Sendpoints 2022 Catalog by Sendpoints Publishing

Books light up the life, Let’s play with books.

2022 Illustration by onoitoe

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Sendpoints Publishing Co., Ltd. Sendpoints: Books light up the life, Let’s play with books. Sendpoints is an international publishing house, producing and distributing books for an international audience with focuses on a great number of fields including art, design, architecture, fashion, photography, pop culture, lifestyle, etc. For years, we have worked closely with artists, designers and creative partners from all over the world to publish over 200 books in different languages ranging from English, Japanese, French, Italian, Russian, Simplified Chinese, and Traditional Chinese. We have warehouses based in China, USA, and UK, which enables our books to be distributed to over 100 countries. Since Sendpoints was founded in Hong Kong, China in 2006, we have sedulously worked on producing high quality books themed on art, design, aesthetics, and lifestyle. Holding fast to values and ethics as a publisher, we make the most of international resources, explore new ways to improve reading experience, and deliver books with great inspirations and stories to our readers. Sendpoints firmly believes that books are where human understand civilization and where magic happens. We will as always stride like an adventurer, explore the “law of universal gravitation” of every book, and go beyond possibilities in publishing. Books light up the life, Let’s play with books! Sendpoints started to introduce copyright of books of foreign origin to Chinese market, offering great opportunities for international publishers to have their books published in Simplified Chinese. We now have established cooperation with TASCHEN, a famous German publisher, in publishing books of their world-renowned series — Bibliotheca Universalis and Basic Art. Sendpoints is breaking new ground in publishing.

CONTENTS 006

Top 12 Best Sellers

008

New Titles

015

Backlist

016

Art & Culture

026

Graphic Design

063

Product Design

067

Food & Culture

068

Fashion Design

069

Exhibition Design

071

Interior Design

075

Architecture

076

082

BranD

Top 12 Best Sellers 1

THE NEW CHINA

HOW TO DESIGN A LOGO

ISBN: 978-988-79283-1-7

ISBN: 978-988-79284-2-3

ISBN: 978-988-78494-9-0

Binding: Hardcover

Binding: Hardcover with Jacket

Trim Size: 230*300mm

Trim Size: 160*220mm

Trim Size: 185*250mm

Pages: 240

Pages: 256

Pages: 224

Price: £19.95, €24.90, $30,

HK$225, A$39.99

POSTERS

VOID

REMARKABLE GRAPHIC STYLES

FIERCE

ART IN BOOK FORM

THE NEW CHINA

ISBN: 978-988-78494-8-3

ISBN: 978-988-78494-2-1

ISBN: 978-988-79283-0-0

Binding: Hardcover with Jacket

Binding: Hardcover

Trim Size: 185*250mm

Trim Size: 215*280mm

Trim Size: 230*300mm

Pages: 224

Pages: 256

Pages: 240

Price: £19.95, €24.90, $30,

Price: £34.95, €39.90, $50,

Price: £19.95, €24.90, $30,

HK$225, A$39.99

HK$325, A$70

HK$225, A$39.99

REMARKABLE GRAPHIC STYLES

NEW YEAR PICTURES

LAYOUT NOW

COLOR NOW

PRINCIPLES FOR GOOD LAYOUT DESIGN

ISBN: 978-988-77573-5-1

ISBN: 978-988-78494-0-7

ISBN: 978-988-79283-7-9

Binding: Hardcover

Trim Size: 230*300mm

Trim Size: 215*280mm

Pages: 256

Price: £34.95, €39.90, $50,

Price: £29.95, €34.90, $40,

HK$325, A$70

HK$275 , A$59.99

THE PROPORTION OF TEXT AND GRAPHICS

COLOR COMBINATIONS FOR COMMERCIAL DESIGN

ANATOMY OF PACKAGING STRUCTURES

COLOR SELLS:

GEOMETRY NOW!

ISBN: 978-988-79284-8-5

ISBN: 978-988-79283-8-6

ISBN: 978-988-74767-7-1

Binding: Flexicover with DVD

Binding: Flexicover

Binding: Hardcover

Trim Size: 185*250mm

Trim Size: 215*280mm

Trim Size: 190*245mm

Pages: 320

Pages: 256

Pages: 304

Price: £34.95, €39.90, $50,

Price: £29.95, €34.90, $40,

HK$325, A$70

HK$275, A$59.99

HK$250, A$59.99

Choose the Right Colors for Your Package

Designing for Tomorrow

NEW

JAPANESE COLOR MATCHING Starting from these 4 main Japanese color features: retro sense, minimalism, kawaii (cute) and avant--garde, this book categorizes popular Japanese popular color schemes. It aims to pro ide a panoramic iew o how the colors origin, cultural alue and ualities can influence contemporary Japanese aesthetics, as well as how Japanese use colors to express their emotions and use color schemes to increase visual enjoyment. The book also includes the insights of great Japanese design masters such as Taku Satoh, Shogo Kishino, Kenya Hara, Kazumasa Nagai, Kazunari Hattori, Manabu Mizuno, etc., and shows readers the contemporary Japanese color matching from the aspects of clothing, food, housing and transportation.

ith nearly

color matching cases,

chromatographic classifications, and

3 different covers, readers can more effectively learn about popular Japanese colors and be inspired to ma e their own uni ue color schemes Information

Three Covers

Trim Size: 170*230mm Price: £19.95, €24.90, $30, HK$225, A$39.99 ISBN: 978-988-76087-9-0 Available Date 2022

JAPANESE LAYOUT DESIGN The book comprehensively interprets Japanese layout design from theory to practice. With 6 major creative styles, 76 distinctive layout design strategies and 18 Japanese layout design masters, Japanese Layout Design passes the critical layout design elements and skills to readers. oshihisa hirai,

ieno,

asayoshi odaira,

asashi

ura ami

popular wor s o o er

18 distinguished Japanese designers are shown in this book. It is hoped that it will provide designers and design enthusiasts with a solid sense of the rules and principle involved in layout designs to help them create better graphic design works after embarking on this journey of excellent design works. Combined western rational design tools with eastern aesthetic essence, the creati e wor s can get rid o mediocre uni ue color schemes

Information Trim Size: 170*230mm Price: £19.95, €24.90, $30, HK$225, A$39.99 ISBN: 978-988-76087-8-3 Available Date 2022

RE-IMAGINE BIZARRE TYPE Different kinds of typeface convey different styles and feelings. Bizarre ype enables type aces to embody the fluid o sound, the e perience o taste. ype ace which went through modification can also tell a story, express emotion, or recall a memory. Bizarre typeface can be displayed into a more appealing way compares to regular font. Today, it has been a tendency that designers deliver their unique design style by adopting their original typeface while typeface is at the core section within visual design. The book introduces designers who create their innovative typefaces and shares rich examples of bizarre typeface on applied design. It aims to show readers the commercial and artistic value of bizarre type ace through redefining them. t also includes the introduction o creating process that highlight creative possibilities. Overall, the book pro ides inspiring and ascinating insights into modified type ace.

Information Binding: Softcover Trim Size: 160*220mm Pages: 412 Price: £29.95, €34.90, $40, HK$275, A$59.99 Available Date 2022

ISBN:978-988-76087-4-5

NEW

CREATIVE PACKAGING:

ONE-PIECE PACKAGING SOLUTION Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D pac aging orms that are specific to their needs rather than based on an existing design. t teaches a simple net construction system a one piece configuration o card seen when a pac age is opened out and flattened which enables the designer to create a huge number o ery strong 3-D packaging forms that are both practical and imaginative. ach chapter concludes with photographs and net drawings o creative examples of packaging designs made using the principles outlined in the preceding chapter. Structural packaging gives the reader an understanding of the underlying principles of packaging construction and the technical nowledge and confidence to de elop a greater number o their own unusual and innovative designs than any comparable book.

Information Binding: softcover Trim Size: 170*230mm Pages: 208 Price: £19.95, €24.90, $30, HK$225, A$39.99 Available Date 2022

ISBN:978-988-76087-5-2

GEOMETRY NOW!

DESIGNING FOR TOMORROW Geometry shapes involve in the core of graphic design. As essential visual elements in graphic design, shapes have been constantly inspiring designers to create millions of masterpieces. Geometry is the science that studies shapes. Taking visual thinking as the leading role, it is dedicated to improving human outsight, insight and spatial imagination. The inclusion of shapes would make designs rather accurate and concise, attracting people with the beauty of the structure. Throughout the history, geometry shapes have never failed to be the ery topic in all art fields. ow, to now about the history o the masterpieces is a must, if one wants to create works that can withstand the test of time.

eometry ow is presented as the 15th Anniversary special edition of Sendpoints to honor the masterpieces, and to look forward to tomorrow. From the very origin of art styles, eometry ow introduces the history of how geometry shapes develop in graphic design, presenting 26 special feelings of shapes explored from A to Z, together with 72 excellent works from around the world and interviews with over 20 famous designers and studios. Information Binding: Hardcover Trim Size: 190*245mm Pages: 304 Price: £29.95, €34.90, $40, HK$250, A$59.99 Available Date 2021.09

ISBN:978-988-74767-7-1

NEW

SKETCH LIKE A PRO

PRODUCT DESIGN SKETCHING TECHNIQUE AND PRESENTATION The book explains profound sketching techniques in simple language. Starting from the basic drawing techniques and followed by creative expression and proposal pitching, it shares inspiring practical and theoretical guide to visualization techniques including freehand sketching, rendering, and presentation skills. With detailed step-bystep tutorial of 450 sketching samples, this book helps readers to bridge creative ideas to presentable illustrations. Sketch Like a Pro is useful for students in product design and creative professionals.

Information Binding: Hardcover Trim Size: 160*220mm Pages: 182 Price: £19.95, €24.90, $30, HK$225, A$39.99 Available Date 2021.05

ISBN: 978-988-74767-6-4

Studio: Triangler / Designer: Qiyao Tang, Junyao Huang, Xiangjia Wu, Yi Wang

HANAMIZUKI Hanamizuki specializes in providing professional office and house cleaning services with its own natural and low-pollutant detergents made from water and oils extracted from flowers and trees. The designers created three geometric shapes to indicate three crucial elements — flower (hana), water (mizu),

and tree (ki), the combination of which forms the Kanji “ 花 ” which skillfully

seems to almost respond to the first word in the brand “hana”.

hana (flower)

mizu (water)

ki (tree)

55 LOGOS CASE STUDIES

HOW TO DESIGN A LOGO A STEP-BY-STEP GUIDE

TO SHARPENING YOUR SKILLS IN LOGO DESIGN

Logo design is a complicated and demanding task. This book, as a very practical guide, offers step-by-step instructions for the designer to have a complete understanding of how to design a logo, from interviewing the client, creating logo variations to making a standards manual. It also includes introduction to the key elements in logo design colors, typeface, and shapes, each of which is analyzed with specific e amples. ast but not the least, with

care ully selected

cases, the book will go into detail and take a closer look at how these excellent logos evolve and become delicate art works. 55 LOGOS CASE STUDIES

Information

Two Covers

Binding: Hardcover Trim Size: 160*220mm Pages: 256 Price: £19.95, €24.90, $30,HK$225, A$39.99 Available Date 2021.01

I S B N: 9 7 8 - 9 8 8 - 7 9 2 8 4 - 2 - 3

NEW 286

Project:

Client:

Location:

Show House of Tianyu Jiangpan

Hong Ding Property

Foshan

Autumn Twilight It is pleasant to be bathed in the autumn sunshine that is slightly obscured by the thin clouds, and enjoy the beautiful scenery among mountains and rivers. As the ancient Chinese poet Han Yu sang, “Light clouds obscure the autumn sunshine and drizzles fall to the ground.” In this design, the interplay between light and shadow on the French windows reproduces the scene of sunlight and tree shadows, as if the glow of a setting sun penetrates the forest. In this way, the charm of transparence and profundity emerges. Bright colors, such as beige, salmon and water blue, are combined with the calming earth tones to create an elegant and luxurious atmosphere, as well as the comfort life with Eastern aesthetics. Main materials: Golden Jade Marble, Straight Grain White Jade Marble, Gray Alligator Juniper Wood, Black Stainless Steel, and Oak

ELEGANT EAST

Area: 115 m2 Design time: October 2015 Completion time: May 2016

REF

loor lan

ELEGANT EAST

321

Plan of the second floor

DESIGN PORTFOLIOS OF THE

ELEGANT EAST

The book features the untold beauty of Chinese architecture and design. eaders will be witnessing the grace and elegance o the sian aesthetic through this beautiful book. The rationale of the renowned interior designer Eric Tai ranges from luxury to chic, expressive to implicit. ai is one o the leading figures in Chinese interior design. The

Elegant East is both a collection and a guide to how Chinese cultural elements can integrate and develop under modern interior design conte t. ai s wor s are timeless and li ely. e bridges the gap between cultures and his works display the sophisticated fusion of the East and West. In this book, Tai show-cases 29 interior designs from his top works which include show houses, sales centers, estate villa, etc. Inspiring and appealing pictures take you on a journey dancing to the uprising and awakening of the modern Chinese lifestyle.

Information Binding: Hardcover Trim Size: 235*305mm Pages: 352 Price: £39.95, €44.90, $60, HK$375, A$80 Available Date 2020.11

ISBN: 978-988-74068-4-6

BACKLIST 1. Art & Culture 2. Graphic Design 3. Product Design 4. Food & Culture 5. Fashion Design 6. Exhibition Design 7. Interior Design 8. Architecture

Art & Culture

E S T .

1 8 6 3 The logo looks like a carpenter's square and represents the Ishikawa family's venerable business. The square also implies the company's straightforward and honest personality. Within the square appears a Kanji form of the Japanese word 石 ( ishi, ishi meaning “stone”), an element in the Ishikawa family name.

Ishikawa Brewery Co. Ltd

1 Kumagawa, Fussa, Tokyo, Japan tamajiman.com

35°43’9.31”N, 139°19’57.35”E

Fussa

Ishikawa Brewery was established in 1863, by the Ishikawa family. Although originating as a sake company, from 1887 to 1888 they experimented with beer. Then, after 111 years, in 1998, they revived the beer brewery. For maximum flavor, they used superior-quality mineral water from deep underground. They think of themselves as “backseat” brewers enabling their consumers' happy dining.

Ishikawa Brewery's labels exemplify the company's classic style. The colors were selected to compliment the personalities of the beers. In the center of each label appears an illustration either of a traditonal-looking ship or of the brewery building, itself. Both are depicted in a Japanese style, making the labels as rich in local color as are the company's brews.

BREWED FOR TASTE

223

222

BEER LABELS AROUND THE WORLD

Japan Beer (Ale)

Artist: Masami Ishikawa

s one o the world s oldest alcoholic be erages, beer has a wide appeal with its refreshingly unique taste. Beer is about more than just brewing and drinking. It has bred a culture that shapes a kind of lifestyle and also nourishes the design industry. Illustrated with images and infographics, this book aims to trace the relation between beer culture and design, touching on the history of beer and its visual art. Meanwhile, it features a selection of vintage and contemporary beer labels from around the world, showcasing diverse ideas and styles.

