Frank M. Pfaller
Couture Hospitality Concepts we fully support Sonu Shivdasani’s Hotel Water Campaign launched at HoteliersGuild’s ITB luncheon, March 08. in Berlin endorsed by Sir Richard Branson http://vimeo.com/37735086
IN AN IDEAL WORLD
WHAT’S GOOD FOR BUSINESS WOULD ALSO BE GOOD FOR THE PLANET
BUT EVERY ONCE IN AWHILE WITH A LITTLE IMAGINATION AND SOME GOOD OLD FASHIONED COOPERATIVE EFFORT IT’S POSSIBLE TO ACHIEVE BOTH 2
TAKE OUR INDUSTRY FOR INSTANCE– THE BUSINESS OF LUXURY AND HOSPITALITY OUR PRIMARY OBLIGATION IS TO SEE TO THE COMFORT AND NEEDS OF OUR GUESTS NO SMALL TASK 4
BUT WHAT IF MEETING THE NEEDS OF OUR GUESTS PROVIDED AN OPPORTUNITY TO MEET THE NEEDS OF MILLIONS OF PEOPLE LESS FORTUNATE THAN US AT THE SAME TIME WHAT IF WE COULD ACHIEVE THIS WITH SURPRISINGLY LITTLE EFFORT 6
WE CAN
WE BELIEVE IT’S POSSIBLE TO SOLVE THE WORLD’S WATER CRISIS WHILE GROWING OUR BUSINESSES AT THE SAME TIME 10
CONSIDER THESE STARTLING FACTS
NEARLY 1 BILLION PEOPLE DON’T HAVE ACCESS TO CLEAN DRINKING WATER
30% OF THE WORLD’S POPULATION LACKS PROPER SANITATION
Source • UNICEF/WHO. 2008 • Progress on Drinking Water and Sanitaion: Special Focus on Sanitation
Source • World Health Organization
TAINTED WATER AND UNFIT SANITATION CLAIM MORE LIVES THROUGH DISEASE THAN WAR CLAIMS THROUGH GUNS
EVERY 20 SECONDS A CHILD DIES OF WATER RELATED ILLNESS
Source • 2006 UN Human Development Report
Source • Number estimated from statistics in the 2006 UN Human Development Report
NOW CONSIDER THIS
PEOPLE SPEND UP TO 10,000 TIMES MORE FOR BOTTLED WATER THAN TAP WATER
IN 2009 ALMOST HALF OF ALL U.S. BOTTLED WATER CAME FROM MUNICIPAL TAP WATER
Source • NRDC
Source • Publication, Take back the tap • FoodandWaterWatch.org
HERE’S WHERE THE IMAGINATION COMES IN
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WHAT IF EVERY HOTEL STOPPED CARRYING COMMERCIALLY BOTTLED WATER INSTEAD WE FILTER AND BOTTLE OUR OWN HIGH-QUALITY TAP WATER THEN WE CONTRIBUTE 10% OF THE PROCEEDS TO CLEAN WATER FUNDS 24
HERE’S WHERE THE COOPERATIVE EFFORT COMES IN
IF WE DID THIS WE COULD SOLVE THE WORLD’S WATER CRISIS IN JUST TEN YEARS 28
WE WOULD MAKE ACCESS TO CLEAN WATER UNIVERSAL
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WE WOULD DECREASE FOOD MILES
WE WOULD REDUCE PLASTIC WASTE
WE WOULD RESTORE ENTIRE COMMUNITIES AND ECONOMIES
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AND WE WOULD INCREASE OUR REVENUE AT THE SAME TIME
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WE DIDN’T COME TO THIS CONFERENCE TO IMPROVE THE WORLD WE CAME TO IMPROVE OUR BUSINESS NOW WE CAN DO BOTH 38
IN AN IDEAL WORLD ECONOMIC PROGRESS AND SOCIAL PROGRESS GO HAND IN HAND WELCOME TO AN IDEAL WORLD 40
Contact us! Frank M. Pfaller +41 22 534 9478 +86 187 1791 2501 selectedhotels@mac.com Tracy Crawford +86 158 0177 9701 tracy@raineight.com Vivien Lin +86 136 0116 3963 vhonglin@gmail.com (Mandarin Language)