SendPoints Spring Summer 2021 Catalog

Page 1

2021 SPRING & SUMMER CATALOG JANUARY - JUNE

Books light up the life, Let’s play with books.

2021


SendPoints Publishing W: www.sendpoints.cn T: +86 20 89095121 F: +86 20 89095206 CEO & Publisher Gengli Lin lingengli@sendpoints.cn Chief Editor Nicole Lo Nicole@sendpoints.cn Planning Editor Akira Ho editor03@sendpoints.cn Wenyin Chen editor09@sendpoints.cn

Sales Director | Copyright Philip Tsang T:+852 62962246 sales@sendpoints.cn Sales Executive - Asia (excl. The Middle East) Hedy Wong T:+86 20 81007895 sales01@sendpoints.cn Sales Executive - Rest of the World Sunnie Wang T:+86 20 81007895 sales02@sendpoints.cn


EXPLORE THE “LAW OF UNIVERSAL GRAVITATION”OF EVERY BOOK


OVERSEAS DISTRIBUTION AND REPRESENTATION

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Tel: +44(0)1752 202301 Fax: +44(0)1752 202333 NBNi.Orders@ingramcontent.com

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SOUTHERN EUROPE Bookport Associates Ltd. Joe Portelli T: +39 02 4510 3601 joe@bookport.it bookport@bookport.it

PAKISTAN Book Bird M. Anwer Iqbal T: +91 042 3595 6161 anwer.bookbird@gmail.com

SCANDINAVIA & EASTERN EUROPE Bill Bailey Publishers’ Representatives T./F. +44 (0)1626 331079 matt@billbaileypubreps.co.uk info@billbaileypubreps.co.uk sc@billbaileypubreps.co.uk FRANCE Matt Parsons & Nick Hammond T./F. +44 (0)1626 331079 matt@billbaileypubreps.co.uk nick@billbaileypubreps.co.uk

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AFRICA Maghreb, Egypt & Sub-saharan Africa Chris McLaren T: +44 (0)1285 750212 M: +44 (0) 7850 760537 S: cml1958 chris.mclaren@saltway.co.uk SOUTH AFRICA Gary Matthews T: +27 (21) 851 0708 M: +27 (82) 856 0379 S: garymatthews10 gary@petermatthews.co.za TURKEY & THE MIDDLE EAST Fennec Books Steve Embrey M: + 44 (0) 7952 919866 steve@fennecbooks.co.uk Kit Clothier M: + 44 (0) 7825 142487 kit@fennecbooks.co.uk


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TRADE SALES REPRESENTATIVES] – U.S. WEST & NORTHWEST BOOK TRAVELERS WEST Kurtis Lowe (WA, OR, ID, MT, AK) T: 206.932.7865 kurtis@booktravelerswest.com

MIDWEST / SOUTH CENTRAL FUJII ASSOCIATES Eric Heidemann (East IA, Mo, AR, Cen. IL) T: 636.528.2546 eric@fujiiassociates.com

SOUTH SOUTHEASTERN BOOK TRAVELERS Chip Mercer (AL, MS, W. TN, FL Panhandle) T: 205.682.8570 chipmercer@bellsouth.net

John Majeska (So. CA, NV) T: 310.710.1306 john@booktravelerswest.com Phoebe Gaston (CO, UT, WY, NM, AZ, NV, HI) T: 513.886.1130 phoebe@booktravelerswest.com Kevin Peters (Nor. CA, NV) T: 310.710.1306 kevin@booktravelerswest.com NEW ENGLAND NORTHEAST PUBLISHERS REPS Bill Palizzolo (NH) T: 603.496.1352 billbooks@comcast.net Lisa Sirak (NJ) T: 973.299.0085 siraksirak@aol.com Beth Martin (MA) T: 978.221.5758 ee_martin@comcast.net

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Stewart Koontz (NC, SC, VA, WV, Nor. AL, East TN.) T: 256.483.7969 cskoontz@hotmail.com


SendPoints Publishing Co., Ltd.

SendPoints: Books light up the life, Let’s play with books. SendPoints is an international publishing house, producing and distributing books for an international audience with focuses on a great number of fields including art, design, architecture, fashion, photography, pop culture, lifestyle, etc. For years, we have worked closely with artists, designers and creative partners from all over the world to publish over 200 books in different languages ranging from English, Japanese, French, Italian, Russian, Simplified Chinese, and Traditional Chinese. We have warehouses based in China, USA, and UK, which enables our books to be distributed to over 100 countries. Since SendPoints was founded in Guangzhou, China in 2006, we have sedulously worked on producing high quality books themed on art, design, aesthetics, and lifestyle. Holding fast to values and ethics as a publisher, we make the most of international resources, explore new ways to improve reading experience, and deliver books with great inspirations and stories to our readers. SendPoints firmly believes that books are where human understand civilization and where magic happens. We will as always stride like an adventurer, explore the “law of universal gravitation” of every book, and go beyond possibilities in publishing. Books light up the life,Let’s play with books! SendPoints started to introduce copyright of books of foreign origin to Chinese market, offering great opportunities for international publishers to have their books published in Simplified Chinese. We now have established cooperation with TASCHEN, a famous German publisher, in publishing books of their world-renowned series — Bibliptheca Universalis and Basic Art. SendPoints is breaking new ground in pulibshing.


Top 12 Best Sellers

010

New Titles

022

Backlist 024

Art & Culture

064

Graphic Design

176

Product Design

193

Food & Culture

194

Fashion Design

198

Exhibition Design

206

Interior Design

216

Architecture

217

Copyright Exports

223

BranD

CONTENTS

008


Top 12 Best Sellers

1

2

THE NEW CHINA

TYPOGRAPHY NOW

MASCOT DESIGN

ISBN: 978-988-79283-1-7

ISBN: 978-988-79283-9-3

ISBN: 978-988-79283-3-1

Binding: Hardcover

Binding: Hardcover

Binding: Hardcover

Trim Size: 230*300mm

Trim Size: 230*300mm

Trim Size: 215*280mm

Pages: 240

Pages: 248

Pages: 256

Publication Date: 2018/10

Publication Date: 2020/9

Publication Date: 2019/3

Price: £19.95, €24.90, $30, HK$225

Price: £34.95, €39.90, $50

Price: £29.95, €34.90, $40, HK$275

POSTERS

4

8

3

5

6

PRINCIPLES FOR GOOD LAYOUT DESIGN

THE GREAT INFO

DESIGN PORTFOLIOS OF THE

ATTRACTIVE AND EFFECTIVE INFOGRAPHIC DESIGN

ELEGANT EAST

ISBN: 978-988-79283-7-9

ISBN: 978-988-79284-3-0

ISBN: 978-988-74068-4-6

Binding: Hardcover

Binding: Softcover

Binding: Hardcover

Trim Size: 215*280mm

Trim Size: 185*250mm

Trim Size: 235*305mm

Pages: 256

Pages: 208

Pages: 352

Publication Date: 2019/9

Publication Date: 2020/1

Publication Date: 2020/11

Price: £29.95, €34.90, $40, HK$275

Price: £19.95, €24.90, $30, HK$225

Price: £39.95, €44.90, $60, HK$375


7

9

ANATOMY OF PACKAGING STRUCTURES

COLOR SELLS:

ART IN BOOK FORM

ISBN: 978-988-79284-8-5

ISBN: 978-988-79283-8-6

ISBN: 978-988-78494-2-1

Binding: Flexicover with DVD

Binding: Flexicover

Binding: Hardcover

Trim Size: 185*250mm

Trim Size: 215*280mm

Trim Size: 215*280mm

Pages: 320

Pages: 256

Pages: 256

Publication Date: 2019/8

Publication Date: 2019/10

Publication Date: 2018/9

Price: £34.95, €39.90, $50, HK$325

Price: £29.95, €34.90, $40, HK$275

Price: £34.95, €39.90, $50, HK$325

和柄と J A PA N E S E

M O T I F S

Choose the Right Colors for Your Package

和風デザイン 11

I N

C O N T E M P O R A R Y

D E S I G N

● Ukiyo-e ● Theatre of Japan—Kabuki & Noh ● Ghost Story ● Japanese Family Crest ● Traditional Pattern

N C O N T E M P O R A R Y D

D E S I G N

12

E S

M OT I F S

C O N T E M P O R A R Y

● Ukiyo-e ● Theatre of Japan—Kabuki & Noh ● Ghost Story ● Japanese Family Crest ● Traditional Pattern

I

JAPANESE

I N

和 柄 と 和 風 デザイン

10

8

I G N

IN CONTEMPORARY DESIGN ISBN 978-988-79284-0-9

BREWED FOR TASTE

BEER LABELS AROUND THE WORLD

JAPANESE MOTIFS IN CONTEMPORARY DESIGN

LIVING PAPER

ISBN: 978-988-79283-6-2

ISBN: 978-988-79284-0-9

ISBN: 978-988-79283-4-8

Binding: Flexicover

Binding: Hardcover

Binding: Hardcover

Trim Size: 185*250mm

Trim Size: 215*280mm

Trim Size: 215*280mm

Pages: 368

Pages: 240

Pages: 240

Publication Date: 2019/6

Publication Date: 2019/1

Publication Date: 2020/2

Price: £29.95, €34.90, $40, HK$275

Price: £34.95, €39.90, $50, HK$325

Price: £29.95, €34.90, $40, HK$275

9


New HOW TO DESIGN A LOGO

A STEP-BY-STEP GUIDE TO SHARPENING YOUR SKILLS IN LOGO DESIGN Logo design is a complicated and demanding task. This book, as a very

Information

practical guide, offers step-by-step instructions for the designer to have

Binding: Hardcover

a complete understanding of how to design a logo, from interviewing

Trim Size: 160*220mm

the client, creating logo variations to making a standards manual. It also

Pages: 256

includes introduction to the key elements in logo design colors, typeface,

Price: £19.95, €24.90, $30

and shapes, each of which is analyzed with specific examples. Last but not the least, with 55 carefully selected cases, the book will go into detail and take a closer look at how these excellent logos evolve and become delicate

Available Date 2021

art works.

ISBN: 978-988-79284-2-3

10


Studio: Triangler / Designer: Qiyao Tang, Junyao Huang, Xiangjia Wu, Yi Wang

1

2

3

4

5

6

HANAMIZUKI Hanamizuki specializes in providing professional office and house cleaning services with its own natural and low-pollutant detergents made from water and oils extracted from flowers and trees. The designers created three geometric shapes to indicate three crucial elements — flower (hana), water (mizu),

and tree (ki), the combination of which forms the Kanji “ 花 ” which skillfully

seems to almost respond to the first word in the brand “hana”.

hana (flower)

mizu (water)

ki (tree)

55 LOGOS CASE STUDIES

11


New 55 LOGOS CASE STUDIES

12


13


New SKETCH LIKE A PRO

PRODUCT DESIGN SKETCHING TECHNIQUE AND PRESENTATION The book explains profound sketching techniques in simple language.

Information

Starting from the basic drawing techniques and followed by creative

Binding: Hardcover

expression and proposal pitching, it shares inspiring practical and

Trim Size: 160*220mm

theoretical guide to visualization techniques including freehand

Pages: 182

sketching, rendering, and presentation skills. With detailed step-by-

Price: £19.95, €24.90, $30, HK$225

step tutorial of 450 sketching samples, this book helps readers to bridge creative ideas to presentable illustrations. Sketch Like a Pro is useful for students in product design and creative professionals.

Available Date 2021.05

ISBN: 978-988-74767-6-4

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15


New

16


17


New DESIGN PORTFOLIOS OF THE

ELEGANT EAST

The book features the untold beauty of Chinese architecture and design.

Information

Readers will be witnessing the grace and elegance of the Asian aesthetic

Binding: Hardcover

through this beautiful book. The rationale of the renowned interior

Trim Size: 235*305mm

designer Eric Tai ranges from luxury to chic, expressive to implicit. Tai is

Pages: 352

one of the leading figures in Chinese interior design. The Elegant East

Price: £39.95, €44.90, $60, HK$375

is both a collection and a guide to how Chinese cultural elements can integrate and develop under modern interior design context. Tai’s works are timeless and lively. He bridges the gap between cultures and his

Available Date 2020.11

works display the sophisticated fusion of the East and West. In this book, Tai show-cases 29 interior designs from his top works which include show houses, sales centers, estate villa, etc. Inspiring and appealing pictures take you on a journey dancing to the uprising and awakening of the modern Chinese lifestyle.

ISBN: 978-988-74068-4-6

18


286

Project:

Client:

Location:

Show House of Tianyu Jiangpan

Hong Ding Property

Foshan

Autumn Twilight It is pleasant to be bathed in the autumn sunshine that is slightly obscured by the thin clouds, and enjoy the beautiful scenery among mountains and rivers. As the ancient Chinese poet Han Yu sang, “Light clouds obscure the autumn sunshine and drizzles fall to the ground.” In this design, the interplay between light and shadow on the French windows reproduces the scene of sunlight and tree shadows, as if the glow of a setting sun penetrates the forest. In this way, the charm of transparence and profundity emerges. Bright colors, such as beige, salmon and water blue, are combined with the calming earth tones to create an elegant and luxurious atmosphere, as well as the comfort life with Eastern aesthetics. Main materials: Golden Jade Marble, Straight Grain White Jade Marble, Gray Alligator Juniper Wood, Black Stainless Steel, and Oak

Completion time: May 2016

REF

Floor plan

321

ELEGANT EAST

ELEGANT EAST

Area: 115 m2 Design time: October 2015

Plan of the second floor

19


New

20


21


Backlist

1.Art & Culture 2.Graphic Design 3.Product Design 4.Food & Culture 5.Fashion Design 6.Exhibition Design 7.Interior Design 8.Architecture



Art & Culture BREWED FOR TASTE

BEER LABELS AROUND THE WORLD As one of the world’s oldest alcoholic beverages, beer has a wide appeal

Information

with its refreshingly unique taste. Beer is about more than just brewing

Binding: Flexicover

and drinking. It has bred a culture that shapes a kind of lifestyle and also

Trim Size: 185*250mm

nourishes the design industry. Illustrated with images and infographics, this

Pages: 368

book aims to trace the relation between beer culture and design, touching

Price: £29.95, €34.90, $40, HK$275

on the history of beer and its visual art. Meanwhile, it features a selection of

Simplified Chinese Rights Sold

vintage and contemporary beer labels from around the world, showcasing diverse ideas and styles.

ISBN: 978-988-79283-6-2

24


EST. 1863

Ishikawa Brewery Co. Ltd

The logo looks like a carpenter's square and represents the Ishikawa family's venerable business. The square also implies the company's straightforward and honest personality. Within the square appears a Kanji form of the Japanese word 石 ( ishi, meaning “stone”), an element in the Ishikawa family name.

1 Kumagawa, Fussa, Tokyo, Japan tamajiman.com

35°43’9.31”N, 139°19’57.35”E

Fussa

Ishikawa Brewery was established in 1863, by the Ishikawa family. Although originating as a sake company, from 1887 to 1888 they experimented with beer. Then, after 111 years, in 1998, they revived the beer brewery. For maximum flavor, they used superior-quality mineral water from deep underground. They think of themselves as “backseat” brewers enabling their consumers' happy dining.

Ishikawa Brewery's labels exemplify the company's classic style. The colors were selected to compliment the personalities of the beers. In the center of each label appears an illustration either of a traditonal-looking ship or of the brewery building, itself. Both are depicted in a Japanese style, making the labels as rich in local color as are the company's brews.

223

222 Artist: Masami Ishikawa

Japan Beer (Ale)

25


Art & Culture 292 Public Dissent (Pale Ale)

26


293

Peacemonger (Pilsner)

27


Art & Culture THE ART OF QUILLED FLOWERS This book gives comprehensive but detailed instructions on tools, paper,

Information

and practical techniques for paper quilling. Providing 25 examples of

Binding: Hardcover with Jacket

elegant and exquisite style, from potted plants to flowers, Yi Xin, an

Trim Size: 200*270mm

experienced quilling teacher, takes you on a journey of making wonderful

Pages: 240

quilled artworks step-by-step. The book also contains a wealth of pictures

Price: £19.95, €24.90, $30, HK$225

and explanations as detailed as the needed length of paper strip, which

Simplified Chinese rights not available

are handy hints for beginners and advanced quillers as well. The outline drawings provided are useful for reference and inspire further exploration in design.

