CoutureHospitalityConcept
LAS PORTUGUESAS JOSÉ IGNACIO URUGUAY
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your ultimate private retreat
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NOW EXCLUSIVITY HAS A NAME LAS PORTUGUESAS | JOSÉ IGNACIO | URUGUAY
A former hotel owner and HoteliersGuild member emeritus wishes to sell his truly idiosyncratic property. We have accepted a mandate and are proud of having been trusted to create an innovative concept and the possibility to operate Las Portuguesas as the ultimate private retreat if the buyer wishes so. We are proudly introducing this very exclusive opportunity to our private society and a selective circle of interested investors. Construction of this truly splendorous estancia Las Portuguesas which overlooks the ocean from a deep and peaceful countryside, was completed in 2009. Built on a 13,5 ha lot in a privileged location with an outstanding panoramic view, it has unique characteristics of good design and top quality construction. 4.000 sqm built in a contemporary architectural style with the predominance of pure lines. Hi-tech installations provide the villa with an optimum comfort level in every room. The Idea: With a living space of above 4.000 m2, this estancia may well be too large for a single owner. Thus we created the concept to offer it to an investor as an exclusive Country & Beach Estate, a fully serviced Club-of-Clubs. Not wishing to add to their already existing portfolio of wholly owned properties, this segment is especially designed for affluent HNWI’S are seeking a luxurious pied-à-terre at AAA locations such as José Ignacio, worry free, fully staffed and with excellent 5-star hotel services - we also call it ‘Lifestyle Ownership’, as it comes without all the hassles and liabilities of a wholly owned property. The Approach: To professionally design a final innovative marketing & operating concept with our lead partners who are globally renowned experts in their own fields. To source financial backing and to sell the property as ‘Fractional Ownership’ to a selective group of discerning individuals, and to operate the estate as the ultimate private club in the South Americas! It is important to understand that there is an opportunity to add private designer villas and serviced luxury residences to the existing estate. Those will be perfectly appointed and located around natural water features, swimming-pools and lakes. Beach access will be provided by a private beach club. The new residential additional component can be marketed and operated under the same concept with an attractive ROI proposal to owners via a rental pool.
Frank M. Pfaller CEO CoutureHospitalityConcept
José Ignacio, a sleepy fishing village in Uruguay’s hip Punta del Este area, is a beachside playground where the world’s wealthy go to get away from it all. Founded by the Spanish settler from whom it gets its name, the quaint village, which has been likened to New York’s Hamptons, was developed in 1917. It remained largely undiscovered outside of Uruguay until the turn of the 21st century, when international jetsetters, celebrities and socialites claimed it as their own private pristine paradise.
Its most defining architectural feature is its 1877 lighthouse, which is reached by a narrow dirt road. Inside, a climb up the spiral stairs leads to a balcony with a panoramic view of the coast as well as the village. In the old days, a raft crossing connected José Ignacio to other Punta del Este satellites, but since 2015, a ring-shaped bridge designed by architect Rafael Viñoly that spans Laguna Garzon and connects the departments of Rocha and Maldonado gave the village a more viable link to the outside world. Price Range The village’s properties command the highest price per square meter in the country, which according to Ms. Waldraff and Ralph Haverkate, another broker at Team Haverkate, translates into average prices of US$2 million to US$3 million. (Prices are typically given in U.S. dollars.) "The land in the hills behind José Ignacio with a laguna view goes for US$40 to US$60 per square meter, while in town, beachfront properties command up to US$2,000 per square meter," Ms. Waldraff said. According to Engel & Völkers Punta del Este, 500-square-meter parcels start at US$500,0000 while beachfront plots up to 1,000 square meters can sell for up to US$3 million. The great estates, are listed from US$2 million to US$15 million. Condos in gated communities, which are recent additions to the village, sell for about US$200,000 to US$400,000 per unit. What Makes It Unique The village’s unspoiled atmosphere that sets it apart from other sections of Punta del Este, which has earned a reputation as the St. Tropez of South America. It has the feel of a beach town in California in the 1950s.This is true even when the social season that starts after Christmas is in full swing. There’s no pollution, no crime and plenty of space on the vast beaches. It’s a very friendly spot—the rich and famous mingle with the locals in a low-key fashion. And it’s attractive because it offers not only paparazzi-free anonymity but also "a beach lifestyle mixed with exclusive privately hosted dinners and parties. With its dirt roads and hand-painted signs, José Ignacio’s a place where time stops, and everything from late lunches to late-night parties moves at such a leisurely pace that people have no choice but to take time to listen to the waves washing on the beach and the wind whistling through the trees. The lighthouse divides the village into two beach areas called Mansa and Brava. On the Mansa side, people come to the beach to watch incredible sunsets. On the Brava side, the ocean is a bit more rough—it’s a great place to learn surfing or have a drink at La Huella, which is considered among the top 50 restaurants in South America. Unlike a lot of other places that are being discovered, José Ignacio is likely to retain its tranquil charm for generations. The homeowners are strongly opposed to any major developments, and they strive to maintain the shabby-chic character of their properties.
 
