Search Engine Optimization secrets, and how to rank on Google ?!
There are reasons why some sites make it to the top of search engines while others are nowhere to be found. So, what are the secrets to search engine optimization? We can afford best SEO services in Maadi, Cairo, Egypt to bring the most innovative marketing plans for your business, But first things first, let's have a tour about:
What Is Search Engine Optimization? Actually, there are five main search engine optimization factors to keep in mind:
1. Your Website's content and main theme. 2. The number of keywords on each page. 3. Keyword placement. 4. Click popularity. 5. Link popularity.
#1. Secret to search engine optimization: Website content The actual content on your site is the most important factor in your search engine optimization strategy, If you really want your Web site to achieve a good search engine ranking and be found in the search results, you will need to have some real content on your site.
Search engine spiders are basically "blind". They can only read the text on your page and are unable to view pictures, flash, and other clever presentations. Having sufficient text in all pages for the search engines to index is a basic requirement for your search engine optimization to succeed.
It is easy to understand why a site with little text can't achieve a high search engine position: People looking for information would rather find a Web site containing plenty of useful information. It's only natural: Sites with much high-quality content should rank ahead of sites with less content. Everyone working with search engine optimization should keep this in mind. Don't forget about updating your pages either. Both people and search engines do prefer up to date content. What does this mean to you? Creating an informative site with lots of original content focused on one central theme should be the foundation for your search engine optimization strategy. #2. SECRET TO SEARCH ENGINE OPTIMIZATION: KEYWORD DENSITY
There are usually hundreds of words on a Web page. How are the search engines able to determine which words are the most important for describing the actual content on your site? It's done by counting the number of words on your page. Words or phrases frequently used are considered more important. Search engines use mathematical algorithms to calculate the importance of each word in your pages. The total number of words on your page divided by the number of times your keyword appears are called "keyword density" or "keyword weight". This is one of the most important search engine optimization factors to keep in mind. By watering down your keywords, you are reducing the possibility to rank well. Your keywords must be present in your page a certain number of times to rank well and achieve a favorable search engine ranking. How are you supposed to know exactly how many times you need to repeat your keywords to get a top ranking? You will have to look at the Web sites already listed in the top positions for that particular keyword. This will give you an overall idea of the keyword density needed to get a top search engine position. An incredible tool for calculating the keyword density and comparing your own pages to those ranking high is the "keyword density analyzer" by GRSoftware. A tool like this is invaluable for anyone serious about search engine optimization. -Check out our social media marketing services in Maadi to boost your ranking even more ! #3. SECRET TO SEARCH ENGINE OPTIMIZATION: KEYWORD PROMINENCE
Put your keywords where it counts! You have figured out how many times you need to use your keywords in the text of the page, now it is time to consider where to place your keywords. Keyword prominence is one of the most important factors to be aware of in search
engine optimization. The search engines will pay more attention to certain parts of your site. Words in those sections are seen as more important compared to other words. This is called "keyword prominence". ● Title and meta tags: As already mentioned on the meta tags page, your title tag is the most important tag on your page. It is crucial that you put your keywords in the title. Some search engines also pay extra attention to words in the description and keyword meta tags. ● Headings: The <H1>-<H6> heading tags give your visitors (search engines included) a good idea about what is the main subject of your page. Headings are text on a Web page within tags like: <H1>This is your heading text. Include keywords here</H1> It is crucial for your search engine optimization to include keywords in these tags. ● Hyperlink text: It is natural to assume that the pages you are linking to will be related to the subject of your own page. This is why keywords in hyperlink text are considered very important with some search engines. Hyperlink text refers to the part of the URL that is seen on the page, the visible text that a user clicks on (many search engines will also index the hidden URL text in the link). ● URL text: Including keywords in your domain name and page names can have a big influence on your rank in both regular search engines and directories. Such keywords are called "URL text". When you are using keywords in the URL, links to your site from other sites will carry more weight toward a higher search engine ranking. ● Top: The words on top of your page, at the beginning of your tags, first in paragraphs and at the start of your sentences are generally speaking regarded as more important. Make sure the keywords are among the first words on your page. Making your keywords underlined, bold or otherwise highlighted also help to emphasize the importance. #4. SECRET TO SEARCH ENGINE OPTIMIZATION: CLICK POPULARITY
Another factor influencing search engine ranking in some search engines is clicked popularity. The number of users clicking on links to your page from the search results is counted. Pages that are frequently clicked will get a popularity boost. Your site is awarded a certain number of points each time someone clicks your link from the search results. If your Web site already has a high ranking you will get fewer points compared to a low ranking site. This way all sites have an equal chance to get click-through points awarded. Don't be tempted to click your own link over and over again. Repeated clicks from the
same IP will be detected. Clicking on your link and quickly returning to the search engine again might actually hurt your rank. The search engines will believe you did not find anything interesting at the page. That is not a good search engine optimization tactic. How can you influence click popularity then? By putting some work into your page title and description meta tag. These are the main factors influencing people's decision to click your link. High-quality content will make visitors stay at your site, and will stop them from quickly returning to the search engine. What is Google Adwords advertising? #5. SECRET TO SEARCH ENGINE OPTIMIZATION: LINK POPULARITY
One major factor to consider in your search engine optimization work is link popularity. Search engines will regard sites with many links pointing to them as more important. It's only natural to expect that popular sites with many links pointing to them will be high-quality sites. Not all links are equal. Links from popular sites will give your site a higher boost. Sites linking to you should also be on the same subject as your own site and contain the keywords in the hyperlinks text. Linking your Web site to other popular sites on the same subject as your own site will also improve your search engine ranking. Link popularity is nothing you have direct control over (apart from setting up several sites on similar subjects and linking them to one another), but there are a few things you can do:
1. Make a great Web site. If people find it to be a high-quality site with valuable content, they will link to it. 2. Make it easy to link. Put HTML code and link buttons on your site. Ask visitors for links to your site. Consider using a service like easy2link.com or make your own "how to link to us" page. 3. Offer rewards for those linking to you. Reciprocal links, free text or banner advertising etc. Link swap scripts like Links Manager help you manage your own reciprocal link page without to much work.
4. Conduct a search for websites that are similar to yours in one of the major search engines. Find out who is linking to your competitors and suggest they put up a link to you too. Reciprocal links from sites related to your site will benefit both parties. 5. Pay for getting links, text or banner ads on important sites related to yours. I will highly recommend LinkageExpress for this. And of course.... get listed in all the main directories like Yahoo, ODP, NBCi and Looksmart. Don't forget about yellow pages, business directories, award sites and the minor directories either. Visit us on : https://sendiancreations.com