Case Study | Them
With concerns about security and a need for in-depth social media analytics Sendible has helped Them effectively manage multiple social media accounts and provide accurate reporting for clients. Background Them is a full service marketing and advertising agency based in Richmond,
About Them
London, that has expertise and experience in all marketing disciplines. They
• Founded in 1996 • http://www.themlondon.com • Headquartered in London, England UK
hold an impressive list of clients from franchises to large FMCGs. They’re also part of the IN Network, an alignment of the world’s best entrepreneurial integrated marketing communications agencies. The staff at Them, are drawn from major agencies both in London and abroad. Collectively, they have run and worked in some of the most leading integrated agencies and have the awards to prove it. Them currently have two accounts with Sendible, one on the Premium plan in which they manage clients’ social media accounts inhouse and a White Label. The White Label is used for a large UK-based franchise to enable individual locations’ permissions to publish and the franchisor to distribute content centrally. c
Challenge Tara Phelan, Social Media Planner at Them describes what the workflow was like before Sendible: “When I started [at Them] we were using a different tool, but we felt it wasn’t right for our particular client base because we needed to separate users by brand in the most cost effective way. After
“Sendible offers the functionality and reliability to manage multiple accounts and provide the best possible service for our clients”
research of other tools, Sendible offered the best and most cost effective way
- Tara Phelan – Social Media Planner, Them
controls and client separation via their dashboard.”
to do this.” Ms Phelan further explains, “We send multiple updates to different accounts on a daily basis, certainly with the previous tool there was just too much room for errors i.e. accidentally sending a tweet to the wrong account. Luckily, Sendible lent a helping hand in providing permission