SAN DIEGO
MIND. BODY. SOUL. See how JetSweat is helping people get fit outside and in.
THE NEW NORMAL
8.2019
AUTOIMMUNE The long road to healing
IRISH HELLO Winning the trip of a lifetime
{plus} FOUNTAIN OF YOUTH: FIGHT AGE EIGHT WAYS
sensimag.com AUGUST 2019 3
4 AUGUST 2019 Southern California
sensimag.com AUGUST 2019 5
6 AUGUST 2019 Southern California
ISSUE 8 //VOLUME 2 //8.2019
FEATURES 20 Hack Your Age
Eight great ways to age with grace.
SP EC IAL R EP OR T
40 Holding On to Hope
Cannabis offers a fresh alternative to those seeking treatment for autoimmune diseases.
20 FIGHTING Time
AN IRISH Love Story
34
every issue 9 Editor’s Note 11 The Buzz 16 LifeStyle
REAL-TIME TRANSFORMATION
24 AroundTown
SWANKY SANITY
26 HighProfile
BADER SAOUDI’S STATE OF MIND
32 TasteBuds
KALE NATION
34 TravelWell
I DIDN’T FORGET MY TOOTHBRUSH
50 HereWeGo
THE HEALTH OF THE WORLD
Sensi magazine is published monthly by Sensi Media Group LLC. © 2019 SENSI MEDIA GROUP LLC. ALL RIGHTS RESERVED.
sensimag.com AUGUST 2019 7
sensi magazine ISSUE 8 / VOLUME 2 / 8.2019
EXECUTIVE FOLLOW US
Ron Kolb ron@sensimag.com CEO, SENSI MEDIA GROUP
Tae Darnell tae@sensimag.com PRESIDENT, SENSI MEDIA GROUP
Alex Martinez alex@sensimag.com CHIEF ADMINISTRATIVE OFFICER
EDITORIAL sensimediagroup
Stephanie Wilson stephanie@sensimag.com EDITOR IN CHIEF
Dawn Garcia dawn.garcia@sensimag.com
MANAGING EDITOR, SENSI SOUTHERN CALIFORNIA
Leland Rucker leland.rucker@sensimag.com SENIOR EDITOR
Robyn Griggs Lawrence CONTRIBUTING EDITOR sensimagazine
Lisa M. Cini, Eli Dupin, Gemma Lacey, Susan Winston CONTRIBUTING WRITERS
A RT & D E S I G N Jamie Ezra Mark jamie@emagency.com CREATIVE DIRECTOR
Rheya Tanner, Wendy Mak, Josh Clark em@sensimag.com DESIGN & LAYOUT
sensimag
BUSINESS & A D M I N I S T R AT I V E Kristan Toth kristan.toth@sensimag.com HEAD OF PEOPLE
Karen Petersen karen.petersen@sensimag.com ASSOCIATE PUBLISHER, ORANGE COUNTY
Amber Orvik amber.orvik@sensimag.com CHIEF ADMINISTRATOR
Andre Velez andre.velez@sensimag.com MARKETING DIRECTOR
Neil Willis neil.willis@sensimag.com PRODUCTION MANAGER
Hector Irizarry distribution@sensimag.com DISTRIBUTION
M E D I A PA RT N E R S Marijuana Business Daily Minority Cannabis Business Association National Cannabis Industry Association Students for Sensible Drug Policy
8 AUGUST 2019 Southern California
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editor’s
NOTE
It’s not a bad word.
