Select Sires acquired GeneNet, a grid marketing company founded by Dr. Ken Conway in 1998, to further our efforts in assisting beef producers as they capture more value for raising better cattle. GeneNet has a 23-year history of helping customers gain access to grid marketing opportunities for their fed cattle and then returning valuable carcass data on those cattle. Customers can use that data to make genetic, management, and marketing decisions to improve quality and profitability. GENENET PROVIDES THE FOLLOWING OPPORTUNITIES TO SELECT SIRES’ CUSTOMERS-OWNERS - Value-based marketing - Carcass data - Market availability and timely marketing GeneNet is open to beef producers of all sizes and to all types of highquality genetics. GeneNet, and its strategies and network, are just one more way that Select Sires continues to lead the way by DELIVERING MORE to customers-owners and the beef business at large. Learn more at: www.GeneNetbeef.com or contact our GeneNet manager, Sandra Utter, at sutter@selectsires.com.
To learn more about GeneNet scan here.
SANDRA UTTER Supply Chain Specialist (307) 287-6647 sutter@selectsires.com
| 45
