GRAPHIC DESIGN
CONTENTS
EDNA PEร A GRAPHIC DESIGN
My works and passion stems from my love for everything advertising. I enjoy the aspect of communicating through design, because good communication is so important to the world. I strive to create work that is not only effective at communicating an idea, but also is vibrant and visually pleasing. Communication design poses a thrilling challange to me, and it is something I whole-heartedly enjoy. Design is really my favorite thing.
WORK EXPERIANCE Glitch Creative Labs Graphic Designer/Graphics Gremlin
Mar. 2020 - Present
UTRGV Information Technology Student Web Designer
Jul. 2019 - Mar. 2020
UTRGV School of Medicine - Marketing & Communications Assistant Graphic Designer
Oct. 2019 - Jun. 2019
Freelance Digital Art & Design
Aug. 2015 - Mar. 2020
ORGANIZATIONS UTRGV AD Club Creative Director, Vice-President
Oct. 2018 - Feb. 2020
American Advertising Federation Member
Oct. 2018 - Jun. 2019
ACHIVEMENTS & AWARDS Student Silver Award - American Advertising Awards ยกEDNA! Personal Branding Design
Feb. 2020
UTRGV School of Medicine Student Gala AD SOCIALIFE Magazine
Vol. Jan. 2019
SKILLS
ednap.design
Phot oshop
Adobe Xd
Illustrator
Adobe Dreamweaver
InDesign
Photography
Spanish
HTML & CSS
@ednapena022
@ednapena
@edna_p.design
A collection of works that exemplify identities of goods & services. Including their uses across various media.
PERSONAL BRAND Below is a style tile of my personal brand. Included is the color palette, typography and iconography used to represent myself. My personal brand represents everything I enjoy in design, bright colors, fun shapes and a lot of personality.
QUASIMODA EXTRABOLD
QUASIMODA REGULAR
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
I wanted my personal brand to represent me as a designer who specializes in bright, beautiful design. The inclusion of the Spanish punctuation for the exclamaition points, represent my roots. The hand drawn speech bubble shape represents my passion for communications, an aspect of design that I believe is important.
Buiness card front & back
Resume & Invoice sample
BRANDING
BRANDING
UNIKO: CUSTOM THREADS SENIOR PROJECT Uniko was a project that encapulated a lot of what I enjoy in design and in life. The joy a colorful button down brings to my personal wardrobe is something I thought would be an interesting concept to create into a project. Thus, Uniko: Custom Threads was born for my senior project. This made-up brand is an online clothing retailer that specializes in customizable shirts suitable for work environments. The idea of having one’s unique personality and style be an emphasis in the corperate world was a main goal for Uniko.
Uniko packaging outside & inside flap view
Uniko packaging 2 - Including a view of the postcard, sticker and tissue paper used
Uniko informational poster describing the process of creating/ordering
Custom garment tags per order
Custom garment labels Advertisment for Uniko describing a bit of the mission statement
BRANDING
BRANDING
BEAUTY EXPERTS: SALON & SPA
Logos created for a local salon & spa
LOGO REDESIGN ASSIGMENT A redesign of a local sushi bar’s logo created for an assignment. I created the logo to be more modern and fun while still keeping the sushi bar feeling by including a sushi roll as the dot above the i.
SUSHI BAR Original logo on storefront
Logo redesign concept
Logo on apron
Logo on food take-out container
BRANDING
Works created with printing in mind. Magazine layouts and spreads, book jackets, and large format prints.
ART MAGAZINE ASSIGNMENT A magazine created for an assignment. The concept was a modern arts magazine with the cover story being Wes Anderson’s use of color. Other pages included were a table of contents, two-page spread advertisement for Converse’s Run Star shoes. This project allowed me to experiment a lot with magazine layout and photo editing.