ISBN: 978-988-74067-0-9

28


Crassula capitella "Campfire": (steps 16-18)

17

19

Pot: (steps 19-26)

20

16

19. Splice together 50 0.5cm×39cm (3/16×15in) medium gray strips.

16. Using the 8 and 11 holes in the circle template for reference, roll a small eye coil with half a 0.15cm×39cm (1/16×15in) dark-rose strip, and a large eye coil using 1 dark-rose strip. Repeat for 2 small and 4 large leaves. 17. Using the 15 and 18 hole holes in the circle template for reference, roll a small eye coil with 2 0.15cm×39cm (1/16×15in) rosy strips and a large eye coil with 3 strips. Repeat to make 6 leaves of each size.

20. To make the base of the pot, roll a tight coil with the spliced strips. Leaving the slotted tool in place, glue the bottom of coil. Allow the glue to dry.

21

22

18. Glue 4 layers of leaves together in rosettes to complete Crassula capitella "Campfire".

18

21. Make the sides of the pot, splice together 15 0.5cm×39cm (3/16×15in) medium-gray strips. Continue turning the pot on the tool, wrapping the strips upward. Glue the inside and wait for it to dry.

92

22. Use 5 1.0cm×39cm (3/8×15in) medium-gray strips to make corrugated strips with the quilling crimper. Wrap them to form the edge of pot.

93

29


POTTED FLOWERS

30

POTTED FLOWERS

Art & Culture

CHAPTER2

ED FLOW

TER2

POTTED FLOWERS

42

Chapter2


43

31


Art & Culture COLLECTING MOMENTS

A GUIDE TO RETRO JOURNALING Collecting Moments: A Guide to Retro Journaling gives comprehensive

Information

instructions and advices on materials collecting, layout design and color

Binding: Flexicover

matching in retro journaling. The author explains all the techniques for

Trim Size: 200*270mm

art journaling, and shares her attitudes to journaling which has changed

Pages: 192

her life. Readers can easily learn the skills without any prior experience

Price: £14.95, €16.90, $20, HK$150

and enjoy journaling with more confidence. The book can also help them

Simplified Chinese rights not available

avoid the common mistakes by providing pictures for each step and by comparing bad and good examples.

ISBN: 978-988-74067-1-6

32


33


Art & Culture

34


35


Art & Culture LIVING PAPER This book offers a glimpse into the culture of paper art and its mysterious

Information

creation, by introducing paper art from different aspects—from the

Binding: Hardcover

invention of paper to various kinds of paper art across the world, the

Trim Size: 215*280mm

main techniques and tools of paper art creation, and the commonly used

Pages: 240

types of paper in the field. In addition, it mainly showcases contemporary

Price: £29.95, €34.90, $40, HK$275

paper art works that have highly integrated craftsmanship with creativity.

Simplified Chinese Rights Sold

It also breaks down the creation process of each work and discusses important subjects such as the application of paper art with paper artists and designers.

ISBN: 978-988-79283-4-8

36


37


Art & Culture

38


39


Art & Culture THE NEW CHINA POSTERS

Since the 1930s till the end of the 20th century, publicity posters in China

Information

had been more associated with purpose beyond commerce. The rise of

Binding: Hardcover

posters in the new China after establishment in 1949 satisfied the need of

Trim Size: 230*300mm

social movements, revolution and warfare, playing a significant role at the

Pages: 240

time. Yet, along with the end of wars and social revolution, as well as the

Price: £19.95, €24.90, $30, HK$225

emergence of new media, the influence of posters has declined ever since

Simplified Chinese rights not available

the 1980s. This book presents carefully-selected posters created from the 1950s to 1990s, and categorizes them into the following chapters: leaders, politics, international affairs, military affairs and national defense, economic construction, national unity, and cultural education. The characteristic artistic approaches in these posters will definitely provide readers with a unique reading experience.

ISBN: 978-988-79283-1-7

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41


Art & Culture 41

42

Long Live the Great, Honorable, and Righteous Communist Party of China / Anonymous / 1971

Politics | 046


41

047 | Politics

43


Art & Culture THE NEW CHINA NEW YEAR PICTURES

Generally, it is believed that Chinese New Year pictures originated from

Information

Gate-God picture of Han dynasty, and the term “New Year picture”

Binding: Hardcover

occurred during Qing dynasty. At the beginning, New Year pictures

Trim Size: 230*300mm

were only used to convey blessing. As time went by, this form of art has

Pages: 240

extended to reflect social and daily life of the new China after establishment

Price: £19.95, €24.90, $30, HK$225

in 1949.

Simplified Chinese rights not available

This book presents carefully-selected New Year pictures created from the 1950s to 1990s, and categorizes them into the following chapters: portraits, celebration events, military affairs and national defense, international affairs, folk life, traditional festivals, national unity, and cultural education. The characteristic artistic approaches in these posters will definitely provide readers with a unique reading experience.

ISBN: 978-988-79283-0-0

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45


Art & Culture

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Art & Culture

Subculture Series

UNDER THE SKIN

TATTOO CULTURE AND STYLE Tattoo is a human activity that has lasted for thousands of years. With

Information

its long history,tattoo is always endowed with a sense of mystery. As

Binding: Hardcover with Jacket

tattoo machines keep improving, tattoo has made its way to the popular

Trim Size: 200*270mm

culture. This book starts with the history and culture of Polynesian

Pages: 224

tattoo, the most ancient and profound style of tattoo. Then Japanese

Price: £29.95, €34.90, $40, HK$275

tattoo and American traditional tattoo are introduced consecutively in

Simplified Chinese Rights Sold

the chronological order. After that, it elaborates how tattoo is infuenced

Distribution rights not available in Europe

by the greater culture and the individuals involved. With the tattoo

and America

works of various styles and inspiring interviews with renowned tattoo artists, you can fully feel the magic of tattoos.

ISBN: 978-988-78493-5-3

48


During the transition from the 17th to the 18th century,

THE HISTORY OF JAPANESE TATTOO

Japanese tattooing transformed from punishment to decoration. At the beginning of the Meiji period, to make a good impression on the West, the Japanese government outlawed tattoos. Yet traditional tattooing continued underground and can still be found on the bodies of the underclass, such as firemen, laborers, Oirans (courtesans) and gangs.

Irezumi ( 入れ墨 ) is the Japanese word for “tattoo” but suggests disapproval of the practice. Horimono ( 彫り物 ), however, meaning to engrave, often refers to traditional Japanese

A young prostitute had her arm tattooed with her lover’s name. Author/ Tsukioka Yoshitoshi

˿

tattooing because it implies positivity and artistry. More recently, wabori ( 和彫り ) was created to indicate specifically Japanese tattoos, and tebori ( 手彫り ) Japanese hand tattooing.

Furthermore, a Japanese tattooist is called horishi. Once a tattooist debuts, he will be given the title “Hori” ( 彫 ) before his name, stating his mastery of craft and artisanship. Fireman of the Edo period

Author/ Utagawa Yoshitora

Japanese tattooing can be traced back to the Jomon period, with evidence showing that many clay figurines from ancient tombs were engraved on the face. The earliest documentation of this tradition is the Records of the Three Kingdoms compiled in the 3rd century, which recorded that “men young and old, all tattoo their faces and decorate their bodies with designs”. By the 7th Century, influenced by Chinese culture, tattooing in Japan morphed from being decorative to punitive. Nihon Shoki, finished in 720, first recorded Japanese tattooing as an act of punishment: the Emperor declared Hamako Muraji's rebellion was punishable by the death penalty, but the Emperor sentenced him to be tattooed as an alternative punishment. During the Edo period (1603–1868), Japanese tattooing turned into a method of punishment for criminals who commit severe crimes, such as murder, betrayal, and treason. Criminals were tattooed on their foreheads or arms to reveal themselves to the public. Because tattoo markings

Carpenter of the Edo period Author/ Tanekiyo Ryusuitei

were related to criminals during this period, the negative perspective towards tattoos continues even today in Japan.

050

051

Tattoo/ Caio Pineiro @Brazil

Wu Song is one of the most legendary of the 108 heroes. The story of Wu Song slaying the tiger is an enjoyable, popular tale that continues to be depicted in Japanese tattoos.

092

Jiraiya is a Japanese folkloric, toad-riding character in Jiraiya Goketsu Monogatari ("The Tale of the Gallant Jiraiya"). He is a ninja who can shapeshift into a gigantic toad himself.

093

49


Art & Culture Artist/ Utagawa Kunisada Photo/ Wellcome Images

In the early 18th century, pictorial tattooing began to flourish with the development of ukiyo-e and popular culture in Edo. Japanese woodblock prints created by artists, such as Toyohara Kunichika and Utagawa Kuniyoshi became references for tattoo themes and styles.

052

50

Artist/ Tsukioka Yoshitoshi

Photo/ Los Angeles County Museum of Art


Artist/ Utagawa Kunisada Photo/ Wellcome Images

053

51


Art & Culture

Subculture Series

COLLAGE

MAKE THE IMPOSSIBLE POSSIBLEPOSTERS Collage is such a flexible artistic medium that no matter what skills

Information

you master and what materials you use, you will be able to create

Binding: Hardcover with Jacket

amazing collages. All the things we know in drawing or painting, such as

Trim Size: 200*270mm

perspective, color, and composition can be thrown away. The only limitation

Pages: 224

is your imagination. This book traces collage as a technique back to the

Price: £29.95, €34.90, $40, HK$275

ancient China, as an artistic pursuit during the 20th century when Cubists

Simplified Chinese Rights Sold

established its utmost position in modern art and Surrealists pushed it forward to depict the subconscious world, and as a way of teasing during the Pop Art movement. For beginners, this book also includes a whole section for collage creation and displays a large number of collage works.

ISBN: 978-988-78493-9-1

52


53


Art & Culture

Artist/ Eduardo Ramón Trejo

090

54


091

55


Art & Culture

Subculture Series

SPRAY ON WALLS

URBAN ADVENTURE OF GRAFFITI ART Graffiti is a form of free expression of human. Modern graffiti came into

Information

being and peaked during the 20th century, with youngster establishing their

Binding: Hardcover with Jacket

identities and artists yearning to convey their opinions. This book starts

Trim Size: 200*270mm

with the history and culture of subway graffiti, the most well-known style of

Pages: 224

graffiti, and stencil graffiti, one of the most authentic form of street art. Then

Price: £29.95, €34.90, $40, HK$275

it pays attention to the wheatpaste graffiti which is a variant of commercial

Simplified Chinese Rights Sold

advertisement. The creation process and techniques are presented to show how the actual scene of creation is for graffiti artists in the fourth chapter. Last but not least, the book also showcases a large number of graffiti works of various styles.

ISBN: 978-988-78493-6-0

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Art & Culture

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Art & Culture

Subculture Series

OTAKU LIFE!

COMICS, VIDEO GAMES AND COSPLAY The once denied and misunderstood subcultures, such as otaku/geek

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culture, are now making their ways to the mainstream and significantly

Binding: Hardcover

influencing the trends and directions of arts. Otaku Life! is trying to present

Trim Size: 200*270mm

otaku elements in the context of arts, design, and culture. By exploring its

Pages: 224

cultural background and most concerned issues, this book strives to get

Price: £29.95, €34.90, $40, HK$275

otaku elements known in a profound yet artistic way.

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ISBN: 978-988-79283-2-4

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Artist/ Yoshiki Yoshiki ( 由杞 ) is an illustrator given to cats and coffee. She renders her characters as smiling, shy, placidly feline beings aflush within their own purring nimbus of sweetness, leaving their viewers afloat in lovely feelings. She renders every piece with an amorously unconscious eye devoted to an invisible but central triangular structure luring the viewer's awareness to the quavering core of the image: a point every illustrator can learn from.

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Art & Culture

Artist/ Katsu Somehira Born in 1993, Katsu Somehira ( 染平かつ ) is a diligent illustrator who draws daily. He is good at picturing an “airy feeling” in illustrations, capturing a moment of a dynamism by vividly portraying the changes of lighting.

Title/ Sakura, Dancing ( 桜、舞う )

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Title/ Sortie ( 出撃 )

Title/ The Second Eyes

Title/ 2018, The Year of Dog (2018 年戌年 )

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Graphic Design

TYPOGRAPHY NOW Following up on Layout Now and Color Now, SendPoints continues to craft

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practical guidebooks for readers in the design cosmos. This time, it is about

Binding: Hardcover

type, which we read and use every day.

Trim Size: 230*300mm

Typography Now guides readers through everything they need to know to

Pages: 248

understand, create, and use Latin, Chinese, and Japanese typefaces in an

Price: £34.95, €39.90, $50

increasingly interrelated world. The fundamentals, including typographic terms, character structures, style classifications, size, weight, text families, and more will provide readers with prerequisite knowledge to understand and identify different types. Typography Now introduces readers to esteemed type foundries and their design processes and techniques to demonstrate how type is created. The coverage of layout rules will help readers grasp how to effectively design with text on the page as well as combine text with mixed scripts (Chinese, Japanese, and Roman). In addition you will find some of the best examples of typographic choices, as well as talks with experts at type foundries about the present and future of type, and demonstrations of some of the hottest new typefaces.

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ISBN: 978-988-79283-9-3


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Graphic Design

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Graphic Design PRINCIPLES FOR GOOD LAYOUT DESIGN A successful layout will captivate the target audience immediately in

Information

commercial design. How to make a successful design that attracts

Binding: Hardcover

consumers? You will find answers in this book. This book equips

Trim Size: 215*280mm

readers with a good grounding of layout design principles, including

Pages: 256

proximity, alignment, repetition, and contrast, etc. It also features a range

Price: £29.95, €34.90, $40, HK$275

of outstanding layout design cases with visual guide map, giving a wide

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perspective on the methods in layout design.

ISBN: 978-988-79283-7-9

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Graphic Design

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Graphic Design ANATOMY OF PACKAGING STRUCTURES Structure is an essential element in packaging design. Apart from

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introducing the basic types of packaging structure and basic knowledge,

Binding: Flexicover with DVD

this book focuses on presenting excellent creative packaging works

Trim Size: 185*250mm

from around the world. Each project selected exemplifies a unique

Pages: 320

design concept, which is a well of inspiration for readers worldwide. The

Price: £34.95, €39.90, $50, HK$325

accompanying CD-ROM contains 60 copyright free and 175 copyrighted

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templates of packaging structures.

ISBN: 978-988-79284-8-5

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Graphic Design

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Graphic Design COLOR SELLS

CHOOSE THE RIGHT COLORS FOR YOUR PACKAGE The red and yellow McDonald’s, the Tiffany Blue, the blue and yellow IKEA,

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the Coca Cola Red—A number of world famous brands have successfully

Binding: Flexicover

developed their own color system for their brand identity, including

Trim Size: 215*280mm

packaging and storefront, making a strong impression on consumers. Color

Pages: 256

has become a more powerful marketing tool than ever: it stimulates buying

Price: £29.95, €34.90, $40, HK$275

and infuses enduring vigor into the packaging.

Simplified Chinese, Traditional Chinese

This book reveals the secrets of commercially successful packaging

and Japanese Rights Sold

colors. It introduces color psychology and marketing strategies of colors using accessible language and vivid illustrations; deeply analyses the combination of color and marketing in packaging via case studies; and showcases packaging designs worldwide with excellent color matching, revealing their design concepts and approaches.

ISBN: 978-988-79283-8-6

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The contrast of solid and multiple colors

Tone: light grayish

ELANVEDA Design: Futura Elanveda is an Ayurveda brand creating herbal supplements and essential oil blends. The designers fashioned a sophisticated, unique look, combined with an earthy color palette. To avoid resorting to conventional packaging, the designers choose miron, ultra-dark violet glass, for the bottles, which enhances the aesthetic and transmits a sense of luxury and technology. A singular icon emerges, conveying the values of Ayurvedic medicine with a feeling of well-being and caring. The image represents openness and the capability of healing with nature.

healthy PANTONE 7403 U

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relaxed

health preserving

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Product category / beauty Brand positioning / natural, organic, healthy Target customer / health-conscious people

soothing

Color impression on package /

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Unaffected, Clean reborn PANTONE 7451 U

canty PANTONE 2032 U

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Graphic Design BACK TO THE ESSENCE

DESIGN GUIDELINES FOR MINIMALIST GRAPHICS A superb minimalist design opens up a big world beyond its simplicity.

