Magento Enterprise Open Source The Best solution for your E-Commerce Store As the world retail market is widening its online presence exponentially it has raised a steep competition amongst solution providers. Though there are lot many high featured e-commerce solution providers with ample offers, it is the investor’s choice to pick the best suitable solution. Few of most highlighted e-commerce solution providers who have gripped the market for online stores are Magento, VirtueMart, Shopify, Prestashop, Zencart etc. Out of these Magento has been holding profusion market share.
Magento is a powerful eCommerce solution built using Zend Framework for PHP. It offers two versions of software, the community (open source) version and Enterprise version. It is solely owned by eBay Inc. Important aspect is the selection of right tool, whether it is a custom built solution or an off the shelf software. The major difference between the versions of open source and enterprise is the extensive ecommerce features. The enterprise edition is tagged with a whopping $15500 and with much more improved features in compare to the “Free” Community version. Hence Magento enterprise will be more preferable for a store with annual turnover higher than a million dollar. Magento Enterprise Edition offers high performance & scalability for fast growing & larger businesses. It is embedded with enterprise-class features, to drive traffic and converting them into customers.
Magento Enterprise Features: Attraction & Conversion • •
Customers are segmented based on their demographic criteria & profile to allow optimization of marketing initiatives through special promotions and converting them into profitable buyers Improving conversion rate and revenue through coupons for specific customer segments, products, categories, dates, and times
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