293

292 Public Dissent (Pale Ale)

Information Binding: Flexicover Trim Size: 185*250mm Pages: 368 Price: £29.95, €34.90, $40, HK$275, A$59.99 implified Chinese

ights old

ISBN: 978-988-79283-6-2

Peacemonger (Pilsner)

Crassula capitella "Campfire": (steps 16-18)

Pot: (steps 19-26)

19. Splice together 50 0.5cm×39cm (3/16×15in) medium gray strips.

16. Using the 8 and 11 holes in the circle template for reference, roll a small eye coil with half a 0.15cm×39cm (1/16×15in) dark-rose strip, and a large eye coil using 1 dark-rose strip. Repeat for 2 small and 4 large leaves. 17. Using the 15 and 18 hole holes in the circle template for reference, roll a small eye coil with 2 0.15cm×39cm (1/16×15in) rosy strips and a large eye coil with 3 strips. Repeat to make 6 leaves of each size.

20. To make the base of the pot, roll a tight coil with the spliced strips. Leaving the slotted tool in place, glue the bottom of coil. Allow the glue to dry.

18. Glue 4 layers of leaves together in rosettes to complete Crassula capitella "Campfire".

21. Make the sides of the pot, splice together 15 0.5cm×39cm (3/16×15in) medium-gray strips. Continue turning the pot on the tool, wrapping the strips upward. Glue the inside and wait for it to dry.

e amples o elegant and e

uisite style, rom potted plants to flowers,

i in, an e perienced uilling teacher, ta es you on a ourney o making wonderful quilled artworks step-by-step. The book also needed length of paper strip, which are handy hints for beginners and for reference and inspire further exploration in design.

POTTED FLOWERS

advanced quillers as well. The outline drawings provided are useful

Information Binding: Hardcover with Jacket Trim Size: 200*270mm Pages: 240

Chapter2

CHAPTER2

contains a wealth of pictures and explanations as detailed as the

POTTED FLOWERS

paper, and practical techniques for paper quilling. Providing 25

CHAPTER2

This book gives comprehensive but detailed instructions on tools,

POTTED FLOWERS

THE ART OF QUILLED FLOWERS

22. Use 5 1.0cm×39cm (3/8×15in) medium-gray strips to make corrugated strips with the quilling crimper. Wrap them to form the edge of pot.

Price: £19.95, €24.90, $30, HK$225, A$39.99 implified Chinese rights not a ailable

ISBN: 978-988-74067-0-9

Art & Culture

COLLECTING MOMENTS

A GUIDE TO RETRO JOURNALING Collecting Moments: A Guide to Retro Journaling gives comprehensive instructions and advices on materials collecting, layout design and color matching in retro journaling. The author explains all the techniques for art journaling, and shares her attitudes to journaling which has changed her li e.

eaders can easily learn the s ills without

any prior e perience and en oy ournaling with more confidence. he book can also help them avoid the common mistakes by providing pictures for each step and by comparing bad and good examples.

Information Binding: Flexicover Trim Size: 200*270mm Pages: 192 Price: £14.95, €16.90, $20, HK$150, A$29.99 implified Chinese rights not a ailable

ISBN: 978-988-74067-1-6

LIVING PAPER This book offers a glimpse into the culture of paper art and its mysterious creation, by introducing paper art from different aspects— from the invention of paper to various kinds of paper art across the world, the main techniques and tools of paper art creation, and the commonly used types o paper in the field. n addition, it mainly showcases contemporary paper art works that have highly integrated craftsmanship with creativity. It also breaks down the creation process of each work and discusses important subjects such as the application of paper art with paper artists and designers.

Information Binding: Hardcover Trim Size: 215*280mm Pages: 240 Price: £29.95, €34.90, $40, HK$275, A$59.99 implified Chinese

ights old

ISBN: 978-988-79283-4-8

Art & Culture

THE NEW CHINA POSTERS

Since the 1930s till the end of the 20th century, publicity posters in China had been more associated with purpose beyond commerce. The rise of posters in the new China after establishment in 1949 satisfied the need o social mo ements, re olution and war are, playing a significant role at the time. et, along with the end o wars and social revolution, as well as the emergence of new media, the influence o posters has declined e er since the

This book presents carefully-selected posters created from the 1950s to 1990s, and categorizes them into the following chapters: leaders, politics, international affairs, military affairs and national defense, economic construction, national unity, and cultural education. The characteristic artistic approaches in these posters will definitely provide readers with a unique reading experience.

Information Binding: Hardcover Trim Size: 230*300mm Pages: 240 Price: £19.95, €24.90, $30, HK$225, A$39.99 implified Chinese rights not a ailable

ISBN: 978-988-79283-1-7

Long Live the Great, Honorable, and Righteous Communist Party of China / Anonymous / 1971

Politics | 046

047 | Politics

THE NEW CHINA NEW YEAR PICTURES

Generally, it is believed that Chinese New Year pictures originated from Gate-God picture of Han dynasty, and the term “New Year picture” occurred during Qing dynasty. At the beginning, New Year pictures were only used to convey blessing. As time went by, this form of art has extended to reflect social and daily life of the new China after establishment in 1949. This book presents carefully-selected New Year pictures created from the 1950s to1990s, and categorizes them into the following chapters: portraits, celebration events, military affairs and national defense, international affairs, folk life, traditional festivals, national unity, and cultural education. The characteristic artistic approaches in these posters will definitely provide readers with a unique reading experience.

Information Binding: Hardcover Trim Size: 230*300mm Pages: 240 Price: £19.95, €24.90, $30, HK$225, A$39.99 implified Chinese rights not a ailable

ISBN: 978-988-79283-0-0

Art & Culture During the transition from the 17th to the 18th century,

THE HISTORY OF JAPANESE TATTOO

Japanese tattooing transformed from punishment to decoration. At the beginning of the Meiji period, to make a good impression on the West, the Japanese government outlawed tattoos. Yet traditional tattooing continued underground and can still be found on the bodies of the underclass, such as firemen, laborers, Oirans (courtesans) and gangs.

Irezumi ( 入れ墨 ) is the Japanese word for “tattoo” but suggests disapproval of the practice. Horimono ( 彫り物 ), however, meaning to engrave, often refers to traditional Japanese

A young prostitute had her arm tattooed with her lover’s name. Author/ Tsukioka Yoshitoshi

tattooing because it implies positivity and artistry. More recently, wabori ( 和彫り ) was created to indicate specifically Japanese tattoos, and tebori ( 手彫り ) Japanese hand tattooing.

恶

Furthermore, a Japanese tattooist is called horishi. Once a tattooist debuts, he will be given the title “Hori” ( 彫 ) before his name, stating his mastery of craft and artisanship. Fireman of the Edo period

Author/ Utagawa Yoshitora

Japanese tattooing can be traced back to the Jomon period, with evidence showing that many clay figurines from ancient tombs were engraved on the face. The earliest documentation of this tradition is the Records of the Three Kingdoms compiled in the 3rd century, which recorded that “men young and old, all tattoo their faces and decorate their bodies with designs”. By the 7th Century, influenced by Chinese culture, tattooing in Japan morphed from being decorative to punitive. Nihon Shoki, finished in 720, first recorded Japanese tattooing as an act of punishment: the Emperor declared Hamako Muraji's rebellion was punishable by the death penalty, but the Emperor sentenced him to be tattooed as an alternative punishment. During the Edo period (1603–1868), Japanese tattooing turned into a method of punishment for criminals who commit severe crimes, such as murder, betrayal, and treason.

Carpenter of the Edo period

Criminals were tattooed on their foreheads or arms to

Author/ Tanekiyo Ryusuitei

reveal themselves to the public. Because tattoo markings were related to criminals during this period, the negative perspective towards tattoos continues even today in Japan.

050

051

Tattoo/ Caio Pineiro @Brazil

UNDER THE SKIN

TATTOO CULTURE AND STYLE

Jiraiya is a Japanese folkloric, toad-riding character in Jiraiya Goketsu Monogatari ("The Tale of the Gallant

Wu Song is one of the most legendary of the 108 heroes. The story of Wu Song slaying the tiger is an enjoyable, popular tale that continues to be depicted in Japanese tattoos.

Jiraiya"). He is a ninja who can shapeshift into a gigantic toad himself.

092

093

Tattoo is a human activity that has lasted for thousands of years. With its long history, tattoo is always endowed with a sense of mystery. As tattoo machines keep improving, tattoo has made its way to the popular culture. This book starts with the history and culture of Polynesian tattoo, the most ancient and profound style of tattoo. Then Japanese tattoo and American traditional tattoo are introduced consecutively in the chronological order. After that, it elaborates how tattoo is infuenced by the greater culture inspiring interviews with renowned tattoo artists, you can fully feel the magic of tattoos.

Artist/ Utagawa Kunisada Photo/ Wellcome Images

In the early 18th century, pictorial tattooing began to flourish with the development of ukiyo-e and popular culture in Edo. Japanese woodblock prints created by artists, such as Toyohara Kunichika and Utagawa Kuniyoshi became references for tattoo themes and styles.

052

Artist/ Tsukioka Yoshitoshi

Photo/ Los Angeles County Museum of Art

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Distribution rights not available in Europe and America

ISBN: 978-988-78493-5-3

Subculture Series

Artist/ Utagawa Kunisada Photo/ Wellcome Images

and the individuals involved. With the tattoo works of various styles and

053

COLLAGE

MAKE THE IMPOSSIBLE POSSIBLE Collage is such a fle ible artistic medium that no matter what s ills

Artist/ Eduardo Ramón Trejo

you master and what materials you use, you will be able to create amazing collages. All the things we know in drawing or painting, such as perspective, color, and composition can be thrown away. The only limitation is your imagination. This book traces collage as a technique back to the ancient China, as an artistic pursuit during the 20th century when Cubists established its utmost position in modern art and Surrealists pushed it forward to depict the subconscious world, and as a way of teasing during the Pop Art movement. For beginners, this book also includes a whole section for collage creation and displays a large number of collage works.

090

091

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Subculture Series

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ISBN: 978-988-78493-9-1

Art & Culture

SPRAY ON WALLS

URBAN ADVENTURE OF GRAFFITI ART ra fiti is a orm o ree e pression o human.

odern gra fiti came

into being and peaked during the 20th century, with youngster establishing their identities and artists yearning to convey their opinions. This book starts with the history and culture of subway gra fiti, the most well nown style o gra fiti, and stencil gra fiti, one of the most authentic form of street art. Then it pays attention to the wheatpaste gra fiti which is a ariant o commercial ad ertisement. The creation process and techniques are presented to show how the actual scene o creation is or gra fiti artists in the ourth chapter. ast but not least, the boo also showcases a large number o gra fiti works of various styles.

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ISBN: 978-988-78493-6-0

Subculture Series

Artist/ Yoshiki Yoshiki ( ) is an illustrator given to cats and coffee. She renders her characters as smiling, shy, placidly eline eings a ush within their own purring ni us o sweetness lea ing their iewers a oat in lovely feelings. She renders every piece with an amorously unconscious eye devoted to an invisible but central triangular structure luring the viewer's awareness to the quavering core of the image: a point every illustrator can learn from.

OTAKU LIFE!

COMICS, VIDEO GAMES AND COSPLAY The once denied and misunderstood subcultures, such as otaku/geek culture, are now ma ing their ways to the mainstream and significantly

124

125

Artist/ Katsu Somehira Born in 1993, Katsu Somehira ( 染平かつ ) is a diligent illustrator who draws daily. He is good at picturing an “airy feeling” in illustrations, capturing a moment of a dynamism by vividly portraying the changes of lighting.

influencing the trends and directions o arts. Otaku Life! is trying to present otaku elements in the context of arts, design, and culture. By exploring its cultural background and most concerned issues, this book strives to get otaku elements known in a profound yet artistic way.

Title/ Sortie (

Title/ Sakura, Dancing (

112

)

Title/ The Second Eyes

Title/ 2018, The Year of Dog (2018

)

113

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Subculture Series

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ISBN: 978-988-79283-2-4

Graphic Design

TYPOGRAPHY NOW Following up on Layout Now and Color Now, Sendpoints continues to craft practical guidebooks for readers in the design cosmos. This time, it is about type, which we read and use every day.

Typography Now guides readers through everything they need to know to understand, create, and use Latin, Chinese, and Japanese typefaces in an increasingly interrelated world. The fundamentals, including typographic terms, character structures, style classifications, size, weight, text families, and more will provide readers with prerequisite knowledge to understand and identify different types. Typography Now introduces readers to esteemed type foundries and their design processes and techniques to demonstrate how type is created. The coverage of layout rules will help readers grasp how to effectively design with text on the page as well as combine text with mi ed scripts (Chinese, Japanese, and oman). n addition you will find some o the best e amples o typographic choices, as well as talks with experts at type foundries about the present and future of type, and demonstrations of some of the hottest new typefaces.

Information Binding: Hardcover Trim Size: 230*300mm Pages: 248 Price: £34.95, €39.90, $50, A$70

ISBN: 978-988-79283-9-3

PRINCIPLES FOR GOOD LAYOUT DESIGN A successful layout will captivate the target audience immediately in commercial design. How to make a successful design that attracts consumers

ou will find answers in this boo . his boo e uips

readers with a good grounding of layout design principles, including proximity, alignment, repetition, and contrast, etc. It also features a range of outstanding layout design cases with visual guide map, giving a wide perspective on the methods in layout design.

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ISBN: 978-988-79283-7-9

Graphic Design

ANATOMY OF PACKAGING STRUCTURES Structure is an essential element in packaging design. Apart from introducing the basic types of packaging structure and basic knowledge, this book focuses on presenting excellent creative packaging works from around the world. Each project selected e emplifies a uni ue design concept, which is a well o inspiration or readers worldwide. he accompanying C

contains

Information Binding: Flexicover with DVD Trim Size: 185*250mm Pages: 320 Price: £34.95, €39.90, $50, HK$325, A$70 implified Chinese

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ISBN: 978-988-79284-8-5

COLOR SELLS

CHOOSE THE RIGHT COLORS FOR YOUR PACKAGE 148

he red and yellow

c onald s, the i any Blue, the blue and yellow

, the Coca Cola

number o world amous brands ha e

successfully developed their own color system for their brand identity, including packaging and storefront, making a strong impression on

149

The contrast of solid and multiple colors

Tone: light grayish

ELANVEDA

Product category ／ beauty Brand positioning ／ natural, organic, healthy Target customer ／ health-conscious people

Design: Futura Elanveda is an Ayurveda brand creating herbal supplements and essential oil blends. The designers fashioned a sophisticated, unique look, combined with an earthy color palette. To avoid resorting to conventional packaging, the designers choose miron, ultra-dark violet glass, for the bottles, which enhances the aesthetic and transmits a sense of luxury and technology. A singular icon emerges, conveying the values of Ayurvedic medicine with a feeling of well-being and caring. The image represents openness and the capability of healing with nature.

relaxed

health preserving

soothing

PANTONE 616 U

PANTONE 7527 U

PANTONE 7613 U

Color impression on package ／

Unaffected, Clean reborn PANTONE 7451 U

canty PANTONE 2032 U

healthy PANTONE 7403 U

consumers. Color has become a more powerful marketing tool than ever: it stimulates buying and infuses enduring vigor into the packaging. This book reveals the secrets of commercially successful packaging colors. It introduces color psychology and marketing strategies of colors using accessible language and vivid illustrations; deeply analyses the combination of color and marketing in packaging via case studies; and showcases packaging designs worldwide with excellent color matching, revealing their design concepts and approaches.