Information

This book is an exciting array of graphic design works from around the

Binding: Softcover

world, including brand identity, packaging, poster, etc. Every designer has

Trim Size: 185*250mm

been invited to share their insights into minimalist design, including their

Pages: 208

aesthetic value and creative attitude, by means of project introduction and

Price: £19.95, €24.90, $30, HK$225

in-depth interviews.

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ISBN: 978-988-79284-1-6

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Maana Orange — KIHIN Studio: Taku Satoh Design Office Inc. | Designer: Taku Satoh, Natsuko Fukuhara Maana Oranges, produced at the Maana area in Ehime Prefecture, is one of the most delicious kinds of oranges in Japan. KIHIN brand is known as the best quality brand among Maana oranges. The small, thin-skin orange has a delicious sweet taste complimented with a bit of sourness that make the brand stand out. In addition to the highlight of the taste, designers want to accent the brand with an appealing regionality of the production area. Because the Chinese characters of KIHIN(貴賓) is sometimes too difficult even for the Japanese to read, the designers replaced their core with their corresponding Japanese (katakana) alphabets“ キヒン” , to make it easier to pronounce.The design appears to be simple, yet a great amount of efforts were put in such details. 94

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Graphic Design

Kyoto Nakasei Designer: canaria Kyoto Nakasei is the pioneer of dry-aged beef in Japan. The shop's design and logo has been overhauled and features a circle with a single line through the center that emulates the character "中" used in the shop's name, expressing the owner's credo: "bringing cow, people and meat together". The wine-red of dry-aged beef is the brand color.

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Graphic Design DESIGNING A COFFEEHOUSE The origin of coffee dates back thousands of years. The unique

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charm of coffee makes it an irreplaceable part of life, with more and

Binding: Softcover

more coffee houses popping up in different parts of the world. The

Trim Size: 185*250mm

book is a collection of coffee brands and interior designs of coffee

Pages: 208

house, showing the power of a good design over brand image. The

Price: £19.95, €24.90, $30, HK$225

infographics and artworks in the book will also help readers discover

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the artistic and cultural essence of coffee.

ISBN: 978-988-79284-5-4

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Graphic Design Purpose-designed overstuffed, leather and steel chairs, bar stools and copper-clad tables create a formal raised dining area in front of the bar. 148

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Graphic Design VISUAL APPETIZER

BRANDING AND INTERIOR DESIGN OF RESTAURANTS, CAFÉS AND BAKERIES Good food could never be perfect without a savory design. A successful

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visual design is already a great appetizer before you step in a dinning

Binding: Softcover

place. Graphic designers could be legitimately acclaimed as chefs that

Trim Size: 185*250mm

make inedible delicacy. This book showcases restaurants, cafes, coffee

Pages: 208

houses, bakeries, and dessert shops around the world, including their

Price: £19.95, €24.90, $30, HK$225

visual identity, interior, tableware, uniform, etc.

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ISBN: 978-988-79284-6-1

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Graphic Design

- Hay Market

- Studio: Foreign Policy

- Creative Director: Yah-Leng Yu

- Art Director: Yah-Leng Yu, Liquan Liew

- Designer: Liquan Liew, Vanessa Lim, Yah-Leng Yu

Hay Market is a restaurant set in the sprawling grounds of the Hong Kong Jockey Club. With Hong Kong Jockey Club’s pedigree as a British Colonial entity, the basis of the brand concept and language is British eccentricity. Inspired by vibrant jockey silks with centuries of history, the restaurant’s visual language is an eclectic mix of bold geometric shapes juxtaposed with vintage British typography and Victorian illustrations from old advertisements. The brand's logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations.

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2F Grandstand II, Sha Tin Racecourse, Hong Kong, China

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Graphic Design COLORS PERFECT

COLOR MATCHING FOR BRAND DESIGN Color plays such an important role in visual effect, psychological influence,

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and brand characteristics that color matching is essential for a brand

Binding: Softcover

designer. This book arms readers with the basic knowledge of color

Trim Size: 185*250mm

matching and more than 100 commercial design cases which have been

Pages: 208

broken down as practical reference for creation.

Price: £19.95, €24.90, $30, HK$225 Simplified Chinese & Japanese Rights Sold

ISBN: 978-988-79284-4-7

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PANTONE RED 032 U

January Moon DS: Perky Bros, DE: Jefferson Perky

January Moon is a line of contemporary teething jewelry from artist/designer Jenny Luckett. Inspired by the phases of the moon and baby’s growth, the identity design is rich in pattern and color. Matisse-inspired shapes and illustrations cut by hand create playful compositions, expressing both modern art and childlike wonder.Inspired by the brand’s name, the packaging and stationery use snowy white as a base. Carefully chosen shades of yellows, reds, and blues create a connection to primary colors and childhood while remaining sophisticated enough for modern mothers. ComPANTONE 122 U

binations of the palette enliven colored papers, patterns, and bold illustrations.

PANTOME 2746 U

PANTONE 428 U

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PANTONE 2665 C

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170 Years, The City College of New York DS: Menos es más, BIC’s SoGo

PANTONE 115 C

For 170 years, The City College of New York has remained a truly unique institution, dedicated to the principle of radical equality in the field of higher education. The studio created the new brand that honors its values. They decided to improve The City University of New York’s branding palette, by adding a warm yellow to dialogue with the institutional purple, and a cool gray to combine both. This minimal introduction allowed designers to build a stronger identity system, opening the window for future applications and needs.

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PANTONE Cool Gray 8 C

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Graphic Design

C:0 M:100 Y:60 K:0

Cloud9 DS: fromsquare studio

Cloud9 is a language studio combining effective learning and design in pace with the times. The basis for the brand identification are the colors referring to the flag of Great Britain as English is the main language being taught at Cloud9. The designers have chosen a mild blue to go with those colors to make them even more distinctive and emphasize the character of the brand.

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C:50 M:0 Y:0 K:0

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Graphic Design THE GREAT INFO

ATTRACTIVE AND EFFECTIVE INFOGRAPHIC DESIGN As an important type of graphic design, infographic is a highly condensed

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and versatile way to transmit information. The book has included

Binding: Softcover

infographic designs for different fields, in different creative approaches,

Trim Size: 185*250mm

and from different parts of the world. It explores the effective way to

Pages: 208

communicate by combining text, numerals, symbols, pictures, and charts,

Price: £19.95, €24.90, $30, HK$225

while maintaining the appeal of design.

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ISBN: 978-988-79284-3-0

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The Focal Point of 2012 Games Designer: Hugo A. Sanchez Infographics created for Gulf, a daily newspaper in UAE, which introduced the structures of the Olympic stadiums.

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Graphic Design

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Graphic Design ART IN BOOK FORM Opposite to the prediction of its fall in recent years, physical books,

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by virtue of its particular “five senses” for readers, has unexpectedly

Binding: Hardcover

remained its popularity. Echoing this circumstance, Art In Book Form is

Trim Size: 215*280mm

born, as an anthem for physical books.It shares with you book design

Pages: 256

philosophy of the Chinese book design master LU Jingren and the design

Price: £34.95, €39.90, $50, HK$325

rockstar Stefan Sagmeister and Hubert & Fischer. The book also unfolds

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the history of book form in detail, in a more visual way, explaining both historical and modern book formats with diagrams and real pictures. A selection of modern book designs is also featured to enhance the understanding of book form.

ISBN: 978-988-78494-2-1

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HARDCOVER: COPTIC BINDING

THE LONDON BRUTALIST Design: Steven Larkin

Coptic binding orange stitching on the open spine

Section 1

Book Size: 170 x 120 mm Printing Technique: Digital 4-color and Black-only Printing Font & Font Size (cover): Franklin Gothic Medium, 40pt

Printed on orange paper

Font & Font Size (inner pages): Franklin Gothic Medium, 40pt (titles); Monaco, 6pt (body copy) Paper for Cover: 3mm Cardboard Paper for Inner Pages: Canford Paper (Terracotta, Dreadnought Grey & Ice White), 150g Language: English Pages: 120

Section 2-5

Printed on an orange sheet, grey papers and a white sheet

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Steven Larkin designed this project for his Book Binding course. Based on photos of iconic Brutalist architecture shot by himself and articles on the Brutalist movement from Wikipedia and Dezeen, he created this Coptic-bound book on architecture. Two 3mm-thick boards are used for the covers to remind the reader of concrete. The first section is an introduction, with contents and articles on Brutalist designers and critiques of the movement, printed on bright orange paper, inspired by the design of the Barbican Centre. The sections for each building are made up of mostly grey concrete-like pages, with an orange sheet for the introduction. A full-color image is printed on bright white paper for the centrefold in each section. Waxed linen thread for the binding matches the orange paper.

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THREAD BINDING

I’M CHATROULETTE Design: Maxence Cheval

Book Size: 200 x 270 mm

Cover

Precut line Japanese binding

Printing Techniques: Laser Printing Font and Font Size (cover): Maax by 205TF, 42pt Font (book block): Maax and Garamond Paper (cover): Chromolux 250g Paper (book block): White and Pink Paper 80g, Cream Color Paper 70g Language: English/French Pages: 140

The stories in this book are collected from a website called Chatroulette. At first sight, the book is closed. We can’t read it. Only an excerpt of the story on the cover seduces us. To find out more, the reader has to tear off the cover, then the second page, the third and so on. All the pages are pre-cut for easy tearing. As time goes by, the book disappears. On pink paper are printed sexual stories. Each story is separated by a pixel pattern that grows more dense as the reading goes on. Finally everything disappears. The book has lost its original shape, becoming fragments of paper, an ephemeral memory of the Internet.

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PERFECT BINDING

Binding: Fabric attached to spine

Cloth-attached cardboard for cover

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Inner pages:� Ma fen paper ( 马芬纸 )


227 SOUL OF FOOD Design & Illustration: Szu-Yu Lin

Book Size: 193 x 155 mm Paper (book block): Ma Fen Paper ( 马芬纸 ) Language: Chinese Pages: 55

Soul of Food explores fifty street foods near MRT stations in Taipei, introducing their deliciousness and the stories behind them. Street foods usually bring the memory of childhood flooding back with a mere sniff. To correspond to this, the designer used special colors and paper, as well as a textile cover to deliver warmth and memories to the book’s readers. The book consists of five volumes, corresponding to five MRT lines. All the books and other items, like train tickets, the map of MRT and a shopping bag are packed together in a wooden box.

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Graphic Design VISUAL HARMONY

PROPORTION IN GRAPHIC DESIGN As a basic element in the field of design, proportion has been widely

Information

studied. Applying proportion theories such as mathematical theories,

Binding: Hardcover

the golden ratio and sequence principles into design and art often helps

Trim Size: 215*280mm

improve visual aesthetics. Visual Harmony elaborates on the subject

Pages: 240

with information in the form of descriptive text and diagrams. Brand

Price: £34.95, €39.90, $50, HK$325

logos, visual identities, illustrations, and other artistic works featured in

Simplified, Traditional Chinese &

this book have an edge over others because of the designers’ in-depth

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understanding of proportions, reflecting the importance of rational thinking in the ever-changing creative world.

ISBN: 978-988-14703-0-0

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Corporate Identity of Asian Art Centre Designer Žygintas Čigas

Client Asian Art Centre

PROJECTS

This project is a new corporate identity developed for the Asian Art Center, which promotes cultural activities related to Asia and organizes events that invite artists and other cultural figures from Asia to Lithuania, and vice versa. A spinning flower blossom is the symbol used in the logo; it represents the diversity and vitality of Asian cultures and an effort to preserve their traditions. The main dominant form is a simple circle. By combining seven circles, the shape of a six-petaled flower is formed. The additional icons of four elements were created by dissecting the same shape and tweaking the resulting parts.

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UPC Designer Juan Carlos Yto

UPC, the Peruvian University of Applied Sciences, one of the most important universities in Perú, asked Brandlab to work on their brand redesigning. The goal for an educational institute is to constantly strive for perfection through knowledge, which is why the creative team decided to build the brand seal using the golden rectangle discovered by the Greeks. UPC University's seal is composed of a crucible and a flame that represent wisdom.

Design Agency Brandlab

Client UPC

PROJECTS

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Graphic Design

Best Methods Mural Designer Dave Crisalli, Bob Case

Design Agency LAVIDGE

Client Dave Crisalli

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This project was designed using a plane subdivided using Phi (the golden mean/ golden ratio). The major compositional elements and decisions were based on the resulting grid in order to achieve the best visual harmony.


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Graphic Design CHINESE PICTOGRAMS Recent years have witnessed a Chinese character design boom, with influential

Information

activities popping up one after another across Asia. Institutions such as The

Binding: Softcover with Jacket

Central Academy of Fine Arts, Just Fonts, 3type, Mojijuku have launched

Trim Size: 215*280mm

courses for Chinese character design. Meanwhile, various exhibitions, lectures,

Pages: 240

seminars, and competitions, online or offline, are popular with young designers.

Price: £29.95, €34.90, $40, HK$275

The innovative use of Chinese characters as main visual elements in design,

Simplified Chinese Rights Sold

such as brand identity, logos, books, and posters, enjoys growing trend globally. On the other hand, the cultural uniqueness of Chinese characters demands a sound understanding of its history from designers. This book breaks the boundary between culture, art, and design by means of integrating the historical and cultural knowledge of Chinese characters with graphic designs. It offers a concise introduction of the invention and development of Chinese characters; teases out the glyphic characteristics and rules for creating different calligraphic styles; visualizes the glyphic evolution of 132 commonly used characters; and analyzes a selection of over 60 outstanding type designs of renowned designers. It will enable designers to maximize the expression value of Chinese characters in visuals!

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ISBN: 978-988-79284-9-2


Lid of Zewang Gui from the mid Western Zhou Dynasty with bronze inscription inside © Ghost Bunny, Wikipedia

Bronze Inscriptions

Small Seal Script

There was another script in use in the Shang dynasty in addition to the oracle inscription: bronze inscriptions. They had been used for more than 1,200 years, from the Shang dynasty to the end of the Spring and Autumn Period (770BC–221BC). This script is called the Bronze Script was because the characters were cast in bronze bells and vessels–symbols of power and status. Based on the identifiable 2,420 characters, included in Jinwen Bian,the most basic reference work of bronze inscriptions, most of them are compound ideograms, vivid as drawings. And the content of those bronze in-scriptions concerns the achievements of ancestors and princes as well as records of major historical events.

Basing on the Large Seal Script, the Prime Minister of the Qin dynasty (221BC—207BC) unified variant forms of characters in different states, transforming them into the Small Seal Script as the formal script for China. Compared to the Large Seal Script, the Small Seal Script is more concise, regular, and coordinated, with more orderly character patterns and weaker pictorial features. More importantly, this reform rendered all characters as rough block shapes. The Small Seal Script was popularly used until the late Western Han dynasty(202BC—AD8), when it was replaced by the Clerical Script.

Large Seal Script

The couplet written in large seal script by Zhang Taiyan (1868–1936), a Chinese philologist, textual critic, philosopher, and revolutionary in the late Qing Dynasty © Wikimedia Commons

Originating from the late Western Zhou dynasty (1046 BC –771 BC), the Large Seal Script was widely used in the State of Qin during the Spring and Autumn Period (770 BC–221 BC). The Large Seal Script is roughly referred to scripts before the emergence of the Small Seal Script, so it is transitional. It shows two significant developments: the lines became straighter, simpler, and more even,and the structure was in better order, laying the foundation of the block feature of Chinese characters.

