Seneca Casinos Advances to the Future with Cutting-Edge Technology Initiatives

FOR IMMEDIATE RELEASE Dec. 11, 2012

Media Contact: Tony Astran Publicity Manager Seneca Gaming Corporation Phone: 716-501-2066 E-mail: TAstran@SenecaCasinos.com

SENECA CASINOS ADVANCES TO THE FUTURE WITH CUTTING-EDGE TECHNOLOGY INITIATIVES Play-for-fun online gaming with iPlaySeneca.com, new apps and redesigned websites for three Seneca Casino properties NIAGARA FALLS, N.Y. – Seneca Gaming Corporation announces the launch of three hightech initiatives to reach existing and new guests right at their fingertips. The company recently unveiled iPlaySeneca.com – a play-for-fun online gaming site – as well as apps for mobile devices and redesigned websites for each of the three Seneca Casino properties in Western New York.

In addition, a new feature just added to the apps and redesigned websites is a Seneca Player’s Club Login that allows a guest to check his or her point balance, promotional offers, card level and win/loss statements. The feature is accessed through the player’s account number and PIN for a safe, secure, easy and convenient way to view information. Players Club members now have easy access to check their account on-the-go – which can help them to better plan their visits and get the most value from their Seneca Player’s Club membership.

Seneca Gaming Corporation partnered with GTECH G2, the premier provider to the iGaming and sport-betting industry, to launch iPlaySeneca.com – a play-for-fun gaming site with more than 100 of the newest and most popular slot machines and video poker games, more than 30 table games, and even head-to-head poker and bingo. Four unique modules are available and all linked through the same “Fun Play” account balance: casino games, poker games, bingo games and instant games. The site is free to join, and was recently featured at Global Gaming Expo 2012 in Las Vegas.

“iPlaySeneca.com gives guests the Seneca experience in the comfort of their own homes,” said Greg Bechkos, vice president of marketing, Seneca Gaming Corporation. “It’s also a learning experience, as they can try new games for free.”

Seneca Gaming Corporation also partnered with Bally Technologies, Inc. – a leader in slots, video machines, casino management, interactive applications, and networked and serverbased systems for the global gaming industry – to create and launch apps for mobile devices for each of its casino properties in Western New York: Seneca Niagara Casino & Hotel (Niagara Falls, N.Y.), Seneca Allegany Casino & Hotel (Salamanca, N.Y.), and Seneca Buffalo Creek Casino (Buffalo, N.Y.). The electronic pocket guides for Apple® and Android™ devices act as “virtual concierges” and contain a wealth of information about gaming, promotions, dining, entertainment, accommodations and other guest services.

“Everything you could ever need to know about Seneca Casinos is now right at your fingertips,” said Jim Wise, senior vice president of marketing, Seneca Gaming Corporation.

“These apps provide our guests easy access to information – anytime, anywhere.”

In addition, the websites for the casino properties each received a major upgrade, including new layouts, bold graphics and easier-to-navigate toolbars. An added language selector translates the site into eight different languages: Chinese (simplified), Chinese (traditional), French, Italian, Japanese, Korean, Russian and Vietnamese.

“We think our guests will find the sites to be very visually appealing and intuitive,” Bechkos said. “We also looked to promote the surrounding region and drive more awareness of the travel destinations of Western New York and the Southern Tier Region. We have a number of partnerships within the community, and this is a great way to showcase them. It also lets our guests know there is so much to do when visiting Seneca Casinos and that it truly is a complete entertainment experience.”

About Seneca Gaming Corporation Since opening Seneca Niagara Casino in 2002, Seneca Gaming Corporation has grown to employ more than 3,700 people, making it one of the largest private employers in Western New York. Seneca Gaming Corporation offers world-class facilities with more than 6,500 slot machines, 140 table games, 1,000 hotel rooms, a championship golf course and other related amenities. For more information, visit www.SenecaCasinos.com. ###

More about iPlaySeneca.com’s four modules: The casino and poker modules start with an easy and secure software download, and new users receive $1,000 in Fun Play funds once their accounts are registered and activated.

Every day, active iPlaySeneca.com users will have the opportunity to add a free $500 Fun Play bonus to their accounts.

The casino games module includes more than 50 slot machines – some as simple as the traditional three-line slots to others with 30 lines, elaborate bonus rounds and progressive jackpots. Dozens of table games – each with multiple tables – are also part of the module, such as roulette, craps, blackjack, baccarat, Sic Bo, Pai Gow Poker and more. Additional games such as keno and Money Wheel are available as well.

The poker games module allows players to go head-to-head at poker tables. Limit, nolimit, pot-limit, practice, and private tables are available for four poker varieties: Texas Hold ‘em, Omaha, Stud Games and Five-Card Draw. Sit-and-go as well as multi-tournament options also are available.

For those looking for even faster play, the third and fourth modules – instant games and bingo games – allow users to play games without downloading any application. The games run on Adobe Flash Player, and more than 75 options are available, such as slots, table games, video poker, virtual horse racing, a bingo cafe and lounge, scratch cards and more. The bingo module also offers an online chat room that allows iPlaySeneca.com users to interact with one another.

More about the Seneca Casino apps: Those looking to stay at the casino hotels in Niagara Falls or Salamanca will see virtual tours of hotel rooms and can make a reservation using their fingertips. The apps also include information about slots and table games, The Spa & Salon, weather updates, property maps, bus information, directions, phone listings, contact information and photos of casino hosts, a digital version of Seneca Today magazine, Seneca Player’s Club benefits and even real-time U.S.-Canada border-crossing wait-times. All are integrated with popular social media sites such as Facebook and Twitter, and allow guests to rate and share individual pages.

Up-to-date concert listings not only provide easy-to-read descriptions and engaging photos, but also include direct links through Ticketmaster for purchasing tickets. Guests also can review upcoming promotions and dining options, including restaurant menus and wine lists.

In addition to providing listings of things to do and local attractions, the apps are GPSenabled and will allow guests to find activities closest to them during their visits.

Each app for iPhone® and iPad® users also provides a free Bally® play-for-fun slot game: “Cash Wizard” for Seneca Niagara Casino & Hotel, “Code Red” Seneca Allegany Casino & Hotel and “Lightning Jackpots” for Seneca Buffalo Creek Casino.

Each native app is free and available for download from the Apple iTunes® Store for the iPhone®, iPad® and iPod®, and from Google Play® for Android™ devices. Similar features in the native apps are also available in mobile website versions (at m.senecaniagaracasino.com, m.senecaalleganycasino.com and m.senecabuffalocreekcasino.com) and can be viewed in any mobile device web browser.