Cover and table of contents spread
Cover story spread
Converse Run Star advertisment spread
PRINT MEDIA
PRINT MEDIA
BOOK COVER ASSIGNMENT A book cover created for the novel Memoirs of a Geisha by Alfred A. Knopf. The cover of the book cover was created in Adobe Illustrator. I wanted to portray the primary character and the setting, as well as refresh the style to something more modern. To do this I used a limited palette for the illustration of the character, and the photo of the mountains of Kyoto.
Book cover front & back
Book cover front
BROCHURE ASSIGNMENT A brochure design about designer Paula Schere in her own style. The brochure mimics her identity design for the Public Theater on the outside and Shakespeare in the Park work on the inside.
Brocher front
Brocher spread out/ all sides
PRINT MEDIA
PRINT MEDIA
MAGAZINE SPREAD ASSIGNMENT A magazine spread and cover page created about the musician Shawn Wasabi. This design was made in a minimal but fun style. I edited his photo for the cover to emphasize the color in his hair and jacket. I also used the blue of his jacket throughout the cover and spread to make the design more coheasive overall.
Solo/ Cover page
Article spread
BOLD POSTER ASSIGNMENT A poster created to symbolize what graphic design is to me. I decided to represent that by making something with bold abstract spray paint designs and bold colors.
GRAPHIC DESIGN
PRINT MEDIA
PRINT MEDIA
INFOGRAPHIC ASSIGNMENT
Raccoon (Procyon Lotor)
Facts
An infographic poster with the my favorite animal as a topic. I created the illustration of the raccoon as a large visual representation of the furball we all love to hate. The colors of the poster were kept minimal so it would not clash with the paragraphs of information. Information was also broken into chunks with “fun fact” bubbles distributed throughout the project.
Weight 11 - 57 lbs
Height
23.75 to 37.5 in.
Lifespan
2 - 3 years (wild) +20 years (captive)
Distribution Worldwide
Native
Coffee & CRITTERS?
Introduced
In some places in Korean and Japan, customers can go to places that are “raccoon cafes”, where they can feed and play with domesticated raccoons.
omnivorous diet Wild raccoons have a diverse diet thanks to thier quick hands. Some common foods include: birds and bird
Rabies?!
eggs, insects, fruits, nuts, seeds, frogs and fish.
Raccoons are also adaptable and will also scavange in human garbage and thier homes, going into gardens or taking pet food.
Raccoons are considered one of the United State’s primary carriers of the rabies virus - a viral disease that can cause convlusions and madness. However, only one person has ever died from a raccoon to human transmission of rabies according to the Centers for Disease Control and Prevention.
40% Invertebrates 33% Plant Material 27% Vertebrates
Rascal the Raccoon In the 70’s a popular children’s cartoon brought the raccon to Japan. Due to the show’s popularity, raccoons were mass imported as pets and later released once they were unwanted.
Homeowner Beware While raccoons might seem cute and cuddly, it is not wise to feed or allow them into one’s backyard. Not only are they wild and unpredictable animals, but allowing them into one’s yard just causes more trouble. Raccoons are considered pests because of thier tendancies to knock over trashcans, raiding gardens and pet food bowls and causing thousands of dollars in attic damage.
Apaws-worthy name Raccoons get thier names from their hands. In Neo-Latin “lotor” means “washer”, in Powhatan the word aroughcun, means “animal that scratches with its hands.” The Aztecs named it mapachitli or “one who takes everything in its hands.”
PREVENTION TIPS: At home, put up fences and seal any holes Secure pet doors, and uneaten pet food Dispose of trash and use trash can locks Install motion sensor lights or sprinklers
White House Pet Calvin Coolidge, the 30th president of the United States, owned a pet raccoon that was originally going to be the family’s Thanksgiving dinner. The raccoon was named Rebecca.
adorable outlaws Their trademark, these masks are the defining feature for the bandit-like raccoon. The “mask” gives the raccoon its sneaky appearance as people associate it with old-school thieves and bandits. These adorable outlaws live up to this name by often causing mischief and stealing garbage. While the exact reasons for their masks are still debated, many scientists speculate it may help with night vision. They believe the dark fur around their eyes helps prevent glare, allowing raccoons to see better in lower light conditions.
