VISUAL INTELLIGENCE EMPOWERED
BY BOSCH
Find out how video surveillance can become visual intelligence to support security functions
THE MOVE TO PREDICTIVE
LET’S TALK AND CONNECT
Visit Bosch at Intersec Saudi Arabia to discover how AI-enabled video systems can enhance the security and safety of people and property.
Bosch will unveil its latest products, innovative technologies and predictive-ready video solutions.
Guided by the Power to Predict, the team will show you video security solutions that empower you to anticipate potential incidents and respond proactively or leverage business intelligence beyond security. Ultimately, to give you the ability to know what’s next.
Connect with a team of experienced security professionals to explore AI-driven video analytics solutions specifically designed for the Middle Eastern market.
Don’t miss out — visit Bosch at booth 2-C22.
Bosch is innovating at the speed of AI — leading the transition to predictive video security solutions with visual intelligence. Think AI-enabled cameras and cloud services that extract metadata from your video footage, turning them into valuable insights and supporting informed decision-making. No unwanted alarms. No guesswork. Our AI-enabled solutions can find meaningful information in video footage in real-time, recognise patterns and ultimately help predict what will happen next. So, it’s never been easier to identify and respond to potential risks and unwanted threats. Or improve the safety, security and operational efficiency of your environment.
Your Bosch Video Systems and Solutions team for Saudi Arabia
“AI has radically changed the status quo. Shifting video surveillance from detection to proactive responses.”
YOUR WORLD, UNINTERRUPTED
Imagine a world where safety and security are a given. Where people and property have 24/7 protection and unwanted incidents are prevented before they ever happen. When you know what’s next, anything is possible.
Bosch calls it the Power to Predict. And it drives the technology behind all its solutions. They may not be able to promise you that utopia just yet, but every innovation takes us one step closer to our vision of a world uninterrupted.
THE PROMISE
Bosch is laser-focused on creating AI-enabled video security solutions that outsmart potential threats to your safety and security. AI is tipping the value proposition of video surveillance away from detection to delivering visual intelligence that enables proactive responses. With its ongoing investments in edge and cloud AI, it is continuing to enhance the capabilities of cameras, data capture and cloud services to bring users more value.
Edge-based AI
Bosch delivers predictive-ready solutions designed to support smarter, data-driven decisions that go way beyond the scope of security to enhance business efficiency and performance.
Data and cyber secure
Ask yourself this: your building may be protected to some degree, but are your video cameras? With solutions from Bosch, the answer is a resounding yes.
Resilient and robust
Build quality matters. The excellence of the products, software and solutions reflects the ongoing dedication to quality.
OVERCOMING CHALLENGES, SEIZING OPPORTUNITIES: BOSCH’S STRATEGY FOR THE MIDDLE EAST
Daniel Fernández, Vice President of Sales and Marketing for Bosch Video Systems and Solutions in the Middle East, Turkey, Africa and Iberia regions, shares his insights on the challenges and opportunities in the security industry
How does Bosch’s current strategic direction align with the ever-evolving needs of the security industry?
We want to help our customers move from reacting to security incidents to predicting and preventing them. It only makes sense to focus on predictive cyber-secure solutions designed with our customers’ needs in mind.
On the other hand, our core strategy provides more than just traditional security measures. In addition to offering complete end-to-end solutions with AI-enabled cameras, we’re all about embracing open play to build joint solutions with top cloud and VMS partners.
Research indicates that artificial intelligence (AI) is advancing rapidly, and its ability to process
and analyse data is becoming increasingly critical across various industries, such as energy and utilities, transportation, government facilities, cities and building security. AI is reshaping the role of video surveillance by creating what is now known as ‘visual intelligence’.
We have embraced this trend since 2016, making AI a standard feature in all our cameras. Cameras are evolving into versatile tools within the industry, expanding beyond their initial function as recording devices. They offer the potential for exponential value. These devices are no longer just cameras but platforms equipped with multiple sensors such as audio, chemical and temperature sensors.
