2013-14 ChangYunShan Portfolio

YUN SHAN CHANG

2013-2014 PORTFOLIO

張 芸 珊 Coco Chang Birth / January 4 , 1986 Nationality / Taiwan Academic Background / MA in Design and Environment, Goldsmiths, University of London BA in Design of the Department of Information Communication, Yuan Ze University ( Major in Digital Media Design )

Work Experience /

YUN SHAN CHANG

Da Yen Interior Design - Designer (2010/10 - 2011/10) Ching Chi Spatial Design - Decor Designer (2008/09 - 2010/10) National Geographic Channel TW Office - Intern (2008/01 - 2008/06)

2013-2014 PORTFOLIO

CONTENTS

2

Curriculum Vitae_

4

Statement_

Project_ 8

Healthing

16

Alternative Christmas

18

Garment’s Diary

20

Organic Conversation Map

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3

學 歷

張 芸 珊 Yun Shan CHANG Communication / Environmental / Interior / Decor / Service / Graphic Design / Research

Sep. 2012 - Dec. 2013

MA Design & Environment Goldsmiths, University of London 英國 倫敦大學Goldsmiths學院 設計與環境 碩士

工 作 經 歷 Oct. 2010 - Dec. 2011

Designer, Da-Yen Interior Design, Taichung 台灣台中 大研空間設計 - 設計師 , 負責裝置設計、3D Modeling以及公司事務管理

Sep. 2008 - Oct. 2010 Sep. 2004 - Jun. 2008

BA in Design, Digital Media Design in Information Communication Yuan Ze University, Taiwan 元智大學 資訊傳播學系 數位媒體設計組 學士

Assistant Designer, Ching-Chi Spatial Design, Taichung 台灣台中 清奇空間設計 - 助理裝置設計師 , 負責助理裝置設計、平面視覺呈現與3D Modeling

Jan. 2008 - Jun. 2008

Intern, National Geographic Channel TW Office, Taipei ,台灣台北 國家地理頻道 - 實習生 協助行銷部門舉辦各式活動以及倡導相關環境議題

Sep. 2001 - Jun. 2004

National Taichung Wen-Hua Senior High School Taiwan 國立台中文華高級中學 普通科

Jul. 2007 - Aug. 2007

Intern, Fanta Integrated Marketing Co., Ltd, Taipei ,台灣台北 芬達整合行銷股份有限公司 - 實習生 協助舉辦各式藝文與行銷結合的活動

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Statement I have a design background with a wide-range of disciplines and interests including communication, space, service, and environmental design. Having graduated from BA Multimedia Design in Information Communication at Yuan Ze University in Taiwan, I worked as an interior designer for three years. I just finished my studies in MA Design and Environment at Goldsmiths, University of London.

However, I prefer not to be labeled under any social position, which makes me feel limited. I see my life as an integration of a series of undesigned events – everything happening is naturally connected. I believe that the best way for people to live in the world is by following nature, with a humble attitude, not controlling or pursuing – which result in most environmental problems nowadays. Thus the relationship between human beings and nature is a permanent concern in my design works. Also, I like to observe things from historical and cultural perspectives as an important part of my design process. To realize the origins, elements, and values which consists our lives – that is how I start thinking of the future.

Being a designer for me is not just an occupation tag, instead, it is a role for making great influences in our society.

