FOR IMMEDIATE RELEASE Feb. 6, 2014
Media Contacts: Phil Pantano President Pantano & Associates, L.L.C. Phone: 716-601-4128 Email: phil@pantanoPR.com
Tony Astran Publicity Manager Seneca Gaming Corporation Phone: 716-501-2066 E-mail: TAstran@SenecaCasinos.com
Seneca Niagara Casino & Hotel Ready to #CreateAStir New high-energy feature bar opens on February 13 NIAGARA FALLS, N.Y. – Nightlife in Western New York is about to get a lot more exciting. Seneca Niagara Casino & Hotel, the region’s premier gaming and entertainment destination, is putting the finishing touches on a new high-energy feature bar that will redefine the possibilities for those looking for the perfect mix of social gatherings nightlife and entertainment. Stir will open to the public on Thursday, February 13 at 9pm. “Stir will inject a decided Las Vegas feel into the region’s nightlife, and turn an ordinary night out into an event,” said Cathy Walker, president and CEO, Seneca Gaming Corporation. “Seneca Niagara Casino & Hotel has been redefining excitement and entertainment since we opened our doors in 2002. When people see, feel and experience Stir, they will know a new level of energy and excitement.” Located in the southwest corner of the main gaming floor at Seneca Niagara Casino & Hotel, Stir will feature a collection of sights, sounds and tastes that will thrill the senses. A massive 40-foot by 20-foot HD video wall with open views from across the gaming floor creates a focal point of activity and excitement. Live performances, stunning visual effects and a large dance floor set the atmosphere. Guests can enjoy signature cocktails served by bevertainers. A large circular bar with lounge seats and 20 tabletop video gaming units helps create an entertainment hub within the world-class resort. Guests can get a preview of what a night at Stir will be like by visiting http://senecacasinos.com/createastir “Energy will permeate Stir and the atmosphere will be electric,” Walker added.
The opening of Stir will mark the completion of a comprehensive $26 million renovation of Seneca Niagara’s main gaming floor. In December, Seneca Gaming Corp. unveiled the reinvented space, which includes dazzling new slot displays and contemporary table game layouts and canopies, each complemented by plush new furniture and greatly enhanced lighting, a brand-new Keno Bar adjacent to the entrance to Thunder Falls Buffet, a larger, brighter Players Club Booth, a new gaming layout with wider, more open walkways, new, richly-colored carpeting, fresh wall coverings and a brand new air quality system. The result is a brighter, more open and more airy feel. The corporation also unveiled The Mezz, its newly-designed balcony area overlooking the main gaming floor, which is open to guests 18 and older. “This resort, from the gaming floor, to the restaurants, to the entertainment venues and to our Four Diamond hotel tower, is a destination,” Walker said. “A destination that is about to create a stir in the region.” About Seneca Niagara Casino & Hotel Seneca Niagara Casino & Hotel is located just minutes from the world-famous Niagara Falls in Western New York, near the Canadian border. The property is open 24 hours a day, seven days a week and 365 days a year. Guests can enjoy 147,000 square feet of gaming space with 4,000 slot machines and 100 table games, 10 restaurants, live entertainment and a AAA Four Diamond Award-winning, 26-story hotel with 604 deluxe rooms, a spa and salon, fitness center and indoor pool. Please visit www.SenecaCasinos.com for more information. ###