An old rubbing of seal script inscriptions on drum-shaped stone blocks from the Eastern Zhou Dynasty © Wikimedia Commons

A replica of Yishan Keshi by Zheng Wenbao in the Song dynasty (993), written in the Small Seal Script

A replica of Yishan Keshi by Zheng Wenbao in the Song dynasty (993), written in the Small Seal Script

© Wikimedia Commons

© Wikimedia Commons

Clerical Script The Clerical Script assumed its immature, “proto-clerical” form in the State of Qin during the Warring States period. It was more concise than the Small Seal Script, but assumed a kind of vulgar and less- standardized form, which nevertheless became popular. When the Emperor Qin Shi Huang standardized the writing system, the writing of the Clerical Script was influenced as well. To achieve a more convenient and effective way of writing, the Clerical Script was developed into a broader and flatter shape, with its horizontal strokes longer than the vertical ones. The emergence of the Clerical Script marked a milestone in the history of Chinese characters, for it marks a watershed between pictorial scripts and straight-line based scripts, which are composed of horizontal strokes, vertical strokes, left-falling strokes, dots, turning strokes, etc. Furthermore, several modifications and simplifications made in the clerical script set the basic form for present-day characters.

Xiping Stone Classics inscribed from 175–183 during the Eastern Han Dynasty © Ayelie, Wikimedia Commons 014

Retrospective Medicine Design: Yoshimaru Takahashi Design Agency: Kokokumaru Inc Client: Mitsumurasuikosyoin

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This book is a collection of Japanese drug packages and advertisements over the past 200 years. The titles of the book and each chapter are all shown with logotype specially made by the designer. The names of the medicine are constituted by soft curves to give a nostalgic feeling.

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Graphic Design

Nakagawa Masashichi Shoten Logo design: good design company Product design: Nakagawa Masashichi Shoten

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Nakagawa Masashichi Shoten is an old brand founded in Nara, Japan. It has a history of over 300 years, famous for its exquisitely hand-made linen products. The designer used character “七” in the brand name as the main element in the design of logo and made it the shape of linen clothes, the characteristic of its products. It conveys a home-life sense and good mood to the customers.


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Graphic Design MASCOT DESIGN The recent decades have witnessed the flourish of mascot design, which

Information

is widely used by companies, organizations and even governments as

Binding: Hardcover

a way to boost sales or improve self-image. Such a trend has attracted

Trim Size: 215*280mm

people’s attention towards mascot design. This book introduces

Pages: 256

the history and development of mascot and how it is applied today.

Price: £29.95, €34.90, $40, HK$275

Meanwhile, it instructs readers how to create adorable mascots, from idea

Simplified Chinese, Italian and French Rights Sold

to final. A great selection of mascot designs from around the world is also showcased for inspiration.

ISBN: 978-988-79283-3-1

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Graphic Design DESIGNING GRAPHIC ILLUSIONS Monument Valley, an indie puzzle game based on optical illusions and

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impossible objects, generated nearly $14.4 million of revenue in two

Binding: Hardcover

years after its launch; An ordinary dress prompted an Internet discussion

Trim Size: 215*280mm

around the world of whether it was black and blue or white and gold; Artists

Pages: 256

applied visual illusion to large 3D artworks which are so fascinating that a

Price: £29.95, €34.90, $40, HK$275

mass of spectators are willing to pay for taking a photo. Optical illusions

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can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. They can always draw a wide public attention and bring economic benefits. This book has summarized 14 principles of visual illusion and 8 creation techniques, and included more than 60 amazing optical illusion artworks. Most important, it enables readers to create visual illusion flexibly and effectively either for personal interest or for commercial project.

ISBN: 978-988-79283-5-5

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ARTWORKS

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Inspired by 2-D Pop art paintings, the design team created these 3-D backgrounds on billboards, in magazines, and in newspapers: bringing psychedelic and constructivist worlds to life.

AIZONE 14-16

These backgrounds are filled with optical illusions, they are perspective, rotated, and distorted, bringing out the complex 3-D visual effects and setting off the beauty of the models.

Design:Sagmeister&Walsh

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D E S I G N

ditional Pattern

C O N T E M P O R A R Y D

C O N T E M P O R A R Y

D E S I G N

● Ukiyo-e ● Theatre of Japan—Kabuki & Noh ● Ghost Story ● Japanese Family Crest ● Traditional Pattern

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和 柄 と 和 風 デザイン

Graphic Design

イン

JAPANESE MOTIFS IN CONTEMPORARY DESIGN This book presents over 500 traditional Japanese motifs, ranging from

Information

Ukiyo-e, ghost stories and Noh plays to traditional patterns, etc., with

Binding: Hardcover

introductions of their cultural backgrounds. It also showcases outstanding

Trim Size: 215*280mm

graphic works inspired by and integrated with specific motifs, and features

Pages: 240

interviews with distinguished designers, aiming to provide an insight into

Price: £34.95, €39.90, $50, HK$325

the traditional Japanese culture through contemporary design.

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ISBN: 978-988-79284-0-9

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Graphic Design CHINESE MOTIFS IN CONTEMPORARY DESIGN This book presents over 700 Chinese motifs, showcasing 35 outstanding

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graphic works inspired by Peking opera, paper cutting, animal motifs and

Binding: Hardcover with DVD

auspicious motifs, etc. Well-known designers were invited to share their

Trim Size: 215*280mm

design inspiration and experience concerning Chinese motifs to offer an

Pages: 256

insight into traditional Chinese culture.

Price: £34.95, €39.90, $50, HK$325 Simplified Chinese Rights Sold

ISBN: 978-988-77573-4-4

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Graphic Design

Remarkable Graphic Styles

VOID

REMARKABLE GRAPHIC STYLES What is Void? It is an oriental aesthetic tradition. Also it is a modern

Information

style popular in art and design since the 1960s, namely minimalism. The

Binding: Hardcover with Jacket

aesthetics of void helps extract the essentials, maximize functionality, and

Trim Size: 185*250mm

more importantly, achieve a peaceful harmony. This book will lead readers

Pages: 224

to explore the distinctive style of “void” in graphic design world, to look

Price: £19.95, €24.90, $30, HK$225

closely at its history and development and to discuss its characteristics.

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The rich coverage of graphic designs of this style by outstanding designers worldwide in this book provides valuable perspectives and inspirations for anyone interested in this unique style.

ISBN: 978-988-78494-9-0

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The Yamaguchi Bait Shop studio: Agata Yamaguchi designer: Agata Yamaguchi

Brand Identity for this fishing baits shop was inspired by the silhouette of the kanji " 魚" (pronounced “sakana”, meaning "fish" in English). By using only black and white, the designer intended to emphasize the outline of this character. In the poster, the designer also tried to break the original structure of the kanji and make its broken pieces collapse while maintaining its recognizability. - 30 -

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Graphic Design The designer has devised various packages for the products of raw honey—meaningful gifts for the significant others. In the design process, the designer was particular about details. High-quality materials were applied and Japanese traditional art of paper folding (origkata) was introduced in a way that fits for the modern age. - 42 -

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Osaka Honey studio: FROM GRAPHIC designer: Yoko Maruyama

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Graphic Design

Remarkable Graphic Styles

FIERCE

REMARKABLE GRAPHIC STYLES If visuals could scream, wail or attack, what would they be like? Maybe you

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can find the answers in this book. Since a long time ago, there has always

Binding: Hardcover with Jacket

been some artists who resort to a fierce visual language to release their

Trim Size: 185*250mm

emotional powder kegs. These visuals are shocking, stinging, terrifying,

Pages: 224

or even depressing. Unsettling as they are, we believe that such visual

Price: £19.95, €24.90, $30, HK$225

fierceness offers unique aesthetic value and can inspire generations. In this

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book, we will look into this extreme visual language, and try to find out how our early predecessors as well as our contemporary visual artists created the most striking images.

ISBN: 978-988-78494-8-3

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HELLS FOUNDRY – IRON GOLEM Designer: Alexandre Goulet

For Canadian metal/hardcore band Iron Golem’s first release, the designer aimed to create a desolate post-apocalyptic landscape which would reflect the band’s really aggressive sound. A robotic man-eating-machine has been set as the focal point, while an inside panel shows the result of the digestion of human bodies—a grimy artwork for the Hells Foundry.

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ÉRASE UNA VEZ Designer: Emilio Rubione

Érase una vez (Once upon a time) is a retelling book written by five Argentinian booktubers. The designer was to create an image that could gather aspects of the different stories in the book. He decided to make a central image and from there divide the page so that the little specific things can be taken care of. The title and the names of the authors were also placed inside the frame.

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Graphic Design

MOANING WALL Artist: Piotr Jabłoński

This project was done for Magic the Gathering: Hour of Devastation.

INTERVIEW Why do you create such fierce visuals? It’s a bit a tricky question, because it’s not my intention to create only fierce arts. I just want to do my best with a theme I got from a client—that’s all the secret. Fantasy art is not my top theme. When I was younger I used to paint graffiti, so some street arts themes are still close to my heart. I also like Swiss design and Polish poster, architecture, photography, movie, fashion, etc. It will be awesome to make more posters, covers, illustrations for music albums, maybe something for fashion company. Themes through which I can express my inspirations and interests will be great. 26

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© Wizards of the Coast, LLC

What are your common approaches to produce a fierce visual effect?

Where do your inspirations come from?

There is no certain rules. Every theme needs totally different approach. Usually I will try to make a few fast and messy sketches on the paper to find a best composition of the mood and scene that I have in my mind. After that I will start sketching and painting on computer. And this latter stage takes the most of the time.

Paintings, movies, photography, fashion, architecture, design, music. Inspiration can be everywhere and everything can be an inspiration. Sometimes some random shapes or colors can bring a cool idea—cloud shape, element of small architecture, human pose, street scene or even color of sky can bring a good idea.

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Graphic Design

Remarkable Graphic Styles

EXQUISITE

REMARKABLE GRAPHIC STYLES The exquisite creations embody our best artistic endeavors, and offer a

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glimpse of the greatness of the civilizations that produced them. Their

Binding: Hardcover with Jacket

sheer beauty and charm are enough for us to marvel at, let alone the large

Trim Size: 185*250mm

sum of resources, efforts, and time poured into making them. In this book,

Pages: 224

we hope to follow our predecessors’ footprints in the endless pursuit of

Price: £19.95, €24.90, $30, HK$225

exquisite beauty, and to explore the possibilities of how this style might

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blaze new trails in today’s graphic design world.

ISBN: 978-988-78494-7-6

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Well Bee Bhutan Honey

Well Bee is the name of the pure and natural honey products

from Bhutan. The packaging design for this honey demonstrates great attention to detail. The motifs featured were inspired by traditional patterns of Thangkas—fascinating and exquisite

paintings on fabric scrolls. The ornaments depicting landscape and vegetation of Bhutan refer to the colors of the four seasons.

This sturdy wooden box is assembled by mortise and tenon joints, and can be reassembled according to different needs.

designer: Yun-Xuan Wang, Sih-Ying Wang,

Hui-Xue Chen, Wei-Lin Shie, Zheng-Cheng Ji, Chaoyang

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Terroir

Concept Brand Self-Promo

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Sterling Creativeworks is an agency known for designing modern and classic packaging for wine, spirits and food. They developed a series of labels to

expand client perception of what luxury wine packaging can look like when

reinterpreting universal wine themes in unexpected ways.

The Terroir shares a new way to illustrate the vineyard, climate and soil.

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Graphic Design

Blue &White Porcelain Playing Cards

Inspired by traditional Chinese blue and white porcelain;

this deck features hand-painted and digitally refined illustrations that depict the twelve animals of the Chinese zodiac system.

Decorative motifs and a clean aesthetic seen in the deck also draw influence from contemporary Scandinavian ceramics.

By combining the two different styles harmoniously, the design suggests a fusion of the East and the West.

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Graphic Design

Remarkable Graphic Styles

CHAOTIC

REMARKABLE GRAPHIC STYLES Since the end of the 19th century, our aesthetics have been challenged by

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various avant-garde artistic ideas, especially astounded by the chaotic visuals.

Binding: Hardcover with Jacket

But there are many more stories behind the chaos in art. This book digs into

Trim Size: 185*250mm

chaotic art heritage in human history, and features the most exciting graphic

Pages: 224

designs distinguished with chaotic styles, which have been broken down into

Price: £19.95, €24.90, $30, HK$225

four different approaches: distortion, redundancy, diversity, and randomness.

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As a tribute to the chaotic art refined by the courageous predecessors, as well as an applause to the chaotic visuals nourished by our contemporary designers, it serves as a bridge between artistic ideals and graphic communication, between puzzled readers and expressive designers.

ISBN: 978-988-78494-6-9

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PARABOLIKA The idea behind this project was to create an art book, which transferred usually static typography into motion through all elements. The content of the book contained only images of the artwork Schleudertrauma Nr.11, which had been photographed in different angles and modified digitally.

Studio: Hubert & Fischer Designer: Phillipp Hubert, Sebastian Fischer

As a kind of visual experience, what do you think about the "chaos" in graphic design?

What are your common approaches to produce a "chaotic" visual effect?

It can look beautiful or it can look ugly. But the visual experience of chaos is a matter of interpreting the nature of chaos. Design is mostly interpreted individually and everyone probably has his own definition where chaos starts and where it ends.

It has all to do with the information you would like to provide in your design. If you have some elements you want to use in your design, to push them into extremes and you will cause the effect of chaos. Or you sit in front of your final design and you start to destroy it, ripping it apart in all elements. But in chaos there is a specific order, so there is no certain approach to produce chaos. - 24 -

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"Obfuscant", which refers to the act of obfuscating content, is a word coined by the rap group Blackhandpath. Being transparent to the content, the artwork derives from the actual lyrics. As the lyrics get mashed, the information gets destroyed, the digital comes into play and the cover is an algorithmic dance between its own corruption obfuscating the artwork and building identity.

Graphic Design

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BLACK HAND PATH—OBFUSCANT

Studio: Royal

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Graphic Design

Remarkable Graphic Styles

ROUGH

REMARKABLE GRAPHIC STYLES “Rough” could be naive, crude, intuitive, or raw. In art and design, “rough”

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approaches to creation tend to touch viewer’s heart with its naturalness,

Binding: Hardcover with Jacket

honest, and boldness. Looking back at our rough art heritage and focusing

Trim Size: 185*250mm

on the rough graphic design of our time, this book presents and concludes

Pages: 224

the different approaches of rough expression. In it we could find out

Price: £19.95, €24.90, $30, HK$225

why and how artists created childlike lines and colors, torn and rubbed

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the paper, or collected trash from streets. Through interviews with the designers, we could also explore how they make a rough image “awfully” good. After reading this book, we might become more fascinated by such visual roughness.

ISBN: 978-988-78494-5-2

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Graphic Design

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Graphic Design COLOR NOW

COLOR COMBINATIONS FOR COMMERCIAL DESIGN Color plays a significant role in design. It can make a design work more

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impressive, appealing and distinctive. For designers, it means the basic

Binding: Hardcover

skill in combining colors. This book includes basic color theories that

Trim Size: 230*300mm

help readers gain a better understanding of color. It also delves into the

Pages: 256

psychology of color, along with color associations and applications in

Price: £34.95, €39.90, $50, HK$325

commercial designs. Featuring referential color schemes and creative

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projects with color codes as well as color talks, this is an essential manual of great practicality and inspiration.

ISBN: 978-988-78494-0-7

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Graphic Design

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Graphic Design LAYOUT NOW

THE PROPORTION OF TEXT AND GRAPHICS Layout design plays an active part in almost all forms of graphic design,

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covering newspaper, books, magazines, brochures, posters, web

Binding: Hardcover

page and so on. This book breaks down layout basics and principles,

Trim Size: 230*300mm

with a stress on grids-based approaches. It also features a range of

Pages: 256

outstanding design cases with deconstructed layouts by grid system or

Price: £34.95, €39.90, $50, HK$325

color blocks, giving a new perspective of the methods in print design.

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ISBN: 978-988-77573-5-1

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56 – 57

Some thing, Some things, Some thinkings on dmvA / BOOK Design: Ronny en Johny, Ronny Duquenne Format: 170mm x 210mm

The Visual Goal

The Use of Grids

The book is divided into three chapters—Some thing (vision), Some

The grid guided us in how we could organize things (sometimes even in

things (projects), Some thinkings (inspiration, philosophy, and so on).

an unorganized page). Sometimes we use the grid but as a guide, but not

We wanted that each chapter would have it’s own approach, and be

as a rigid or dominant way. We had a fixed structure for project pages

interactive in the meanwhile (in a non-digital way). Each page refers to

but an unfixed (but guided) structure for the more freely designed pages.

different pages in the book (in the side of margins of the book). Page

Typeface: F Grotesk

numbers were important for the references on each page, but on the A book about the work and philosophy of dmvA, a Belgium based architecture office.

other hand, the reader could start in the middle of the book.