Clean eating Dousing is a common and uinique trait of raccoons. In the wild
raccoons often gather thier food near shorelines, and rub items with thier front paws to examine or rub away unwanted debris. Raccoons’ front paws become more tactile when wet, therefore they also ‘douse’ thier food to further examine it. This makes it appear as if they are ‘washing’ thier food.
https://www.nationalgeographic.com/animals/mammals/r/raccoon/ https://en.wikipedia.org/wiki/Raccoon https://www.pestworld.org/pest-guide/nuisance-wildlife/raccoons/
http://mentalfloss.com/article/527175/10-clever-facts-about-raccoons https://www.livescience.com/52655-raccoons.html https://www.pests.org/get-rid-of-raccoons/
ANIME CLUB POSTERS Posters created to advertise the UTRGV Anime Club. Each poster’s color palette and tagline were curated to complement the series it represented.
PRINT MEDIA
Mockups of physical products. Created with output scale and format in mind.
RACCOON ARTIST STICKERS Artists stickers made in Adobe Illustrator featuring my favorite animal and a fitting “slogan�. The illustration and lettering were both done by hand to form a rough and edgy feel to the whole product.
RECORD COVER ASSIGNMENT A redesign/record cover for the album Floral Shoppe by Vektroid. Since the music is considered the epitome of the “vaporwave� aesthetic, I wanted to represent it in a updated (yet perfectly retro) form.
Album cover front
Album cover back
Vinyl label detail
PRODUCT DESIGN
Websites and works created for digital viewing. Created with the use of HTML & CSS coding.
RECIPE WEBSITE DESIGN ASSIGNMENT A website design created for an imaginary recipie site based on foods from the video game The Legend of Zelda: Breath of the Wild.
Homepage
Recipes selection page
Contact page
About page
WEB & DIGITAL
WEB & DIGITAL
PERSONAL WEBSITE DESIGN A website design for my personal portfolio were I can not only showcase my work but also information about myself, a place to contact me, and list of possible services. The design makes use of my personal branding color palette and other elements.
Gallery/Homepage
About oage
Sinlge works page
Contact page
Services page
WEB & DIGITAL
WEB & DIGITAL
APP DESIGN ASSIGNMENT An design for a store inventory app that is community-run The app was designed to help people find the things they need in local grocery stores by digital word-of-mouth. The main map allows one to see posts about products in/out of stock at a glance.
H!
COMMUNITY & INVENTORY
Login
Register
6
Login/register
HEB 1212 S Closner Blvd
Dianne Cooper Posted 2 min ago
10
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Viverra odio amet gravida massa fringilla aliquam.
Main screen
Mitchell Henry Posted 2 min ago
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Viverra odio amet gravida massa fringilla aliquam.
Store posts
PSRQ
Write a Post
Irma Bell Pick a store
What’s going on in your community store?
What are you looking for? 6
Q W E R10 T Y U I A S D F G H
J
O P K
L
Z X C V B N M vegtables
123
space
Search on the map
bread
canned
dairy
cleaning
fish
return User making post
My Page
My List
Irma Bell Toilet paper
My Community:
HEB 1212 S Closner Blvd
LoXer TSV
Last posted: 10 min ago
Community Rating: Beans HEB 1212 S Closner Blvd Last posted: 10 min ago
Post History
Soap HEB 1212 S Closner Blvd Last posted: 10 min ago
Irma Bell Posted 2 min ago
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Viverra odio amet gravida massa fringilla aliquam.
Mitchell Henry Posted 2 min ago
User’s list with real-time updates
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Viverra odio amet gravida massa User profile fringilla aliquam.
