the index book volumes I II & III europe united states south east asia middle east caribbean china africa
01 ___________ concept | branding | management
emotion is today’s true luxury Frank M. Pfaller
antigua austria bali barbuda china east Africa georgia germany haiti italy mauritius portugal singapore south Africa spain st. barth switzerland
Frank M. Pfaller CEO and Founding Partner Frank Michael Pfaller with his international project and management teams has been instrumental in assisting private and institutional investors and even a government-owned group in China to develop, position and manage an exclusive portfolio of independent luxury hotels around the globe. By thinking and acting without the constraints of a large chain, they have been able to maximize a hotel's potential without surrendering to standardization.
CoutureHospitalityConcept SELECTED HOTELS PROMOTION L.C. SWITZERLAND Villa dei Frassini - Viottolo dei Frassini 12 CH-6977 Ruvigliana-Lugano Phone: +41 22 534 94 78 Skype: selectedhotels e-mail: selectedhotels@mac.com www.selectedhotels.biz
His vision statement: "To cherish the classic hospitality tradition of excellence and to provide superior services to both guests and owners.This is the task that we pursue with pride and exuberance.”
____________________________________________
WHO?
04 ___________ concept | branding | management
WHAT WE DO We BUILD and EXTEND Brand Value! Luxury brand owners know today that the value of a company, the ROI and the bottom line profitability is more than 50 percent dependent upon the value of their brand. But for a brand to have high value and be extensible to adjacent segments, it must first be based on a solid strategy that is flawlessly and relentlessly implemented every hour of every day in everything that every person in the company endeavors to achieve. We assist clients through the construction of a solid, strategic foundation based on timetested, classic principles developed by the world's leading academic and business strategists. Then, we help implement the strategy on a consistent and persistent day-byday, week-by-week, month-by-month, year-by-year basis to build Brand Value, and then extend the brand to even further enhance its value.
Couture Hospitality Concept
beijng lugano munich malaga marbella shanghai singapore canary islands petion-ville kitzbuehel new york mauritius barbuda st. barth antigua capri tbilisi bali haiti
06 ___________ concept | branding | management
Couture Hospitality Concept
volume I europe
08 ___________ concept | branding | management
concept development | branding | general management
‘emotion is today’s true luxury’ capri italy frank m. pfaller
Capri Couture Hotel Collezione Capri
Concept design | Branding | Operating | 2013 - ongoing An attractive opportunity exists on the island of Capri for a differentiating hospitality offer to satisfy the requirement and expectations of today’s affluent guests. CHC has been retained to develop a concept, brand and manage a small eco-luxury collection of villa retreats and beach lounges.
11 ___________ concept | branding | management
CapriBeachLounge Capri
Concept | Branding | Operating | 2013 - ongoing Staying at one of CapriCoutureHotelCollezione villas of course also means enjoying the entire range of CapriBeachLounge world of dolce farniente. Non-resident guests are welcome for daily membership.
14 ___________ delConcept
marbella & malaga | spain | portugal
concept development | general management | owner’s representation
& ‘emotion is today’s true kitzbuehl luxury’ | austria frank m. pfaller
Villa Padierna Marbella
15 ___________ concept | branding | management
Owner’s Representative | 2010 - ongoing Owner’s Representation to design new marketing concept for the group and introduce a couture villa ownership concept. Preparations to expand the Villa Padierna brand to China, implement operating standards and manage the new properties.
Las Dunas Beach Hotel & Spa Marbella | Spain
Concept | Opening & Positioning | General Management | 1996 - 2005 Andalusia’s and Spain’s leading beach & spa retreat. Michelin star restaurants , Five-StarDiamond Award and numerous other international accolades. Fully conceptualized and jointly managed by Selected Hotels Promotion L.C. under a luxury alliance with Hotel Weisses Roessl, Kitzbuehel, Austria
19 ___________ concept | branding | management
Las Dunas Park Marbella
Concept | Marketing & Sales | General Management A truly magnificent development of exclusive private residences with all the services of the 5-star Las Dunas Beach Hotel & Spa - marketed and sold to a selective international clientele.