194 – 195

British Higher School of Art & Design / BROCHURE Design: Shuka design bureau Format:

Typeface:

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Graphic Design

170 – 171

Pike River Mine Explosion / BOOKLET Design: £ºLuke Hoban Format: Typeface: Nimbus Sans, Neue Haas, Freight Pro

A booklet about a coal mining disaster occurred in New Zealand.

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The Visual Goal

The Use of Grids

My design approach follows a linear narrative of the explosion. The story

Grids give you a good starting point in most cases, but there’s always

that I have told spans over six days and is split up into separate sections for

a time and place to use them. For example, in this project I knew that

each individual day. When it comes to presentation, I decided to leave the

I wanted to have a lot of content on each separate page—so the grid

binding exposed for a more natural feel. Having it exposed also gives it a

system was key to organize everything.

nice layering effect that can be translated to what a underground mine abstractly looks like.

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Graphic Design THE ART OF PRINTING Printing is probably the most common way to turn a creative idea into an

Information

actual product. In this book, we dig deep into the world of print, exploring

Binding: Hardcover

the four major printing methods including stencil printing, planographic

Trim Size: 215*280mm

printing, intaglio printing and relief printing. With working mechanism of

Pages: 256

printing techniques explained, printing and plate-making process revealed

Price: £34.95, €39.90, $50, HK$325

and interactions with printers presented, readers are given a chance to

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know the essence of printing comprehensively. The history of printing and over 90 well-selected printed works are also featured in this book.

ISBN: 978-988-78494-1-4

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Relief Printing

Antalis Promo Cards 850g Cordenons - Wild

The designers were asked to create a card to promote a paper from the Antalis catalogue – Cordenons, Wild 850g. They were well aware of the pros and cons of this paper, because they had enjoyed the pleasure of using it many times before in various designs. To show this paper in the best possible light, the designers have chosen letterpress rainbow roll printing.

rubber base inks

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D: Paulina Zbylut/Kolory

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Graphic Design

Calendar 2017 heavyweight paper screen printing ink

Calendar screen printed in three colors. Each collage is a semi-abstract reinterpretation of the month it represents. The series explores the relationship between shape and line. Screen printing was an obvious choice for this project, as it is a printing method that brings great depth to any print matter. It is an interesting medium because it enables to print a myriad of vivid colors usually not printable in process and CMYK printing. Screen printing also offers a chance to experiment with happy accidents.

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D: Amélie Lehoux


Stencil Printing

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Graphic Design FLEXIBLE PACKAGING As defined by Flexible Packaging Associates, the shape of all or of any

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part of flexible packaging can be readily changed. Flexible packaging

Binding: Hardcover with PVC

can be made of plastic of film and paper, sometimes metalized or

Trim Size: 215*280mm

coated, or of any combination of these materials. This book narrows

Pages: 256

down to focus on flexible packaging solely, aiming to explore the

Price: £34.95, €39.90, $50, HK$325

diversity of flexible packaging materials and present creativity and

Rights Available: World

aesthetics in the design world through showcasing a collection of stunning flexible packaging designs from all over the world.

ISBN: 978-988-77572-7-6

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AUGA Organic Foods The packaging was designed simply and minimally to emphasize the

PACKAGING MATERIAL = PE

essence of AUGA as a new organic food brand that involves as little as possible in the growing process. Products are packed in plastic bags, which are divided into two parts: sky and ground. The color of 'ground' represents the product's nature, its natural appearance, and nutritional value, while 'sky' represents the brand and product name. At the center of the packaging always appears the main hero—the product, thus creating a perfect balance surrounding a product.

STUDIO = McCann Vilnius DESIGNER = Justina Steponaviciute, Aurimas Kadzevicius CLIENT = AB Agrowill group

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041

Atelier Special Edition The tea and herbs combinations from Sans & Sans are filled in a tea

PACKAGING MATERIAL = tea bags

bag that is entirely hand-stiched and 100% biodegradable. For the design of outer bag, the information of the product and the pattern indicate the contents are well arranged, alongside a fresh color palette, simply but elegantly.

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DESIGNER = Andrés Requena PHOTOGRAPHER = Koldo Castillo CLIENT = Sans&Sans

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Graphic Design

Butler Pasta This vibrant and festive packaging was created for Butler's special occasions: birthdays, first dates, Christmas, and so forth. The design is based on event-specific table settings so that pasta shapes playfully compliment table setting designs representing various occasions.

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PACKAGING MATERIAL = plastic

pasta range, which fashions creatively shaped pasta for special STUDIO = STUDIO CHAPEAUX

DESIGNER = Nils R. Zimmermann, Ole Bergmann PHOTOGRAPHER = Florian Grill


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Graphic Design

CARTOGRAPHICS

DESIGNIING THE MODERN MAP

Cartographics is a beautiful combination of rational thinking and aesthetic pursuit. Furthering the geographic positioning

ISBN: 978-988-14703-3-1

function of conventional map, modern map design highlights the diversity of visual

Binding: Hardcover

representations and fulfills the changing

Trim Size: 230*300mm

needs of our life. This book features the most

Pages: 256

creative and interesting map design projects

Price: £34.95, €39.90, $50, HK$325

from around the world, which are a fresh

Rights Available: Japanese, Traditional Chinese

source of inspiration to explore infographic and cartographic design.

Distribution rights not available in Europe and America

THE MAKING OF ARTISTIC TYPEFACES

Type design is a popular topic among visual designers and outstanding art typefaces never fail to amaze viewers. This book focuses on creative handmade typefaces, presenting complete process including materials, tools, techniques, and final results, to provide readers with a toolkit of ideas and

ISBN: 978-988-14703-7-9

inspiration for creating artistic typefaces.

Binding: Hardcover Trim Size: 215*280mm Pages: 240 Price: £34.95, €39.90, $50, HK$325 Simplified Chinese Rights Sold

INFORMATION MADE BEAUTIFUL INFOGRAPHIC DESIGN

In the age of information, infographics, as a condensed and integrated medium of data, have emerged as the time requires. Inspired by this new form of visual language, Information Made Beautiful compiles a collection of more than 140 outstanding designs from over 20 countries and explores

ISBN: 978-988-13834-6-4

how designers convey information effectively

Binding: Hardcover

through text, numbers, icons, and graphics

Trim Size: 230*300mm Pages: 284 Price: £34.95, €39.90, $50, HK$325 Rights Available: World

while maintaining a high aesthetic quality. Covering the fields of geography and environment, science and culture, social life, and commerce and economy, the book provides not only works for appreciation but also a source of inspiration.

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WILL YOU MARRY ME? CREATIVE WEDDING PLANNING & DESIGN

This book features some of the most interesting and creative wedding design and planning projects, offering fresh inspiration of a wide range of wedding styles. The featured projects cover the fields of graphic design, wedding planning, wedding site arrangement, etc. The projects are selected

ISBN: 978-988-13835-4-9

from around the world, showcasing how

Binding: Hardcover

people celebrate love and marriage in

Trim Size: 215*280mm

different cultures.

Pages: 256 Price: £34.95, €39.90, $50, HK$325 Rights Available: World

FOLLOW ME [3] SIGNAGE DESIGNS: DEFINING SPACES

Follow Me [3] concentrates on presenting the latest wayfinding and signage projects from all over the world. It introduces the concept behind each project and the integration between wayfinding system and its environment. In this book, the special attention placed upon visual

ISBN: 978-988-13834-1-9

guidance, space planning, and function

Binding: Hardcover

integration will lead you to an enlightening

Trim Size: 215*280mm Pages: 288

journey through a thorough interpretation of wayfinding design.

Price: £34.95, €39.90, $50, HK$325 Japanese Rights Sold

BEYOND ILLUSTRATION DESIGNS & APPLICATIONS

Illustration is one of the most important means of artistic and visual expression. It has been widely used in every aspect of our lives because of its flexible styles, longlasting appeal, and enduring communication capability. This book examines illustration from the perspective of graphic design,

ISBN: 978-988-16834-0-3

demonstrating its extensive applications in

Binding: Hardcover

publishing, fashion, entertainment, public

Trim Size: 215*280mm Pages: 288

affairs, food, advertisement as well as crossover collaborations.

Price: £34.95, €39.90, $50, HK$325 Rights Available: World

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Graphic Design

SYMBOLS IN GRAPHIC DESIGN

As the greatest visual invention, symbols are essenti al and uni versal i n human communication. In modern graphic design, other than the prominent logos and the highly functional icons, additional graphic symbols are gaining more and more attention as they simplify and enrich creative expression. In

ISBN: 978-988-77572-5-2

the belief that these graphic symbols reflect

Binding: Hardcover

a bigger world of imagination, this book aims

Trim Size: 215*280mm Pages: 224

to decode the messages that they carry and unveil the design ideas behind the motif.

Price: £19.95, €24.90, $30, HK$225 Simplified Chinese Rights Sold

PRINTING COLORS IN GRAPHIC DESIGN CMYK & PMS

Colors are so universally used that every designer should pay attention to them when designing. They are so important that they to some degree determine the overall design. This book introduces two systems of printing colors— CMYK and PMS—in a plain way, explaining how they are produced and the principles behind

ISBN: 978-988-14704-2-3

them with texts and illustrations. Meanwhile, it

Binding: Hardcover

showcases a substantial selection of projects for

Trim Size: 215*280mm Pages: 224

readers’ well-rounded understanding of printing colors and their functions.

Price: £19.95, €24.90, $30, HK$225 Italian and French Rights Sold

IT’S MY TYPE

Typeface is one of the greatest designs, enjoying a supreme reputation in graphic communication. For every graphic designer, typeface design and application is an everlasting pursuit. This book strives to display and interpret typeface designs along with interviews with various designers. To elaborate

ISBN: 978-988-14704-1-6

the development and application of typeface,

Binding: Hardcover

this book has invited designers, including Aaron

Trim Size: 215*280mm Pages: 224 Price: £19.95, €24.90, $30, HK$225 Rights Available: World

166

Nieh and Zhihong Wang from Taiwan, Panos Vassiliou from Greece, Rodrigo Saiani from Brazil, Benoit Bodhuin from France and so forth, to share their insights into typeface.


MAGICAL GEOMETRY PATTERNS IN GRAPHIC DESIGN

As a visual language, geometry has become a key element in modern art and design; it has magic qualities and grabs our attention with its unique visual nature. By presenting the projects from outstanding professionals and design teams around the world, Magical Geometry explores the visual expression

ISBN: 978-988-14703-9-3

and diversity of geometry in graphics

Binding: Hardcover

design. It collects projects that applied

Trim Size: 215*280mm Pages: 224

geometric figures, shapes, and patterns, with such graphic elements, the designs, such as branding, visual identity, packaging,

Price: £19.95, €24.90, $30, HK$225

brochures, etc., become a simple yet wholly

Traditional Chinese Rights Sold

striking work of art.

HANDMAKING IN DESIGN

The making and tactile qualities of handicrafts are a good source of inspiration for designers. With a passion for the art of making things, many designers have been exploring a wide variety of materials and techniques in the design world. This book showcases a range of innovative

ISBN: 978-988-14703-8-6

handmade designs from all over the world

Binding: Hardcover

that span typography, visual identity, poster,

Trim Size: 215*280mm Pages: 224

packaging, and installation, aiming to highlight the unique handmade appeal and aesthetics in design. It seeks to present a

Price: £19.95, €24.90, $30, HK$225

comprehensive overview of the handmade

Rights Available: World

creation and skills.

RETRO GRAPHICS

The constant innovation of modern graphic design and the improvement of people’s aesthetic sensibilities have demanded higher grade designs with more cultural meaning. By presenting the projects of excellent designers and studios around the world, this book invites readers to step into a time

ISBN: 978-988-77572-6-9

machine and get to know the various schools

Binding: Hardcover

and styles in different historical periods, with

Trim Size: 215*280mm Pages: 224

the aim to explore the diverse application and visualization of retro elements in modern graphic designs.

Price: £19.95, €24.90, $30, HK$225 Simplified Chinese Rights Sold

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Graphic Design

JAPANESE GRAPHICS

In the field of graphic design, Japanese graphics has established its unique reputation around the world. This book showcases Japanese graphic works under four categories: Logo, Poster & Book, Branding, and Packaging. To deepen the

ISBN: 978-988-77572-1-4

understanding of Japanese graphics and

Binding: Hardcover

its development, this book features articles

Trim Size: 215*280mm

written by renowned designers, including

Pages: 224 Price: £19.95, €24.90, $30, HK$225

Masaaki Hiromura, Eisuke Tachikawa, Masaomi Fujita, Eriko Kawakami, Ren Takaya, and Daigo Daikoku.

Simplified Chinese, Italian and French Rights Sold

DELUXE

FOIL STAMPING, EMBOSSING AND DEBOSSING IN PRINT DESIGN

Printing is closely related to graphic design—an appropriate technique can enhance a design like magic. As for graphic designers, an extensive knowledge of printing techniques will help them largely unfold creativity and outstand in the industry. Compiled on the basis of

ISBN: 978-988-77572-3-8

surveys conducted in printing houses, this

Binding: Hardcover

book gives a comprehensive introduction

Trim Size: 215*280mm Pages: 224

to the widely used printing techniques: foil stamping, embossing, and debossing. It also features selected projects showing

Price: £19.95, €24.90, $30, HK$225

the rich and flexible applications of

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these techniques to deepen readers' understanding and bring them inspiration.

LOGO STYLE

Logo is one of the most crucial design elements in creating an identity, with its significance ever growing along with the exponential growth of production efficiency. What remains true is that for every brand, its logo should be recognizable while conveying certain messages through an appropriate design style. This book integrates

ISBN: 978-988-77572-4-5

various design styles in accordance with

Binding: Hardcover

historical design and art movement—Decorative

Trim Size: 215*280mm Pages: 224

Style, Modernism, Postmodernism, and Digital Era. To enhance readers’ understanding of different logo styles, this book has invited six

Price: £19.95, €24.90, $30, HK$225

famouse designers to share their insights into

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these four categories, including Glenn Wolk from USA, Srdjan Vidakovic from Serbia, Daniel Garcia

168

from USA, Taras Boychik from Ukraine, Holger Jacobs from UK, and Esteban Oliva from Spain.


MEET YOU AT THE CAFE BEAUTIFUL COFFEE BRANDS & SHOPS

Coffee is one of the most popular beverages worldwide, and the number of coffee houses is growing excessively on a large scale. This book is divided into three chapters: 1. Coffee culture and history 2. Coffee branding 3. Coffeehouse interior.

ISBN: 978-988-77572-2-1

Through these three parts, readers can get a

Binding: Hardcover with Jacket

thorough understanding of the coffee culture

Trim Size: 215*280mm Pages: 256

and history, basic information related to coffee such as growing areas, varieties and so on. Also, it introduces many original coffee

Price: £34.95, €39.90, $50, HK$325

branding and interior. This book will serve as

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a valuable reference of coffee itself and coffee brands for readers.

NEW TRENDS IN GUI

Android and iOS launched their latest version in the second half of 2017. To keep up with the new system updates, this book introduces some latest trends in GUI. VR technology and gravity sensor technology have been applied into YouTube, but do you know how to incorporate these new technologies into

ISBN: 978-988-77573-6-8

interaction design? Flat design still remains

Binding: Hardcover

popular this year, and do you know how to

Trim Size: 215*280mm Pages: 256

apply it to achieve a balanced and harmonious interface? Also, have you ever imagined that immersive design could be used to enhance

Price: £34.95, €39.90,$50, HK$325

user engagement? Please open this book and

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get the latest inspirations shared by excellent designers from all over the world.

E-COMMERCE BRANDING

As the Internet is gaining momentum in almost every aspect of our lives, commercial activities are gradually going online. Like any commercial space in real life, e-commerce stores need careful considerations of their visual presentation to attain business success.

ISBN: 978-988-77573-3-7

Logo, packaging, webpage layouts, and

Binding: Hardcover

products photography would determine

Trim Size: 215*280mm

shoppers’ impression of the products as

Pages: 256 Price: £34.95, €39.90, $50, HK$325

well as the brand image. This book aims at providing a guideline on e-commerce webpage design and a comprehensive brand image on

Simplified & Traditional

both digital and printing media. The featured

Chinese Rights Sold

design projects offer useful and inspiring clues about how a successful brand would be presented on and off line.

