The Perfect Time to Move to MCommerce Starts Today
According to a research by Comscore, there has been an observed change in the global users on Desktops and Mobile. The number of desktop users has gone down from 19.1% in 2014 to 10.6% in 2015. On the other hand, the number of mobile users has gone up from 10.8% in 2014 to 11.3% in 2015. It has been observed that PCs dominate during the working hours, while mobiles and smart devices like tablets etc. are popular during the morning and night hours i.e. after or before work hours. About 1/3rd of the web traffic can be attributed to mobiles or smart devices. In case of retail, there is a multi-platform culture. Most consumers don’t confirm to a single platform; they are known to use more than one platform to complete their purchase. A mobile device is used for about 7.3 hours in a week, to surf the web, which is quite high average. In fact, mobile search conversion is recorded at 93% which gives hope that mobile device dependibility is the in thing.