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ISBN: 978-988-79283-8-6

Graphic Design

Maana Orange — KIHIN Studio: Taku Satoh Design Office Inc. | Designer: Taku Satoh, Natsuko Fukuhara Maana Oranges, produced at the Maana area in Ehime Prefecture, is one of the most delicious kinds of oranges in Japan. KIHIN brand is known as the best quality brand among Maana oranges. The small, thin-skin orange has a delicious sweet taste complimented with a bit of sourness that make the brand stand out. In addition to the highlight of the taste, designers want to accent the brand with an appealing regionality of the production area. Because the Chinese characters of KIHIN(貴賓) is sometimes too difficult even for the Japanese to read, the designers replaced their core with their corresponding Japanese (katakana) alphabets

キヒン , to make it easier to pronounce.The design appears

to be simple, yet a great amount of efforts were put in such details. 94

BACK TO THE ESSENCE

DESIGN GUIDELINES FOR MINIMALIST GRAPHICS A superb minimalist design opens up a big world beyond its simplicity. This book is an exciting array of graphic design works from around the world, including brand identity, packaging, poster, etc. Every designer has been invited to share their insights into minimalist design, including their aesthetic value and creative attitude, by means of project introduction and in-depth interviews.

Kyoto Nakasei Designer: canaria Kyoto Nakasei is the pioneer of dry-aged beef in Japan. The shop's design and logo has been overhauled and features a circle with a single line through the center that emulates the character "中" used in the shop's name, expressing the owner's credo: "bringing cow, people and meat together". The wine-red of dry-aged beef is the brand color.

Information Binding: Softcover Trim Size: 185*250mm Pages: 208 Price: £19.95, €24.90, $30, HK$225, A$39.99 implified Chinese

Japanese

ISBN: 978-988-79284-1-6

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DESIGNING A COFFEEHOUSE The origin of coffee dates back thousands of years. The unique charm of coffee makes it an irreplaceable part of life, with more and more coffee houses popping up in different parts of the world. The book is a collection of coffee brands and interior designs of coffee house, showing the power of a good design over brand image. The infographics and artworks in the book will also help readers discover the artistic and cultural essence of coffee.

Purpose-designed overstuffed, leather and steel chairs, bar stools and copper-clad tables create a formal raised dining area in front of the bar. 148

149

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Japanese

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ISBN: 978-988-79284-5-4

Graphic Design

VISUAL APPETIZER

BRANDING AND INTERIOR DESIGN OF RESTAURANTS, CAFÉS AND BAKERIES Good food could never be perfect without a savory design.

- Hay Market

- Studio: Foreign Policy

- Creative Director: Yah-Leng Yu

- Art Director: Yah-Leng Yu, Liquan Liew

2F Grandstand II, Sha Tin Racecourse, Hong Kong, China

- Designer: Liquan Liew, Vanessa Lim, Yah-Leng Yu

A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book showcases restaurants, cafes, coffee houses, bakeries, and dessert shops around the world, including their visual identity, interior, tableware, uniform, etc.

Hay Market is a restaurant set in the sprawling grounds of the Hong Kong Jockey Club. With Hong Kong Jockey Club’s pedigree as a British Colonial entity, the basis of the brand concept and language is British eccentricity. Inspired by vibrant jockey silks with centuries of history, the restaurant’s visual language is an eclectic mix of bold geometric shapes juxtaposed with vintage British typography and Victorian illustrations from old advertisements. The brand's logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations.

154

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Japanese

ISBN: 978-988-79284-6-1

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155

PANTONE RED 032 U

January Moon DS: Perky Bros, DE: Jefferson Perky

January Moon is a line of contemporary teething jewelry from artist/designer Jenny Luckett. Inspired by the phases of the moon and baby’s growth, the identity design is rich in pattern and color. Matisse-inspired shapes and illustrations cut by hand create playful compositions, expressing both modern art and childlike wonder.Inspired by the brand’s name, the packaging and stationery use snowy white as a base. Carefully chosen shades of yellows, reds, and blues create a connection to primary colors and childhood while remaining sophisticated enough for modern mothers. ComPANTONE 122 U

binations of the palette enliven colored papers, patterns, and bold illustrations.

PANTOME 2746 U

PANTONE 428 U

PANTONE 2665 C

170 Years, The City College of New York DS: Menos es más, BIC’s SoGo

PANTONE 115 C

For 170 years, The City College of New York has remained a truly unique institution, dedicated to the principle of radical equality in the field of higher education. The studio created the new brand that honors its values. They decided to improve The City University of New York’s branding palette, by adding a warm yellow to dialogue with the institutional purple, and a cool gray to combine both. This minimal introduction allowed designers to build a stronger identity system, opening the window for future applications and needs.

PANTONE Black 2 C

COLORS PERFECT

COLOR MATCHING FOR BRAND DESIGN

PANTONE Cool Gray 8 C

Color plays such an important role in visual effect, psychological influence, and brand characteristics that color matching is essential or

C:0 M:100 Y:60 K:0

a brand designer. This book arms readers with the basic knowledge

DS: fromsquare studio

Cloud9 is a language studio combining effective learning and design in pace with the times. The basis for the brand identification are the colors referring to the flag of Great Britain as English is the main language being taught at Cloud9. The designers have chosen a mild blue to go with those colors to make them even more distinctive and emphasize the character of the brand.

of color matching and more than 100 commercial design cases which have been broken down as practical reference for creation.

Cloud9

C:95 M:70 Y:0 K:0

C:50 M:0 Y:0 K:0

112

113

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Japanese

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ISBN: 978-988-79284-4-7

Graphic Design The Focal Point of 2012 Games Designer: Hugo A. Sanchez Infographics created for Gulf, a daily newspaper in UAE, which introduced the structures of the Olympic stadiums.

THE GREAT INFO

ATTRACTIVE AND EFFECTIVE INFOGRAPHIC DESIGN As an important type of graphic design, infographic is a highly condensed and versatile way to transmit information. The book has included in ographic designs or di erent fields, in di erent creati e approaches, and from different parts of the world. It explores the effective way to communicate by combining text, numerals, symbols, pictures, and charts, while maintaining the appeal of design.

Information Binding: Softcover Trim Size: 185*250mm Pages: 208 Price: £19.95, €24.90, $30, HK$225, A$39.99 implified Chinese

Japanese

ISBN: 978-988-79284-3-0

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122

123

HARDCOVER: COPTIC BINDING

THE LONDON BRUTALIST Design: Steven Larkin

Coptic binding orange stitching on the open spine

Section 1

Book Size: 170 x 120 mm Printing Technique: Digital 4-color and Black-only Printing Font & Font Size (cover): Franklin Gothic Medium, 40pt Font & Font Size (inner pages): Franklin Gothic Medium, 40pt (titles); Monaco, 6pt (body copy)

Printed on orange paper

Paper for Cover: 3mm Cardboard Paper for Inner Pages: Canford Paper (Terracotta, Dreadnought Grey & Ice White), 150g Language: English Pages: 120

Section 2-5

Steven Larkin designed this project for his Book Binding course. Based on photos of iconic Brutalist architecture shot by himself and articles on the Brutalist movement from Wikipedia and Dezeen, he created this Coptic-bound book on architecture.

Printed on an orange sheet, grey papers and a white sheet

Two 3mm-thick boards are used for the covers to remind the reader of concrete. The first section is an introduction, with contents and articles on Brutalist designers and critiques of the movement, printed on bright orange paper, inspired by the design of the Barbican Centre. The sections for each building are made up of mostly grey concrete-like pages, with an orange sheet for the introduction. A full-color image is printed on bright white paper for the centrefold in each section. Waxed linen thread for the binding matches the orange paper.

THREAD BINDING

I’M CHATROULETTE Design: Maxence Cheval

Book Size: 200 x 270 mm

Cover

Precut line Japanese binding

Printing Techniques: Laser Printing Font and Font Size (cover): Maax by 205TF, 42pt Font (book block): Maax and Garamond Paper (cover): Chromolux 250g Paper (book block): White and Pink Paper 80g, Cream Color Paper 70g Language: English/French Pages: 140

ART IN BOOK FORM

The stories in this book are collected from a website called Chatroulette. At first sight, the book is closed. We can’t read it. Only an excerpt of the story on the cover seduces us. To find out more, the reader has to tear off the cover, then the second page, the third and so on. All the pages are pre-cut for easy tearing. As time goes by, the book disappears. On pink paper are printed sexual stories. Each story is separated by a pixel pattern that grows more dense as the reading goes on. Finally everything disappears. The book has lost its original shape, becoming fragments of paper, an ephemeral memory of the Internet.

Opposite to the prediction of its fall in recent years, physical books, 226

227

PERFECT BINDING

SOUL OF FOOD

by irtue o its particular fi e senses or readers, has une pectedly remained its popularity. Echoing this circumstance, Art In Book Form is born, as an anthem for physical books. It shares with you book design philosophy of the Chinese book design master LU Jingren

Design & Illustration: Szu-Yu Lin

and the design rockstar Stefan Sagmeister and Hubert & Fischer. The book also unfolds the history of book form in detail, in a more visual way, explaining both historical and modern book formats with

Binding: Fabric attached to spine

diagrams and real pictures. A selection of modern book designs is also featured to enhance the understanding of book form.

Inner pages:� Ma fen paper ( 马芬纸 )

Book Size: 193 x 155 mm Paper (book block): Ma Fen Paper ( 马芬纸 ) Language: Chinese Pages: 55

Soul of Food explores fifty street foods near MRT stations in Taipei, introducing their deliciousness and the stories behind them.

Cloth-attached cardboard for cover

Street foods usually bring the memory of childhood flooding back with a mere sniff. To correspond to this, the designer used special colors and paper, as well as a textile cover to deliver warmth and memories to the book’s readers. The book consists of five volumes, corresponding to five MRT lines. All the books and other items, like train tickets, the map of MRT and a shopping bag are packed together in a wooden box.

Information Binding: Hardcover Trim Size: 215*280mm Pages: 256 Price: £34.95, €39.90, $50, HK$325, A$70 implified Chinese

Japanese

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ISBN: 978-988-78494-2-1

Graphic Design Corporate Identity of Asian Art Centre Designer Žygintas Čigas

Client Asian Art Centre

PROJECTS

This project is a new corporate identity developed for the Asian Art Center, which promotes cultural activities related to Asia and organizes events that invite artists and other cultural figures from Asia to Lithuania, and vice versa. A spinning flower blossom is the symbol used in the logo; it represents the diversity and vitality of Asian cultures and an effort to preserve their traditions. The main dominant form is a simple circle. By combining seven circles, the shape of a six-petaled flower is formed. The additional icons of four elements were created by dissecting the same shape and tweaking the resulting parts.

179

178

UPC Designer Juan Carlos Yto

UPC, the Peruvian University of Applied Sciences, one of the most important universities in Perú, asked Brandlab to work on their brand redesigning. The goal for an educational institute is to constantly strive for perfection through knowledge, which is why the creative team decided to build the brand seal using the golden rectangle discovered by the Greeks. UPC University's seal is composed of a crucible and a flame that represent wisdom.

Design Agency Brandlab

Client UPC

PROJECTS

1 5

8 5

VISUAL HARMONY

PROPORTION IN GRAPHIC DESIGN

135

134

Best Methods Mural

s a basic element in the field o design, proportion has been widely

This project was designed using a plane subdivided using Phi (the golden mean/ golden ratio). The major compositional elements and decisions were based on the resulting grid in order to achieve the best visual harmony.

Designer Dave Crisalli, Bob Case

Design Agency LAVIDGE

Client

studied. Applying proportion theories such as mathematical theories,

Dave Crisalli

PROJECTS

the golden ratio and sequence principles into design and art often helps improve visual aesthetics. Visual Harmony elaborates on the subject with information in the form of descriptive text and diagrams. Brand logos, visual identities, illustrations, and other artistic works featured in this book have an edge over others because of the designers in depth understanding o proportions, reflecting the importance of rational thinking in the ever-changing creative world.

Information Binding: Hardcover Trim Size: 215*280mm Pages: 240 Price: £34.95, €39.90, $50, HK$325, A$70 implified Chinese, raditional Chinese and Japanese

ISBN: 978-988-14703-0-0

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Lid of Zewang Gui from the mid Western Zhou Dynasty with bronze inscription inside © Ghost Bunny, Wikipedia

Bronze Inscriptions

Small Seal Script

There was another script in use in the Shang dynasty in addition to the oracle inscription: bronze inscriptions. They had been used for more than 1,200 years, from the Shang dynasty to the end of the Spring and Autumn Period (770BC–221BC). This script is called the Bronze Script was because the characters were cast in bronze bells and vessels–symbols of power and status. Based on the identifiable 2,420 characters, included in Jinwen Bian,the most basic reference work of bronze inscriptions, most of them are compound ideograms, vivid as drawings. And the content of those bronze in-scriptions concerns the achievements of ancestors and princes as well as records of major historical events.

Basing on the Large Seal Script, the Prime Minister of the Qin dynasty (221BC—207BC) unified variant forms of characters in different states, transforming them into the Small Seal Script as the formal script for China. Compared to the Large Seal Script, the Small Seal Script is more concise, regular, and coordinated, with more orderly character patterns and weaker pictorial features. More importantly, this reform rendered all characters as rough block shapes. The Small Seal Script was popularly used until the late Western Han dynasty(202BC—AD8), when it was replaced by the Clerical Script.

Large Seal Script

The couplet written in large seal script by Zhang Taiyan (1868–1936), a Chinese philologist, textual critic, philosopher, and revolutionary in the late Qing Dynasty © Wikimedia Commons

Originating from the late Western Zhou dynasty (1046 BC –771 BC), the Large Seal Script was widely used in the State of Qin during the Spring and Autumn Period (770 BC–221 BC). The Large Seal Script is roughly referred to scripts before the emergence of the Small Seal Script, so it is transitional. It shows two significant developments: the lines became straighter, simpler, and more even and the structure was in better order, laying the foundation of the block feature of Chinese characters.

An old rubbing of seal script inscriptions on drum-shaped stone blocks from the Eastern Zhou Dynasty © Wikimedia Commons

A replica of Yishan Keshi by Zheng Wenbao in the Song dynasty (993), written in the Small Seal Script

Clerical Script The Clerical Script assumed its immature, “proto-clerical” form in the State of Qin during the Warring States period. It was more concise than the Small Seal Script, but assumed a kind of vulgar and less- standardized form, which nevertheless became popular. When the Emperor Qin Shi Huang standardized the writing system, the writing of the Clerical Script was influenced as well. To achieve a more convenient and effective way of writing, the Clerical Script was developed into a broader and flatter shape, with its horizontal strokes longer than the vertical ones. The emergence of the Clerical Script marked a milestone in the history of Chinese characters, for it marks a watershed between pictorial scripts and straight-line based scripts, which are composed of horizontal strokes, vertical strokes, left-falling strokes, dots, turning strokes, etc. Furthermore, several modifications and simplifications made in the clerical script set the basic form for present-day characters.

Xiping Stone Classics inscribed from 175–183 during the Eastern Han Dynasty © Ayelie, Wikimedia Commons 014

015

Retrospective Medicine Design: Yoshimaru Takahashi Design Agency: Kokokumaru Inc Client: Mitsumurasuikosyoin

This book is a collection of Japanese drug packages and advertisements over the past 200 years. The titles of the book and each chapter are all shown with logotype specially made by the designer. The names of the medicine are constituted by soft curves to give a nostalgic feeling.

