FOR IMMEDIATE RELEASE Feb. 11, 2014
Media Contacts: Tony Astran, APR Publicity Manager Seneca Gaming Corporation Phone: 716-501-2066 E-mail: TAstran@SenecaCasinos.com
INAUGURAL WEEKEND LINEUP OF LIVE ACTS ANNOUNCED FOR STIR – SENECA NIAGARA’S NEW ENTERTAINMENT DESTINATION NIAGARA FALLS, N.Y. – Entertainment and nightlife is about to be redefined beginning Thursday, Feb. 13, as Seneca Niagara Casino & Hotel will #createastir with the grand opening of STIR – the new high-energy feature bar and lounge on the completely renovated main gaming floor. This weekend’s lineup of live entertainment brings new musical acts to Niagara Falls USA, starting with New York Minute and DJ Nicholas Picholas on Thursday at 9 p.m. – when STIR opens to the public. STIR is located in the southwest corner of the main gaming floor and features a collection of sights, sounds and tastes that will thrill the senses. A massive 40- by 20-foot high-definition video wall with open views from across the gaming floor creates a focal point of activity and excitement. Live performances, stunning visual effects and a large dance floor set the atmosphere. Guests can enjoy signature cocktails served by bevertainers. A large circular bar with lounge seats and 20 tabletop video gaming units helps create an entertainment hub within the world-class resort. Five diverse musical acts will set the tone for high energy at STIR throughout this extended holiday weekend. On the night of the grand opening, New York Minute and DJ Nicholas Picholas will perform at alternating times between 9 p.m. and 3 a.m. New York Minute, who recently played at a New Year’s Eve VIP Party at Seneca Niagara, is a hip, party-dance band with a variety of musicians and instruments to cover all of today’s hottest hits. The group is based in the New York City metropolitan area but has performed around the globe for some of the world’s biggest stars. Adding to the energy will be DJ Nicholas Picholas, perhaps best known as a co-host of the long-running morning show on Kiss 98.5 FM in Buffalo, N.Y.
Continuing the entertainment on Friday, Feb. 14 is Parkside Drive, a young, talented group of artists from Toronto, known for captivating crowds with their high-quality performances. The multi-talented band has a deep repertoire of genres, including dance, pop, rock, disco, soul, reggae, ballads, classical and jazz. Guests will fall in love with Parkside Drive this Valentine’s Day, as the group makes its debut from 12:30 to 4:30 p.m. Valentine’s Day also marks the debut of Sherrie Gold & Overdrive, which takes the stage at STIR from 5:30 to 9:30 p.m. The Canadian band from the Niagara Region offers a fusion of classic rock, blues, R&B, pop and disco – and promises to provide electrifying entertainment. They play frequently throughout Toronto, Mississauga, Detroit, Atlantic City, Buffalo and numerous points in between. Sherrie Gold, the lead singer, delivers incredible enthusiasm, a warm personality and an unforgettable voice. Finally, one of Buffalo’s most celebrated jazz vocalists, Colleen Williams, will get the crowd revved up during the late morning and early afternoon hours on Sunday and Monday. The classy singer performs at many of the best-known venues in Buffalo as well as at many of area’s most prestigious ongoing concert events. She also has performed with the Buffalo Philharmonic Orchestra. More acts for the rest of February and throughout March will be announced soon. In between acts, look for the occasional surprise choreographed dancing by the beautiful bevertainers. The night begins at STIR – where it ends is up to you. The complete lineup of entertainment for the inaugural weekend of STIR is as follows: Date / Music (Genre) / Time February February February February February February February February February February February February February
13 14 14 14 15 15 15 16 16 16 16 17 17
/ / / / / / / / / / / / /
New York Minute and DJ Nicholas Picholas (Variety) / 9 PM-3 AM Parkside Drive (Variety) / 12:30 PM-4:30 PM Sherrie Gold & Overdrive (Variety) / 5:30 PM-9:30 PM New York Minute and DJ Nicholas Picholas (Variety) / 10 PM-3 AM Parkside Drive (Variety) / 1 PM-5 PM Sherrie Gold & Overdrive (Variety) / 5:30 PM-9:30 PM New York Minute and DJ Nicholas Picholas (Variety) / 10 PM-3 AM Colleen Williams (Jazz) / 10 AM-2 PM Sherrie Gold & Overdrive (Variety) / 2:30 PM-6:30 PM New York Minute (Variety) / 7 PM-11 PM DJ Nicholas Picholas (Variety) / 11 PM-2 AM Colleen Williams (Jazz) / 11 AM-3 PM Sherrie Gold & Overdrive (Variety) / 3:30 PM-7:30 PM
For more information about STIR, please visit: http://www.senecaniagaracasino.com/stir.
About Seneca Niagara Casino & Hotel Seneca Niagara Casino & Hotel is located just minutes from the world-famous Niagara Falls in Western New York, near the Canadian border. The property is open 24 hours a day, seven days a week and 365 days a year. Guests can enjoy 147,000 square feet of gaming space with 4,000 slot machines and 100 table games, 10 restaurants, live entertainment and a AAA Four Diamond Award-winning, 26-story hotel with 604 deluxe rooms and suites, a spa and salon, fitness center and indoor pool. Please visit www.SenecaCasinos.com for more information. ###