SC 2011 MPO

Marketing Promotion Opportunities March 15-17, 2011 Shanghai New International Expo Centre (SNIEC)

2011

Sh

Marketing Promotion Opportunities The key to a successful trade show experience is leveraging available tools and techniques to maximize your sales opportunities. Experienced exhibitors take advantage of the many promotional opportunities in event directories, on-site signage, advertising etc. to set their company apart from the rest.

SEMICON China trade events are unique sales environments that attract the most influential and important buyers in China semiconductor industry. Having a thorough marketing campaign can reinforce your sales message in a dynamic setting where exhibitors compete for attention.

Show Site Marketing Promotion Opportunities

Deadline

Attendee Badge Insert

2010-12-30

Attendee Lanyard

2010-12-30

Outdoor Billboard Advertisement

2010-12-30

Meeting Room Rental

2010-12-30

A

Event Marketing Opportunity SEMI Golf Tournament

2010-11-30 B

SEMICON China 2011 Publications and Website Visitor Promotion Direct Mailing

2010-12-30

Pocket Guide Floor Map

2011-01-30

SEMICON China 2011 Event Directory

2010-12-30 C

SEMICON China 2011 Show Daily E-newsletter

2011-01-30

Website Banners Email Blast

Program Sponsorship CSTIC 2011

2010-12-30 D

March 15-17, 2011

Shanghai New International Expo Centre (SNIEC)

Show Site Marketing Promotion Opportunities

A1

Attendee Badge Insert US $10,000 / one set (10,000 inserts)

A

Production included

Put your company name and logo on virtually every SEMICON China attendee with these eye-catching badge inserts. Turn every visitor into a walking advertisement for your company.

YOUR BENEFITS: Logo on insert (36,761 visitors in 2010) Company featured prominently to all visitors allowing for easy locating of booth Logo placement on the sponsors page in the Event Directory (30,000 copies) Logo and short company profile on sponsors page of the SEMICON China 2011 website linking to sponsor’s website of choice Limited to 2 sponsors SPECIFICATIONS: Two-sided, full color, design provided by sponsor Size: 9cm (l) x 5cm (w) Format: AI or EPS only Order deadline: Dec. 30, 2010

Attendee Lanyard US $10,000 / one set (10,000 lanyards)

A2 Production included

At the registration and badge pick-up stations, visitors receive a lanyard which is worn during the entire three-day exhibition. The display of your company’s logo on the lanyards ensures your company’s name is prominently featured throughout all visitor interaction during the event.

YOUR BENEFITS: Logo on lanyards (36,761 visitors in 2010) Logo placement on the sponsors page in the Event Directory (30,000 copies) Logo and short company profile on sponsors page of the SEMICON China 2011 website linking to sponsor’s website of choice Limited to 2 sponsors SPECIFICATIONS: Order deadline: Dec. 30, 2010

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218 / 219

Email: semichina@semi.org

March 15-17, 2011

Shanghai New International Expo Centre (SNIEC)

A

Show Site Marketing Promotion Opportunities Outdoor Billboard Advertisement

A3

Production included Standing right outside the entrance to the SNIEC, the outdoor billboard advertisement catches all your customers’ attention as they arrive. Use the opportunity to help raise awareness of your presence and drive traffic to your booth.

Price

SPECIFICATIONS:

US $6,000: 5m×8m

Format: AI or EPS only

US $10,000: 5m×16m

Order deadline: Dec. 30, 2010

A4

Meeting Room Rental Will you need a meeting room close to your booth during SEMICON China 2011?

SEMI offers a wide variety of meeting rooms for up to 160 people directly next to the exhibition floor in Shanghai New International Expo Centre. The rooms can be booked on half-day and daily basis. Please note: Exhibitor Meeting Rooms include podium, white board, chairs, wire microphone and water dispenser. Exhibitors are responsible for arranging their own catering, audiovisual and security needs directly through the contracted vendors.

Price US $2,000/4 hrs; 110sq.m.; 40 seats (classroom) or 64 seats (theatre) US $3,000/4 hrs; 220sq.m.; 120 seats (classroom) or 160 seats (theatre)

SPECIFICATIONS: Order deadline: Dec. 30, 2010

Contact us for meeting room location and facility details.

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218 / 219

Email: semichina@semi.org

March 15-17, 2011

Shanghai New International Expo Centre (SNIEC)

B

Event Marketing Opportunities

B1

SEMI Golf Tournament SEMI Golf Tournament will gather industry leaders from semiconductor, flat panel display and PV industries on March 18, 2011.

It will feature the unique opportunity of bringing the executives from three industries in a relaxing, fun and networking atmosphere. Sponsors will realize the all benefits from participating in this high-level gathering. Don’t miss the opportunity to sponsor face-to-face interactions that drive your return on investment.

Cash Sponsor(USD)

Item

Prize Sponsor(USD)

Game Ball Sponsor

7,000

Hat Sponsor

5,000

Shirt Sponsor

6,000

Prize Sponsor

4,500

6,000

Lucky Award Sponsor

4,500

6,000

Long Drive & Near Pin Sponsor

3,000

5,000

Tower Sponsor

2,000

Dinner Sponsor

4,500 2,000/hole

Hole Sponsor

SPECIFICATIONS: You can choose between cash sponsor and prize sponsor.