CHINESE PICTOGRAMS 178

ecent years ha e witnessed a Chinese character design boom, with influential acti ities popping up one a ter another across sia. Institutions such as The Central Academy of Fine Arts, Just Fonts, 3type, Mojijuku have launched courses for Chinese character design. Meanwhile, various exhibitions, lectures, seminars, and competitions, online or o fline, are popular with young designers. he inno ati e use of Chinese characters as main visual elements in design, such as brand identity, logos, books, and posters, enjoys growing trend globally. On the other hand, the cultural uniqueness of Chinese characters demands a sound understanding of its history from designers. This book breaks the boundary between culture, art, and design by means of integrating the historical and cultural knowledge of Chinese characters with graphic designs. It offers a concise introduction of the invention and development of Chinese characters; teases out the glyphic characteristics and rules for creating different calligraphic styles; visualizes the glyphic evolution of 132 commonly used characters; and analyzes a selection of over 60 outstanding type designs of renowned designers. It will enable designers to maximize the e pression alue o Chinese characters in isuals

179

Nakagawa Masashichi Shoten Logo design: good design company Product design: Nakagawa Masashichi Shoten

192

Nakagawa Masashichi Shoten is an old brand founded in Nara, Japan. It has a history of over 300 years, famous for its exquisitely hand-made linen products. The designer used character “七” in the brand name as the main element in the design of logo and made it the shape of linen clothes, the characteristic of its products. It conveys a home-life sense and good mood to the customers.

193

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ISBN: 978-988-79284-9-2

Graphic Design

MASCOT DESIGN he recent decades ha e witnessed the flourish o mascot design, which is widely used by companies, organizations and even governments as a way to boost sales or improve self-image. Such a trend has attracted people s attention towards mascot design. his book introduces the history and development of mascot and how it is applied today. Meanwhile, it instructs readers how to create adorable mascots, rom idea to final.

great selection o mascot designs rom

around the world is also showcased for inspiration.

Information Binding: Hardcover Trim Size: 215*280mm Pages: 256 Price: £29.95, €34.90, $40, HK$275, A$59.99 implified Chinese, raditional Chinese, talian and French

ISBN: 978-988-79283-3-1

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ARTWORKS

DESIGNING GRAPHIC ILLUSIONS

142 143

Inspired by 2-D Pop art paintings, the design team created these 3-D backgrounds on billboards, in magazines, and in newspapers: bringing psychedelic and constructivist worlds to life.

AIZONE 14-16

These backgrounds are filled with optical illusions, they are perspective, rotated, and distorted, bringing out the complex 3-D visual effects and setting off the beauty of the models.

Design:Sagmeister&Walsh

Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch; An ordinary dress prompted an Internet discussion around the world of whether it was black and blue or white and gold; Artists applied visual illusion to large 3D artworks which are so fascinating that a mass of spectators are willing to pay for taking a photo. Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. They can always draw a wide public attention and bring economic benefits. This book has summarized 14 principles of visual illusion and 8 creation techniques, and included more than 60 amazing optical illusion artworks. Most important, it enables readers to create visual illusion fle ibly and e ecti ely either or personal interest or or commercial project.

Information Binding: Hardcover Trim Size: 215*280mm Pages: 256 Price: £29.95, €34.90, $40, HK$275, A$59.99 implified Chinese and

ussian

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ISBN: 978-988-79283-5-5

Graphic Design

I N

S I G N

al Pattern

C O N T E M P O R A R Y D

D E S I G N

E S I G N

C O N T E M P O R A R Y

● Ukiyo-e ● Theatre of Japan—Kabuki & Noh ● Ghost Story ● Japanese Family Crest ● Traditional Pattern

和柄と和風デザイン

イン

JAPANESE MOTIFS IN CONTEMPORARY DESIGN This book presents over 500 traditional Japanese motifs, ranging from Ukiyo-e, ghost stories and Noh plays to traditional patterns, etc., with introductions of their cultural backgrounds. It also showcases outstanding graphic wor s inspired by and integrated with specific motifs, and features interviews with distinguished designers, aiming to provide an insight into the traditional Japanese culture through contemporary design.

Information Binding: Hardcover Trim Size: 215*280mm Pages: 240 Price: £34.95, €39.90, $50, HK$325, A$70 implified Chinese, French and talian

ISBN: 978-988-79284-0-9

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CHINESE MOTIFS IN CONTEMPORARY DESIGN This book presents over 700 Chinese motifs, showcasing 35 outstanding graphic works inspired by Peking opera, paper cutting, animal motifs and auspicious motifs, etc. Well-known designers were invited to share their design inspiration and experience concerning Chinese motifs to offer an insight into traditional Chinese culture.

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ISBN: 978-988-77573-4-4

Graphic Design The Yamaguchi Bait Shop studio: Agata Yamaguchi designer: Agata Yamaguchi

Brand Identity for this fishing baits shop was inspired by the silhouette of the kanji " 魚" (pronounced “sakana”, meaning "fish" in English). By using only black and white, the designer intended to emphasize the outline of this character. In the poster, the designer also tried to break the original structure of the kanji and make its broken pieces collapse while maintaining its recognizability. - 30 -

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VOID

REMARKABLE GRAPHIC STYLES

Osaka Honey

What is Void? It is an oriental aesthetic tradition. Also it is a modern style popular in art and design since the 1960s, namely minimalism.

studio: FROM GRAPHIC designer: Yoko Maruyama

The aesthetics of void helps extract the essentials, maximize functionality, and more importantly, achieve a peaceful harmony. This book will lead readers to explore the distinctive style of “void” in graphic design world, to look closely at its history and development and to discuss its characteristics. The rich coverage of graphic designs of this style by outstanding designers worldwide in this book provides valuable perspectives and inspirations for anyone interested

The designer has devised various packages for the products of raw

in this unique style.

honey—meaningful gifts for the significant others. In the design process, the designer was particular about details. High-quality materials were applied and Japanese traditional art of paper folding (origkata) was introduced in a way that fits for the modern age. - 42 -

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ISBN: 978-988-78494-9-0

Remarkable Graphic Styles

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HELLS FOUNDRY – IRON GOLEM Designer: Alexandre Goulet

For Canadian metal/hardcore band Iron Golem’s first release, the designer aimed to create a desolate post-apocalyptic landscape which would reflect the band’s really aggressive sound. A robotic man-eating-machine has been set as the focal point, while an inside panel shows the result of the digestion of human bodies—a grimy artwork for the Hells Foundry.

ÉRASE UNA VEZ Designer: Emilio Rubione

Érase una vez (Once upon a time) is a retelling book written by five Argentinian booktubers. The designer was to create an image that could gather aspects of the different stories in the book. He decided to make a central image and from there divide the page so that the little specific things can be taken care of. The title and the names of the authors were also placed inside the frame.

FIERCE

REMARKABLE GRAPHIC STYLES 72

If visuals could scream, wail or attack, what would they be like? aybe you can find the answers in this boo . ince a long time

MOANING WALL Artist: Piotr Jabłoński

ago, there has always been some artists who resort to a fierce

This project was done for Magic the Gathering: Hour of Devastation.

visual language to release their emotional powder kegs. These visuals are shocking, stinging, terrifying, or even depressing. nsettling as they are, we belie e that such isual fierceness offers unique aesthetic value and can inspire generations. In this book, we will look into this extreme visual language, and try to find out how our early predecessors as well as our contemporary visual artists created the most striking images.

INTERVIEW Why do you create such fierce visuals?

What are your common approaches to produce a fierce visual effect?

Where do your inspirations come from?

It’s a bit a tricky question, because it’s not my intention to create only fierce arts. I just want to do my best with a theme I got from a client—that’s all the secret. Fantasy art is not my top theme. When I was younger I used to paint graffiti, so some street arts themes are still close to my heart. I also like Swiss design and Polish poster, architecture, photography, movie, fashion, etc. It will be awesome to make more posters, covers, illustrations for music albums, maybe something for fashion company. Themes through which I can express my inspirations and interests will be great.

There is no certain rules. Every theme needs totally different approach. Usually I will try to make a few fast and messy sketches on the paper to find a best composition of the mood and scene that I have in my mind. After that I will start sketching and painting on computer. And this latter stage takes the most of the time.

Paintings, movies, photography, fashion, architecture, design, music. Inspiration can be everywhere and everything can be an inspiration. Sometimes some random shapes or colors can bring a cool idea—cloud shape, element of small architecture, human pose, street scene or even color of sky can bring a good idea.

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Remarkable Graphic Styles

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ISBN: 978-988-78494-8-3

Graphic Design Well Bee Bhutan Honey

Well Bee is the name of the pure and natural honey products

from Bhutan. The packaging design for this honey demonstrates great attention to detail. The motifs featured were inspired by traditional patterns of Thangkas—fascinating and exquisite

paintings on fabric scrolls. The ornaments depicting landscape and vegetation of Bhutan refer to the colors of the four seasons.

This sturdy wooden box is assembled by mortise and tenon joints, and can be reassembled according to different needs.

designer: Yun-Xuan Wang, Sih-Ying Wang, Hui-Xue Chen, Wei-Lin Shie, Zheng-Cheng Ji, Chaoyang

Terroir

Concept Brand Self-Promo

Sterling Creativeworks is an agency known for designing modern and classic packaging for wine, spirits and food. They developed a series of labels to

expand client perception of what luxury wine packaging can look like when

reinterpreting universal wine themes in unexpected ways.

The Terroir shares a new way to illustrate the vineyard, climate and soil.

EXQUISITE

REMARKABLE GRAPHIC STYLES The exquisite creations embody our best artistic endeavors, and offer a glimpse of the greatness of the civilizations that produced them. Their sheer beauty and charm are enough for us to marvel at, let

studio:

Sterling Creativeworks

104

Blue &White Porcelain Playing Cards

105 -

Inspired by traditional Chinese blue and white porcelain;

this deck features hand-painted and digitally refined illustrations that depict the twelve animals of the Chinese zodiac system.

Decorative motifs and a clean aesthetic seen in the deck also draw influence from contemporary Scandinavian ceramics.

By combining the two different styles harmoniously, the design suggests a fusion of the East and the West.

alone the large sum of resources, efforts, and time poured into making them. n this boo , we hope to ollow our predecessors ootprints in the endless pursuit of exquisite beauty, and to explore the possibilities o how this style might bla e new trails in today s graphic design world.

designer: 160 -

Shann Larsson -

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Japanese

ISBN: 978-988-78494-7-6

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Remarkable Graphic Styles

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PARABOLIKA The idea behind this project was to create an art book, which transferred usually static typography into motion through all elements. The content of the book contained only images of the artwork Schleudertrauma Nr.11, which had been photographed in different angles and modified digitally.

Studio: Hubert & Fischer Designer: Phillipp Hubert, Sebastian Fischer

As a kind of visual experience, what do you think about the "chaos" in graphic design?

What are your common approaches to produce a "chaotic" visual effect?

It can look beautiful or it can look ugly. But the visual experience of chaos is a matter of interpreting the nature of chaos. Design is mostly interpreted individually and everyone probably has his own definition where chaos starts and where it ends.

It has all to do with the information you would like to provide in your design. If you have some elements you want to use in your design, to push them into extremes and you will cause the effect of chaos. Or you sit in front of your final design and you start to destroy it, ripping it apart in all elements. But in chaos there is a specific order, so there is no certain approach to produce chaos. - 24 -

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CHAOTIC

REMARKABLE GRAPHIC STYLES Since the end of the 19th century, our aesthetics have been challenged chaotic visuals. But there are many more stories behind the chaos in art. This book digs into chaotic art heritage in human history, and features the most exciting graphic designs distinguished with chaotic styles, which have been broken down into four different approaches:

BLACK HAND PATH—OBFUSCANT "Obfuscant", which refers to the act of obfuscating content, is a word coined by the rap group Blackhandpath. Being transparent to the content, the artwork derives from the actual lyrics. As the lyrics get mashed, the information gets destroyed, the digital comes into play and the cover is an algorithmic dance between its own corruption obfuscating the artwork and building identity.

by various avant-garde artistic ideas, especially astounded by the

Studio: Royal

distortion, redundancy, diversity, and randomness. As a tribute to the chaotic art refined by the courageous predecessors, as well as an applause to the chaotic visuals nourished by our contemporary designers, it serves as a bridge between artistic ideals and graphic communication, between puzzled readers and expressive designers.

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Japanese

Remarkable Graphic Styles

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ISBN: 978-988-78494-6-9

Graphic Design

ROUGH

REMARKABLE GRAPHIC STYLES ough could be nai e, crude, intuiti e, or raw. n art and design, rough approaches to creation tend to touch iewer s heart with its naturalness, honest, and boldness. Looking back at our rough art heritage and focusing on the rough graphic design of our time, this book presents and concludes the different approaches of rough e pression. n it we could find out why and how artists created childli e lines and colors, torn and rubbed the paper, or collected trash from streets. Through interviews with the designers, we could also explore how they make a rough image “awfully” good. After reading this book, we might become more fascinated by such visual roughness.

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ISBN: 978-988-78494-5-2

Remarkable Graphic Styles

COLOR NOW

COLOR COMBINATIONS FOR COMMERCIAL DESIGN Color plays a significant role in design. t can ma e a design wor more impressive, appealing and distinctive. For designers, it means the basic skill in combining colors. This book includes basic color theories that help readers gain a better understanding of color. It also delves into the psychology of color, along with color associations and applications in commercial designs. Featuring referential color schemes and creative projects with color codes as well as color talks, this is an essential manual of great practicality and inspiration.

Information Binding: Hardcover Trim Size: 230*300mm Pages: 256 Price: £34.95, €39.90, $50, HK$325, A$70 implified Chinese

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ISBN: 978-988-78494-0-7

Graphic Design 56 – 57

Some thing, Some things, Some thinkings on dmvA / BOOK Design: Ronny en Johny, Ronny Duquenne Format: 170mm x 210mm

The Visual Goal

The Use of Grids

The book is divided into three chapters—Some thing (vision), Some

The grid guided us in how we could organize things (sometimes even in

things (projects), Some thinkings (inspiration, philosophy, and so on).

an unorganized page). Sometimes we use the grid but as a guide, but not

We wanted that each chapter would have it’s own approach, and be

as a rigid or dominant way. We had a fixed structure for project pages

interactive in the meanwhile (in a non-digital way). Each page refers to

but an unfixed (but guided) structure for the more freely designed pages.

different pages in the book (in the side of margins of the book). Page

Typeface: F Grotesk

numbers were important for the references on each page, but on the A book about the work and philosophy of dmvA, a Belgium based architecture office.

other hand, the reader could start in the middle of the book.

194 – 195

British Higher School of Art & Design / BROCHURE Design: Shuka design bureau Format:

Typeface:

LAYOUT NOW

THE PROPORTION OF TEXT AND GRAPHICS Layout design plays an active part in almost all forms of graphic

170 – 171

design, covering newspaper, books, magazines, brochures, posters, web pages and so on. This book breaks down layout basics and principles, with a stress on grids-based approaches. It also features a range of outstanding design cases with deconstructed layouts by grid system or color blocks, giving a new perspective of the methods in print design. Pike River Mine Explosion / BOOKLET Design: £ºLuke Hoban

The Visual Goal

The Use of Grids

My design approach follows a linear narrative of the explosion. The story

Grids give you a good starting point in most cases, but there’s always

that I have told spans over six days and is split up into separate sections for

a time and place to use them. For example, in this project I knew that

Format:

each individual day. When it comes to presentation, I decided to leave the

I wanted to have a lot of content on each separate page—so the grid

Typeface: Nimbus Sans, Neue Haas, Freight Pro

binding exposed for a more natural feel. Having it exposed also gives it a

system was key to organize everything.