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Graphic Design

BRANDING ELEMENT

LOGOS 4

Following the previous editions, Logos 4 offers a new and practical reference for logo designers. This edition presents a careful selection of the latest outstanding logo works from around the world, exploring the rational

ISBN: 978-988-77572-0-7

approaches and detailed design techniques

Binding: Hardcover

of logo creation. Divided into four chapters—

Trim Size: 210*260mm

Food & Beverage, Fashion, IT, and Culture, it

Pages: 280

covers various industries for a comprehensive

Price: £34.95, €39.90, $50, HK$325

review of this branding element.

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BON APPÉTIT

COMPLETE BRANDING FOR RESTAURANTS, CAFÉS AND BAKERIES

Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book is a grabby selection of the most beautiful

ISBN: 978-988-14703-4-8 Binding: Hardcover Trim Size: 215*280mm

and comprehensive branding cases for restaurant, café, bakeries, and dessert shops including visual identity design and interior decoration. The attached addresses of the

Pages: 256

restaurants allow readers to experience the

Price: £34.95, €39.90, $50, HK$325

design and food in person.

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ART IN BOOK VOL. 2

Art in Book Vol.2 looks into three aspects of book design—structure, materials, and technique. It covers crucial factors of book art, such as paper, binding, color, printing technology, etc., showcasing the most exciting design works with illustrated texts.

ISBN: 978-988-13834-3-3

What differentiates VOL.2 from the first

Binding: Hardcover

volume is the addition of book diagrams

Trim Size: 215*280mm

that offer a holistic overview of each

Pages: 256 Price: £34.95, €39.90, $50, HK$325 Simplified, Traditional Chinese & Japanese Rights Sold

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book structure. Specifics like design keywords, materials used and book size are introduced to help readers establish a better understanding of book design details.


BRANDING ELEMENT

LOGOS 3

Branding Element—Logos 3 carries forward the previous two volumes to compile a collection of over 200 latest works of logo design paired with application on promotional materials, sorted according to a more specified category—Typography, Animal,

ISBN: 978-988-12943-7-1

Plant, and Geometry. Moreover, it features

Binding: Hardcover

four in-depth articles to unveil the creative

Trim Size: 210*260mm

process behind the perfect logo designs that

Pages: 288 Price: £34.95, €39.90, $50, HK$325

answer to the puzzles and communicate with the customers effectively.

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CREATIVE BAGS

People like to share their creativity and preference on any platforms nowadays. Handbag is definitely a canvas to display personal interests and taste. Creative Bags presents a collection of the most originally created handbags around the globe that are diverse in the use of materials, forms,

ISBN: 978-988-12943-5-7

colors, and techniques. The book is a must-

Binding: Flexicover

have for anyone seeking new ways to realize

Trim Size: 215*280mm Pages: 240

their design ideas. Each copy comes with a multifunctional cloth shopping bag tailored to the size of the book.

Price: £29.95, €34.90, $40, HK$275 Rights Available: World

CREATIVE BUSINESS CARDS

Business card, as an indispensable part of modern business etiquette, contributes greatly to a good first impression. With the development of techniques and the use of new materials, it has evolved into a great variety that represents the creativity of its owner.

ISBN: 978-988-12943-4-0 Binding: Flexicover

Creative Business Cards gathers from all over the world the most creative business cards that show innovation from their various deployments

Trim Size: 215*280mm

of techniques, materials, shapes, etc., to provide

Pages: 240

designers an inspiring album. A custom-made

Price: £29.95, €34.90, $40, HK$275

business card case comes with each copy.

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Graphic Design

INTERIOR PATTERNS

WALLPAPER, FURNISHINGS & HOME DECOR

In interior design, patterns can be a finishing touch that elevates a room with style. As more and more people experiment with different styles in interior decoration, the cosmos of pattern design continues to expand. Interior Patterns is a diverse collection of patterns designed for wallpapers, curtains, cushions,

ISBN: 978-988-13835-5-6

and everything that brightens up a home.

Binding: Hardcover with DVD Trim Size: 200*270mm Pages: 256 Price: £34.95, €39.90, $50, HK$325 Rights Available: World

PIONEERS LAYOUT DESIGN

Layout design is a basic professional discipline in graphic design. Apart from being widely used in print media, layout design tends to increase its presence in the multimedia field nowadays following technological development. Pioneers introduces layout designs on both print media

ISBN: 978-988-12943-8-8

and multimedia, presenting the practical and pioneering layout designs to the readers.

Binding: Hardcover Trim Size: 230*300mm Pages: 288 Price: £34.95, €39.90, $50, HK$325 Rights Available: World

PACKAGING MATERIALS

The material used in a product packaging is closely related to the sales and brand image, as well as the identity of the product. Packaging Materials showcases carefully selected packaging design projects that stand out for the use of different materials, such

ISBN: 978-988-12943-6-4 Binding: Hardcover Trim Size: 215*280mm

as paper, wood, textile, leather, and metal. This book offers an exploration of the relation between packaging and materials, highlighting the features of different materials used in

Pages: 272

packaging design. A well of knowledge and

Price: £34.95, €39.90, $50, HK$325

the outstanding design works featured within

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make this book a must-have for packaging design professionals.

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FOLLOW ME [2]

WAYFINDING & SIGNAGE SYSTEM

As an extension of brand image, a good signage and wayfinding system design aids in creating an impressive brand image through its interaction with people. Follow Me [2] is a collection of the exceptional signage and wayfinding system designs from

ISBN: 978-988-15625-1-7

all over the world. They effectively resolve

Binding: Hardcover

the communication problem between human

Trim Size: 215*280mm

and environment through a visually pleasant

Pages: 296 Price: £34.95, €39.90, $50, HK$325 Rights Available: World

way. Some of the designs included are of bold color palettes or unique fonts, while others are expressive of consideration for convenience and comfort, but are all reflective of the latest signage and wayfinding system design trend.

CLASSIC PATTERNS

The ornament of classical patterns from Classical times and Middle Ages, the shapes of plants and animals, and the symbols from the ancient world cultures make a noble, elegant, and natural composition—classic patterns. This book presents classic patterns designed by preeminent pattern designers

ISBN: 978-988-12943-1-9

from all over the world, and the everyday

Binding: Flexicover with DVD

products these patterns are applied in. In

Trim Size: 180*260mm Pages: 256 Price: £19.95, €24.90, $30, HK$225

addition, the book renders the embodiment of the immense inspiration and imagination the designers relied upon in creating these beautiful classic patterns.

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MODERN PATTERNS

Modern Patterns demonstrates the recent and growing modern patterns, including organic modern patterns and abstract modern patterns. With the common things in everyday life and the geometrical figures as source materials, designers around the world have created these marvelous patterns and

ISBN: 978-988-12943-0-2

documented their inspirations. In addition, the

Binding: Flexicover with DVD

book showcases the pattern applications in a

Trim Size: 180*260mm

variety of products.

Pages: 240 Price: £19.95, €24.90, $30, HK$225 Rights Available: World

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Graphic Design

PLAYFUL PATTERNS

A pattern is like a visual magician, attracting people’s attention and interest with its irresistible magic. For a designer, the design and application of patterns can be both a fun game and an exciting visual exploration. This book focuses on the application of patterns in design, presenting a large amount of the latest

ISBN: 978-988-19610-9-9

visual graphic designs, including branding,

Binding: Hardcover

packaging, books, posters and more. Filled

Trim Size: 215*280mm

with the wisdom of visual language, this book

Pages: 280

offers a gate into a visual fantasy world.

Price: £34.95, €39.90, $50, HK$325 Rights Available: World

ENJOY YOUR STAY

As there are more and more choices of

BRANDING FOR HOSPITALITY

entertainment, people’s demand for quality relaxing brands increases, which in turn influences people’s lifestyle. Brand identity, as a vital marketing strategy, plays an important role in attracting potential customers.Enjoy

ISBN: 978-988-13834-7-1

Your Stay—Branding for Hospitality is the

Binding: Hardcover

sequel to the best sellers—Communicating

Trim Size: 200*270mm

Fashion Brand and Delicious Branding. This book focuses on branding for hospitality,

Pages: 256 Price: £34.95, €39.90, $50, HK$325 Rights Available: World

presenting excellent brand identity designs of relaxing brands along with their interior design, including hotel, resort, theatre, cinema, spa, golf course, etc., offering illuminating insights and unveiling the stories behind.

HOLIDAY DESIGN

THE FESTIVE & THE JOYFUL

With a focus on graphic design, Holiday Design— the Festive & the Joyful stands out among all others in its gorgeous radiance. “Each celebration brings with it a period of change. It marks the end of a stage and the beginning of a new one in every person’s life.” The editor aims to display brilliant designs on holidays, ceremonies, and special days. The works

ISBN: 978-988-16834-8-9

include cards, invitations, posters, gift packaging,

Binding: Hardcover

special day souvenirs, etc. A time of rejoicing, sharing,

Trim Size: 215*280mm Pages: 256 Publication Date: 2013 Price: £29.95, €34.90, $40

reflecting, forgiving, and giving thanks can often bring fresh inspiration to the design world. Inspiration is an awakening, a quickening of all man’s faculties, and it is manifested in all high artistic achievements. Without craftsmanship, inspiration is a mere reed shaken in the wind. The combination of the two gives rise to many of

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the brilliant pieces in the design realm.


PROMOTION DESIGN

Sales promotion is a means of communication between marketers and customers. A good sales promotion not only stimulates consumption and improves sales performance, but also impresses customers. Fast economic growth brings a variety of sales promotions to

ISBN: 978-988-16835-8-8 Binding: Flexicover with DVD Trim Size: 215*280mm Pages: 256 Publication Date: 2013

the market. This book is aimed to introduce various sales promotion designs for holiday, campaign, anniversary, etc. Combining the graphic design and store design of each sales promotion case, this book offers a gate into the colorful world of sales promotion.

Price: £29.95, €34.90, $40

ON SPOT

INTERNATIONAL EVENT DESIGN

Intended for marketers, designers, organizers, and brand managers, On Spot chronicles over 100 site-specific gatherings that vary in scope—from a small art festival to a NATO summit. Yet however disparate thematically or geographically, each

ISBN: 978-988-15624-0-1 Binding: Hardcover

selection shares one common—a distinctive image and a creative promotional approach.

Trim Size: 240*300mm Pages: 304 Publication Date: 2012 Price: £34.95, €39.90, $50

BRAND BUILT

BRANDING BUILDINGS & THE BUILDERS

As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity in fierce competition. Brand Built aims to provide property developers, construction firms, architects, and interior designers comprehensive resource for brand inspiration, as well as a guide

ISBN: 978-988-14703-6-2

for branding the completed buildings. Brand Built

Binding: Hardcover

displays the best examples of branded properties

Trim Size: 205*255mm Pages: 304

from a residential development in Mexico to a retail development in Canada. It is a guide book for both startups and established brands revolving around the

Publication Date: 2016

issues like the branding procedures, choice of colors

Price: £34.95, €39.90, $50

and typefaces, mechanisms behind the logo, other images involved in building or renewing the brand.

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Product Design CREATIVE SKETCHING IN PRODUCT DESIGN Sketching is crucial in the expression of creative ideas, especially for

Information

product design. This book includes perspective theory, basic sketching

Binding: Hardcover

skill in light and shadow, introduction of sketching tools, and material effect

Trim Size: 215*280mm

of product, while presenting over 50 outstanding sketching cases from all

Pages: 256

around the world.

Price: £34.95, €39.90, $50, HK$325 Simplified & Traditional Chinese Rights Sold

ISBN: 978-988-78493-8-4

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Product Design

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179


Product Design ERGONOMICS IN PRODUCT DESIGN Compared with traditional design, which emphasizes the functionality

Information

of products, contemporary designers are focusing on the ergonomic

Binding: Hardcover

aspect, to provide people with safer and more comfortable products.

Trim Size: 210*260mm

To meet this double-need, this book supplements basic knowledge about ergonomics with rich illustrations, which presents the discipline in a more accessible way. This volume further enhances the reader’s

Pages: 256 Price: £34.95, €39.90, $50, HK$325 Simplified Chinese Rights Sold

understanding by displaying case studies and abundant product designs combined with useful ergonomic diagrams.

ISBN: 978-988-78493-7-7

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Meditation Seat Ware Design: Fenglin Gao

This seat was designed for a traditional way of sitting—

cross-legged. The ancients usually meditated in the cross-legged posture. The advantage of this pose is that

it can compose the body, mind, and spirit into an organic whole, facilitating a comfortable sitting experience. The

metal skeleton near the body tail vertebrae is slightly elevated from the seat, so that the sitter's buttocks and back can rely on the seat's back. The surface of the seat leans slightly forward, and its two sides provide support for the outside of the thighs and knees. This helps the human body to keep a straight, natural back and also effectively reduces the pressure caused by cross-legged sitting.

Ergo Product Designs

084

085

The Bodice Rocker Design: Splinter Works

The Bodice Rocker looks like a piece of art, but is actually a comfortable lounger. When in a vertical position, it takes on

an anthropomorphic sculptural form. However, with a slight push, the lounge lies horizontally on the ground and perfectly embraces your body. But when you go away, it reverts to the original position as if weightless, inciting a double-take by seeming to defy the pull of gravity. It can be tailored for a more ergonomic fit to accommodate any specific sitter.

Ergo Product Designs

092

093

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Product Design

Capisco:the Saddle Chair Design: Peter Opsvik

Inspired by a horseback rider’s dynamic

posture, Peter Opsvik created this saddle

chair. The seat and back have cut-out spaces for arms and legs, which gives the user freedom to vary his or her posture. Alternating between sitting high and sitting low during the workday provides welcome variation. When leaning forwards, we feel most comfortable sitting fairly high up, but

when leaning back, it is nice to sit low and

put one’s feet up. When leaning forwards we get no support from a backrest, so why not sit on the chair backwards using the back support as a chest support?

Ergo Product Designs

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058

059

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Product Design SMART PRODUCT DESIGN Recent years have witnessed the birth of many smart products that

Information

have dramatically changed our life. It’s believed that smart products

Binding: Hardcover

will be even closer to our life with the development of science and

Trim Size: 210*260mm

technology. Smart Product Design unveils the world behind intelligent products by featuring interviews with some of the most talented designers and company leaders, and showcases a selection of smart

Pages: 272 Price: £34.95, €39.90, $50, HK$325 Rights Available: World

products of them. The book is more than a source of inspiration for product designers, but also shares the insights from industry veterans with readers passionate for smart products.

ISBN: 978-988-77572-8-3

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Product Design

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Product Design ORGANIC DESIGN

PRODUCTS INSPIRED BY NATURE Nature-inspired design is a reflection of human’s curiosity about the real

Information

world. From the birth of organic architecture to the young science—biomi-

Binding: Hardcover

metics, we continue to learn from nature to solve various problems. This

Trim Size: 210*250mm

book takes us back to nature by displaying a range of outstanding organic

Pages: 272

product designs of our times in terms of form, texture, and function. It aims

Price: £34.95, €39.90, $50, HK$325

to explore the aesthetics and function of mimicking nature as a new trend

Rights Available: World

in creative fields.

ISBN: 978-988-14703-5-5

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Product Design

Titobowl Studio

photoAlquimia

Designer

Carlos Jiménez, Pilar Balsalobre

Titobowl is a vessel specially designed for different dressings like olives with a hollow. Turning the cap of the container upside down transforms it into a toothpick holder. Manufactured with stoneware and olive tree wood, each Titobowl is signed and numbered by hand. The packaging design was inspired by an image of a can of olives. This box is made by hand entirely from cardboard and recycled paper, making it a unique example of eco-packaging.

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Product Design

PRODUCT MINIMALISM

Since its emergence in the United States in the 1960s, the art movement Minimalism has gathered momentum in various creative fields worldwide. The product designers are particularly affected in terms of aesthetics and function. In this book we start with an introduction

ISBN: 978-988-14704-0-9

to Minimalism, from the European

Binding: Hardcover

predecessors to the force of Japanese

Trim Size: 215*280mm Pages: 224

minimalist aesthetics. By showcasing the contemporary product designs, we are able to observe the current developments

Price: £19.95, €24.90, $30, HK$225

of Minimalism in this field, the similarities

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and nuances of Minimalism in different cultural backgrounds.