15 ___________ delConcept
Las Dunas Suites Marbella
24 ___________ delConcept
Las Dunas Suites L I F E S T Y L E
O W N E R S H I P
Home... o
nly for the discern ing f
ew
Las Dunas Suites Concept | Marketing & Sales | General Management
Inspired by the architectural traditions of Andalusia, Las Dunas Suites offers just 34 luxurious residences along with the pleasures and privileges of the renowned Las Dunas Beach Hotel & Spa. It captures the very essence of Spanish Mediterranean lifestyle under the year round sun of Costa del Sol.
HOTEL WEISSES ROESSL KITZBUEHEL | AUSTRIA
Concept | General Management | 2001 - 2006 Re-opening, upgrading to international 5-star standards, positioning with The Leading Hotels of The World, Five-Star-Diamond Award and joined general management in luxury alliance with Las Dunas Beach Hotel & Spa, Marbella.
HOTEL Puente Romano Marbella
General Management | 1995 Marbella’s iconic ‘grand dame’ - the renowned luxury beach hotel, designed to recreate the character and charm of an Andalusian beachfront village. The lush sub-tropical botanical exuberance that embraces the ancient Roman Bridge dating back to the 1st century enraptures with its scents and colors.
Prestige Resorts Munich | London
Marketing & Sales | 1999 - 2000 Exclusive marketing & sales agency for the German speaking markets for Richard Branson’s Virgin Limited Edition as well as other independent luxury hotels in Tunisia, Middle East and Caribbean.
35 ___________ delConcept
La Quinta Marbella
General Management & Development | 1995 - 1996 One of Europe’s largest and most exclusive mixed-use and golf resort at that time. Through its history the company has distinguished itself through its philosophy of sustainable growth, endowing each project with a singularity and innovation. Faithful to this philosophy, the company has developed an outstanding urbanization of more than 1,000 homes in a residential complex of over 160 Hectares.
36 ___________ delConcept
Hacienda El Retiro Malaga | Spain
37 ___________
concept | branding | management
Concept | Owner’s Representation | General Management | 2006 - ongoing | This privately owned property, covering approximately 500.000 m2 of pristine botanical gardens, has a history dating back to the 16th century, which is closely connected to a son of King Felipe IV., the creator of the world renowned Retiro gardens of Madrid.. CHC has developed a mixed-use concept that includes a luxury hotel component, exclusive private suites, restaurants and bespoke spa.
38 ___________ concept | branding | management
HISTORY + NATURAL BEAUTY
Europe’s most beguiling private park estate
34 ___________ concept | branding | management
Europe’s best kept private gardens Los Jardines de El Retiro
8 kilometers of walkways, with water features and flamingo ponds
Hotel La Bobadilla Loja / Granada
39 ___________ concept | branding | management
Concept | General Management | 1993 - 1995 Built to resemble a ‘White Village’, this very special property is located in a natural environment and designed in the NazarĂ style with the architecture of ancient Andalusian palaces. Eco-luxury and sustainability at its very best - 700 hectare of land.
Quinta do Lago Almancil / Portugal
40 ___________
concept | branding | management
Resort Concept | General Management | 1987 - 1990 At that time, Europe’s most sought after Golf & residential resort, sitting amongst 2,000 acres of the picturesque Ria Formosa Natural Park and its unique beaches. Still today, one of the most desired addresses in Europe.
Ca Isabelle Lugano / Switzerland
41 ___________
concept | branding | management
Concept & Operating Design | Feasibility & Marketing | 1992
Hotel Tres Islas Fuerteventura / Canary Islands 42 ___________
concept | branding | management
Marketing & General Management | 1975 - 1980
Couture Hospitality Concept
volume II south east asia china
01 ___________ concept | development | marketing | sales
concept development | marketing & sales
‘emotion is today’s true bali luxury’ shanghai beijing frank m. pfaller
The ‘del’ Concept South East Asia
03 ___________ concept | branding | management
Concept development | 2010 The delConcept for urban couture hotels in Bali reflects CHC’s exceptional vision approach - luxe yet simple and modern. It is a game changer for the modern Lebensart hotel experience, combining great design and true innovation.
04 ___________ concept | development | marketing | sales
dare to be different enter a new area of value hoteling
“ the delConcept couture hotel delivers an
innovative & affordable hospitality
experiences to visitors and guests who ‘have seen it all’ and an
unprecedented
opportunity for
visionary merchants alike”
frank m. pfaller, ceo selected hotels promotion l.c.