Someone somewhere once said life is what
you make it. These days, that could mean taking a selfie in a straw hat to post on Instagram–or—an opportunity to take stock of your life, remember what it means to take a little you time, and get yourself back on track. It’s so easy to get caught up in our smart phones, tracking the latest new scandal in the news, or binge watching so much we stroll into Saturday forgetting we started watching three days ago. Point is, it’s time for a little self-awareness, and the notion that perhaps pausing for a moment wouldn’t be the worst thing we could do for ourselves. In this month’s issue, we’re exploring a deeper sense of well-being from online mental and physical fitness; getting blue on purpose with blue light therapy; finding sanity in a surprising city within driving distance; healing autoimmune disease through cannabis; traveling to the gorgeous green country of Ireland after winning a game show. We discuss the state of our world and how we can lower our carbon footprint, and we even talk about that nasty little green—kale. Thomas Szasz said, “People often say that this or that person has not yet found himself. But the self is not something one finds, it is something one creates.” This month, while we navigate through the rough terrain of social media, never-ending reliance on technology, and the fast pace of our everyday lives, remember that getting back to the basics can be as profound as winning the lottery. Writing the pages of this issue and reading the tremendous work of our contributing writers was my own internal wakeup call. Like everyone, I get lost in deadlines, parenthood, and an insurmountable list of to-dos, and admittedly, I’m the last person to press pause. For my own sense of self, I’ve committed to changing that to avoid burnout in my own world. Find meditative apps if you’re someone on the go—there are many to choose from. Sit on the sandy shore and watch the waves in awe of nature. Explore time and what it means to you. Above all, live your life on your terms and recreate yourself. Live intentionally,
Dawn Garcia
M ANAG I NG E D I TO R
SENSI SOUTHERN CALIFORNIA
sensimag.com AUGUST 2019 9
10 AUGUST 2019 Southern California
Bold Mind And Body
The wellness conference for those looking for a little more. August 13 through 15 // 9 a.m. to 7:30 p.m. BOLD The MINDBODY Conference is a weekend conference intended to bring together the fitness, wellness, and beauty industries to find out what’s trending, how to grow your business, and how to expand, allowing you and your brand to change your clients’ lives and minds for the better. Offering wellness classes, breakout sessions, and mixers in the evening, the
weekend is primed to arm business owners and staff members of fitness, wellness, and beauty companies with everything they need to thrive. Hosted by actress and entrepreneur Kristen Bell (The Good Place) and Rachel Hollis (co-founder of the Hollis Company), the conference is happening at the Anaheim Marriott Hotel.
–Dawn Garcia
Registration Fees $799 // MINDBODYBOLD.COM
sensimag.com AUGUST 2019 11
Marconi
Automotive Museum Sunday Funday and Open House. August 11 // 8 a.m. to 2 p.m.
Celebrating 25 years, the Marconi Automotive Museum for Kids, home to a large collection of muscle cars, race cars, and rare automobiles collected over time by Dick and Priscilla “Bo” Marconi, invites the community to annual open house. The Marconi crew are creating the ultimate Sunday Funday with stories by the founders, signed Ferrari posters available for purchase, live music, raffles, food trucks, and giveaways. In addition to tours of the facility, the first 500 guests will receive a special gift from the Marconis. The museum also has several community events and fundraisers for their Foundation for Kids, which raises awareness for at-risk children in Orange County. The next event, Cars and Claus, will be held on December 2. MARCONIMUSEUM.ORG // 1302 Industrial Dr. // Tustin
12 AUGUST 2019 Southern California
–DG
Torrey Pines Hike in natural beauty.
Torrey Pines (TORREYPINE.ORG ) is a state natural reserve with 1,500 acres of protected land located within San Diego. Home to geological formations and an impressive array of plant and animal life indigenous to the area, Torrey Pines has a number of hiking trails, overlooks that will give you pause, a lagoon that’s home to migrating seabirds, unspoiled beaches, and the ideal place to leave daily woes behind for a few hours. The site is a protected reserve, which means it is a source of conservation and requires every visitor –DG be mindful of the terrain, wildlife, and paths.
Latin Food Fest Bringing a little more spice to your life. August 16 and 17 // Event times vary.