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The Owner’s desire Outright or Fractional Sale
The Idea
To create the ultimate Private Club
The Approach
To bundle global expertise for marketing & operation


THE PARTNERS
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The Lead Partners CHC the seventh art
The Operator VPlimitedEdition
The Global Network
HoteliersGuild
MADE-TO-MEASURE LUXURY HOTEL MANAGEMENT, REPRESENTATION, BRANDING & MARKETING Developing some of the finest and most distinctive branding, operating and marketing concepts for luxury hotels around the globe.
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Entrance Hall & Living Room
A PRIVATE ART GALLERY IN THE HEART OF THE VILLA
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This is surely the heart of Las Portuguesas. It’s the central point for all activity in the villa. A grand fireplace focuses the attention on the center of the room over which the large screen of the multimedia home theatre system is conveniently placed. The garden is virtually part of the living room itself by integrating its charming ocean and country vistas to the ambience at any time of the day. Floors are al made of clear Travertino marble so that the light color reinforces the freshness and luminosity of that space. This concept is repeated in most of the areas of the villa, combining the natural marble and granite stones with fine carpets in the suites and hardwood flooring in the


CoutureHospitalityConcept 2016
 
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LOUNGE & LIBRARIES
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Entertainment areas with spectacular panoramic views Focus on your reading, listen to your favorite music, or simply let your eyes rest enjoying the horizon, country and ocean views. The perfect place to relax and retrieve from the rest of the household activities has two extensive and colorful bookshelves with a superb modern design what contribute to the charming ambience.
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THE MASTER SUITE
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Relaxing in exquisite style and comfort on the end of a long day. The 265 sqm master suite is located on the upper floor. Accessed by a short hallway, the suite is set comfortably apart from the rest of the villa. Spacious and quiet, it is the perfect place to retire to after an evening of entertaining guests. Ocean breezes and garden fragrances waft through the large windows, which offer splendid views of the sea and the surrounding greenery. Two large walk in closets on opposite sides of the bedroom connect to separate his and her luxury baths, both of which tiled in a different type of marble, black in the man’s and ivory in the woman’s, and equipped with top of the line fixtures brought from Europe. Showers are glass encased and very roomy.
HIS & HER’S BATHROOMS
 
GUEST MASTER SUITE
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A Premium Suite for special guests. A special premium guest suite is located on the south wing of the upper floor opposite the master suite. Developed in 180 sqm plus a private terrace, it has all the necessary details for the perfect stay with full independence from the rest of the villa. The bathroom is very spacious and luxurious and it is completely tiled in large marble pieces with excellent finishing and equipped with super fine fixtures.
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GUEST SUITES
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Seven additional Guest Suites … of course with their luxurious ensuite bathrooms are perfectly appointed along the ground and first floor of the west wing.
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THE BARBECUE
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ANOTHER TOUCH OF ELEGANCE The Barbecue is located in the south wing, close to the kitchen area although it has its own fully equipped auxiliary kitchen facilities. The wood flooring and the sandstone used on walls lend warmth to the room and the simplicity of the decoration enhances the beauty of the space. Two fantastic stainless steel chandeliers hanging from the ceiling are the masterpieces of the minimalist room decoration. They can be automatically lowered for easy lighting of the candles.
 
THE FORMAL DINING ROOM
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THE MINIMALIST EXPRESSION OF STYLE & CHARM Designer furnishings that reflect simplicity and elegance, stunning garden vistas, soft lighting and ample serving space combine to make this the perfect setting for any occasion. Conveniently located at a short distance from the kitchen, this dining space seats 24 comfortably.
 
THE MINIMALIST EXPRESSION OF STYLE & CHARM Designer furnishings that reflect simplicity and elegance, stunning garden vistas, soft lighting and ample serving space combine to make this the perfect setting for any occasion. Conveniently located at a short distance from the kitchen, this dining space seats 24 comfortably.
THE KITCHEN A PARADISE FOR PROFESSIONAL COOKING
The professional kitchen is fully equipped with the latest and best quality appliances and provides the luxury of cuisine at a world class level. Details such as granite countertops and floors, stainless steel built in fridges and appliances, walk in and under countertop fridges, gas and induction stoves, various ovens and many other high end features that would be the envy of any chef.
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POOL & SPA ZONE
One of the most beautiful spaces in Las Portuguesas, the pool area achieves an ideal ambiance of natural beauty, surrounded by wild style designed gardens.
 
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ESTATE GARDENS & OUTBUILDINGS
Orchard & Greenhouse - the eco friendly concept is reinforced by the small form that can provide the estate with fresh dairy products, organic fruits and vegetables for daily consumption.
 
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TECH DATA & PLANS CONTACT
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CONTACT INFORMATION FRANK M. PFALLER selectedhotels@mac.com
COUTUREHOSPITALITYCONCEPT
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