BOOKSHELF DESIGN

It is true that book always enjoys more attention than its faithful supporter— bookshelf. This book, however, is a tribute to this essential piece of furniture in our life, presenting creative bookshelf designs from around the globe which would provide fresh

ISBN: 978-988-12944-4-9 Binding: Hardcover Trim Size: 215*280mm

ideas for readers. An illustrated foldout was carefully made to introduce a brief historical development of bookshelf.

Pages: 256 Price: £34.95, €39.90, $50, HK$325 Simplified Chinese & Japanese Rights Sold

CREATIVE

PRODUCT DESIGN

We all live in an age of accessibility, with inspiration and resources available at our very fingertips. As a result, industrial

ISBN: 978-988-16835-3-3

designers are able to realize original design

Binding: Hardcover

concepts as never before, balancing the

Trim Size: 225*225mm

use of new materials with environmental

Pages: 400 Price: £39.95, €44.90, $60, HK$375 Rights Available: World * Out of Print

concerns to create innovative designs that resonate with our lifestyles. This resource combines interviews with concept sketches, schematics, and product photography to provide a comprehensive overview of the design process from start to finish.

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Food & Culture

SHANGHAI FLAIR

THE VISION OF A FRENCH CHEF IN CHINA

One of the most innovative and talented French chefs Nicolas A. Vienne has started his journeys to explore the food and culture of Chinese cities. In Shanghai Flair, he is a pioneer in search of lesser-known but surprisingly good food products in both urban and

ISBN: 978-988-13834-0-2

rural Shanghai. The combination of his

Binding: Softcover in Slipcase

exquisite French cooking with Chinese

Trim Size: 170*230mm Pages: 216

culinary tradition sparks a new chapter of cultural exchange. Nicolas also shares his insights into some of the

Price: £12.95, €14.95, $19.90, HK$120

most mysterious aspects of traditional

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Chinese medicine and food culture.

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Fashion Design FASHION SKETCHING

A COMPLETE GUIDEBOOK FOR BEGINNERS The book aims to showcase the process of drawing fashion

Information

sketches in details, which enables readers to learn fashion

Binding: Hardcover

sketching easily by themselves. This is a guidebook for beginners,

Trim Size: 215*280mm

including the step-by-step introduction of how to draw the stylized

Pages: 256

body and fabric textures and the basic coloring knowledge. More

Price: £29.95, €34.90, $40, HK$275

than 50 step-by-step tutorials included.

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ISBN: 978-988-78953-4-3

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Lips

The Details of Human Body Structure Head

Front view

Arm and Leg Poses Front view

Facial Features

3/4 view

Side view

Arm

Side view

3/4 view

Eyes

Front view

3/4 view

Side view

Nose

Hands on hips

One hand in a pocket

One hand on hip

Hans along the body

The Lower Body

3/4 view

Front view

Side view

Ear

3/4 view

Front view

Parallel Stance

Side view

Standing with knees inward

Crossed legged

Standing with one

Standing with one hip

foot forward

thrust to the side

18

19

Black

Red

Mysterious, Dark, Deathly, Evil, Elegant, Powerful, Proper

Lively, Positive, Passionate, Refreshing

Red is one of the three primary colors. In different cultural contexts, red means different things. Asians celebrate happy events with red, whereas westerners use red to represent danger and caution. Both western and eastern ancient aristocrats used red to indicate their identity because red dye was hard to obtain, making red clothes or red decorations luxurious items. The stimulating red color appearing in modern costumes often represents liveliness, enthusiasm, refreshment and honor.

Black is a non-reflective achromatic color. When mixed in with a variety of colors, light reflectivity will diminish until the light dies out in black areas and the only color seen is black. Black and white are opposite colors. Among monarchs in ancient China, black was the most revered color. Therefore, in addition to its mysterious, dark, deathlike, and evil vibe, black signifies nobility, power, and etiquette. Thus, black garments can appear neat and professional indicating indicate a sense of dignity.

White

Orange

Pure, Perfect, Chic

Extraverted , Lively, Confident, Cheerful

White is one of the achromatic colors, and that reflects light of all wavelengths. In the West, white sends a positive message, with it being the thematic color of church for ceremonies like weddings. In the East, white contains negative implications, with the funeral attire being white. There are ghosts dressed in white, white impermanence and other iconic aspects of white in the Eastern cultures. Most hospital uniforms are white for the color conveys concision, honesty and reliability.

Yellow

Gray

Happy, Bright, Optimistic, Happy

Unobtrusive, Uncertain, Indifferent

Gray is the transitional color between black and white. The color is reminiscent of the ashes after burning, environmental pollution, haze and gray wolves. Gray blends in easily with the environment, and is a good matched with the main colors. When it becomes the main color, it suggests mystery. Because of the gray's characteristics, even if gray clothing becomes dirty, it will appear to be unsoiled, so is often used for casual wear.

30

Orange is the color between yellow and red. It is similar to the color of sunset and suggests a romantic sense of leisure, as do the sun, flowers, and ripe fruit. The use of orange in garments can represent extraversion, vivacity, confidence, and joy. Orange is milder than red and more demure than yellow.

Yellow is one of the three primary colors, also the color with the highest degree of reflectance. Yellow often implies wealth and power with it being the color used exclusively by the aristocracy in ancient times. During wartime, yellow ribbons were used to signify waiting and hope, which is why yellow can also mean, happy, bright, and optimistic. When yellow is added to other colors, the image may appear muddy. So when applying yellow to clothing, be careful to maintain the lightness and purity of the color.

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Fashion Design

5 Deepen the hair's color, and render the basic colors of the collar, shoes, and socks. Enhance the highlight area and shadow area of the garment.

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6 Adjust the contours of the garment and deepen the dark areas of the folds.


7 Depict the feathers and enhance the details of ostrich fur by using colored pencil.

8 Emphasize the relationship between light and shade, completing the depiction of shoes and socks.

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Exhibition Design ART SELLS

INSTALLATION DESIGN FOR RETAIL SPACES As a creative form of visual merchandising, installations in commercial

Information

spaces play a very important role in attracting attention and encouraging

Binding: Hardcover

sales. This collection offers an insight into how the artistic value of

Trim Size: 215*280mm

installation design is tastefully transformed into the commercial value

Pages: 256

desperately needed in today’s business world.

Price: £34.95, €39.90, $50, HK$325 Traditional Chinese Rights Sold

ISBN: 978-988-13835-6-3

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Exhibition Design

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Exhibition Design SHOW TIME

THE ART OF EXHIBITION Exhibition is the most direct demonstration of commodities. The top

Information

priority in exhibition design is to optimize display arrangement to

Binding: Hardcover

grasp attention. As the second volume of the series, Show Time 2 has

Trim Size: 230*300mm

selected over 70 projects and divided them into two parts—Business

Pages: 296

Exhibition and Culture Exhibition—to explore the art of exhibition. The

Price: £34.95, €39.90, $50, HK$325

vast amount of photos facilitates a vivid reading experience, while the

Rights Available: World

drawings and renderings unveil the creative process and anatomy of exhibition design.

ISBN: 978-988-13834-2-6

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BY : Raw-Edges Design Studio// Yael Mer, Shay Alkalay FOR : Kvadrat IN : Stockholm, Sweden PHOTOS BY : Joël Tettamanti, Raw-Edges Design Studio

The Picnic — Kvadrat Stockholm Furniture Fair 2013

Renowned design duo Raw-Edges designed the Kvadrat stand for the Stockholm Furniture Fair 2013. "The Picnic" featured a massive wooden construction of Dinesen Douglas Fir and a textile installation consisting of 1,500 straps made out of a selection of twenty different Kvadrat textiles. The designers envisioned recreating a picnic in an enchanted forest atmosphere. The design concept was: wooden cabin, soft roof tiles, fish skin and picnic under a weeping willow, all mixed in a massive pot with Kvadrat swatches. It had served a commercial fair, having created a bit of relaxed surreal situation with a very warm welcome. The stand was build out of two main elements: the wooden structure and the textile straps hanging from the ceiling. The wooden structure functioned as a display area for the Kvadrat swatches and correspondsed with the appearance of the wooden cabin. Made from Douglas Fir from the Danish floor company Dinesen, the horizontal wooden panels were angled in such a way so they can hold the textile samples, allowing visitors a closer look. The impressive textile installation resembles vertical roof tiles and creates a three-dimensional volume. Also functioning as a space divider it created, an intimate space within the big exhibition hall.

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BY : LIKEarchitects // Diogo Aguiar, Teresa Otto, João Jesus FOR : Sonae Sierra IN : Lisbon, Portugal PHOTOS BY : FG+SG

The Andy Warhol Temporary Museum

The Andy Warhol Temporary Museum was a cultural space within a commercial space. It was designed to host the exhibition "Andy Warhol - Icons | Psaier Artworks and the Factory," which included a total of 32 original works by the American artist. The museological space avoids the idea of having neutral white exhibition spaces, and related to the exhibited artworks through the creation of a strong visual context that resembled the artist's imagination. The museum recreated an environment that was both pop art and industrial, through an unusual material: metal paint cans. The expository structure set in the central plaza of a mall, featured an abstract exterior that was extremely appealing and assumed an iconographic character with clear links to Pop Art. The interior was designed as an enclosed introspective space, entirely defined by continuous walls, benefiting from a transparent plastic screen cover.

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This cover has the dual function of allowing light to enter from the exterior and assuring the visual relationships between the two confronting spaces, the museum and the shopping mall. This solution captures the curiosity of visitors, calling out to all those wandering in the higher galleries of the commercial space. A fluid succession of four exhibition rooms, thematically organized, resulted in a new pathway that challenges the organic symmetry and rationality of the main square. The two entrances to this small museum, one at each extremity, were located at strategic points in order to maximize the attention according to the flow of the people walking around its perimeter. Having received more than 100,000 visitors, the Andy Warhol Temporary Museum sought to contribute to the dissemination and promotion of art, being free and accessible to all visitors.

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Exhibition Design

BY : Situ Studio FOR : Museum of Jewish Heritage IN : New York, USA PHOTOS BY : Keith Sirchio

Hava Nagila: A Song for the People

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"Hava Nagila: A Song for the People" was an exhibition that celebrates the breadth and depth of the song's rich musical and cultural trajectory. It traces the song's hundred-year journey from a shtetl in Eastern Europe, to communities of early Jewish settlers in Palestine, to the banquet halls of America where it remains a center piece of both communal memory and popular culture. Photographs and digital images of people dancing, performing or listening to the song and related materials were displayed on the walls. In exploring how to simultaneously and coherently play five landmark versions of the song within a small space, the designers began to explore how geometries and materials can focus, reflect and absorb sound. The design of the exhibition features giant parabolic reflectors that formed isolated cones of sound that define the space, while carpet tiles served triple duty on floors, walls and ceilings as containers that absorbed reverberations. Techniques developed specifically in this exhibition were utilized to laser-engrave texts and signature images directly into the carpet pile.

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Interior Design EXPERIENCE FASHION STORES The colors and diversity in the charming world of fashion make

Information

it a fascinating realm. Experience Fashion Stores features store

Binding: Hardcover

designs characterized by LOHAS styles, the Ladies’ World, and the

Trim Size: 230*300mm

Gentlemen’s Kingdom. Each of the stores has a style of its own, but

Pages: 320

all stand out with outstanding creativity in the fields of interior design,

Price: £34.95, €39.90, $50, HK$325

architecture, and fashion.

Rights Available: World

ISBN: 978-988-12944-1-8

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Amicis Women Fashion Store

Vienna, Austria

INTERIOR DESIGN / Denis Kosutic CLIENT / VIPRO GmbH PHOTO / Lea Titz

The future vision of luxury, inspired by the fragile beauty of a butterfly. The design is characterized by a shift of the boundaries between architecture and fashion. Hardness and tenderness, strength and fragility are reflected in every single design element. Glittering, polished steel frame skeletons shape the basic structure of the room and at the same time serve as carriers of all goods presentation objects, the latter offering a strong, exciting contrast thanks to their delicate, silky surfaces. The play with transparency and semi-transparency, with glitter and reflection, with softness and hardness creates a special dynamic effect in the room. Extravagant details THE FAIR LADY

and materials, such as a butterfly-shaped artistic stucco on the façade, pleated sunblinds, delicate lace, pleated satin silk, as well as iridescent murano glass take the onlooker by surprise, rounding the composition out.

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Max&Co Flagship Store

Milan, Italy

INTERIOR DESIGN / Andrea Tognon + Andrea Tognon Architecture CLIENT / MAX&Co PHOTO / Andrea Tognon, Andrea Ferrari

MAX&Co, an Italian fashion brand with an innovative approach to fashion and retail, inaugurated its flagship store in Milan presenting its new store concept. Andrea Tognon Architecture was asked to participate in the process of defining a new

obscuring the distinction between in and out and giving a panoptic view of the interior.

concept for Max&Co fashion brand. The project is one episode of this exciting collaboration

The wooden floor and the pleated satin-finished glass walls enclose intimate, private display

with the Max Mara group and his in-house architecture department who assisted Tognon’s

areas, while the customized display shelves help create a shopper-friendly environment

team in the design and construction phases. This boutique features a transparent glass façade

introducing customers to clothes and accessories.

THE FAIR LADY

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Interior Design

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Interior Design ONE OF A KIND

RESTAURANT DESIGN One of a Kind—Restaurant Design brings to readers not only visual pleasure

Information

from the special architectural features and spatial arrangement, but also

Binding: Hardcover

a feast for all senses through 72 distinctive restaurant designs of differing

Trim Size: 230*300mm

styles, whose themes constitute their remarkable appeals. Restaurants

Pages: 304

include PHOS in Mykonos, Greece; Bamboo in Jakarta, Indonesia; Fabbrica

Price: £39.95, €44.90, $60, HK$375

Bergen in Bergen, The Netherlands; Yellow Tree House in Auckland, New

Rights Available: World

Zealand; and the Jamie Oliver Food Truck in the US.

ISBN: 978-988-16834-7-2

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84/ 85 » Entering the farm, the façade of the bench is decorated with piles of straws and colourful blossoms placed into tin boxes; two friendly cows welcome us in their farm and lead us to the main roofless corridor.

Farma Kreaton ARCHITECT »Minas Kosmidis Architecture In Concept DESIGN »Minas Kosmidis PHOTOGRAPHY »Studio VD, N.Vavdinoudhs-CH.Dhmhtrious LOCATION »Komotini, Greece Restaurant Farma Kreaton is located at the back yard of a twostorey building at the centre of Komotini in Greece, and is an extension of the Fabrica Kreaton restaurant. The main goal of this project was the creation of a scenic that brings to mind an actual farm. Here, the designers created series of virtual scene with imagination, showing the coexistence of human being and the nature and a harmonious countryside ecological view: the domestic animals, mental tanks, lots of colourful flowers, and piles of straw, etc.

» Here the barrels from the cellar play the role of the chairs and tables, while metal tanks hanging upside down illuminate the corridor.

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Tsujita LA ARCHITECT » SWeeT co.,ltd DESIGN » Takeshi Sano PHOTOGRAPHY » Nacasa & Partners Inc. LOCATION » Los Angeles, US There is IZUMO shrine, one of the most important shrine in Shimane Japan. “The clouds we can see there, has beauty but mysterious image. I wanted to show those images on this design,” explained the designer, “I'd like people to feel the delicate of beauty, which Japanese have, and Japanese atmosphere when they visit here so that they will think that they want to visit Japan. I'd like to make this restaurant as one of an element for Japanese reconstruction.” He put 25000 of wooden sticks, which was shaped like drum stick on the ceiling. In order to increase a reality of clouds, he has calculated the focal length between eye line and wooden sticks and use that length for the stick length and also made difference on the distance between stick each other so that to make a stereoscopic effect to wooden cloud.

» Wooden sticks put on the ceiling to produce cloud-shaped patterns, making the interior full of Japanese atmosphere.

