE

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VIEW FROM THE SECONDARY RETAIL SPACE VIVIEN LI . IRN 400. FEB 15 2013 RYERSON SCHOOL OF INTERIOR DESIGN PROFESSOR DOWLING


colour & Light LAYER 1 CHOREOGRAPHY Pot Ligthing

LAYER 2 MOOD & AMBIANCE Black iron rods hanging 3’ from the ceiling with spot lighting

LAYER 3 ACCENT Track Lighting at display

LAYER 4 ARCHITECTURAL Recessed Lighting along the ground of partition walls

LAYER 5 TASK Pendant lighting Surface Lighting

RCP ID-2

REFLECTED CEILING PLAN 1/8’’ = 1’-0’’

VIVIEN LI . IRN 400. FEB 15 2013 RYERSON SCHOOL OF INTERIOR DESIGN PROFESSOR DOWLING

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materials & millwork WALL DISPLAY UNIT BLACK IRON RODS

GLASS

PLYWOOD

VINTAGE TEXTILES

TINTED GLASS MIRROR MESH WIRE

D1 ID-3

D3 ID-3

SECTION OF WALL DISPLAY 6’’ = 1’’-0’

D2 ID-3

PLAN OF WALL DISPLAY 6’’ = 1’’-0’

ELEVATION 3’’ = 1’’-0’ VIVIEN LI . IRN 400. FEB 15 2013 RYERSON SCHOOL OF INTERIOR DESIGN PROFESSOR DOWLING

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