A booklet about a coal mining disaster occurred in New Zealand.

abstractly looks like.

nice layering effect that can be translated to what a underground mine

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ISBN: 978-988-77573-5-1

Relief Printing

Antalis Promo Cards 850g Cordenons - Wild

The designers were asked to create a card to promote a paper from the Antalis catalogue – Cordenons, Wild 850g. They were well aware of the pros and cons of this paper, because they had enjoyed the pleasure of using it many times before in various designs. To show this paper in the best possible light, the designers have chosen letterpress rainbow roll printing.

rubber base inks

THE ART OF PRINTING 212

Printing is probably the most common way to turn a creative idea into

D： Paulina Zbylut/Kolory

213

Stencil Printing

Calendar 2017

an actual product. In this book, we dig deep into the world of print,

heavyweight paper screen printing ink

Calendar screen printed in three colors. Each collage is a semi-abstract reinterpretation of the month it represents. The series explores the relationship between shape and line. Screen printing was an obvious choice for this project, as it is a printing method that brings great depth to any print matter. It is an interesting medium because it enables to print a myriad of vivid colors usually not printable in process and CMYK printing. Screen printing also offers a chance to experiment with happy accidents.

exploring the four major printing methods including stencil printing, planographic printing, intaglio printing and relief printing. With working mechanism of printing techniques explained, printing and plate-making process revealed and interactions with printers presented, readers are given a chance to know the essence of printing comprehensively. The history of printing and over 90 well-selected printed works are also featured in this book. 98

D： Amélie Lehoux

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ISBN: 978-988-78494-1-4

Graphic Design AUGA Organic Foods The packaging was designed simply and minimally to emphasize the

PACKAGING MATERIAL = PE

essence of AUGA as a new organic food brand that involves as little as possible in the growing process. Products are packed in plastic bags, hich are divided into t o parts: s y and ground. The color of ground represents the product's nature, its natural appearance, and nutritional value, while 'sky' represents the brand and product name. At the center of the packaging always appears the main hero—the product, thus creating a perfect balance surrounding a product.

STUDIO = McCann Vilnius DESIGNER = Justina Steponaviciute, Aurimas Kadzevicius CLIENT = AB Agrowill group

040

041

Atelier Special Edition The tea and herbs combinations from ans

ans are filled in a tea

PACKAGING MATERIAL = tea bags

bag that is entirely hand-stiched and 100% biodegradable. For the design of outer bag, the information of the product and the pattern indicate the contents are well arranged, alongside a fresh color palette, simply but elegantly.

DESIGNER = Andrés Requena PHOTOGRAPHER = Koldo Castillo CLIENT = Sans&Sans

FLEXIBLE PACKAGING 124

125

s defined by Fle ible ac aging ssociates, the shape o all or o any part o fle ible pac aging can be readily changed. Fle ible pac aging can be made o plastic o film and paper, sometimes

Butler Pasta This vibrant and festive packaging was created for Butler's special

PACKAGING MATERIAL = plastic

pasta range, which fashions creatively shaped pasta for special occasions: birthdays, first dates, Christmas, and so forth. The design is based on event-specific table settings so that pasta shapes playfully compliment table setting designs representing various occasions.

STUDIO = STUDIO CHAPEAUX DESIGNER = Nils R. Zimmermann, Ole Bergmann PHOTOGRAPHER = Florian Grill

metalized or coated, or of any combination of these materials. This boo narrows down to ocus on fle ible pac aging solely, aiming to e plore the di ersity o fle ible pac aging materials and present creativity and aesthetics in the design world through showcasing a collection o stunning fle ible pac aging designs rom all o er the world.

032

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ISBN: 978-988-77572-7-6

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CARTOGRAPHICS

Cartographics is a beautiful combination of rational thinking

ISBN: 978-988-14703-3-1

function of conventional map, modern map design

Binding: Hardcover

highlights the di ersity o

Trim Size: 230*300mm

the changing needs of our life. This book features the most

Pages: 256

creative and interesting map design projects from around

Price: £34.95, €39.90, $50,

the world, which are a fresh source of inspiration to explore

HK$325, A$70

infographic and cartographic design.

DESIGNING THE MODERN MAP

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and aesthetic pursuit. Furthering the geographic positioning isual representations and ulfills

ailable Japanese,

Traditional Chinese Distribution rights not available in Europe and America

THE MAKING OF ARTISTIC TYPEFACES

Type design is a popular topic among visual designers and outstanding art typefaces never fail to amaze viewers. This book focuses on creative handmade typefaces, presenting complete process including materials, tools, techniques, and final results, to pro ide readers with a tool it o ideas

ISBN: 978-988-14703-7-9

and inspiration for creating artistic typefaces.

Binding: Hardcover Trim Size: 215*280mm Pages: 240 Price: £34.95, €39.90, $50, HK$325, A$70 implified Chinese

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INFORMATION MADE BEAUTIFUL INFOGRAPHIC DESIGN

In the age of information, infographics, as a condensed and integrated medium of data, have emerged as the time requires. Inspired by this new form of visual language,

Information Made Beautiful compiles a collection of more than 140 outstanding designs from over 20 countries and ISBN: 978-988-13834-6-4

explores how designers convey information effectively

Binding: Hardcover

through text, numbers, icons, and graphics while

Trim Size: 230*300mm

maintaining a high aesthetic uality. Co ering the fields o

Pages: 284

geography and environment, science and culture, social

Price: £34.95, €39.90, $50,

life, and commerce and economy, the book provides not

HK$325, A$70

only works for appreciation but also a source of inspiration.

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Graphic Design WILL YOU MARRY ME? CREATIVE WEDDING PLANNING & DESIGN

This book features some of the most interesting and creative wedding design and planning projects, offering fresh inspiration of a wide range of wedding styles. The eatured pro ects co er the fields o graphic design, wedding planning, wedding site arrangement, etc. The projects are

ISBN: 978-988-13835-4-9

selected from around the world, showcasing how people

Binding: Hardcover

celebrate love and marriage in different cultures.

Trim Size: 215*280mm Pages: 256 Price: £34.95, €39.90, $50, HK$325, A$70 ights

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FOLLOW ME [3]

Follow Me [3] concentrates on presenting the latest

SIGNAGE DESIGNS: DEFINING SPACES

wayfinding and signage pro ects rom all o er the world. It introduces the concept behind each project and the integration between wayfinding system and its en ironment. In this book, the special attention placed upon visual

ISBN: 978-988-13834-1-9

guidance, space planning, and function integration will

Binding: Hardcover

lead you to an enlightening journey through a thorough

Trim Size: 215*280mm

interpretation o wayfinding design.

Pages: 288 Price: £34.95, €39.90, $50, HK$325, A$70 Japanese

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BEYOND ILLUSTRATION DESIGNS & APPLICATIONS

Illustration is one of the most important means of artistic and visual expression. It has been widely used in every aspect o our li es because o its fle ible styles, long lasting appeal, and enduring communication capability. This book examines illustration from the perspective of graphic design,

ISBN: 978-988-16834-0-3

demonstrating its extensive applications in publishing,

Binding: Hardcover

fashion, entertainment, public affairs, food, advertisement

Trim Size: 215*280mm

as well as crossover collaborations.

Pages: 288 Price: £34.95, €39.90, $50, HK$325, A$59.99 ights

ailable

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SYMBOLS IN GRAPHIC DESIGN

As the greatest visual invention, symbols are essential and universal in human communication. In modern graphic design, other than the prominent logos and the highly functional icons, additional graphic symbols are gaining more and more attention as they simplify and enrich

ISBN: 978-988-77572-5-2

creative expression. In the belief that these graphic symbols

Binding: Hardcover

reflect a bigger world o imagination, this boo aims to

Trim Size: 215*280mm

decode the messages that they carry and unveil the design

Pages: 224

ideas behind the motif.

Price: £19.95, €24.90, $30, HK$225, A$39.99 implified Chinese

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PRINTING COLORS IN GRAPHIC DESIGN CMYK & PMS

Colors are so universally used that every designer should pay attention to them when designing. They are so important that they to some degree determine the overall design. This book introduces two systems of printing

ISBN: 978-988-14704-2-3 Binding: Hardcover Trim Size: 215*280mm Pages: 224 Price: £19.95, €24.90, $30,

colors—CMYK and PMS—in a plain way, explaining how they are produced and the principles behind them with texts and illustrations. Meanwhile, it showcases a substantial selection o pro ects or readers well rounded understanding of printing colors and their functions.

HK$225, A$39.99 talian and French

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IT’S MY TYPE

Typeface is one of the greatest designs, enjoying a supreme reputation in graphic communication. For every graphic designer, typeface design and application is an everlasting pursuit. This book strives to display and interpret typeface designs along with interviews with various

ISBN: 978-988-14704-1-6

designers. To elaborate the development and application of

Binding: Hardcover

typeface, this book has invited designers, including Aaron

Trim Size: 215*280mm

Nieh and Zhihong Wang from Taiwan, Panos Vassiliou from reece,

Pages: 224 Price: £19.95, €24.90, $30,

odrigo aiani rom Bra il, Benoit Bodhuin rom

France and so forth, to share their insights into typeface.

HK$225, A$39.99 ights

ailable

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Graphic Design MAGICAL GEOMETRY

PATTERNS IN GRAPHIC DESIGN

As a visual language, geometry has become a key element in modern art and design; it has magic qualities and grabs our attention with its unique visual nature. By presenting the projects from outstanding professionals and design teams around the world, Magical Geometry explores the visual

ISBN: 978-988-14703-9-3

expression and diversity of geometry in graphic design. It

Binding: Hardcover

collects pro ects that applied geometric figures, shapes,

Trim Size: 215*280mm

and patterns, with such graphic elements, the designs,

Pages: 224

such as branding, visual identity, packaging, brochures,

Price: £19.95, €24.90, $30,

etc., become a simple yet wholly striking work of art.

HK$225, A$39.99 raditional Chinese

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HANDMAKING IN DESIGN

The making and tactile qualities of handicrafts are a good source of inspiration for designers. With a passion for the art of making things, many designers have been exploring a wide variety of materials and techniques in the design world. This book showcases a range of

ISBN: 978-988-14703-8-6

innovative handmade designs from all over the world

Binding: Hardcover

that span typography, visual identity, poster, packaging,

Trim Size: 215*280mm

and installation, aiming to highlight the unique handmade

Pages: 224

appeal and aesthetics in design. It seeks to present a

Price: £19.95, €24.90, $30,

comprehensive overview of the handmade creation and skills.

HK$225, A$39.99 ights

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RETRO GRAPHICS

The constant innovation of modern graphic design and the impro ement o people s aesthetic sensibilities ha e demanded higher grade designs with more cultural meaning. By presenting the projects of excellent designers

ISBN: 978-988-77572-6-9 Binding: Hardcover Trim Size: 215*280mm Pages: 224 Price: £19.95, €24.90, $30, HK$225, A$39.99 implified Chinese

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and studios around the world, this book invites readers to step into a time machine and get to know the various schools and styles in different historical periods, with the aim to explore the diverse application and visualization of retro elements in modern graphic designs.

JAPANESE GRAPHICS

n the field o graphic design, Japanese graphics has established its unique reputation around the world. This book showcases Japanese graphic works under four

ISBN: 978-988-77572-1-4 Binding: Hardcover Trim Size: 215*280mm Pages: 224 Price: £19.95, €24.90, $30, HK$225, A$39.99

categories: Logo, Poster & Book, Branding, and Packaging. To deepen the understanding of Japanese graphics and its development, this book features articles written by renowned designers, including Masaaki Hiromura, Eisuke achi awa,

asaomi Fu ita, ri o awa ami,

en a aya,

and Daigo Daikoku.

implified Chinese, talian and French

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DELUXE

FOIL STAMPING, EMBOSSING AND DEBOSSING IN PRINT DESIGN

Printing is closely related to graphic design—an appropriate technique can enhance a design like magic. As for graphic designers, an extensive knowledge of printing techniques will help them largely unfold creativity and outstand in the industry. Compiled on the basis of surveys conducted

ISBN: 978-988-77572-3-8

in printing houses, this book gives a comprehensive

Binding: Hardcover

introduction to the widely used printing techniques: foil

Trim Size: 215*280mm

stamping, embossing, and debossing. It also features

Pages: 224

selected pro ects showing the rich and fle ible applications

Price: £19.95, €24.90, $30,

of these techniques to deepen readers' understanding and

HK$225, A$39.99

bring them inspiration.

implified Chinese

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LOGO STYLE

ISBN: 978-988-77572-4-5 Binding: Hardcover Trim Size: 215*280mm Pages: 224 Price: £19.95, €24.90, $30, HK$225, A$39.99 implified Chinese

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Logo is one of the most crucial design elements in creating an identity, with its significance e er growing along with the e ponential growth o production e ficiency. hat remains true is that for every brand, its logo should be recognizable while conveying certain messages through an appropriate design style. This book integrates various design styles in accordance with historical design and art movement— Decorative Style, Modernism, Postmodernism, and Digital ra. o enhance readers understanding o di erent logo styles, this book has invited six famous designers to share their insights into these four categories, including Glenn Wolk from USA, Srdjan Vidakovic from Serbia, Daniel Garcia from USA, Taras Boychik from Ukraine, Holger Jacobs from UK, and Esteban Oliva from Spain.

Graphic Design MEET YOU AT THE CAFE BEAUTIFUL COFFEE BRANDS & SHOPS

Coffee is one of the most popular beverages worldwide, and the number of coffee houses is growing excessively on a large scale. This book is divided into three chapters: 1. Coffee culture and history

ISBN: 978-988-77572-2-1

2. Coffee branding

Binding: Hardcover with Jacket

3. Coffeehouse interior.

Trim Size: 215*280mm Pages: 256 Price: £34.95, €39.90, $50, HK$325, A$70 implified Chinese

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Through these three parts, readers can get a thorough understanding of the coffee culture and history, basic information related to coffee such as growing areas, varieties and so on. Also, it introduces many original coffee branding and interior. This book will serve as a valuable reference of coffee itself and coffee brands for readers.

NEW TRENDS IN GUI

Android and iOS launched their latest version in the second half of 2017. To keep up with the new system updates, this boo introduces some latest trends in

technology

and gravity sensor technology have been applied into YouTube, but do you know how to incorporate these ISBN: 978-988-77573-6-8

new technologies into interaction design? Flat design still

Binding: Hardcover

remains popular this year, and do you know how to apply

Trim Size: 215*280mm

it to achieve a balanced and harmonious interface? Also,

Pages: 256

have you ever imagined that immersive design could be

Price: £34.95, €39.90, $50,

used to enhance user engagement? Please open this book

HK$325, A$70

and get the latest inspirations shared by excellent designers

implified Chinese

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E-COMMERCE BRANDING

from all over the world.

As the Internet is gaining momentum in almost every aspect of our lives, commercial activities are gradually going online. Like any commercial space in real life, e-commerce stores need careful considerations of their visual

ISBN: 978-988-77573-3-7

presentation to attain business success. Logo, packaging,

Binding: Hardcover

webpage layouts, and products photography would

Trim Size: 215*280mm

determine shoppers impression o the products as well as

Pages: 256

the brand image. This book aims at providing a guideline on

Price: £34.95, €39.90, $50,

e-commerce webpage design and a comprehensive brand

HK$325, A$70

image on both digital and printing media. The featured

implified Chinese

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design projects offer useful and inspiring clues about how a successful brand would be presented on and off line.

