Case Study | Hüify
Hüify uses Sendible to improve the efficiency of their client’s social campaigns and consolidate their efforts into one powerful platform. Background Hüify was founded in 2012, they provide online marketing, specializing in inbound marketing. Hüify’s philosophy is a simple, yet effective one ‘We strive to bring a human element to the digital presence of your business.’ To do this, they use Sendible. Josh Harcus, founder of Hüify describes his team as
About Hüify • Founded in 2012 • Headquartered in Wilmington, North Carolina - US
being ‘artists who maximise the use of a tool like Sendible.’
Challenge Josh explained that he always found responding to common questions and engaging with clients extremely time consuming. He had used many of Sendible’s competitors in the past. While each one had specific benefits, all had pitfalls, these included a lack of features and poor customer service. Three years ago he discovered Sendible, signed up for a Marketer account, very quickly upgraded and hasn’t looked back since.
Solution While trialling Sendible’s competitors, Josh quickly noticed that the other tools didn’t do automation as well as Sendible. ‘We decided to use Sendible to check how successful personalized automated messages could be. We created a Sendible account which we called ‘Yes, this is automated!’ We then sent out automated responses if
"We use Sendible to maximize communication with our Twitter leads and prospects through marketing automation." Josh Harcus – Head of Inbound Strategy Hüify
someone asked about Social Media Management tools. They then received a personalized response from us saying ‘Hello X, we found this tool to be useful, we would love to hear your thoughts.’ We were amazed at the results…about 14 000 clicks in only 3 months. It was a win-win situation for us, very little time spent for us as it was all automated and the recipients were thrilled about the seemingly ‘personal’ response they received.’ According to Josh, Sendible’s most valuable features are the automation capabilities as well as scheduling. ‘People just don’t have time to sit and
manually post tweets, blog posts and other social media updates. Being able to schedule is absolutely crucial to a marketing manager.’ Regarding support, Josh stated that he was fortunate to immediately build up a relationship with Sendible’s CEO, Gavin Hammar and always received great customer service. He now uses Sendible’s support ticketing system and has been very pleased with the ongoing customer service he receives.
Results Josh explained how they were able to measure the impact of using Sendible. They posted out ongoing links on Twitter for 5 months. In that time they received over 17 000 clicks. Each day there were about 3 tweets, this clearly shows how Sendible has enabled Hüify to reach a vast audience. ‘I can confidently say that Sendible has saved Hüify around 2-4 hours per week. We have a large number of clients who don’t have enough time to go into each account individually. This way we can spend more time planning, creating reports and monitoring how well we did. This time is valuable to us and appreciated by our clients.’
About Sendible Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once. To learn more about Sendible, visit www.sendible.com
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