Why m-Commerce will be on a Growth Spree in 2015? 2014 has set a milestone for Indian e-Commerce with a significant shift in m-Commerce transactions; showing that mobile devices have played an important role in the buying behavior of people. With continuous and speedy increase in the use of smart phones, m-Commerce growth seems unstoppable in 2015 too. Online store owners have understood what Mobile Commerce can do for their stores. It has taken the online world by storm with e-Commerce business getting more than 40 to 50 percent of traffic from mobile, which is expected to grow further in 2015. Stated are few of the reasons responsible for growing inclination of people towards m-Commerce:
Affordability of Smart Phones One of the main reasons for growth of m-Commerce is the increasing number of smart phones among users due to its affordable price, thus generating new customers for online stores. By 2016, India is expected to exceed 200 million smart phone users, surpassing US as the secondlargest global smart phone market as per the report by the research firm eMarketer. According to eMarketer, availability of affordable smart phones will increase the number of smart phone users worldwide, crossing the 2 billion mark in 2016. eMarketer estimates even say that more than a quarter of the world population will use smart phones by 2015 and over one-third will be using smart phones by 2018 which comes to over 2.56 billion people!! Convenience and Mobility With increased use of smart phones, people choose to browse web through them while being on move. They thus shop on the go from their mobiles, which even triggers impulse shopping. People specially the young consumer base don’t like waiting and expect fast processes, thus preferring online purchases. Smart phones give the option to do shopping, book tickets, order