Case Study | Red & Grey Media
Sendible has helped Red & Grey Media to garner a 230% increase in weekly reach on Facebook for a large ecommerce client whilst, at the same time, increasing productivity and reducing overhead costs for the agency. Background Red & Grey Media provides digital marketing services for brands that truly
About Red & Grey Media •
Located in Uskudar, Istanbul – Turkey
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Website: http://sendible.com
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Email: alparslan@redandgreymedia.com
believe in the power of digital media. Their typical clients are e-commerce companies based in the Middle East and Eastern Europe.
Challenge Alparslan Demir, the Digital Marketing Director at Red & Grey Media describes what workflow was like before Sendible: “We had two main problems while using other solutions to manage our social media needs. The first one was to schedule tweets with pictures without using third party software solutions. Our wish was to schedule tweets with an image directly. Sendible is perfect for doing this. Another problem was managing Google+ along with other social media channels and blogs. Other solutions did not provide as a wide range of services as Sendible, which supports blogs, Instagram and most importantly, Google+.” Mr Demir continues to describe the effect this problem had on the business: “Sendible benefits us enormously, mainly because of its time-saving capabilities. In our old workflow we were unable to schedule Tweets with images or Google+ posts and we had to assign a team member to do it. It was
"Sendible is a lifesaving tool for social media marketing. You can schedule your posts either at a specific time of day or with the incredible auto-schedule feature. We can also prepare engagement reports, track keywords, and assign tasks to our colleagues. It's easy to use, innovative and absolutely perfect." -Alparslan Demir - Digital Marketing Director, Red & Grey Media
an old fashioned approach and a real waste of the company’s resources. It also had an adverse effect on our reporting for clients. For example, whilst preparing engagement reports we needed to manually calculate the effectiveness of each tweet. It took more than a day to prepare a full report for only one client. We had been using freelance marketers to manually carry out this task which resulted in an increase in our overheads and fixed costs.”
Solution On first hearing about Sendible, Mr Demir states “It was recommended to me by one of my friends who was working for Zynga in Dublin at the time. He told
Results Through using Sendible, one of Red & Grey Media’s client’s Kitapyurdu.com
Increased its engagement rate on Facebook more than 100%. Scheduling has provided twice the number of daily likes 230% greater weekly reach audience.
me that Zynga was using Sendible and I had nothing to lose if I tried it. The timing was right to use Sendible as I was having a huge problem while using another software provider. At one stage, there was a problem with the Facebook API and they weren’t able to solve the problem for more than 24 hours. Sendible, however, had already resolved this issue which I picked up from Sendible's Twitter feed. Then I checked the help pages of Sendible and saw that they were extremely responsive in resolving these kinds of problems. I proceeded with the 30 day trial and started to use Sendible fulltime.” When asked about the key benefits of the platform and quality of support Demir states, “Our agency most benefits from the bulk message importer, Google+ pages integration, assigning tasks to users, building custom reports and of course the time-saving smart queues. I found it to be a simple and productive interface. I never had to have a webinar or training session on the dashboard but when I had a question, there was always someone available to answer my support query.”
Results Mr Demir concluded, “Sendible helped us to manage our social media clients in a centralized way. It is also a more secure and reliable solution than others on the market. We increased our productivity, decreased our fixed and outsourcing costs. We also started to provide monitoring as an additional service to our clients which helped to maximize the revenue for each customer. The most important thing is that Sendible is an extremely reliable product, enabling us to focus on other important tasks like liaising with clients. One of our clients, Kitapyurdu.com, increased its engagement rate on
About Sendible Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once. To learn more about Sendible, visit www.sendible.com
Facebook by more than 100%, doubled the daily likes and saw a 230% increase in weekly reach. I used Facebook reports to determine the best times for scheduling posts as Sendible provides useful estimations for successful engagement probability. I couldn’t be happier with Sendible’s overall functionality and support – highly recommended!” US 315 623 4480 |
UK 0208 123 1526 |
AUS 280 114 841 | sales@sendible.com
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