本人興趣廣泛，並具備多元的設計相關背景，目前正自英國倫敦大學金匠學院(Goldsmiths, University of London)完成 設計碩士學位(MA in Design and Environment) -- 在學時，多以哲學和社會學的思考訓練為基礎進行不同的專案，研究 人與環境之間的關係，進而以設計思考的方法找出現代社會與環境問題根源並提出永續性的解決方案，使”設計”脫離其 帶有裝飾性與技術性的傳統框架概念，成為一種作決策前必經的思考模式。 碩士畢業作品主題為設立一個跨文化的替代療法社群，一方面探討現代主流醫學的過度分化與許多為人詬病處，並研究不 同文化間看待疾病的觀念異同處；另一方面結合通訊科技建立一個傳統(或替代)療法的資料庫，進而探討人類對於身體與 環境之間的正確相處之道。另ㄧ論文為國際間不同文化的設計教育研究報告，我從歷史、文化、經濟與政治的角度切入， 對台灣、芬蘭與英國的設計教育系統作出比較與剖析，提出問題點與可能的解決方案，獲得教授評價其為具深度與價值的 設計教育報告。 在英期間也積極參與或舉辦各式不同的workshop與當地居民、孩童以及各國人士交流，例如都市農園、廢物利用、社區再 造、食物文化交流與讀書會等，也因此對於自身文化與生活環境有更深刻的識別與認同。 曾任職於台中的空間設計事務所三年，擔任裝置設計師並負責3D模擬圖繪製、美術設計與帳務管理等，參與許多大小空間 設計案，深知設計專案處理流程與實務，以及團隊合作與溝通的技巧，注重細節與質感，認為其是對專案與業主的尊重。 大學畢業於「元智大學資訊傳播學系」，主修數位媒體設計，修習多門不同設計類課程，從平面到立體展場，期間累積了 不同的作品；在學時修課多元，包括行銷企劃類與影視廣告類課程，更修習多門通識以及西班牙文，對許多事都保持好奇 與興趣。而四年間各種跨領域的團隊合作，讓我非常熟習teamwork的環境與其重要性，並能將行銷與各種媒體整合運用。 畢業製作選擇拍攝短片，負責美術與音樂音效等氣氛塑造的工作，並與組員自行搭景後再融合電腦特效呈現。大學時期幾 次短期實習機會，也讓我吸收了許多經驗，在適應環境與人際相處方面也有所成長；曾在國家地理頻道實習，因喜歡人文 地理等知識，而申請進入國家地理頻道，身為頻道十年來第一位實習生，除了與同事們相處融洽，細心負責的態度與高執 行力，更獲得大家的好評，也建立本系實習生的優良口碑。 也曾在餐飲服務業兼職，人際溝通能力也增進許多，並交往來自不同生活背景的朋友，我對於這些生活經驗都非常珍惜。

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Project

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Healthing Community

Experience

People Online

Healthing project advocates an attitude with a different vision towards the body health of our society.

Health is about everything, which involves the track of human life, the forming of culture, and the connection between human and environment. Based on research of traditional treatments in different cultures across the world, the project brings in the notion of the frail relationship between urbanized people and present mainstream medical system, and tries to test the feasibility of those so-called ‘alternative’ pseudoscientific remedies of natural or ecospiritual treatments. It also focuses on rediscovering the appropriate behaviour and self-confidence towards the body and healing from cultural, historical, and philosophical perspectives.

Healthing

By designing a system of collective non-invasive healing knowledge consisting of activities and technological devices, the project aims to develop a multicultural community of health beyond modern medicine. It encourages people to share their own experiences and to try the unfamiliar methods of ‘Healthing’ as a practice of ‘being sensitive’ about their own bodies. It also creates a communication flow amongst people with different cultural contexts, to redevelop traditional values in the globalized modern world.

To test the feasibility of alternative treatments and to understand urbanized people’s preferences as well as acceptability, some measures had been done before the design: 1. Questionnaire - for a general understanding of how people think about their body 2. Body Task Handbook 3. Massage Workshop on the Grass 4. Collective Healthy Knowledge Board for Designers 5. Interview with Practitioner of Alternative Treatment - Cranial Sacral Therapist