BRANDING ELEMENT

LOGOS 4

Following the previous editions, Logos 4 offers a new and practical reference for logo designers. This edition presents a careful selection of the latest outstanding logo works from

ISBN: 978-988-77572-0-7 Binding: Hardcover Trim Size: 210*260mm Pages: 280 Price: £34.95, €39.90, $50,

around the world, exploring the rational approaches and detailed design techniques of logo creation. Divided into four chapters—Food & Beverage, Fashion, IT, and Culture, it covers various industries for a comprehensive review of this branding element.

HK$325, A$70 implified, raditional Chinese Japanese

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BON APPÉTIT

COMPLETE BRANDING FOR RESTAURANTS, CAFÉS AND BAKERIES

Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book is a grabby selection of the most

ISBN: 978-988-14703-4-8 Binding: Hardcover Trim Size: 215*280mm Pages: 256 Price: £34.95, €39.90, $50,

beautiful and comprehensive branding cases for restaurant, café, bakeries, and dessert shops including visual identity design and interior decoration. The attached addresses of the restaurants allow readers to experience the design and food in person.

HK$325, A$70 Japanese

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ART IN BOOK VOL. 2

Art in Book Vol.2 looks into three aspects of book design— structure, materials, and technique. It covers crucial factors of book art, such as paper, binding, color, printing technology, etc., showcasing the most exciting design

ISBN: 978-988-13834-3-3 Binding: Hardcover Trim Size: 215*280mm Pages: 256 Price: £34.95, €39.90, $50, HK$325, A$70 implified, raditional Chinese Japanese

works with illustrated texts. hat di erentiates O .

rom the first olume is the

addition of book diagrams that offer a holistic overview o each boo structure. pecifics li e design eywords, materials used and book size are introduced to help readers establish a better understanding of book design details.

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Graphic Design BRANDING ELEMENT

LOGOS 3

Branding Element—Logos 3 carries forward the previous two volumes to compile a collection of over 200 latest works of logo design paired with application on promotional materials, sorted according to a more specified category

ISBN: 978-988-12943-7-1

Typography, Animal, Plant, and Geometry. Moreover, it

Binding: Hardcover

features four in-depth articles to unveil the creative process

Trim Size: 210*260mm

behind the perfect logo designs that answer to the puzzles

Pages: 288

and communicate with the customers effectively.

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CREATIVE BAGS

People like to share their creativity and preference on any plat orms nowadays.

andbag is definitely a can as to

display personal interests and taste. Creative Bags presents a collection of the most originally created handbags around the globe that are diverse in the use of materials, forms, ISBN: 978-988-12943-5-7

colors, and techniques. The book is a must-have for anyone

Binding: Flexicover

seeking new ways to realize their design ideas. Each copy

Trim Size: 215*280mm

comes with a multifunctional cloth shopping bag tailored to

Pages: 240

the size of the book.

Price: £29.95, €34.90, $40, HK$275, A$49.99 ights

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CREATIVE BUSINESS CARDS

Business card, as an indispensable part of modern business eti uette, contributes greatly to a good first impression. With the development of techniques and the use of new materials, it has evolved into a great variety that

ISBN: 978-988-12943-4-0 Binding: Flexicover Trim Size: 215*280mm Pages: 240 Price: £29.95, €34.90, $40, HK$275, A$49.99 Japanese

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represents the creativity of its owner.

Creative Business Cards gathers from all over the world the most creative business cards that show innovation from their various deployments of techniques, materials, shapes, etc., to provide designers an inspiring album. A custommade business card case comes with each copy.

INTERIOR PATTERNS

WALLPAPER, FURNISHINGS & HOME DECOR

n interior design, patterns can be a finishing touch that elevates a room with style. As more and more people experiment with different styles in interior decoration, the cosmos of pattern design continues to expand. Interior

Patterns is a diverse collection of patterns designed ISBN: 978-988-13835-5-6

for wallpapers, curtains, cushions, and everything that

Binding: Hardcover with DVD

brightens up a home.

Trim Size: 200*270mm Pages: 256 Price: £34.95, €39.90, $50, HK$325, A$59.99 ights

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PIONEERS LAYOUT DESIGN

Layout design is a basic professional discipline in graphic design. Apart from being widely used in print media, layout design tends to increase its presence in the multimedia field nowadays ollowing technological de elopment.

ISBN: 978-988-12943-8-8 Binding: Hardcover Trim Size: 230*300mm

Pioneers introduces layout designs on both print media and multimedia, presenting the practical and pioneering layout designs to the readers.

Pages: 288 Price: £34.95, €39.90, $50, HK$325, A$70 ights

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PACKAGING MATERIALS

The material used in a product packaging is closely related to the sales and brand image, as well as the identity of the product. Packaging Materials showcases carefully selected packaging design projects that stand out for the

ISBN: 978-988-12943-6-4 Binding: Hardcover Trim Size: 215*280mm Pages: 272 Price: £34.95, €39.90, $50, HK$325, A$70 Japanese

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use of different materials, such as paper, wood, textile, leather, and metal. This book offers an exploration of the relation between packaging and materials, highlighting the features of different materials used in packaging design. A well of knowledge and the outstanding design works featured within make this book a must-have for packaging design professionals.

Graphic Design FOLLOW ME [2]

WAYFINDING & SIGNAGE SYSTEM

As an extension of brand image, a good signage and wayfinding system design aids in creating an impressi e brand image through its interaction with people.

ISBN: 978-988-15625-1-7 Binding: Hardcover Trim Size: 215*280mm Pages: 296 Price: £34.95, €39.90, $50, HK$325, A$59.99 ights

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CLASSIC PATTERNS

Follow Me [2] is a collection of the exceptional signage and wayfinding system designs rom all o er the world. hey effectively resolve the communication problem between human and environment through a visually pleasant way. Some of the designs included are of bold color palettes or unique fonts, while others are expressive of consideration or con enience and com ort, but are all reflecti e o the latest signage and wayfinding system design trend.

The ornament of classical patterns from Classical Times and Middle Ages, the shapes of plants and animals, and the symbols from the ancient world cultures make a noble, elegant, and natural composition—classic patterns. This book presents classic patterns designed by preeminent

ISBN: 978-988-12943-1-9

pattern designers from all over the world, and the everyday

Binding: Flexicover with DVD

products these patterns are applied in. In addition, the book

Trim Size: 180*260mm

renders the embodiment of the immense inspiration and

Pages: 256

imagination the designers relied upon in creating these

Price: £19.95, €24.90, $30,

beautiful classic patterns.

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MODERN PATTERNS

Modern Patterns demonstrates the recent and growing modern patterns, including organic modern patterns and abstract modern patterns. With the common things in e eryday li e and the geometrical figures as source materials, designers around the world have created these

ISBN: 978-988-12943-0-2

marvelous patterns and documented their inspirations. In

Binding: Flexicover with DVD

addition, the book showcases the pattern applications in a

Trim Size: 180*260mm

variety of products.

Pages: 240 Price: £19.95, €24.90, $30 HK$225, A$39.99 ights

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PLAYFUL PATTERNS

pattern is li e a isual magician, attracting people s attention and interest with its irresistible magic. For a designer, the design and application of patterns can be both a fun game and an exciting visual exploration. This book

ISBN: 978-988-19610-9-9 Binding: Hardcover Trim Size: 215*280mm Pages: 280 Price: £34.95, €39.90, $50,

focuses on the application of patterns in design, presenting a large amount of the latest visual graphic designs, including branding, packaging, books, posters and more. Filled with the wisdom of visual language, this book offers a gate into a visual fantasy world.

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ENJOY YOUR STAY

BRANDING FOR HOSPITALITY

As there are more and more choices of entertainment, people s demand or uality rela ing brands increases, which in turn influences people s li estyle. Brand identity, as a vital marketing strategy, plays an important role

ISBN: 978-988-13834-7-1

in attracting potential customers. Enjoy Your Stay—

Binding: Hardcover

Branding for Hospitality is the sequel to the best sellers—

Trim Size: 200*270mm

Communicating Fashion Brand and Delicious Branding .

Pages: 256

This book focuses on branding for hospitality, presenting

Price: £34.95, €39.90, $50,

excellent brand identity designs of relaxing brands along

HK$325, A$70

with their interior design, including hotel, resort, theatre,

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cinema, spa, golf course, etc., offering illuminating insights and unveiling the stories behind.

HOLIDAY DESIGN

THE FESTIVE & THE JOYFUL

ISBN: 978-988-16834-8-9 Binding: Hardcover Trim Size: 215*280mm Pages: 256 Publication Date: 2013 Price: £29.95, €34.90, $40, A$59.99

With a focus on graphic design, Holiday Design—the Festive & the Joyful stands out among all others in its gorgeous radiance. “Each celebration brings with it a period of change. It marks the end of a stage and the beginning of a new one in e ery person s li e. he editor aims to display brilliant designs on holidays, ceremonies, and special days. The works include cards, invitations, posters, gift packaging, special day souvenirs, etc. A time of rejoicing, sharing, reflecting, orgi ing, and gi ing than s can o ten bring fresh inspiration to the design world. Inspiration is an awa ening, a uic ening o all man s aculties, and it is manifested in all high artistic achievements. Without craftsmanship, inspiration is a mere reed shaken in the wind. The combination of the two gives rise to many of the brilliant pieces in the design realm.

Graphic Design PROMOTION DESIGN

Sales promotion is a means of communication between marketers and customers. A good sales promotion not only stimulates consumption and improves sales performance, but also impresses customers. Fast economic growth brings a variety of sales promotions to the market. This book is

ISBN: 978-988-16835-8-8 Binding: Flexicover with DVD Trim Size: 215*280mm Pages: 256

aiming to introduce various sales promotion designs for holiday, campaign, anniversary, etc. Combining the graphic design and store design of each sales promotion case, this book offers a gate into the colorful world of sales promotion.

Publication Date: 2013 Price: £29.95, €34.90, $40, A$70

ON SPOT

INTERNATIONAL EVENT DESIGN

Intended for marketers, designers, organizers, and brand managers, On Spot chronicles o er

site specific

gatherings that vary in scope—from a small art festival to a NATO summit. Yet however disparate thematically or geographically, each selection shares one common—a ISBN: 978-988-15624-0-1

distinctive image and a creative promotional approach.

Binding: Hardcover Trim Size: 240*300mm Pages: 304 Publication Date: 2012 Price: £34.95, €39.90, $50, A$70

BRAND BUILT

BRANDING BUILDINGS & THE BUILDERS

ISBN: 978-988-14703-6-2 Binding: Hardcover Trim Size: 205*255mm Pages: 304 Publication Date: 2016 Price: £34.95, €39.90, $50, A$70

As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity in fierce competition. Brand Built aims to provide property

de elopers, construction firms, architects, and interior designers comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built displays the best examples of branded properties from a residential development in Mexico to a retail development in Canada. It is a guide book for both startups and established brands revolving around the issues like the branding procedures, choice of colors and typefaces, mechanisms behind the logo, other images involved in building or renewing the brand.

Product Design

CREATIVE SKETCHING IN PRODUCT DESIGN Sketching is crucial in the expression of creative ideas, especially for product design. This book includes perspective theory, basic sketching skill in light and shadow, introduction of sketching tools, and material effect of product, while presenting over 50 outstanding sketching cases from all around the world.

Information Binding: Hardcover Trim Size: 215*280mm Pages: 256 Price: £34.95, €39.90, $50, HK$325, A$70 implified

raditional Chinese

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ISBN: 978-988-78493-8-4

Product Design Meditation Seat Ware Design: Fenglin Gao

This seat was designed for a traditional way of sitting— cross-legged. The ancients usually meditated in the

cross-legged posture. The advantage of this pose is that

it can compose the body, mind, and spirit into an organic ho e fac tat ng a comforta e s tt ng e per ence he metal skeleton near the body tail vertebrae is slightly ele-

vated from the seat, so that the sitter's buttocks and back can rely on the seat's back. The surface of the seat leans slightly forward, and its two sides provide support for the outside of the thighs and knees. This helps the human

body to keep a straight, natural back and also effectively reduces the pressure caused by cross-legged sitting.

Ergo Product Designs

084

085

092

093

058

059

The Bodice Rocker Design: Splinter Works

The Bodice Rocker looks like a piece of art, but is actually a comfortable lounger. When in a vertical position, it takes on

an anthropomorphic sculptural form. However, with a slight push, the lounge lies horizontally on the ground and perfectly embraces your body. But when you go away, it reverts to the original position as if weightless, inciting a double-take by seeming to defy the pull of gravity. It can be tailored for a more ergonom c t to accommodate an spec c s tter

ERGONOMICS IN PRODUCT DESIGN Compared with traditional design, which emphasizes the functionality of products, contemporary designers are focusing on the ergonomic aspect, to provide people with safer and more comfortable products. To meet this double-need, this book supplements basic knowledge about ergonomics with rich illustrations, which presents the discipline

Ergo Product Designs

Capisco：the Saddle Chair Design: Peter Opsvik

Inspired by a horseback rider’s dynamic posture, Peter Opsvik created this saddle chair. The seat and back have cut-out spaces for arms and legs, which gives the user freedom to vary his or her posture. Alternating between sitting high and sitting low during the workday provides welcome variation. When leaning forwards, we feel most comfortable sitting fairly high up, but when leaning back, it is nice to sit low and put one’s feet up. When leaning forwards we get no support from a backrest, so why not sit on the chair backwards using the back support as a chest support?

in a more accessible way. his olume urther enhances the reader s understanding by displaying case studies and abundant product designs combined with useful ergonomic diagrams. Ergo Product Designs

Information Binding: Hardcover Trim Size: 210*260mm Pages: 256 Price: £34.95, €39.90, $50, HK$325, A$70 implified Chinese

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ISBN: 978-988-78493-7-7

SMART PRODUCT DESIGN ecent years ha e witnessed the birth o many smart products that ha e dramatically changed our li e. t s belie ed that smart products will be even closer to our life with the development of science and technology. Smart Product Design unveils the world behind intelligent products by featuring interviews with some of the most talented designers and company leaders, and showcases a selection of smart products of them. The book is more than a source of inspiration for product designers, but also shares the insights from industry veterans with readers passionate for smart products.