07 ___________ concept | development | marketing | sales
innovative & hospitality ‘have seen it all‘
Our design team has seamlessly woven as well as unprecedented marketing, merchandising, function and style into an for unforgettable consumer experiencemerchants alike visionary INTEGRATED J-C-A ??? TEA-SHOP? OTHER SHOPS?
opportunities
urban couture | value
Level II has already a permanent tenant in place who will be operating their aexclusive concept paperoffices for a corporate contemporary inner city from this space. This floor will alsothat house the vitahotel delivers an life® lounge & spa, including a fitness centre/ gymn and a health food affordable bar. Hotel guests will combined experiences check-in atwith the vita-lifelounge concierge to guests and daycounter. visitors who
delConcept
iMagine!
08 ___________
dare to be different enter a new area of value hoteling
delConcept - an urban couture-value hotel
concept | development | marketing | sales
“ the delConcept urban couture hotel delivers an
innovative & affordable hospitality experiences to visitors and guests who ‘have seen it all’ and an
unprecedented
opportunity for
visionary merchants alike”
frank m. pfaller, ceo selected hotels promotion l.c.
09 ___________
delConcept | an urban couture | value hotel
concept | development | marketing | sales
Emotion is today’s true Luxury downsizing is Smart & Fashionable
the delConcept incorporates:
urban living
shopping & entertainment in downtown Seminyak
newly defined
& under-one-roof
a Breakthrough approach to affordable | value | hoteling for the new economy
10 ___________ concept | development | marketing | sales
Concept Approach Sea, Zen & Fun The urban couture concept is attuned to passion, lighting the flame within, going
beyond the traditional hotel experience and above all - daring to be different! Sensuous & captivating, our idea delights in the the spirit of urban leisure and takes you to a world of energy and
relaxation, exhilaration and quietness, sea and sun, Zen & fun. hip and trendy Seminyak resort market, upscale, ranging from a refined peacefulness to a club-like atmosphere. The decoration has been inspired by the contemporary fusion of east meets west at its very best. A The design has taken into consideration a
variety of areas with differing sensations - an exiting and eclectic mix.
11 ___________ concept | development | marketing | sales
Guest rooms are intimate, comfortable & cozy, reflecting the supreme elegance of Nobuyiki Narabayashi’s Japanese fusion design with a local touch.
delConcept has approached its spaces with
both design and comfort in mind. delConcept‘s
penthouse cabana-
lofts around the infinity swimming pool with private sun-decks
will, of course, represent the epitome of urban couture living!
iMagine!
12 ___________ concept | development | marketing | sales
A daring, drop-dead gorgeous
reinvention of the conventional hotel room. Open-plan space, infused with sensuality.
Concealable glass-enclosed bathroom and dressing area. Custom-designed furnishing, lighting and textiles by Nobuyuki Narabayashi create a witty and dreamlike mood. Sumptuous bamboo-cotton linens and a down duvet enfold you in softness.
iMagine!
13 ___________ concept | development | marketing | sales
bathrooms
Hotel have become more than just a places to bathe, primp or preen—guests expect a
sumptuous
solace where they can truly relax and rejuvenate in style. Whilst couture’d downsizing prevails in the room, the state-of-the-art bathrooms feature oversized walk-in Grohe rain-showers and highend design aesthetics and are comfortably integrated, thus lending an extending
spaciousness to the studios..
Magine!
14 ___________ concept | development | marketing | sales
Shopping at the delConcept is an innovative showcase for cutting edge retailers and products that puts the fun back into shopping. A walk through our Boutiques is an electrifying delight, brimming with musthave treasures. Beautifully designed, exquisitely merchandized, at every step. The delConcept is responding to the needs and demands of the today’s culture, emphasizing eco-luxury, convenience, efficiency, excitement, social interaction, variety and value. Turn and view -
a new discovery!
15 ___________ concept | development | marketing | sales
iMagine! Penthouse CabanaLofts set around the
infinity pool
featuring private sun-decks an attraction, generating naturally higher ARR & additional turn-over CabanaLoft
guests are, of course, enjoying
privileged added-value service offers
16 ___________ concept | development | marketing | sales
Food & Beverage | Entertainment ... go hand-in-hand at delConcept in a few words, you’ll find yourself within the delConcept urban couture
universe, a restaurant|
lounge|tapas & sushi bar
East|West cuisine
with an that combines the best of both worlds!
