What is Google adwords advertising? If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place. Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results on your website on a search engine results page (SERP) by paying for them. There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think.
Google isn’t the only search engine where you can do this, Yahoo and Bing also run their own advertising network, called the Yahoo Bing Network. For now, though, let’s take a look at Google AdWords advertising…
Basic principles of Google AdWord ADs Basically, you pick some keywords that a searcher might use on Google, then create an advert that will appear on the SERP based on those keywords. Of course, you’re probably not going to be the only company wanting to serve adverts to people who use those particular terms. Rival companies can bid for the same search term, often causing the top of a search engine results page. If you want your ad to appear at all, you have to bid against other marketers on
how much you’re willing to pay Google AdWords every time a searcher clicks on your ad. Obviously the more you pay-per-click (PPC) the more likely your ad will appear in the search results. Why should you spend at least 1$ per day on Facebook marketing ADs? However, and this is big, however, unlike other real-time bidding models, it’s not just the highest bid that is taken into account. Google also uses something called:
Google ADs advertising Quality score Google looks at how relevant and useful your ad is to the searcher and the search terms they’ve used. It also looks at how many clicks your ad has received previously, also known as its click-through rate (CTR) and how relevant your landing page is. For instance, if the searcher types ‘Nike Air Max’ and your advert appears saying “buy Nike Air Max here”, once the ad is clicked this needs to lead the searcher directly to a page featuring Nike Air Max trainers. If it just goes to your generic homepage, it’s not good enough. The higher your quality score, the better. In fact, even if your maximum bid is less than a rival bidder, you still may appear above their ad if your quality score is better. Visit Our Site: https://sendiancreations.com/