Seneca Niagara Casino Supports Niagara Holiday Lights

FOR IMMEDIATE RELEASE Nov. 21, 2012

Media Contact: Tony Astran Publicity Manager Seneca Gaming Corporation Phone: 716-501-2066 E-mail: TAstran@SenecaCasinos.com

SENECA NIAGARA CASINO SUPPORTS NIAGARA HOLIDAY LIGHTS NIAGARA FALLS, N.Y. – Seneca Niagara Casino & Hotel will join Niagara Falls USA organizations in brightening the holiday season for the remainder of 2012. As a key supporter of the new Niagara Holiday Lights initiative, the casino donated $15,000 towards white LED bulbs that will illuminate 96 trees and dozens of holiday-themed light displays along Old Falls Street in downtown Niagara Falls.

Niagara Holiday Lights begins Friday, Nov. 23, at 6 p.m. with a ceremony and arrival of Santa Claus in a fire truck outside The Conference & Event Center Niagara Falls. Other key supporters of Niagara Holiday Lights include the City of Niagara Falls, United Way of Greater Niagara, Global Spectrum and Niagara Falls Culinary Institute.

In addition to the LED bulbs, Seneca Niagara Casino’s iconic hotel tower will begin featuring animated cascading snowflakes from Nov. 23 through Dec. 31, as well as a Niagara Holiday Lights–themed message during weekend nights on the newly-installed HD jumbo billboard atop the building. The casino also will provide outdoor holiday lights and décor along 4th Street and the pedestrian bridge at 3rd Street on its property in the coming days.

During the holiday season, Seneca Niagara Casino & Hotel will be home to a festive array of entertainment for all ages, including: 1960’s rock band The Grass Roots on Nov. 24 at 8 p.m. at the Bear’s Den Showroom (tickets start at $35) - more -

2-2-2 Seneca Niagara Casino Supports Niagara Holiday Lights A free public book-signing with New York Times best-selling author Nicholas Sparks on Dec. 1 from 2 to 3:30 p.m. in the hotel lobby A lecture and conversation with New York Times best-selling author Nicholas Sparks on Dec. 1 at 5 p.m. at the Bear’s Den Showroom (tickets start at $40) A series of seven Christmas concerts with Wayne Newton from Dec. 5 through 9 at Seneca Niagara Events Center – matinee shows on Dec. 5, 6, 8 and 9 at 1:30 p.m.; evening shows from Dec. 6 through 8 at 7 p.m. (all tickets start at $20) A Vietnamese Dance Show on Dec. 22 at 8 p.m. at Seneca Niagara Events Center (call the Seneca Casinos’ Asian Marketing Department at 716-501-2688 for tickets) A sold-out performance by iconic funk band Earth, Wind and Fire on Dec. 29 at 8 p.m. at Seneca Niagara Events Center An evening with Canadian rock guitarist David Wilcox on Dec. 30 at 8 p.m. at the Bear’s Den Showroom (tickets start at $50) Two special New Year’s Eve performances by Chuck Negron – formerly of Three Dog Night on Dec. 31 at 8 p.m. and 11 p.m. at the Bear’s Den Showroom (tickets start at $55) Tickets for all shows are available at Seneca Casino box offices, Ticketmaster.com, all Ticketmaster locations, or by phone at 800-745-3000.

About Seneca Niagara Casino & Hotel Seneca Niagara Casino & Hotel is located just minutes from the world-famous Niagara Falls in Western New York, near the Canadian border. The property is open 24 hours a day, seven days a week and 365 days a year. Guests can enjoy 147,000 square feet of gaming space with 4,000 slot machines and 100 table games, 10 restaurants, live entertainment and a AAA Four Diamond Award-winning, 26-story hotel with 604 recently-renovated deluxe rooms, a spa and salon, fitness center and indoor pool. Please visit www.SenecaCasinos.com for more information. ###