If you choose prize sponsor, the prizes must be worth of the price listed above.

Order deadline: Nov. 30, 2010 Contact us for detailed golf sponsorship information

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218 / 219

Email: semichina@semi.org

March 15-17, 2011

Shanghai New International Expo Centre (SNIEC)

SEMICON China 2011 Publications and Website Visitor Promotion Direct Mailing

C C1

US $2,500 / one full-page, 4-color ad Prior to the show SEMI sends direct mail promotion to the most targeted visitors, including pre-registers, VIPs and SEMICON database of high quality, providing more than 50,000 person with the latest information about SEMICON China programs and events. Advertising in Visitor Promotion Direct Mailing is an excellent way to expand your brand exposure and reach your targeted customers closely before the show.

YOUR BENEFITS: Circulation 50,000 copies Directly mailed to pre-registers, VIPs and selected SEMICON database Pass new technologies and products information to target customers closely before the show Exclusive sponsor SPECIFICATIONS: Format: AI or EPS only Order deadline: Dec. 30, 2010

C2

Pocket Guide Floor Map The Floor Plan Pocket Guide is given out free of charge to exhibition visitors as an orientation aid. It contains an overview of the individual levels with booth locations and the list of exhibitors (in alphabetical order per level). Advertising or printing your logo on the corresponding booth location will prominently display your company and enable potential customers to better locate your booth.

Price: One full page 4-color ad: US $3,000 Logo placement in Floor Plan Guides: US $120 Note: Logos can only be booked with booth sizes 36sq.m or larger.

YOUR BENEFITS: Circulation 40,000 copies (36,761 visitors in 2010) Distributed free of charge to all visitors Company featured prominently to all visitors allowing for easy locating of booth SPECIFICATIONS: Format: AI or EPS only Order deadline: Jan. 30, 2011

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218 / 219

Email: semichina@semi.org

March 15-17, 2011

Shanghai New International Expo Centre (SNIEC)

C

SEMICON China 2011 Publications and Website

C3

SEMICON China 2011 Event Directory Supplement your company’s directory entry by booking an advertisement in the official SEMICON China Event Directory, published with a circulation of 30,000.

The Directory is given out to all exhibition visitors free of charge and its content includes a detailed exhibitor list with information regarding products and services (sorted alphabetically and according to product category), a detailed conference overview and more.

YOUR BENEFITS: Circulation 30,000 copies Distributed free of charge to all visitors Experience shows that the Directory is regarded and kept by companies as a yearlong reference tool Price: SEMI Members ®

B/W 4/C （USD） （USD）

Non-Member Rates B/W （USD）

4/C （USD）

Two-page Spread 386mm x 266mm (bleed)

Full Page 196mm x 266mm (bleed)

1/2 Page 170mm x 115mm, or 80mm x 240mm 1,300+ (non-bleed only)

4,000

5,800

6,000

8,700

2,000

2,900

3,000

4,350

1,400

2,000

2,100

3,000

1,000

1,600

1,500

2,400

OR

展位已预订

1/4 Page 80mm x 117mm (non-bleed only) 2011年3月15日-17日 上海新国际博览中心

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218 / 219

Email: semichina@semi.org

March 15-17, 2011

Shanghai New International Expo Centre (SNIEC)

C

SEMICON China 2011 Publications and Website SEMICON China 2011 Event Directory

Coversand Premium Positions

Front Cover Strip 180mm x 54mm (non-bleed only)

C3

SEMI Members

Non-Member Rates

4/C （USD）

4/C （USD）

3,770

5,655

3,770

5,655

3,770

5,655

3,480

5,220

3,180

4,770

®

Section Divider Tabs (four available) 196mm x 266mm (bleed)

Back Cover

196mm x 266mm (bleed)

Inside Front Cover 196mm x 266mm (bleed)

Inside Back Cover 196mm x 266mm (bleed)

SPECIFICATIONS: Format: AI or EPS only Color: CMYK only Order deadline: Dec. 30, 2010

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218 / 219

Email: semichina@semi.org

March 15-17, 2011

Shanghai New International Expo Centre (SNIEC)

SEMICON China 2011 Publications and Website SEMICON China 2011 Show Daily E-newsletter

C C4

US $735 / 3 days Each day of the show we send Show Daily E-newsletter to 30,000 show pre-registered visitors and Semiconductor Manufacturing magazine subscribers, timely publish information of SEMICON China. Its content includes exhibitors’ and visitors’ interview, event reports, show product introduction, market data of China and global semiconductor, plat panel display and photovoltaic industries, etc. Advertising on Show Daily E-newsletter will be the most cost- effective way to promote your technologies and products.

SPECIFICATIONS: Size: 120 pixels (w) × 90 pixels (h), 15k and below Format: GIF or JPEG only Order Deadline: Jan. 30, 2011

Website Banners

C5

In the 6 months leading up to the show, more than 2,500 people on average log on to the SEMICON China website every day www.semi.org.cn/semiconchina to find the latest news and up-to-date information on the show and on the global semiconductor industry. In addition, through online advertising you'll also reach more than 10,000 visitors who register online.

