VISIONARY HORIZONS | A GLIMPSE INTO LUXURY HOSPITALITY - 2024 AND BEYOND

INSIGHTS

VISIONARY HORIZONS: CHC EMBRACES WATG'S GLIMPSE INTO 2024 AND BEYOND.

by Frank M. Pfaller Nov. 2023

COUTURE HOSPITALITY

As 2023 nears its nale, it feels like merely a eeting moment since the CoutureHospitalityConcept (CHC) philosophy began to rede ne the paradigms of luxury travel and opulent experiences which we call 'Deeper Luxury'. Our dialogues, thought leadership articles, and white papers have been infused with the spirit of digital innovation, emerging travel dimensions such as the Metaverse, and the fervent anticipation of revived global travel. Today, as we approach the dawn of a new year, it's exhilarating to witness the giants of the hospitality sector shaping the next year's narratives, narratives that resonate deeply and harmoniously with the essence of CHC. While our core forte remains collaborating with independent investors on pioneering projects, it's a matter of pride to align with these industry perspectives.

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As an example, Asia Paci c's opulent hospitality canvas is undergoing transformation, and WATG, a paragon in hospitality designs, highlights ve trends that are not merely patterns but re ections of evolving luxury.

The resurging waves of travel are intertwined with discerning choices. The global traveler today is not just seeking luxury; they are yearning for purposeful indulgence and more sustainable luxury in hospitality. This amalgamation of consciousness and luxury is steering brands into reimagining their promises.

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CHC's Seal on WATG's Preview: A Harmonious Dive into Deep Luxury.

WE SHARE YOUR PASSION for Sustainable Luxury

Let’s delve into the insights presented by Guy Cooke from WATG Singapore, encapsulating the quintessence of luxury trends.

Bridging Luxury Brands with Experiential Economy With the CHC philosophy deeply rooted in curated experiences, it's evident that luxury fashion and lifestyle are merging their realms with hospitality. These collaborations resonate with the ambitions of the HighNet-Worth Individuals. Think of exquisite amalgamations like the new ultra luxurious Four Seasons Hotel & Residences in JV with our partner Riccardo Arranz de Miguel of the Villa Padierna brand, the Fendi Beach Club at Hotel Puente Romano, both in Marbella, the sheer elegance of the Bentley Suite at St Regis NYC... Brands such as Bulgari, Chanel, Dior, Armani Residences, Cheval Blanc to name just a few, are taking it a step further, establishing milestones with ventures in collaboration with global hospitality brands and/or bespoke luxury suites.

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Integral to the success of this trend is the distinctive contribution of our esteemed SIRIUSACADEMYAWARD -winning members. Matteo Thun&Partner, with their architectural genius, have sculpted spaces that seamlessly blend luxury brands into experiential narratives. Red Carnation Hotels, synonymous with timeless luxury, have exempli ed how hospitality can meld with high-end brands to curate unparalleled guest journeys. SONEVA, with its sustainable luxury ethos, offers a masterclass on merging opulence with eco-conscious experiences, thereby setting a standard for the industry. Great Plains, with its unique conservation-driven luxury tented camps and safaris, brings an adventurous yet lavish element to the blend. Grand Hotel Tremezzo's and Passalacqua's magni cent lakeside allure and heritage have shown the power of locale in elevating luxury experiences. Each of these luminaries, in their unique way, have

"EMOTION IS TODAY'S TRUE LUXURY" forti ed the bond between luxury brands and the ever-evolving experiential economy, making them pillars in this transformative journey.

Blurring the demarcations between hospitality's traditional warmth and the exclusivity of private clubs, this trend is a nod to the desires of local connoisseurs. It’s about crafting a day's journey into luxury, ensuring returning footfalls. With a subscription model, establishments not only assure consistent revenue but also foster a sense of belonging among the patrons. Imagine the grandeur of urban private clubs within Six Senses or Aman, mirroring the CHC’s unique touch.

Reimagining Daycations with Private Club Ambiance Blurring the demarcations between hospitality's traditional warmth and the exclusivity of private clubs, this trend is a nod to the desires of local connoisseurs. It’s about crafting a day's journey into luxury, ensuring returning footfalls. With a subscription model, establishments not only assure consistent revenue but also foster a sense of belonging among the patrons. Imagine the grandeur of urban private clubs within Six Senses or Aman, mirroring the CHC’s unique t

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Evolving Branded Ecosystems Broadening their horizons, hoteliers are infusing their brand ethos into more than just accommodations. The evolving narrative is of curated experiences, be it wellness sanctuaries, elite members clubs, or versatile urban spaces. Accor's initiative, Accor One Living, epitomizes this, offering a symphony of experiences for every individual.

Reshaping Accommodations with Scale Post-pandemic, the canvas of travel has welcomed diverse groups – from families to mixed groups, echoing CHC’s versatility. This dynamic is urging resorts to offer expansive living spaces, furnished with diverse amenities, further amplifying the charm of branded residences.

Crafting Amenities with Innovation True luxury is not just about grandeur; it's about crafting stories, experiences and memories. The CHC philosophy aligns seamlessly with the industry’s move to invest in amenities that resonate with a destination’s soul. Be it unique cultural imprints or wellness journeys, the quest is to offer unparalleled experiences, making each stay a tale to cherish.

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Wrapping up Cooke's insights, as the luxury landscape - not only in Asia Paci c! - undergoes metamorphosis, adaptation is the key. As we at CHC believe, it's about sculpting experiences, shaping visions, and steering the industry towards a horizon where luxury is both, profound, purposeful and sustainable, ensuring a promising journey into 2024 and beyond.