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Interior Design

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Pissarro Dining ARCHITECTS »Michael Young Co., Ltd. DESIGN »Michael Young PHOTOGRAPHY »Harlim Djauhar Winata LOCATION »Hong Kong, China

British designer Michael Young has designed Pissarro, the interior of a new contemporary French restaurant named after the famous French artist, located in the city centre of Hong Kong. With the design he explored various handcraft and industrial processes from factories in china to create a warm environment in the restaurant. Together with leading engineers he produced CNC panels of aluminium each with different designs embedded into them using a paper folding technique.

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Interior Design

SPECTACULAR! STAGE DESIGN

A successful stage design creates a spectacular experience beyond the limit of time and space. Spectacular! Stage Design will bring you to the actual stage scenes to discover design techniques and their stories behind by presenting in-depth analysis and full-color photos of 53 outstanding stage

ISBN: 978-988-13834-8-8

projects of concerts, event & ceremony and

Binding: Hardcover

theater. From Beijing to London, the stage

Trim Size: 230*300mm Pages: 304

design shines with splendor of aesthetic and design. Stage design details are also elaborately explored in this publication,

Price: £39.95, €44.90, $60, HK$375

such as LED lighting solution, up-to-date

Traditional Chinese Rights Sold

mechanical operation, and the very latest pop-up techniques.

Exhibition Design

COLOR IN SPACE

BRIGHTENING IT UP

The book focuses on the use of color in architecture and design, showcasing good interior and space designs that stand out for their brilliant use of colors and color aesthetics. The works cover design in retail stores, restaurants, offices, hotels, banks,

ISBN: 978-988-12944-9-4

schools, museums, sporting and event

Binding: Hardcover

facilities, etc. The featured projects range

Trim Size: 230*300mm

from well-designed interiors and exteriors

Pages: 320 Price: £39.95, €44.90, $60, HK$375

that are wrapped in colorful facades, enticing people to visit and enjoy the mesmerizing world of colors.

Traditional Chinese Rights Sold * Low Stock

FASHION SALON INTERIORS

A good hair salon in a sense resembles a theatre, with an atmosphere that inspires the staff to create and helps clients relax. The interior design of salon is vital in communicating the brand value, for consumers are inclined to seek subtle differences between salons based on their

ISBN: 978-988-16835-7-1

experience there, which is affected by the

Binding: Hardcover

environment. This book is a collection of 70

Trim Size: 230*300mm Pages: 320 Price: £39.95, €44.90, $60, HK$375 Rights Available: World

214

latest salon designs from all over the world, diverse in style and target effect.


UTILIZATION

CREATIVE HOME SPACE DESIGN

A good design optimizes spatial utilization and improves life quality. Many highly relevant space-efficient interior designs are featured, analyzed with scale, geographical features, and environment to reveal how do designers enhance utility and build a sweet home.

ISBN: 978-988-19610-0-6 Binding: Hardcover Trim Size: 230*300mm Pages: 344 Price: £39.95, €44.90, $60, HK$375 Rights Available: World

TOP HOTEL RESTAURANTS

Top Hotel Restaurants fuses contemporary elements with culinary culture, combined with local culture to feature distinctive architectural details and decor that entwine modern luxury with traditional elements. Each interior project in this book takes readers to a splendid and majestic

ISBN: 978-988-16834-6-5

world for a sensational dining experience.

Binding: Hardcover Trim Size: 230*300mm Pages: 320 Price: £34.95, €39.90, $50, HK$325 Rights Available: World

OPEN SPACE

URBAN PUBLIC LANDSCAPE DESIGN

As the symbol and soul of a city, public landscape adds charm to a city, and public landscape design has thus become increasingly important in urban development process. Focusing mainly on the public landscape in the urban area, the book presents 56 of the

ISBN: 978-988-16834-3-4 Binding: Hardcover Trim Size: 230*300mm Pages: 352 Price: £39.95, €44.90, $60, HK$375

world’s most distinctive urban landscape projects with high quality pictures and design plans that stimulate readers’ visual senses and detailed descriptions that provide an overall realization of the landscape design works.

Rights Available: World

215


Architecture

CLOSE TO ARCHITECTURE

“Each of their buildings is based on its site and historical context, its functional and spiritual purpose.” It’s the best description for Close to Architecture. The book is divided into three parts: commercial space, public culture space, and residence. All of

ISBN: 978-988-18923-5-5

them are the latest and unique works from all over the world.

Binding: Hardcover Trim Size: 245*315mm Pages: 424 Price: £39.95, €44.90, $60, HK$375 Rights Available: World

MUSEUM DESIGN

The building of a museum is much more than a grand architectural project; it is more like the making of a piece of art in the right place at the right time. Museum Design showcases 46 beautifully designed museums from around the world that demonstrate extraordinary architectural creativity. Each project is presented with descriptive texts,

ISBN: 978-988-16835-1-9 Binding: Hardcover Trim Size: 230*300mm

supporting color illustrations and plans. This generously illustrated book is highlighted with insightful views of accomplished architects on how regional culture and

Pages: 320

local geography influence the design and

Price: £39.95, €44.90, $60, HK$375

construction of a museum. Those passionate

Rights Available: World

about museums, culture, and architecture will be richly inspired by this publication.

PEACEFUL JOURNEY

ORIGINAL ECOLOGY HOTEL

Original ecology hotels are devoted to be green, ecological and comfortable and bring concrete jungle inhabitants back to the peace of nature, through the composition of space, architectural shapes and the color of the décor. Designers also take full advantage of sunlight, air, land, nutrients,

ISBN: 978-988-16834-1-0

water to ensure that the hotel blends into

Binding: Hardcover

the surrounding scenery and the tourists

Trim Size: 240*290mm Pages: 320

feel at one with nature. This book contains more than 30 classic design cases of the global ecology hotels, including the ones

Price: £39.95, €44.90, $60, HK$375

of classical Chinese culture, the romantic

Rights Available: World

Southeast Asian style, or the mysterious tropical rainforest theme.

216


Copyright Exports


Copyright Exports VISUAL HARMONY

CHINESE MOTIFS IN CONTEMPORARY DESIGN

PACKAGING MATERIALS

ART IN BOOK VOL.2

978-4-8025-1096-7

978-4-7661-3094-2

978-4-7661-3170-3

978-4-7661-3013-3

Softcover

Softcover

Softcover

Softcover

190*260mm 240P

190*260mm 256P

190*260mm 272P

190*260mm 256P

Japanese Version

Japanese Version

Japanese Version

Japanese Version

ANIMAL GRAPHICS

BON APPÉTIT

BOOKSHELF DESIGN

CREATIVE BUSINESS CARDS

978-4-7661-3011-9

978-4-7661-3192-5

978-4-7661-3016-4

978-4-7661-3131-4

Softcover with Jacket

Softcover

Softcover with Jacket

Softcover

190*250mm 224P

190*260mm 256P

190*260mm 272P

190*260mm 240P

Japanese Version

Japanese Version

Japanese Version

Japanese Version

COLOR MATTERS BRANDING IDENTITY

BRANDING ELEMENT LOGOS 4

MAGICAL GEOMETRY

MEET YOU AT THE CAFE

978-4-7661-3193-2

978-476-61313-9-0

978-4-7661-3012-6

978-4-7661-3060-7

Softcover with Jacket

Softcover

Softcover with Jacket

Softcover with Jacket

190*260mm 260P

190*260mm 280P

190*250mm 224P

190*245mm 260P

Japanese Version

Japanese Version

Japanese Version

Japanese Version

218


NATURE GRAPHICS

GUIDE, SIGN, GRAPHICS

DELICIOUS BRANDING

GRAPHIC DESIGN JAPONAIS

978-4-568-50598-6

978-4-7562-4918-0

978-4-7562-4460-4

978-2-88935-751-2

Softcover with Jacket

Hardcover with Jacket

Softcover with Jacket

Hardcover with Jacket

215*280mm 261P

215*280mm 288P

215*280mm 304P

215*280mm 240P

Japanese Version

Japanese Version

Japanese Version

French Edition

GRAPHIC DESIGN GIAPPONESE

MAGICAL GEOMETRY

BRANDING ELEMENT

VISUAL HARMONY

978-2-88935-329-3

978-957-90724-9-6

978-957-90724-0-3

978-986-97517-1-1

Hardcover with Jacket

Softcover

Softcover

Softcover

215*280mm 240P

190*260mm 240P

190*260mm 240P

190*258mm 240P

Italian Edition

Traditional Chinese Version

Traditional Chinese Version

Traditional Chinese Version

JAPANESE GRAPHICS

CREATIVE BUSINESS CARDS

COLOR IN SPACE

INSTALLATION ART

978-957-90724-0-3

978-9-8637-5877-8

978-957-90724-6-5

978-986-50017-6-6

Softcover

Softcover

Softcover

Hardcover with Jacket

190*260mm 240P

210*285mm 232P

190*230mm 324P

200*270mm 232P

Traditional Chinese Version

Traditional Chinese Version

Traditional Chinese Version

Traditional Chinese Version

219


Copyright Exports SPECTACULAR! STAGE DESIGN

CREATIVE PACKAGING STRUCTURES

DESIGNING IN JAPAN

ART IN BOOK FORM

978-9-8637-5880-8

978-9-8637-5912-6

978-9-8637-5829-7

978-7-121-34628-6

Softcover with Jacket

Softcover

Softcover

Hardcover

230*300mm 256P

210*285mm 240P

190*260mm 208P

215*280mm 256P

Traditional Chinese Version

Traditional Chinese Version

Traditional Chinese Version

Simplified Chinese Version

ART IN BOOK VOL. 2

VISUAL HARMONY

VISUAL HARMONY

CREATIVE BRANDING COFFEE BRANDS & SHOPS

978-7-12129-951-3

Softcover

978-7-115-44354-0

Softcover

Hardcover

190*260mm 224P

Softcover

170*235mm 240P

215*280mm 256P

Simplified Chinese Version

190*260mm 240P

Simplified Chinese Version

Simplified Chinese Version

Simplified Chinese Version

ANIMAL AESTHETICS

PLANT AESTHETICS

BOOKSHELF DESIGN

HOW TO DESIGN A LOGO

Softcover

Softcover

978-4-7661-3016-4

978-7-1154-6980-9

165*235mm 240P

165*235mm 240P

Softcover with Jacket

Softcover

Simplified Chinese Version

Simplified Chinese Version

190*260mm 224P

170*240mm 200P

Simplified Chinese Version

Simplified Chinese Version

220


REMARKABLE GRAPHIC STYLES

CONTEMPORARY LAYOUT DESIGN

E-COMMERCE BRANDING

LESS IS MORE

Flexicover

Softcover

Softcover

978-7-115-45915-2

170*225mm 408P

185*250mm 240P

190*260mm 208P

Softcover

Simplified Chinese Version

Simplified Chinese Version

Simplified Chinese Version

165*235mm 240P Simplified Chinese Version

WILL YOU MARRY ME?

MONO CHOME GRAPHICS

CREATIVE PACKAGING

DESIGNING IN JAPAN

978-7-115-46259-6

978-7-115-43436-4

978-7-115-44136-2

978-7-121-28807-4

Softcover

Hardcover

Softcover

Softcover

188*260mm 208P

165*235mm 240P

190*260mm 256P

170*240mm 216P

Simplified Chinese Version

Simplified Chinese Version

Simplified Chinese Version

Simplified Chinese Version

BRANDING COLOR

WHAT INFOGRAPHIC SAID INFOGRAPHIC DESIGN

NOTES ON INTERACTION DESIGN

SMART PRODUCT DESIGN

978-7-115-46050-9

978-7-121-29701-4

978-7-121-30808-6

978-7-121-32155-9

Softcover

Softcover

Softcover

Softcover

190*260mm 238P

175*240mm 236P

165*230mm 212P

210*260mm 272P

Simplified Chinese Version

Simplified Chinese Version

Simplified Chinese Version

Simplified Chinese Version

221


Copyright Exports FANCY ORIENTAL FONT DESIGN

RELISH OF WESTERN FONT DESIGN

DO WHAT YOU LIKE

DO WHAT YOU LIKE

978-7-121-29716-8

978-7-121-29715-1

978-7-121-25867-1

978-7-121-25868-8

Softcover

Softcover

Softcover

Softcover

185*260mm 244P

185*260mm 236P

170*230mm 232P

170*230mm 234P

Simplified Chinese Version

Simplified Chinese Version

Simplified Chinese Version

Simplified Chinese Version

SIMPLICITY ISN’T SIMPLE

THE BIRTH OF A LOGO

PAPER PACKAGING: STRUCTURE

HOW TO DESIGN A BROCHURE

978-7-121-28806-7

978-7-5410-6095-3

978-7-5410-6096-0

978-7-5410-6094-6

Softcover

Softcover

Softcover

Softcover

170*230mm 200P

170*235mm 239P

170*235mm 240P

170*235mm 270P

Simplified Chinese Version

Simplified Chinese Version

Simplified Chinese Version

Simplified Chinese Version

222


BranD: Winner of the Red Dot Design Award and iF Product Design Award; recommendation by ico-D Hong Kong as well as design centers and institutes in Thailand, Germany, Denmark, and other places BranD is an inspirational magazine that explores the design of brands and collects creative inspiration around the world. Before the establishment of BranD, Lin Gengli, the founder of BranD, has been engaged in the magazine industry. Being grateful for and passionate about the magazine world, he has hoped to publish a magazine to deliver global creativity. He then named the magazine BranD, and by the end of 2011, he built a team, cooperated with Pantone, and published the first issue on the theme of SpectrumISM. BranD was born in 2012, a downturn period of the magazine industry. In 2015, BranD won the Red Dot Design Award and iF Product Design Award. At the same time, it was recommended by several world-famous design giants, including ico-D Hong Kong and design centers and institutes in Thailand, Germany, Denmark, etc. In 2017, BranD was well-reputed among graphic designers around the world for its high-quality content and avant-garde design. In 2019, BranD gained international prominence and won a great number of awards. BranD is available in Traditional Chinese version and English version, and it is sold in more than 100 bookstores worldwide. “The next page” of BranD will be more than merely an information provider — we never stop striving to be shaped into a delicate art piece that is worth collecting.


BranD 224

2020F Issue54

2020E Issue53

2020D Issue52

Come and Wrestle:Designer VS Hanzi

Limited Color Combinations, Unlimited Expression

Tea! Please!

2020C Issue51

2020B Issue50

2020A Issue49

Illustration for Tomorrow: A Research Report about Illustrators

I Want to Set up a Studio

From Work to Artwork: Break Design Limits

2019F Issue48

2019E Issue47

2019D Issue46

Limited Printing: Designers' Printing Press

Look Forward: 6 Tips for Future Design in 2020

Japanese Creative Ideas

2019C Issue45

2019B Issue44

2019A Issue43

2018F Issue42

Rock the Boldface

Lost Dog & Cat

Think of Little Things

Nice to Meet Art


2018E Issue41

2018D Issue40

2018C Issue39

Infographics Communication: Your Infographics Times

Time Machine of Culture 1868-1988

Evolution of Materials

2018B Issue38

2018A Issue37

2017F Issue36

Handmade Printing

Just My Type

Life Manual 2: Creativity Heat

2017E Issue35

2017D Issue34

2017C Issue33

Life Manual 1: Design for Survival Special Edition

Kawaii Party

Typepro: Asia

2017B Issue32 Mag & Zine

2017B Issue32

2017A Issue31

Special Edition

Small Top Show

225


BranD 2016F

2016E

2016D

Designer and Print II

Designer and Print I

Designer and Sketches

2016C

2016B

2016A

Designer and Era

Morning Call

Designer and Philosopher

No More Rules

2015F

2015E

2015D

Mr. Paper

Font Forever

No More Rules

2015C Her-Liday

226

2015B Cultural Symbols

2015A Brand Positivity


2014A

2014B

2014C

2014D

Sense of Exploration

Renaissance of Materials

Live·Play·Create

Science of Design

2013C

2013D

2013E

2013F

World of Innocence

The Animals

The Typography Issue

Reborn

2012E

2012F

2013A

2013B

OrganicISM

NowISM

Brand Your Relaxation

The Fashion Issue

2012A

2012B

2012C

2012D

SpectrumISM

SensualISM

MinimalISM

FuturISM

227


Books light up the life, Let’s play with books.



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