120×90

YOUR BENEFITS: 10,000+ show pre-registered visitors

120×180

Ad remains online until the end of the 2011 show.

Company prominently positioned for worldwide visibility.

120×400

Price Tile: 120(w)×90(h) pixels $1,000 Skyscraper: 120 x 180 pixels $1,500 Big Skyscraper 120 x 400 pixels $3,000

SPECIFICATIONS: Format: GIF or SWF only Size: 15k or below Order Deadline: Ads will be posted within 72 hrs of receipt and approval.

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218 / 219

Email: semichina@semi.org

March 15-17, 2011

Shanghai New International Expo Centre (SNIEC)

SEMICON China 2011 Publications and Website

C

Email Blast

C6

US $1,500 / 2,000 data

In accordance of your company’s needs, SEMI will mail your elaborated invitation to your targeted customers chosen from more than 50,000 SEMI industry database. You can also receive an assessment report afterwards.

SPECIFICATIONS: HTML file provided by Sponsor Order Deadline: Invitation will be posted within 72 hrs of receipt and approval.

D

Program Sponsorship

D1

CSTIC 2011

CSTIC is the largest annual semiconductor technology conferences for the industry in China. It provides a platform for executives, managers, engineers and researchers to exchange the latest developments in the industry. Sponsoring the CSTIC 2011 event will make your company stand out as a leader in the China semiconductor industry and will leave a strong impression of your brand in peoples minds.

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218 / 219

Email: semichina@semi.org

March 15-17, 2011

Shanghai New International Expo Centre (SNIEC)

D

Program Sponsorship CSTIC 2011 Sponsorship

D1

CSTIC 2011 Platinum Sponsor

Exclusive

Gold sponsor

Limited to 2 Sponsors

US $20,000

US $10,000

Hanging Ad. banner in keynote session conference room

Company logo on the give away item to conference speakers/delegates/VIP guest

All conference delegates badge inserts and lanyards

One company billboard at keynote session conference room

One company billboard at keynote session

7 free conference registrations, including conference materials, gift and lunch

10 free conference registrations, including conference materials, gift and lunch

Opening Slides with all Sessions with company logo

Opening Slides with all Sessions with company logo

Emcee Recognition as the sponsor

Emcee Recognition as the sponsor

Company logo on CSTIC conference backdrop

Company logo on CSTIC conference backdrop

Company collateral distributed with conference bags

Company collateral distributed with conference bags

Company logo on the head page of conference proceeding

Company logo on the head page of conference proceeding

Company logo and link on the homepage of CSTIC and SEMICON China Show website

Company logo and link on the homepage of CSTIC and SEMICON China Show website

Silver Sponsor (Symposium Sponsor)

Bronze Sponsor

US $5,000

US $3,000

One Company billboard at tea break area at the conference site

2 free conference registrations, including conference materials, gift and lunch

5 free conference registrations, including conference materials, gift and lunch Company logo on CSTIC conference backdrop or one symposium room

Company logo on CSTIC conference backdrop Opening Slides with all Sessions with company logo

Opening Slides with all Sessions with company logo

Company logo on the head page of conference proceeding

Company collateral distributed with conference bags

Company logo and link on the homepage of CSTIC

Company logo on the head page of conference proceeding Company logo and link on the homepage of CSTIC

Platinum/Gold/Silver/Bronze Sponsor will enjoy priority to these below special sponsor opportunities at half price.

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218 / 219

Email: semichina@semi.org

March 15-17, 2011

Shanghai New International Expo Centre (SNIEC)

D

Program Sponsorship CSTIC 2011 Sponsorship

D1

CSTIC 2011

Special Sponsorships Item Speaker Reception

Original Price US $5,000

Description - Company logo on the “E-invitation” to all the speakers and invited guests

(Limited to 2 sponsors)

- Company logo on the on-site signage as the sponsor - One Billboard at the entrance of the Speaker Reception - Company logo and link on the homepage of CSTIC and SEMICON China Show website - Emcee Recognition as the sponsor Banquet or Huangpu River Cruise

US $10,000

- 5 to 10 mins Speaking opportunity at the banquet - Company logo on the on-site signage as the sponsor

(Limited to 2 sponsors)

- 2 Billboard at the entrance of the Speaker Reception - Company logo and link on the homepage of CSTIC and SEMICON China Show website - Emcee Recognition as the sponsor Give Away

US $5,000

- Company logo on the give away item, distributed to VIP Guest/Speakers/Conference Delegates - Company logo and link on the homepage of CSTIC and SEMICON China Show website

Conference Bag

US $6,000

- Company logo on the conference bag, distributed to VIP Guest/Speakers/Conference Delegates with conference Materials - Opportunity to distribute your company collateral materials with the conference bag - Company logo and link on the homepage of CSTIC and SEMICON China Show website

More promotional tools and tailor-designed sponsorships are available, contact us for details.

SEMI China Customer Service Representatives

Tel: 86.21.5027.0909 ext. 211 / 218 / 219

Email: semichina@semi.org