With AI and analytics applied to these camera sensors, their value to end users could increase
by 10, 100, or even 1,000 times. The traditional practice of monitoring cameras by security personnel day and night is shifting to automated 24/7 monitoring with real-time alerts.
AI is set to revolutionise existing systems, enabling deep searches of recorded content. Future systems will involve real-time video content analysis rather than just storing it.
What are the future trends the security industry will face in addition to AI, and which ones are Bosch most committed to?
With the rise in connectivity and technological advancements, customers are getting more worried about digital trust and regulatory compliance. The surge in data collection also increases the risk of cybercriminals stealing sensitive data. So, it’s becoming increasingly critical for customers to find trusted solutions that offer the right performance, capabilities, data security and privacy protection.
In cybersecurity, we are ahead of our competition having achieved critical cybersecurity certifications: UL 2900-2-3 Level 2 and IEC 62443-4-1 Certificate of Conformity – Industrial Cyber Security Capability. As upcoming regulations like NIS2 and the Cyber Resilience Act are discussed more, it’s useful for security consultants, installers and system integrators to know which products and manufacturers have these certifications when selecting products for their projects. Choosing UL and IEC-certified products can give customers peace of mind. The National Defense Authorization Act in the US is another factor to consider when specifying products for a local or federal government project. That’s why we offer a complete NDAA, section 889(a)(1)(A) compliant portfolio.
Another trend is customisation. To meet tomorrow’s security requirements, we must cater to individual requirements and be as specific as possible. We have introduced a new suite of edge-based, application-specific AI licenses that support this view. Intelligent Video Analytics Pro (IVA Pro) delivers valuable insights for enhanced security, safety and efficiency. The more specific the video analytic algorithms are trained to be, the more reliable and accurate they will be. This will help to keep false alarms to a minimum.
How does Bosch cater to the needs for building security in the Middle East region?
As building security and government facilities sectors continue to grow, we invest in developing solutions for these sectors. They are experiencing a significant increase in activity due to the high volumes of people and vehicles concentrated in specific areas simultaneously. Our latest video surveillance cameras are perfect for commercial and high-security buildings. They leverage visual intelligence to enhance the security and safety of the buildings and their perimeters.
Our entire portfolio is equipped with edge-based AI which allows us to analyse highly congested scenes with improved reliability, identifying and classifying
people and objects. These cameras collect a lot of metadata from the camera at once, allowing the security team to make very early decisions—the power to predict. If you can predict what will happen next, you can prevent things from happening, creating safe and secure environments without disruption.
The hot, arid climate in the Middle East and other extreme conditions pose various challenges for video security systems to perform, let alone integrate video analytics for highly accurate detection. The MIC camera family, for example, is designed to perform in any environment, withstanding high winds, 100% humidity and temperatures from 40 to 65 degrees Celsius. Despite the most extreme conditions, video data can be interpreted directly at the source to improve the security level further and enable video data to do more than security alone.
We believe it is essential to prioritise helping our customers transition from simply reacting to security incidents to being able to predict and prevent them, ensuring their world remains uninterrupted by safety and security concerns. All of this, coupled with the quality of our products, makes them very durable over time. It ensures smooth operation with an exceptional mechanical design.
For future success, what type of company culture is essential?
A people-first business culture. As Simon Sinek says “Our customers will never love our company until our employees love it first”. I have always believed that our people are the real differentiator in our business. Our teams’ passion and commitment are stronger than ever, as we continue to make significant investments in the Middle East.
The Middle East presents unique challenges and opportunities in the constantly changing global security landscape. Bosch Video Systems & Solutions recognises this and is making strategic investments to expand within this dynamic region, making an impact through innovation, expertise and a solid commitment to its customers and their future. Local support and expertise are also crucial. With a new office in Saudi Arabia, we are solidifying the ability to offer local support and expertise. Establishing this presence is central to tackling the challenges unique to the Middle East, including diverse climates, architectural styles and cultural intricacies that impact security requirements. Customers can expect video security solutions that can help them to anticipate potential incidents, enabling a quick and appropriate response or leveraging business intelligence beyond security. We also build robust partnerships. Together, we’re shaping the change and creating a smarter, safer future.
