Our industry has the power to change the world. And our HoteliersForGood initiatives can impact and empower young people and students around the globe. Our industry is a living laboratory of cultures. Because the hospitality industry already employs such a diverse cross-section of people – people of all different colours, cultures, languages, backgrounds, and religions – we have a gigantic head start in learning how to fix one of the worlds most burning social issue today; namely, race or racism. Academy Members all share a belief in the power of our industry to transform the lives of young people around the world, volunteering their time to support the important work of the Academy. Each year, a panel of Academy members selects the winners of the SIRIUS Academy Awards, and this endorsement by a group of academia and hospitality leaders makes these accolades arguably the most coveted in the global hospitality industry. We believe that improved gender equality at executive level is the key to our industry's future and we are committed to driving positive change through demonstrating academic research, building sponsorship and like-minded networks, transforming d e s i g n a n d d eve l o p m e n t s t ra te g i e s , a n d e n g a g i n g communication. True luxury has always been at the forefront of innovation. It should not depend on the desires or needs of "consumers", nor should it be limited by the traditional concept of utility and competitiveness, with the risk of stifling creativity. Our luxury leaders are pioneers, not followers! And sustainable luxury is more innovative than ever! Frank M. Pfaller Founder President | HoteliersGuild
THE 2022 SIRIUS ACADEMY AWARD | NOMINATIONS & JUDGING PANEL
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