Information Binding: Hardcover Trim Size: 210*260mm Pages: 272 Price: £34.95, €39.90, $50, HK$325, A$70

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ISBN: 978-988-77572-8-3

Product Design

ORGANIC DESIGN

PRODUCTS INSPIRED BY NATURE ature inspired design is a reflection o human s curiosity about the real world. From the birth of organic architecture to the young sci-

Titobowl Studio

photoAlquimia

Designer

Carlos Jiménez, Pilar Balsalobre

Titobowl is a vessel specially designed for different dressings like olives with a hollow. Turning the cap of the container upside down transforms it into a toothpick holder. Manufactured with stoneware and olive tree wood, each Titobowl is signed and numbered by hand. The packaging design was inspired by an image of a can of olives. This box is made by hand entirely from cardboard and recycled paper, making it a unique example of eco-packaging.

ence—biomimetics, we continue to learn from nature to solve various problems. This book takes us back to nature by displaying a range of outstanding organic product designs of our times in terms of form, texture, and function. It aims to explore the aesthetics and function of mimic ing nature as a new trend in creati e fields. / 020 /

Information Binding: Hardcover Trim Size: 210*250mm Pages: 272 Price: £34.95, €39.90, $50, HK$325, A$70 ights

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ISBN: 978-988-14703-5-5

/ 021 /

PRODUCT MINIMALISM

Since its emergence in the United States in the 1960s, the art movement Minimalism has gathered momentum in various creative fields worldwide. The product designers are particularly affected in terms of aesthetics

ISBN: 978-988-14704-0-9

and function. In this book we start with an introduction

Binding: Hardcover

to Minimalism, from the European predecessors to the

Trim Size: 215*280mm

force of Japanese minimalist aesthetics. By showcasing

Pages: 224

the contemporary product designs, we are able to

Price: £19.95, €24.90, $30,

observe the current developments of Minimalism in

HK$225, A$39.99

this field, the similarities and nuances of Minimalism in

raditional Chinese

different cultural backgrounds.

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BOOKSHELF DESIGN

It is true that book always enjoys more attention than its faithful supporter—bookshelf. This book, however, is a tribute to this essential piece of

ISBN: 978-988-12944-4-9

furniture in our life, presenting creative bookshelf designs

Binding: Hardcover

from around the globe which would provide fresh ideas

Trim Size: 215*280mm

for readers. An illustrated foldout was carefully made to

Pages: 256

introduce a brief historical development of bookshelf.

Price: £34.95, €39.90, $50, HK$325, A$59.99 implified Chinese

Japanese

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CREATIVE PRODUCT DESIGN ISBN: 978-988-16835-3-3 Binding: Hardcover Trim Size: 225*225mm Pages: 400 Price: £39.95, €44.90, $60, HK$375, A$80 ights

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* Out of Print

We all live in an age of accessibility, with inspiration and resources a ailable at our ery fingertips. s a result, industrial designers are able to realize original design concepts as never before, balancing the use of new materials with environmental concerns to create innovative designs that resonate with our lifestyles. This resource combines interviews with concept sketches, schematics, and product photography to provide a comprehensive o er iew o the design process rom start to finish.

Food & Culture Design SHANGHAI FLAIR

THE VISION OF A FRENCH CHEF IN CHINA

One of the most innovative and talented French chefs Nicolas A. Vienne has started his journeys to explore the food and culture of Chinese cities. In Shanghai Flair , he

ISBN: 978-988-13834-0-2 Binding: Softcover in Slipcase Trim Size: 170*230mm Pages: 216 Price: £12.95, €14.95, $19.90, HK$120, A$24.99 ights

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is a pioneer in search of lesser-known but surprisingly good food products in both urban and rural Shanghai. The combination of his exquisite French cooking with Chinese culinary tradition sparks a new chapter of cultural exchange. Nicolas also shares his insights into some of the most mysterious aspects of traditional Chinese medicine and food culture.

Fashion Design Lips

The Details of Human Body Structure Head

Front view

Arm and Leg Poses Front view

Side view

Arm

Side view

Eyes

Facial Features

Front view

Side view

Nose

Hands on hips

One hand in a pocket

One hand on hip

Hans along the body

The Lower Body

Front view

Side view

Ear

Front view

Parallel Stance

Side view

Standing with knees inward

Crossed legged

Standing with one

Standing with one hip

foot forward

thrust to the side

Black

Red Lively, Positive, Passionate, Refreshing

Mysterious, Dark, Deathly, Evil, Elegant, Powerful, Proper

Red is one of the three primary colors. In different cultural contexts, red means d fferent th ngs As ans ce e rate happ e ents th red whereas westerners use red to represent danger and caution. Both western and eastern ancient aristocrats used red to indicate their identity because red dye was hard to obtain, making red clothes or red decorations luxurious items. The stimulating red color appearing in modern costumes often represents liveliness, enthusiasm, refreshment and honor.

Black is a non-reflective achromatic color. When mixed in with a ar et of co ors ght re ect t d m n sh unt the ght d es out in black areas and the only color seen is black. Black and white are oppos te co ors Among monarchs n anc ent h na ack as the most revered color. Therefore, in addition to its mysterious, dark, death ke and e e ack s gn es no t po er and et uette Thus, black garments can appear neat and professional indicating indicate a sense of dignity.

White

Orange

Pure, Perfect, Chic

tra erted

on dent

heerfu

White is one of the achromatic colors, and that reflects light of all wavelengths. In the West, white sends a positive message, with it being the thematic color of church for ceremonies like weddings. In the East, white contains negative implications, with the funeral attire being white. There are ghosts dressed in white, white impermanence and other iconic aspects of white in the Eastern cultures. Most hospital uniforms are white for the color conveys concision, honesty and reliability.

Orange is the color between yellow and red. It is similar to the color of sunset and suggests a romantic sense of leisure, as do the sun, o ers and r pe fru t he use of orange n garments can represent e tra ers on ac t con dence and jo range s m der than red and more demure than yellow.

Yellow

Gray

Happy, Bright, Optimistic, Happy

Unobtrusive, Uncertain, Indifferent

FASHION SKETCHING

Yellow is one of the three primary colors, also the color with the h ghest degree of re ectance e o often mp es ea th and po er with it being the color used exclusively by the aristocracy in ancient times. During wartime, yellow ribbons were used to signify waiting and hope, which is why yellow can also mean, happy, bright, and optimistic. When yellow is added to other colors, the image may appear muddy. So when applying yellow to clothing, be careful to maintain the lightness and purity of the color.

Gray is the transitional color between black and white. The color is reminiscent of the ashes after burning, environmental pollution, haze and gray wolves. Gray blends in easily with the environment, and is a good matched with the main colors. When it becomes the main color, it suggests mystery. Because of the gray's characteristics, even if gray clothing becomes dirty, it will appear to be unsoiled, so is often used for casual wear.

A COMPLETE GUIDEBOOK FOR BEGINNERS

5 Deepen the hair's color, and render the basic colors of the collar, shoes, and socks. Enhance the highlight area and shadow area of the garment.

6 Adjust the contours of the garment and deepen the dark areas of the folds.

7 Depict the feathers and enhance the details of ostrich fur by using colored pencil.

8 Emphasize the relationship between light and shade, completing the depiction of shoes and socks.

The book aims to showcase the process of drawing fashion sketches in details, which enables readers to learn fashion sketching easily by themselves. This is a guidebook for beginners, including the stepby-step introduction of how to draw the stylized body and fabric textures and the basic coloring knowledge. More than 50 step-bystep tutorials are included. 92

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ISBN: 978-988-78953-4-3

Exhibition Design

ART SELLS

INSTALLATION DESIGN FOR RETAIL SPACES As a creative form of visual merchandising, installations in commercial spaces play a very important role in attracting attention and encouraging sales. This collection offers an insight into how the artistic value of installation design is tastefully transformed into the commercial alue desperately needed in today s business world.

Information Binding: Hardcover Trim Size: 215*280mm Pages: 256 Price: £34.95, €39.90, $50, HK$325, A$70 raditional Chinese

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ISBN: 978-988-13835-6-3

Exhibition Design BY : Raw-Edges Design Studio// Yael Mer, Shay Alkalay FOR : Kvadrat IN : Stockholm, Sweden PHOTOS BY : Joël Tettamanti, Raw-Edges Design Studio

The Picnic — Kvadrat Stockholm Furniture Fair 2013

Renowned design duo Raw-Edges designed the Kvadrat stand for the Stockholm Furniture Fair 2013. "The Picnic" featured a massive wooden construction of Dinesen Douglas Fir and a textile installation consisting of 1,500 straps made out of a selection of twenty different Kvadrat textiles. The designers envisioned recreating a picnic in an enchanted forest atmosphere. The design concept was: wooden cabin, soft roof tiles, fish skin and picnic under a weeping willow, all mixed in a massive pot with Kvadrat swatches. It had served a commercial fair, having created a bit of relaxed surreal situation with a very warm welcome. The stand was build out of two main elements: the wooden structure and the textile straps hanging from the ceiling. The wooden structure functioned as a display area for the Kvadrat swatches and correspondsed with the appearance of the wooden cabin. ade from ouglas ir from the anish floor company inesen, the horizontal wooden panels were angled in such a way so they can hold the textile samples, allowing visitors a closer look. The impressive textile installation resembles vertical roof tiles and creates a three-dimensional volume. Also functioning as a space divider it created, an intimate space within the big exhibition hall.

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BY : LIKEarchitects // Diogo Aguiar, Teresa Otto, João Jesus FOR : Sonae Sierra IN : Lisbon, Portugal PHOTOS BY : FG+SG

The Andy Warhol Temporary Museum

The Andy Warhol Temporary Museum was a cultural space within a commercial space. It was designed to host the exhibition "Andy Warhol - Icons | Psaier Artworks and the Factory," which included a total of 32 original works by the American artist. The museological space avoids the idea of having neutral white exhibition spaces, and related to the exhibited artworks through the creation of a strong visual context that resembled the artist's imagination. The museum recreated an environment that was both pop art and industrial, through an unusual material: metal paint cans. The expository structure set in the central plaza of a mall, featured an abstract exterior that was extremely appealing and assumed an iconographic character with clear links to Pop Art. The interior was designed as an enclosed introspective space, entirely defined by continuous walls, benefiting from a transparent plastic screen cover.

This cover has the dual function of allowing light to enter from the exterior and assuring the visual relationships between the two confronting spaces, the museum and the shopping mall. This solution captures the curiosity of visitors, calling out to all those wandering in the higher galleries of the commercial space. fluid succession of four exhibition rooms, thematically organized, resulted in a new pathway that challenges the organic symmetry and rationality of the main square. The two entrances to this small museum, one at each extremity, were located at strategic points in order to maximize the attention according to the flow of the people walking around its perimeter. Having received more than 100,000 visitors, the Andy Warhol Temporary Museum sought to contribute to the dissemination and promotion of art, being free and accessible to all visitors.

SHOW TIME 2

THE ART OF EXHIBITION Exhibition is the most direct demonstration of commodities. The top priority in exhibition design is to optimize display arrangement to

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BY : Situ Studio FOR : Museum of Jewish Heritage IN : New York, USA PHOTOS BY : Keith Sirchio

Hava Nagila: A Song for the People

grasp attention. As the second volume of the series, Show Time 2 has selected over 70 projects and divided them into two parts—Business Exhibition and Culture Exhibition—to explore the art of exhibition. The vast amount of photos facilitates a vivid reading experience, while the "Hava Nagila: A Song for the People" was an exhibition that celebrates the breadth and depth of the song's rich musical and cultural trajectory. It traces the song's hundred-year journey from a shtetl in Eastern Europe, to communities of early Jewish settlers in Palestine, to the banquet halls of America where it remains a center piece of both communal memory and popular culture. Photographs and digital images of people dancing, performing or listening to the song and related materials were displayed on the walls.

drawings and renderings unveil the creative process and anatomy of

In exploring how to simultaneously and coherently play five landmark versions of the song within a small space, the designers began to explore how geometries and materials can focus, reflect and absorb sound. The design of the exhibition features giant parabolic reflectors that formed isolated cones of sound that define the space, while carpet tiles served triple duty on floors, walls and ceilings as containers that absorbed reverberations. Techniques developed specifically in this exhibition were utilized to laser-engrave texts and signature images directly into the carpet pile.

exhibition design. | 260 |

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ISBN: 978-988-13834-2-6

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Interior Design Amicis Women Fashion Store

Vienna, Austria

INTERIOR DESIGN / Denis Kosutic CLIENT / VIPRO GmbH PHOTO / Lea Titz

The future vision of luxury, inspired by the fragile beauty of a butterfly. The design is characterized by a shift of the boundaries between architecture and fashion. Hardness and tenderness, strength and fragility are reflected in every single design element. Glittering, polished steel frame skeletons shape the basic structure of the room and at the same time serve as carriers of all goods presentation objects, the latter offering a strong, exciting contrast thanks to their delicate, silky surfaces. The play with transparency and semi-transparency, with glitter and reflection, with softness and hardness creates a special dynamic effect in the room. Extravagant details THE FAIR LADY

and materials, such as a butterfly-shaped artistic stucco on the façade, pleated sunblinds, delicate lace, pleated satin silk, as well as iridescent murano glass take the onlooker by surprise, rounding the composition out.

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Max&Co Flagship Store

Milan, Italy

INTERIOR DESIGN / Andrea Tognon + Andrea Tognon Architecture CLIENT / MAX&Co PHOTO / Andrea Tognon, Andrea Ferrari

MAX&Co, an Italian fashion brand with an innovative approach to fashion and retail, inaugurated its flagship store in Milan presenting its new store concept. Andrea Tognon Architecture was asked to participate in the process of defining a new

obscuring the distinction between in and out and giving a panoptic view of the interior.

concept for Max&Co fashion brand. The project is one episode of this exciting collaboration

The wooden floor and the pleated satin-finished glass walls enclose intimate, private display

with the Max Mara group and his in-house architecture department who assisted Tognon’s

areas, while the customized display shelves help create a shopper-friendly environment

team in the design and construction phases. This boutique features a transparent glass façade

introducing customers to clothes and accessories.

THE FAIR LADY

EXPERIENCE FASHION STORES

◊ 160 ◊

◊ 161 ◊

The colors and diversity in the charming world of fashion make it a fascinating realm. Experience Fashion Stores features store designs characteri ed by O

styles, the adies

orld, and the

entlemen s ingdom. ach o the stores has a style o its own, but all stand out with outstanding creati ity in the fields o interior design, architecture, and fashion.

Information Binding: Hardcover Trim Size: 230*300mm Pages: 320 Price: £34.95, €39.90, $50, HK$325, A$70 ights

ailable

orld

ISBN: 978-988-12944-1-8

Interior Design 84/ 85 » ntering the farm, the fa ade of the ench is decorated placed into tin o es t o friendl co s corridor.

Farma Kreaton ARCHITECT »Minas Kosmidis Architecture In Concept DESIGN »Minas Kosmidis PHOTOGRAPHY »Studio VD, N.Vavdinoudhs-CH.Dhmhtrious LOCATION »Komotini, Greece Restaurant Farma Kreaton is located at the back yard of a twostorey building at the centre of Komotini in Greece, and is an extension of the Fabrica Kreaton restaurant. The main goal of this project was the creation of a scenic that brings to mind an actual farm. Here, the designers created series of virtual scene with imagination, showing the coexistence of human being and the nature and a harmonious countryside ecological view: the domestic animals, mental tanks, lots of colourful flowers, and piles of straw, etc.

ere the arrels from the cellar pla the role of the chairs and ta les,

tanks hanging upside do n illuminate the corridor.

92/ 93

Tsujita LA ARCHITECT » SWeeT co.,ltd DESIGN » Takeshi Sano PHOTOGRAPHY » Nacasa & Partners Inc. LOCATION » Los Angeles, US There is IZUMO shrine, one of the most important shrine in Shimane Japan. “The clouds we can see there, has beauty but mysterious image. I wanted to show those images on this design,” explained the designer, “I'd like people to feel the delicate of beauty, which Japanese have, and Japanese atmosphere when they visit here so that they will think that they want to visit Japan. I'd like to make this restaurant as one of an element for Japanese reconstruction.” He put 25000 of wooden sticks, which was shaped like drum stick on the ceiling. In order to increase a reality of clouds, he has calculated the focal length between eye line and wooden sticks and use that length for the stick length and also made difference on the distance between stick each other so that to make a stereoscopic effect to wooden cloud.

