Who hires a coach? A life coach is someone who works with people to determine their priorities and helps them achieve their goals by using a proper plan of action. Life coaches deal with the people of varying backgrounds and situations and they are hired by both organizations and individuals. Organizations These days, coaches have become an integral part of any organizational setup. The coaches who work within an organization are commonly known as business coaches, corporate coaches or executive coaches. Basically, organizations hire them to maximize the potential of their employees and to improve their work performances and coaches achieve these purposes by using various techniques and methods suitable for the employees. They keep them motivated and prepare them for collective challenges. Coaches also work on the mental and psychological aspect of the employees. They help them improve their thinking abilities which allow them to come up with fresh perspectives and also help in making better decisions. Other objectives include improving the coordination between employees, enhancing their communication skills and making the overall environment pleasant and supportive. Studies suggest that most organizations are satisfied with the input and the contributions of these coaches and they find coaching quite productive and effective. It has been found that coaches often meet or exceeds the expectations. Although, business coaches offer high-end services still organizations hire them and continue to use their services even in the phase of financial instability. Individuals Life coaches are hired by every individual. Anyone who finds himself in a difficult situation can seek help from a life coach. But particularly life coaches are required in the following situations: When a person is not sure about the purpose of his life, the coach helps him understands what he needs to do. Life coach helps a person define and achieve his goals (both personal and professional). Life coach helps an individual discover his own personality if he does not know what his strengths and weaknesses are. A person can hire a life coach when he wants to improve his personality. When he is fully aware of his own abilities but needs some guidance to utilize them properly. Life coach unlocks the mind of a person and helps him making better decisions. When a person wants to bring positivity in his life and is willing to make drastic changes, then he can hire a life coach. He will teach how a person can make his life balanced and enjoyable. A person can turn to life coach, if he wants to achieve success in his profession or maintains it in case he is already a successful person.
A person who faces complexities in any relationship can also hire a life coach. Mostly parents need guidance to sort out issues between themselves and their children. Many people consult life coaches when a certain phase of their life ends and a new phase start such as retirements, divorce and selection of profession after the completion of studies. In short, from businessman to parents anyone can hire a life coach and can bring positivity in their personalities and lives.