The delConcept delivers for our retail partners, providing high traffic, ease of operation,
convenience,
efficiency and amazing value.
come in & find out!
delMango Villa Estate Seminyak Gardens /Bali
Project Development | Concept | Marketing & Sales | 2008 - 2011 Bali’s first eco-luxury urban retreat with entirely new concept, including ‘lifestyleownership’ - fractional ownership scheme. Award winning architecture and interior design - CHC has again created yet another original.
21 ___________ concept | development | marketing | sales
delPlaza Bali
23 ___________ concept | development | marketing | sales
Concept | Architectural Brief | Feasibility The delPlaza MarketPlace concept has been conceived to address and to respond to the needs and demands of today’s mixed-use culture, emphasizing eco-luxury, convenience, efficiency, excitement, social interaction, variety and value.
24 ___________ concept | development | marketing | sales
25 ___________ concept | development | marketing | sales
innovative & hospitality ‘have seen it all‘
Our design team has seamlessly woven as well as unprecedented marketing, merchandising, function and style into an for unforgettable consumer experiencemerchants alike visionary INTEGRATED J-C-A ??? TEA-SHOP? OTHER SHOPS?
opportunities
urban couture | value
Level II has already a permanent tenant in place who will be operating their aexclusive concept paperoffices for a corporate contemporary inner city from this space. This floor will alsothat house the vitahotel delivers an life® lounge & spa, including a fitness centre/ gymn and a health food affordable bar. Hotel guests will combined experiences check-in atwith the vita-lifelounge concierge to guests and daycounter. visitors who
delConcept
iMagine!
26 ___________ concept | development | marketing | sales
innovative & hospitality ‘have seen it all‘
Our design team has seamlessly woven as well as unprecedented marketing, merchandising, function and style into an for unforgettable consumer experiencemerchants alike visionary INTEGRATED J-C-A ??? TEA-SHOP? OTHER SHOPS?
opportunities
urban couture | value
Level II has already a permanent tenant in place who will be operating their aexclusive concept paperoffices for a corporate contemporary inner city from this space. This floor will alsothat house the vitahotel delivers an life® lounge & spa, including a fitness centre/ gymn and a health food affordable bar. Hotel guests will combined experiences check-in atwith the vita-lifelounge concierge to guests and daycounter. visitors who
delConcept
iMagine!
27 ___________ concept | development | marketing | sales
28 ___________ concept | development | marketing | sales
29 ___________ concept | development | marketing | sales
SMS SacredMountainSanctuary Bali
Sustainable eco-luxury spa retreat
Masterplanned and conceptualized by CHC, this new bamboo development in Sidamen on a famous holy site strikes a Balance with its setting. Lush indigenous vegetation, sprawling modern pied-a-terres and oversized lots are just some of the features in this interpretation of a new wave and eco-luxury green living experience.
31 ___________ concept | development | marketing | sales
Gangga delMar Beach Retreat Bali
Master Planning | Concept CHC had been retained to master plan Bali’s first integrated private beach club & spa retreat. Hotel component to provide management services to beach Club with dedicated Cabanas, health spa, villas & private residences - an eco luxury mixed-use couture retreat.
delBlanco Museum Estate Bali
Concept Development | Pre-marketing
Master-planning with a promise to be different! The Ubud market is ripe for reinvention. An inspiration ‘for the rich and famous’. To create the first of its kind ‘Village des artists’, an ultra luxurious villa estate, around the renowned Antonio Blanco Renaissance Museum in Ubud, Bali, which is recognized as the most sophisticated colony of international artists in South East Asia and boasts the most sophisticated clientele with VVIP visitors and/or private villa owners from all over the world.
The RuiJin Shanghai
36 ___________ concept | development | marketing | sales
Concept | Owner’s Representation | 2011 - 2012 Retained for brand adaption & concept proposal, as well as hospitality program, business & experiential concept development for Shanghai’s foremost Gated Urban Retreat of SinoBritish and French Heritage in the very heart of Shanghai’s former French Concession
GoldenTouchSpa Shanghai
39 ___________
concept | development | marketing | sales
Concept In our forthcoming Business Development Vision document we intend to outline the vision, concept, business opportunities, implementation strategy, and timeline for the development of the TheGoldenTouchSPA by the FortuneHospitalityInternational Partnership for Touch Spas
Couture Hospitality Concept
volume I|| africa middle east caribbean
01 ___________ concept | development | marketing | sales
concept development | general management
‘emotion is caribbean today’s true mauritius luxury’ middle east south africa frank m. pfaller kenya kuwait
Beverly Hills Hotel Umhlanga Rocks / S.A. 01 ___________
concept | branding | management
Upgrading | New Concept & General Management | 1980 - 1981 This has been South Africa’s very first 5-star hotel, owned and initially operated by hotel mogul Sol Kerzner. Set on the spectacular coastline of Umhlanga Rocks Durban, it is still one of the premier coastal locations in South Africa, boasting a spectacularly romantic setting.