Start a conversation with Daniel on LinkedIn.
PROTECTING THE KINGDOM: BOSCH’S VISION
Saudi Arabia’s rapid urbanisation and economic growth have placed a significant emphasis on developing a robust security infrastructure. At the forefront of this development is Bosch Video Systems and Solutions, a leading provider of video security solutions. To gain deeper insights into the company’s strategies and the evolving security landscape in the Kingdom, we sat down with Alaa Ezzeldin, Country Manager in Saudi Arabia, to discuss the company’s role in supporting Saudi Arabia’s Vision 2030, the company’s strategies for addressing local market needs, and its plans for fostering strong partnerships to deliver exceptional security solutions.
Can you tell us a little about Bosch’s position in the Saudi market and your role?
The Bosch Video Systems and Solutions is revolutionising security in Saudi Arabia with our predictive-ready video security solutions. Guided by the Power to Predict, we provide solutions that support data-driven decision-making to enable proactive and timely responses, minimising risks and potential damages. Our mission is to deliver systems that are designed to perform, last, and be accessible no matter what.
We’re expanding and bringing on new team members to support our business, from technical support and training to marketing to sales. The energy and dedication of our teams in the Middle East are fantastic. It’s an exciting time for us. I am looking forward to leading the Video Systems and Solutions team in Saudi Arabia, drawing from my 15 years’ experience within the local security market.
How will you address the needs of the local market?
There is a big demand for robust and trusted video surveillance in Saudi Arabia in order to maintain a secure environment for residents and visitors.
Our purpose-built video analytics solutions are designed to meet these stringent needs, revolutionising surveillance, threat detection and response. With our expert suite of analytics, Intelligent Video Analytics Pro (IVA Pro), we enhance building security and operations, traffic monitoring, long-range perimeter intrusion detection around critical infrastructures, and the uninterrupted tracking of objects, even in busy and crowded scenes.
In November this year, we will expand our IVA Pro offering to include solutions such as PPE (Personal Protection Equipment) detection, visual gun detection, appearance search analysing physical attributes, and license plate recognition. These applications are critical for key industries, including smart city projects, government facilities, energy and utilities, transportation and commercial buildings. By deploying these advanced technologies, we contribute significantly to the overall safety and development of Saudi Arabia.
How is Bosch aligning itself to Vision 2030?
Our commitment aligns seamlessly with the Saudi Arabia Vision 2030, a transformation for the economy and the well-being of its people as well as the goals that has been set by the Saudi government. By leveraging our edge-based, application-specific AI side-by-side with our technology partners, we aim to meet the ultimate goal of sustainability, secure environments for citizens and increased operational efficiency and performance for businesses.
How do you intend to work with local partners to improve the customer experience?
In line with our strategic objectives, we are actively seeking powerful channel partnerships with system integrators and distributors in Saudi Arabia. Local partners is a key factor in our success.
These partnerships are crucial for expanding our reach and delivering best-in-class security solutions to a broader audience. By collaborating with local partners, we ensure that our solutions are effectively integrated and maintained, providing unparalleled security and peace of mind.
Furthermore, we are growing our team to be closer to our customers in Saudi Arabia. By expanding our local presence, we can offer more personalised support and better understand the specific needs of our clients. This customer-centric approach allows us to tailor our solutions even more precisely, ensuring maximum effectiveness and satisfaction.
What can we expect from Bosch as it moves into the Saudi market?
The Saudi Arabia market is a key factor in our vision. By addressing the unique requirements of the local market and aligning with Vision 2030, we are committed
to enhancing security and safety, and contributing to the Kingdom’s development. We will continue investing in critical areas such as our product roadmaps, long-term projects, marketing activities, business development, formidable partnerships and sales resources.
Our roots lie within the Bosch Group, which means innovative thinking is in our DNA. That’s why we’ve put AI at the center of our camera portfolio as a built-in standard since 2016. We will continue to position ourselves as a dependable provider for reliable AI-enabled solutions that meet the current and future needs of the Saudi market.
Start a conversation with Alaa on LinkedIn.
