How a professional branding agency can help your business?
A branding agency will handle branding or rebranding processes from A to Z while adding value for your business in many aspects including: Performing market research about targeted customers The branding agency team will start your branding process with market research to define how your brand positioned in the targeted and what is the mental image related to business products’ (positive/negative/ not known at all). Defining the major competitive advantages of alternative products chosen by your targeted customers will be the next on the research team list to clarify how your brand can stand out from the competition. The suitable channels for launching a brand is a necessary step in the market research activities to choose suitable offline or online channels to launch your brand or to promote rebranding campaigns. Defining your brand main guidelines After focusing on chosen targeted customers’ segments, the branding agency team will conduct a discussion with your business to define the main brand guidelines which are: Corporate Values: main values of your brand to guideline your branding activities with defined value, mission, vision, branding purpose and targeted goals out of your branding campaign. Brand Message: defining what your brand offerings is known by (what you promise for your clients) and what is your brand all about for example:
Personal message: Lose Yourself in 50 Million Songs.” (Apple)
Motivational message: “Believe in something. Even if it means sacrificing everything” (Nike)
Emotional Message: “Some fear change, others drive it.” (BMW)
Apple focused on how its products’ features are devoted to your personal experience while Nike focused on inspiration and ambition in its products’ owners while BMW addressed the emotional fear of change to motivate buyers to get out of their comfort zone and try their advanced innovative products. Brand Voice and Tone: choosing your brand voice (how you brand) sound and tone is essential as it will be used in every communication channel (Ads – Official Website – Social Media Platforms) and it should reflect your corporate identity either fun entertaining voice or more serious professional tone. Brand Tagline (Slogan): you’re familiar with the famous brands’ taglines like Nike (Just Do It), Coca-Cola (Open Happiness) and Apple (Think Different) and how the creative and related to the business message and purpose. The Branding agency team will include creative copywriters who are able to come up with creative tagline aligned with your business message and values.
Developing the branding strategy Without a well-crafted strategy suitable for your business situation either an undeveloped brand or an existing brand that require customized rebranding strategy. The efficient strategy should care to define the plan and the execution steps of your business branding including:
Defining the brand main guidelines
Choosing suitable channels for branding based on targeted segments of customers
Clarifying the business message, voice, and tone
Creating corporate visual identity
Implementation of the branding strategy
Management of the branding process and monitoring feedback
The public audience doesn’t care about your business branding strategy but it shouldn’t be neglected by your branding agency as it should be detail-oriented to guarantee a successful implementation of your business branding Process.
Creating corporate visual identity The corporate visual identity should represent your brand guidelines and reflect your business message in all details including the business logo, the corporate printed materials, social media visual content, the business website with a consistent color ballet. Your chosen branding agency will be responsible for creating a brand visual identity with excessive experience in graphic design to create your brand logo, the packing design for your business products, the official corporate printed materials and social media visual content templates. Your brand visual identity will help in creating a stable memory in your targeted audience minds with your business message and retrieve this message whenever running into your business products. Performing the role of an advertising agency Launching a brand or starting a rebranding process that targets many segments of public consumers will require launching advertising campaigns on suitable advertising platforms. Your chosen branding agency should play the role of an advertising agency and offer customized solutions for advertising either by commercial ads on suitable TV or radio channels to achieve the desired exposure or through print advertisement solution using valuable spaces in popular newspapers, magazines, and outdoor billboards. Experienced branding company in media production will create a competitive advantage for your band to stand out from the competition with creative ads that create an emotional attachment with your brand offerings.
Improving social media accounts performance The branding process shouldn’t stop at the stage of creating a logo or launching an advertising campaign but should include all activities related to your business by following the brand main guidelines and rules internally by employees and with outsourcing entities like your branding agency. Your chosen branding company should also provide social media marketing and management services to guarantee that your business social media presence reflects your brand guidelines and message. The social media content textual or visual should be aligned with your brand voice and tone and chosen color ballet and creative design templates to stand out from the huge amount of diversified content from all followed social media accounts. The chosen voice and tone for your brand should be used when communicating with the follower base (potential customers) in comments and private messages to align with other branding activities that use the same voice and tone. Planning and managing branding events Marketing events like exhibitions or conferences are another possible channel for your business branding activities as they are known with the professional atmosphere that is suitable only for prestigious brands. The professional branding agency will be the solution once again as it will be capable of providing event planning and management services starting from choosing the event location, budget planning, guests coordination, designing of booths and promotional materials to professional photography for the event in addition to producing motion graphics videos or high quality promotional videos for the event and publish it on chosen suitable platforms to increase awareness of your brand events. Brand implementation and Management After the defining the strategy and planning each step of the branding process, the implementation process will start for each step based on a predefined schedule chosen carefully to target the selected audience and achieve the desired exposure and awareness for your brand. Management of each step of the branding process will not your business burden as your branding agency will be responsible for that also to guarantee to achieve desired results with professional monitoring for each step plus performing corrective actions based on audience impressions and feedback.