Maharani Hotel Durban / South Africa
Repositioning| & Upgrading | General Management | 1982 - 1983
Le Touessrok Mauritius
03 ___________ concept | branding | management
Take Over & Upgrading | New Concept & General Management | 1983 - 1984 Take-over from private owner for Sol Kerzener’s Southern Sun Grooup; new operating concept & upgrading
El Rancho Country Club Petion-Ville / Haiti
Concept Consulting & Positioning Management | 1985 In 1985, the island’s leading hotel and casino operation
The Regency Palace Kuwait
Take Over from Hyatt | Re-branding & Upgrading | New Concept & General Management | 1985 - 1986
Hôtel Guanahani St. Barth / French Antilles
Resort Concept | Pre-Opening, Opening & Positioning Management | 1986 - 1987 The Gunahani, designed by famous Christian Liaigre, was the Caribbean’s foremost hotel, achieving highest accolades and room rates. Nestled between Marigot Bay and Grand Cul de Sac, the Hotel Guanahani & Spa has subsequently established itself as a haven of luxury, comfort, and elegance.
St. James’s Club Antigua / West Indies
06 ___________
concept | branding | management
Resort Concept | Pre-Opening Management | 1984 - 1985 At that time, Antigua’s and one of the Caribbean’s leading 5-star mixed use beach resort, developed by America Cup challenger Peter de Savory who also owned the St. James’s Clubs in London and Los Angeles. The 40 residential-style villa accommodation dotting hillside above Mamora Bay added to the resort’s club-like ambience.
The K-Club Barbuda / Antigua
07 ___________
concept | branding | management
Re-opening & Positioning | General Management | 1992 - 1993 Minimalist beach retreat, designed by Italian star architect Gianni Gamondi, owned by world renowned fashion designer Mariuccia Mandelli of KRIZIA.
Blue Marlin Hotel Malindi / Kenya
Marketing Concept | General Management | 1972 - 1975
08 ___________ concept | branding | management
01 ___________ concept | development | marketing | sales
strategic partners
‘emotion is today’s true luxury’ frank m. pfaller
BUILDING BRANDS. CREATING RELEVANCE. in creative luxury alliance with
THE SEVENTH ART IS A MULTI-PLATFORM, INTEGRATED BRANDMARKETING COMPANY WORKING WITHIN DIVERSE FIELDS AND A VARIETY OF MEDIA ON AN INTERNATIONAL SCALE. WE CHALLENGE CONVENTIONS OF BRAND DEVELOPMENT AND MARKETING BY BRINGING A GLOBAL PERSPECTIVE TO THE PROCESS & MIXING OUR EXPERTISE IN ARCHITECTURE, FASHION AND LIFESTYLE. WE SPECIALIZE IN CREATING VALUE BY BUILDING BRAND EXPERIENCES THAT ARE CULTURALLY AND TECHNOLOGICALLY RELEVANT. WE CRAFT UNIQUE STORIES, AND DESIGN SALES EXPERIENCES THAT COMMAND A PREMIUM IN THE MARKETPLACE. WE CREATE BRAND RELEVANCE. . To see our online brochure, please click : THE SEVENTH ART BOOK
www.hoteliersguild.org
in inspiring professional alliance with
www.hoteliersguild.org
Supporting Partners of
CoutureHospitalityConcept SELECTED HOTELS PROMOTION L.C. SWITZERLAND Villa dei Frassini - Viottolo dei Frassini 12 CH-6977 Ruvigliana-Lugano Phone: +41 22 534 94 78 Skype: selectedhotels e-mail: selectedhotels@mac.com
www.selectedhotels.biz
‘emotion is today’s true luxury’ frank m. pfaller
the index book volumes I, II & III europe united states south east asia middle east caribbean china