Boost Sales on Magento Store by Silver Cross Sell & Silver Up Sell
In the era of online commerce, the merchants are using various marketing strategies to bring up their sales graph. But the oldest trick in the trade is still relevant, it is a proved fact that even today 38% of business comes through Cross Sell & Up Sell of products.
What is Cross Sell? Cross Sell is a marketing strategy to encourage or lure the customers to buy additional (relevant) items along with the purchase. eg: When a customer is buying a mobile phone we can suggest him to purchase earphone, mobile cover or memory card etc.
What is Up Sell? Up Sell is quite different from Cross Sell, it is a strategy to upgrade the customer’s existing purchase by offering him a little expensive product from his current selection to increase purchase order.