Sep. 2013 community, cultural diversity, service, well-being

It aims to create the constant and interconnected communication flows within a global-based network for natural healing knowledge that applied in the Internet and technological devices. Today, people are becoming more proactive in their health care decisions, and the Internet makes the information more accessible. This multicultural as well as multidisciplinary community is expected to gather people with different degrees of self-healing experience and knowledge including experts, practitioners, patients or carers. It is a community without privileged positions or abstract knowledge. By sharing ideas of naturally keeping healthy through the website, app on the smart phone, or conversations and events in reality, people from diverse backgrounds can provide a vast amount of ideas of improving health – from home remedies to all kinds of alternative therapies that formed in particular cultures or geographical areas. Therefore, the way of categorization would be the most crucial task in the future. In a way, this online database also helps preserving and exploring the unknown connection between human and nature – may be beneficial to the development in mainstream medicine. Also, the system will need a group of experts as the selective/testing agent to help people making suitable decisions about their treatments.

Feedback

Publication

Experts

Scientific Medicine Background

Experiment

Body Task Handbook

Evidence or Explanation

Alternative Treatments

Collective Knowledge

healthy!

Practitioners

Health Knowledge Database

Elder Knowledge

carer

Discussion Workshop Forum Experts

Natural Therapies Experience

Participants in Reality

Traditional Medicine

Cultural Diversity

The Healthing Community

Patients

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Prototype of App

Today's Body Task

The Strucutre -

Today's Body Task

View All Tasks

Share Your Healthing Tips

Today's Body Task

A Heakthing Task

View All Tasks

Categories

Chew the Tea Leaves

Healthing

Body Tasks

View All Tasks

Categories

Tasks

Eyes

Head

Roll your eyeballs

Eyes

Open your eyes

Nose

Close your eyes

Mouth

Massage your eyes

Teeth

Share the Healthing

The Database

Roll Your Eyeballs

Chin

yeah

Meditation

Sit in the Sun

No Cosmetics

Share Something Good to a Friend

Share !

Category :

Description of Healthing Tips :

My Experience :

Share Your Healthing Tips Source : Family Members Friends Everyone in My Culture Knows Others

Nationality :

Age :

SUBMIT

Website: http://healthing.cc - The big circle as a part of identity implies the wholeness, global network, cosmological and environmental concerns.

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Activity 01 Body Task Handbook -

Activity 02 Maasage Workshop -

The actions in Healthing project can be categorized in three - to prevent illness, cure illness, and maintain the health condition.

In this stage, I provided three tasks as physical experiments (natural, non-chemical), andeach of them were from different cultures and to address the particular issue. In the monthly handbook, a self-document form was also designed as a tool for participants to practice ‘being sensitive’.

This aims to let people ‘FEEL’ the difference and create the possibilities and choices to change their lifestyle.

Afterwards,people are encouraged to share the experiences through discussions.

The workshop was also a part of New Cross Commoners’ activities on commoning health and care.

I shared the basic massage methods for relieving pains of head, neck, shoulders and arms that can do for others and self.

Through recognising acupuncture points on the body and knowing functions of each, participants could better understood about unseen connections in the body and the capabilities of self-healing.

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Activity 03 Collective Healthy Knowledge Board for Designers -

Exhibition

Designers are some persons who usually work under the huge stresses that caused by deadlines, communication with clients, producing ideas, and the ambition to perfection. It is a type of works that considered hard to keep healthy! Every designer may has their own special ways to keep the brain in clear status, or aid the vitality for the body - for better design works. I turned an abandoned wood board into a communication tool for MA Design students in Goldsmiths that they were encouraged to share the methods that they think of helpful.

During the exhibition, I also practiced the activity for collective knowledge.

It brought the conversations between myself and visitors.

Healthing in Goldsmiths MA Design Show (18-22 September 2013 / Hoxton Gallery)

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This Christmas event aimed to offer an alternative way of celebrating by encouraging participants making decorations by natural materials and putting them on the fir tree together. It also expected to deliver basic concept of sustainability to children by raising their empathy, compassion and understanding to our environment, and intuiting the close connections between human and Nature.