WEB & DIGITAL
Works created for endevors I like to take on myself, such as organizations and personal art
AD CLUB DESIGNS & MEDIA As Creative Director & Vice President of AD club I was able to recreate the club’s image and branding into something more coheasive in all our branding. The overall style the club went for was one the represented the organization in a fun and modern but still professional way. We wanted to appeal to more prospective members and give the club a much needed update.
Social media banner
Social media post
AD Club T-shirt Design
General 11” x 17” poster
PERSONAL
PERSONAL
ANTHROPOLOGY CLUB T-SHIRTS Full T-shirt design on a black background. Created in a style reminiscent of Keith Haring’s pop art. Each square depicts one of the four branches of Anthropology (biological, cultural, linguistic and archaeology).
PERSONAL
Works created for the UTRGV School of Medicine department of Marketing & Communications. A variety of invitations, informational flyers, and images for social media.
FACT SHEET A fact sheet created for the UTRGV School of Medicine. It includes facts and statistics about the school.
Front
Back
FACULTY EVENT INVITATION A fun digital invitation for a faculty networking event. The design was made to emphasize the networking and socializing nature of the event.
Wednesday
5:30 PM
APRIL th 17
to
7:30 PM
Mama Mia’s Pizzeria Bring your business cards!
100 EAST US-83 BUS McAllen, TX 78501 click here for map
To RSVP or request accommodations contact Armando Garza, Faculty Recruiter at 956-296-2503, armando.garza@utrgv.edu
Please RSVP no later than Tuesday, April 9
SCHOOL OF MEDICINE
SCHOOL OF MEDICINE
HOLIDAY HOURS INFORMATIONAL Media informing the public of the clinics’ holiday hours. The design created portrays the holidays in a simple manner that might appeal to everyone as well as something that was easy to adapt to the different orientations and sizes.
8.5” x 11” Portrait
8.5” x 11” Landscape
TOP: Print version horizontal
BOTTOM: Web banner version
Web-banner
SCHOOL OF MEDICINE
SCHOOL OF MEDICINE
FLU SHOT INFORMATIONAL Media informing the campus and faculty about flu shots and resources available to them.
8.5” x 11” Flyer
TV Banner
MEMORIAL DAY CLOSURE Media for the closure of clinics on Memorial Day. The School of Medicine wanted something that represented the holiday in a fun & casual way.
Social media post
Web-banner
SCHOOL OF MEDICINE
SCHOOL OF MEDICINE
STUDENT GALA Materials created for the UTRGV School of Medicine’s Student Gala event.
Menu tent front
Menu tent back
The UTRGV medical students invite you to the
Inaugural Evening of Honors Gala Feb. 23, 2019 6:00 p.m. - Cocktails & Silent Auction 7:00 p.m. - Dinner & Awards Presentation
Rancho Guadalupe 3 1/2 North Big 5 Road Edinburg, TX 78541 For directions to Rancho Guadalupe, please see email attachment. For food or physical accommodations, please click here.
• Digital invitation
Black Tie Attire
•
Save the date! The UTRGV medical students invite you to
Inaugural Evening of Honors Gala Feb. 23, 2019 | 6 PM | Rancho Guadalupe Black tie attire Table, tickets and sponsorship opportunities available: https://give.utrgv.edu/SOMstudentgala All proceeds will support medical students’ programs
Full page advertisment run in the January 2019 volume of SOCIALIFE magazine
SCHOOL OF MEDICINE
Film photography in black & white. Film photography is a hobby I really enjoy, here are some of my favorites :^)
Personalidad (series)
Details hand-drawn with paint markers
PHOTOGRAPHY
PHOTOGRAPHY
Candid Camera
Graduation
Pink
Dunkin’
Family
PHOTOGRAPHY
Chonky Fish
Funny Familiar Faces
Javi
Sugar Water
ednap.design
@ednapena022
@ednapena
@edna_p.design
EDNA PEĂ‘A Graphic design & Photography portfolio 2015 - 2020