ONE OF A KIND

RESTAURANT DESIGN

» Wooden sticks put on the ceiling to produce cloud-shaped patterns, making the interior full of Japanese atmosphere.

190/191

Pissarro Dining

One of a Kind—Restaurant Design brings to readers not only

ARCHITECTS »Michael Young Co., Ltd. DESIGN »Michael Young

visual pleasure from the special architectural features and spatial arrangement, but also a feast for all senses through 72 distinctive restaurant designs of differing styles, whose themes constitute their remar able appeals.

estaurants include

O in

y onos,

reece

Bamboo in Jakarta, Indonesia; Fabbrica Bergen in Bergen, The Netherlands; Yellow Tree House in Auckland, New Zealand; and the Jamie Oliver Food Truck in the US.

Information Binding: Hardcover Trim Size: 230*300mm Pages: 304 Price: £39.95, €44.90, $60, HK$375, A$70 ights

ailable

orld

ISBN: 978-988-16834-7-2

PHOTOGRAPHY »Harlim Djauhar Winata LOCATION »Hong Kong, China

British designer Michael Young has designed Pissarro, the interior of a new contemporary French restaurant named after the famous French artist, located in the city centre of Hong Kong. With the design he explored various handcraft and industrial processes from factories in china to create a warm environment in the restaurant. Together with leading engineers he produced CNC panels of aluminium each with different designs embedded into them using a paper folding technique.

hile metal

ith piles of stra s and colourful lossoms

elcome us in their farm and lead us to the main roofless

Exhibition Design

SPECTACULAR! STAGE DESIGN

A successful stage design creates a spectacular experience beyond the limit of time and space. pectacular

tage

Design will bring you to the actual stage scenes to discover design techniques and their stories behind by presenting in-depth analysis and full-color photos of 53 outstanding ISBN: 978-988-13834-8-8

stage projects of concerts, event & ceremony and theater.

Binding: Hardcover

From Beijing to London, the stage design shines with

Trim Size: 230*300mm

splendor of aesthetic and design. Stage design details are

Pages: 304

also elaborately explored in this publication, such as LED

Price: £39.95, €44.90, $60,

lighting solution, up-to-date mechanical operation, and the

HK$375, A$80

very latest pop-up techniques.

raditional Chinese ights old

COLOR IN SPACE BRIGHTENING IT UP

The book focuses on the use of color in architecture and design, showcasing good interior and space designs that stand out for their brilliant use of colors and color aesthetics. The works cover design in retail stores, restaurants,

ISBN: 978-988-12944-9-4

o fices, hotels, ban s, schools, museums, sporting and

Binding: Hardcover

event facilities, etc. The featured projects range from well-

Trim Size: 230*300mm

designed interiors and exteriors that are wrapped in colorful

Pages: 320

facades, enticing people to visit and enjoy the mesmerizing

Price: £39.95, €44.90, $60,

world of colors.

HK$375, A$80 raditional Chinese ights old * Low Stock

FASHION SALON INTERIORS

A good hair salon in a sense resembles a theatre, with an atmosphere that inspires the staff to create and helps clients relax. The interior design of salon is vital in communicating the brand value, for consumers are inclined to seek subtle differences between salons based on their

ISBN: 978-988-16835-7-1

experience there, which is affected by the environment.

Binding: Hardcover

This book is a collection of 70 latest salon designs from all

Trim Size: 230*300mm

over the world, diverse in style and target effect.

Pages: 320 Price: £39.95, €44.90, $60, HK$375, A$70 ights

ailable

orld

Interior Design UTILIZATION

CREATIVE HOME SPACE DESIGN

A good design optimizes spatial utilization and improves life quality. any highly rele ant space e ficient interior designs are featured, analyzed with scale, geographical features,

ISBN: 978-988-19610-0-6 Binding: Hardcover

and environment to reveal how designers enhance utility and build a sweet home.

Trim Size: 230*300mm Pages: 344 Price: £39.95, €44.90, $60, HK$375, A$80 ights

ailable

orld

TOP HOTEL RESTAURANTS

op otel estaurants fuses contemporary elements with culinary culture, combined with local culture to feature distinctive architectural details and decor that entwine modern luxury with traditional elements. Each interior project in this book takes readers to a splendid and majestic

ISBN: 978-988-16834-6-5

world for a sensational dining experience.

Binding: Hardcover Trim Size: 230*300mm Pages: 320 Price: £34.95, €39.90, $50, HK$325, A$70 ights

ailable

orld

OPEN SPACE

URBAN PUBLIC LANDSCAPE DESIGN

As the symbol and soul of a city, public landscape adds charm to a city, and public landscape design has thus become increasingly important in urban development process. Focusing mainly on the public landscape in the urban area, the boo presents

ISBN: 978-988-16834-3-4 Binding: Hardcover Trim Size: 230*300mm Pages: 352 Price: £39.95, €44.90, $60, HK$375, A$70 ights

ailable

orld

o the world s most

distinctive urban landscape projects with high quality pictures and design plans that stimulate readers isual senses and detailed descriptions that provide an overall realization of the landscape design works.

Architecture CLOSE TO ARCHITECTURE

“Each of their buildings is based on its site and historical conte t, its unctional and spiritual purpose. t s the best description for Close to Architecture . The book is divided into three parts: commercial space, public culture space,

ISBN: 978-988-18923-5-5 Binding: Hardcover

and residence. All of them are the latest and unique works from all over the world.

Trim Size: 245*315mm Pages: 424 Price: £39.95, €44.90, $60, HK$375, A$80 ights

ailable

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MUSEUM DESIGN

The building of a museum is much more than a grand architectural project; it is more like the making of a piece of art in the right place at the right time. Museum Design showcases 46 beautifully designed museums from around the world that demonstrate extraordinary architectural creativity. Each project is presented with descriptive texts,

ISBN: 978-988-16835-1-9

supporting color illustrations and plans. This generously

Binding: Hardcover

illustrated book is highlighted with insightful views of

Trim Size: 230*300mm

accomplished architects on how regional culture and local

Pages: 320

geography influence the design and construction o a

Price: £39.95, €44.90, $60,

museum. Those passionate about museums, culture, and

HK$375, A$39.99

architecture will be richly inspired by this publication.

ights

ailable

orld

PEACEFUL JOURNEY

ORIGINAL ECOLOGY HOTEL

Original ecology hotels are devoted to be green, ecological and comfortable and bring concrete jungle inhabitants back to the peace of nature, through the composition of space, architectural shapes and the color of the décor. Designers also take full advantage of sunlight, air, land, nutrients,

ISBN: 978-988-16834-1-0

water to ensure that the hotel blends into the surrounding

Binding: Hardcover

scenery and the tourists feel at one with nature. This book

Trim Size: 240*290mm

contains more than 30 classic design cases of the global

Pages: 320

ecology hotels, including the ones of classical Chinese

Price: £39.95, €44.90, $60,

culture, the romantic Southeast Asian style, and the

HK$375, A$70

mysterious tropical rainforest theme.

ights

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DESIGNING GRAPHIC ILLUSIONS

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Before BranD was established, the founder Gengli Lin has been engaged in the magazine industry. With gratitude and enthusiasm, he hoped to make a magazine conveying global creativity. At the end of 2011, he named the magazine as “BranD”, and quickly formed an editorial team. In 2012, when the magazine industry took a downturn,

BranD was born. The first issue was themed on “SpectrumISM”, which was in collaboration with Pantone. In 2015, BranD won Red Dot Design Award and iF Design Award, and was recommended by the Alliance of German Designers, ico-D Hong Kong and design centers in Thailand, Germany and Denmark. In 2017, BranD received favorable reviews from graphic designers around the world for its high-quality contents and avant-garde design. In 2019, BranD stood out internationally and won numerous awards.

BranD is available in English and Chinese versions and sold in more than 50 countries. For BranD , the “next page” is more than information, but also an artwork for collection.

2021F Issue 60

The 9th Anniversary Issue—No. 9 Storm Issue 60, the 9th year of BranD . Since 2012, BranD has walked through an inspirational journey of design with readers for 9 years. Issue 60 happens to be the last issue of 2021, and it is a good conclusion to the nine-

year history of the editorial department. We are looking forward to a storm—more intense changes that can cut off all our old ideas and reconstruct a brand-new connection with the outside world. Therefore, in the 9th

anniversary of BranD , we pick “No. 9 Storm” as the theme for Issue 60. In this issue, we not only pay homage

to 38 globally renowned designers and share their unique design philosophies and methods, but also invite 9 emerging designers or design studios from 8 different countries to discuss the future of design together. We

hope to explore how a work is created and built within the process of stimulation, destruction and reconstruction. he readers can appreciate the classic designs while obser ing the most a ant garde trend in the design field

currently. et s ump into the uni erse to tal with the greatest historical personages fly toward the eye o storm to eel the cra y charms brought by design storm

2021E Issue 59

The Theater of Art Beyond Time and Space Art, is always the muse of designers, and a catalyst for design inspiration and creativity. Every art movement, as

well as every avant-garde artist, awakens the restless heart of designers, and guides them to reimagine the world. In this issue, the BranD team invited four emerging Chinese artists: Yan Cong, who intends to shake the world o contemporary art

iang ata, who creates a boundless uni erse through daily routine

ang

engsha, who

overturns the impression of traditional Chinese ink and wash painting; and Lu Shan, who depicts a kaleidoscope of

life with her overwhelming artist instinct. Through the art power, BranD hopes to release readers imagination about

the world and let the free spirit of art run through their soul.

For a i id and uni ue presentation on the our artists artwor s and ideas, BranD in this issue abandoned the

ordinary editorial logic, and boldly planned the first e perimental publication o art series, e ploring an artistic

experience that is one of a kind both in content and design. Under the creative theme “The Theater of Art Beyond Time and Space”, four artists have magical conversations with four literary characters, expecting to provoke

readers into arious interpretation and imagination, create di erent plays, and let the stories continue indefinitely

2021D Issue 58

Tell Me White Have you noticed that people are drowning in the overloaded information and there is less space leaving for

them to breathe? The increasing unread messages on phone, ever-growing to-read lists, and numerous articles collected rom the social media yet ne er read

n the era o in ormation e plosion, there is a large amount o

in ormation coated with da ling colors and complicated design flooding on di erent plat orms, which is to compete for attention. They may be attracted by such a kind of design at the beginning, but gradually get numb as time goes by. O erloaded in ormation depri es people s space or breathing and thin ing, which only ma es them e hausted. hy don t people ust stop, center the blan space in design and lea e a space or thin ing

t is not an ability to stac the design elements blindly, simplicity is not superficial, and minimalism is by no means

a choice o la iness.

inimalism ad ocates

ess is

ore , and simplifies the design elements to the least, which

makes the design simple and pure, leaving readers the space for imagination.

Facing such an age of information explosion, the editorial team have decided the theme of this issue as “Tell Me White”.

BranD 2021C Issue 57

Four Legs of Self-Publishing In the era of market segmentation, individual reading needs have become more and more obvious, and the form o publishing has been redefined accordingly. s a result, sel publishing has rapidly de eloped into an emerging

power in the publishing industry. el publishing not only satisfies the indi iduali ed e pression o the creators, but also explores diverse book structures and bindings from a modern perspective, breaking the previous simple way

to present the works. The bookstore industry, which is closely connected with the publishing industry, also extends a branch—independent bookstore—that has a personal book selection standard. The owner of independent bookstore critically selects publications and products that are in accordance with the temperament of the

bookstore. Independent bookstore plays a leading and enlightening role in the community and even the society.

2021B Issue 56

Bang! BranD Band—Design for Music “Music is like a close friend who knows us best. Then who is the close friend of music? I think it is the visual art for music.”

ith the digiti ation o music records, the design or records has become more and more significant. eople

collect not only the music, but also its design. In fact, art and music are inseparable. The Fauvism master Henri

Matisse said: “One tone is just a color; two tones are a chord, which is life.” In the history of art, there are countless musical elements in famous paintings. Besides, having undergone countless music movements and design transformations, the visual design for music records has evolved into various forms from the initial pure art.

No matter how great the music is, no matter how the media changes, the purest happiness is where we invariably

return to in the end. When we open a record album carefully and put it on the record player, we enact a ceremonial act that brings us happiness and inspiration. After 8 months of editing and design, this issue becomes one of the top recommendations for collection. Its attitude shines a dazzling light on the design for music.

2021A Issue 55

Come and Wrestle: Designer VS Foreign Typeface ecently, the nternet has been bu ing with articles about the de elopment trend o oreign type ace design.

ter

the publication of BranD Issue 54 whose theme is Come and Wrestle: Designer vs. Hanzi , the editorial team came

up with the idea to have interviews with designers from different cities around the world based on their extensive

research and new understanding on foreign typefaces for the layout of magazine. They learned that type design is challenging no matter in which script through the detailed and meticulous responses of interviewees, and there is always a story about type design behind the design. Designer needs to take various problems into consideration

during the type design process. Each effort is like an attack. Perseverance is the most basic principle for designer no matter the project is simple or complicated, so type design somehow is like a sportsmanship. Designer seems to shout Come and wrestle, type ace when he or she designs an i or oreign type ace.

2020F Issue 54

2020E Issue 53

2020D Issue 52

2020C Issue 51

Come and Wrestle:Designer VS Hanzi

Limited Color Combinations, Unlimited Expression

Tea! Please!

Illustration for Tomorrow: A Research Report about Illustrators

2020B Issue 50

2020A Issue 49

2019F Issue 48

2019E Issue 47

2019D Issue 46

I Want to Set up a Studio

From Work to Artwork: Break Design Limits

Limited Printing: Designers' Printing Press

Look Forward: 6 Tips for Future Design in 2020

Japanese Creative Ideas

2019C Issue 45

2019B Issue 44

2019A Issue 43

2018F Issue 42

Rock the Boldface

Lost Dog & Cat

Think of Little Things

Nice to Meet Art

2018E Issue 41

2018D Issue 40

2018C Issue 39

2018B Issue 38

Infographics Communication: Your Infographics Times

Time Machine of Culture 1868-1988

Evolution of Materials

Handmade Printing

BranD

2018A Issue 37

2017F Issue 36

2017E Issue 35

2017D Issue 34

Just My Type

Life Manual 2: Creativity Heat

Life Manual 1: Design for Survival Special Edition

Kawaii Party

2017C Issue 33 Typepro: Asia

2017B Issue 32

2017A Issue 31

Mag & Zine

Special Edition

Small Top Show

2016F

2016E

2016D

2016C

Designer and Print II

Designer and Print I

Designer and Sketches

Designer and Era

2016B

2016A

2015F

2015E

Morning Call

Designer and Philosopher

Mr. Paper

Font Forever

2015D

2015C

2015B

2015A

No More Rules

Her-Liday

Cultural Symbols

Brand Positivity

2014D Science of Design

2014C

2014B

2014A

2013F

Live·Play·Create

Renaissance of Materials

Sense of Exploration

Reborn

2013E

2013D

2013C

The Typography Issue

2013B

2013A

The Animals

World of Innocence

The Fashion Issue

Brand Your Relaxation

2012F

2012E

2012D

2012C

2012B

2012A

NowISM

OrganicISM

FuturISM

MinimalISM

SensualISM

SpectrumISM

Books light up the life. Let’s play with books.

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