Alternative Christmas

Dec. 2012 community, campaign, workshop, environment

Among many of traditions in Christmas season, decorating for the festive scene can be seen as an enjoyable practice for people sharing the merry atmosphere that especially most of families have decorated Christmas trees in their houses. To trace back to the history of decorating Christmas tree, in the original way, people put fruits, nuts, cookies and candles on the natural fir, each ornament has its own ancient symbol associated with respects and praises to God (in Christianity) and Nature. Also, a tree with hung food was for bringing enjoyments to children. After many phases of adaptions by different Western cultures that people have attached great importance to Christmas for centuries, the decorating becomes a must-to-do thing in the festive season. However, in nowadays, the ornaments are more diverse but the scenario is much complicated than ever. Since the festival has been hijacked by commercial manipulation, the original meaning of Christmas decorating is also been blurred and forgotten by people. During the month of December, there are numerous ornaments like garlands, baubles and blinking lights that are massively produced and supplied in every store for meeting the demand of creating this temporary ambience, it also reminds people of spending more for the coming festival. Apart from that, under the surface joyous atmosphere, the waste of artificial materials is also an issue that have been actually ignored by public. For experimenting and engaging the issue with public, there was a Christmas decoration making workshop for children and their parents in the community of Crystal Palace in South East London.

The project, ’Alternative Christmas’ is aimed to offer an alternative ‘third way’ for celebrating Christmas which aparts from the producing and buying activities in the existing commercial structure that can also brings benefits and enjoyments. During the workshop, through knowing the history and meaning of decorating Christmas tree to making ornaments by natural materials, children were been invisibly led back to the origin and involved in the cycle of nature. They, include their parents, were expected to be acknowledged the basic concept of sustainability, and advantages (such as fulfilment of making crafts, interaction with neighbourhoods...) of a simpler lifestyle that could be an influential factor associated with consumer attitude in daily life. The role of the workshop, as a bridge with social function that local people had an opportunity to exchange information and expand their community network. On the other hand, in the sense of community art, participants showed their creativities and personalities in each ornament and also contributed to the collaborative work for the community tree. Behind the scene, based on the issue of celebration and consumer behaviour, this project is designed for creating public awareness and implementing sustainable activities that is expected to meet relevant criteria from economic, environmental, and social realms.

The publication for the event.

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The booklet (diary)

Garment’s Diary As a toolkit, Garment’s Diary is a proposal that the designer attempts to sustain the relationship between the consumer and the garment, offer another sentimental approach to slow down consumers’ behaviours in this fast fashion world. Through the action of recording short stories about the garment, people create the unique history and meaning with it that memories become the element of sustainability. Based on this concept, the designer developed a booklet that belongs to each garment. It contains the basic information such as involved materials, manufacturing details and the picture at the front page. For emphasizing the character of the object, the designer delivered narrative experiences to personify each garment.

Nov. 2012 communication, sustainability, graphic, sentimental approach

The storytelling is an intention which is to inspire consumers interacting with garments emotionally. Also, the process of storytelling is slow and careful that designers should be sensitive to the product for creating the initial meaning for customers. However, according to Chapman, ‘Most consumer products are like stories with an incredible opening line, but which just continue repeating it throughout. Their storytelling capabilities are pathetically limited.’(Chapman, 2005 : 134) Hence, during the reflection, designers should also consider the way to sustain their design work and the purpose which is not just for selling. In addition, Green Clothing Care (GCC) labelling system that is proposed by Dombek-Keith in 2009, also been experimentally used in the design. These labels are easily understood and designed by expanding current ones, which offer new options of laundering such as ‘repairing’, ‘recycling’ and ‘washing only when dirty or stinky’ that remind consumers that there are greener ways for caring for their clothing, economy as well as the environment.

The sketches of the ways of connecting the booklet and the garment

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Organic Conversation is a map that consists of ideas about ‘organic’ from people in different backgrounds and interests. ‘Defining the word organic’ as the main theme of the survey, sees the designer collecting comments from 88 participants including food traders at outdoor markets, tutors, students and workers of different professions.

Defining ‘Organic’ The word, ‘organic‘, is flooding people’s urban life nowadays. In the city, from food to appliances, ‘organic’ becomes a trend that we can see on many labelings on different commodities that are claimed to be good for you and your life. It is obvious that ‘organic’ provides another consideration when purchasing, but do people understand the true meaning of organic and how much knowledge about the organic product do people have? Do people get confused when choosing between ‘organic’ and 'non-organic' products? These are the inquiries behind my mapping ‘organic’ project.

Tracing the original meaning of ‘organic' indicates a general concept of ‘spontaneous growing from a core to the unity’, but when considering this more deeply, it's difficult to define ‘organic’ precisely from any single perspective. It seems that the concept of ‘organic’ is flexible and applicable not only in terms of food and health, but also in terms of economy, culture and art and people's perceptions towards them.

Organic Conversation Map

Organic Conversation There are two parts to the map, one based on opinions collected from a small group at Brockley outdoor market, and the other, a tree shape of people’s general view of the word ‘organic’. The comments that form the talking tree are colour-coded according to ages and interestingly show the distinction amongst different generations. Since the interviews reveal that the ‘organic’ label is relevant to different parts of contemporary life, there are four dimensions - economic, ecological, social and institutional that are included in the tree as a means to organising the impact of this complex word. (The categorising method is referred to the ‘designing system’ which is proposed by Joachim Spangenberg in Fuad-Luke, 2009 : 6-8) Smaller categories derived from each dimension represent specifically influenced aspects, which offer readers greater detail in the large picture. Additionally, every section overlaps others, and most comments have multiplicity that illustrates there exists not only connections but also consistency in the influence of ‘organic’.

The categories Economic - commercial and product Ecological - environmental, natural, food and health Social - cultural, philosophic, emotional, rational, art, architecture and literature Institutional - common sense, governmental and regulation

Oct. 2012 mapping, graphic, organic, social, ecology

For the reason that organic food and health issues are discussed greatly, this talking journey started at Brockley Market, a weekend spot located in South East London. This young market is well known for local produced food of high quality. At this stage, it can be clearly seen on the map that there are various notions of ‘organic’ amongst people of similar occupations (food and farming) in only one location. It appears to depend on the produce they sell, the methods they have learned or individual experiences. Based on this interest, the designer began to explore the wider concept of ‘organic’. Readers can see that it is the food and health sectors that mostly define ‘organic’ and are closely related to the term, but the concept is also manifested in most facets of our life. These collected views reveal that organic is also tied to cultural perspectives that are widespread in contemporary society yet very personal. We can see how it has been considered in art theory, sociological thinking, and commercial methods and regulations.

Be Organic Reading the Organic Conversation map can be described as an organic process as well. On one hand, asides from commodity, explanation of ‘organic’ from different fields such as literature, architecture and design actually offers readers other perceptions for understanding our cultural development. This also helps readers to link one idea to another, and with thinking in an organic way. On the other hand, however, during the ideas collection, the designer found that asides from people who work in the food industry, many participants, though they often buy organic products, had never previously thought about explaining ‘organic’. Also, people mentioned that ‘organic’ has been over-used for attracting urban consumers to pay more. A lot of shoppers receive the one-way organic education from the commercial force. These can be a potential threat to workers in the real organic industry. Some express that food education is still poor, especially in developed cities and that people try to be organic, keen on consuming organic without knowing the original meaning of ‘organic’, which is more inspiring and helpful to many other parts of life. This means therefore, that people should change their habits from the bottom up, and not just pretend to be or support 'organic' by purchasing things with that label.

As an educational function, the map serves to show that cognitions from diverse experiences enrich the meaning of the word ‘organic’. It can be imagined that the concept is deeply rooted in our society, that different parts of society are connected to each other via an organic thinking pattern and that this system while more complicated, is also more complete.

Yun-Shan Chang @ Taiwan +886 975 572 231 zderax@hotmail.com

Released in 2014