When it’s time to spice things up, few things deliver quite like the ¡Latin Food Fest!. Entering its seventh year, this food festival brings together the Latino community and its culinary sizzle to show the spicy love and help fight hunger in San Diego. This is California’s largest premier Latin food event. Kicking off the Hispanic foodie party is the Latin spirits festival, the Modern Mexico chef dinner, and the Gran Tasting. Featuring over 80 Hispanic chefs, from local to celebrity, the event raises money to fight hunger in neighboring regions. – DG Ticket prices vary from $29 to $149. More information can be found at LATINFOODFEST.COM
sensimag.com AUGUST 2019 13
CANNAFARM CON
That’s right, forward thinkers, this event is for you! // August 1 and 2 The inaugural CANNAFARM CON (CANNAFARMCON.COM ) is kicking off this year, bringing information, business solutions, farming resources, and agrotechnologies to Southern California. This 21-and-over event taking place in beautiful San Diego is setting the tone for an immersive cannabis culture in the area. According to its website, “CANNAFARM CON is a breakthrough event assembling the entire specialty cannabis farming spectrum in one smart, connected space that’s focused on providing real solutions with proven success. Here, you’ll connect firsthand with cutting-edge industry leaders and forward thinkers offering tangible ideas and practical applications for all areas of cannabis agriculture—from pre-production to post-harvest.” In other words, you’ll be immersed into two days of interactive experiences with the most respected industry leaders and entrepreneurs. In the wake of rising production costs, narrowing margins, and flat growth, this event is geared towards securing the best master growers for your cannabis crops. It will be held at the Paradise Point Resort and Spa (PARADISEPOINT.COM ), so guests can enjoy the resort offerings, including five dining options and incredible spa services. –Eli Dupin PARADISE POINT HOTEL AND SPA // 1404 Vacation Rd. // San Diego 14 AUGUST 2019 Southern California
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sensimag.com AUGUST 2019 15
{lifestyle } by G E M M A L A C E Y
REAL-TIME TRANSFORMATION Could RTT be the self-help hack that transforms your life?
16 AUGUST 2019 Southern California
Rapid transformational therapy (RTT) is a unique form
The next day, Hemmings called me via Skype, and after I
of hypnotherapy that can swiftly help you make positive
get situated in a comfortable place at home, we began our
changes in your life. I’d never heard of RTT until a chance
session. She took me through the first steps of hypnosis,
meeting with Gina Hemmings in a long customs queue at
told me to look upwards, and gave me gentle instructions
LAX led to us discovering a mutual passion for health and
to help me relax and get into a suggestible state. You be-
wellness and exchanging stories. Recently she reached
gin this way because it mirrors the effects of REM sleep
out to tell me more about her work with RTT, and I was in-
and helps you tap into your subconscious so you’re able
trigued to learn more. Hemmings is a British wellness ex-
to deeply absorb words in a meaningful way. The session
pert who works as a qualified hypnotist, yoga and Pilates
involved induced trance, regression, and hypnotic condi-
teacher, bodywork therapist, meditation coach, and per-
tioning. Hemmings helped me regress via a series of com-
sonal trainer. She works with celebrity clients in the UK and
mands, a combination of calm instructions and a therapy
has written columns for national newspapers.
session. As specific memories came up, she helped me
Hemmings learned RTT from renowned hypnotist Marisa
navigate the feelings and emotions they triggered.
Peer, whose practice involves a more detailed and personal-
I felt present but also completely absorbed in what we
ized approach to traditional hypnotherapy with an emphasis
were doing, and though we discussed difficult things, I felt
on transformation. The main idea behind RTT is that instead
calm and supported. We explored each memory as it came
of using only positive reinforcement, you can use language
up, and then Hemmings talked me through them using
that is specific to the client and special tools and techniques
carefully selected statements to make new suggestions
to communicate with their subconscious mind. For me, this
to me. The session lasted around 90 minutes, and when
seemed a fascinating way to approach and manifest change,
it ended, I felt incredibly relaxed, like I’d woken up from a
and as someone who has always enjoyed trying new ways
really relaxing nap.
to challenge my thinking, I was excited to see how it worked.
Later that day, I began to notice myself thinking more
The day before my session, Hemmings and I began with a
objectively about the things we had discussed. I could see
30-minute phone call. We talked about what areas in my life
small shifts in my day-to-day mindset, even after just one
I wanted to improve and then decided on one core area to
session. That makes me very excited to continue the pro-
tackle together. She explained that traditional hypnotherapy
cess, listen to the session recording, and to see what else is
involves several sessions, but with RTT you can have just one
possible over the next few weeks using the session record-
session and then listen to a bespoke recording for 21 days
ing she gave me to listen to for 21 days.
after that session that will help cement new neural pathways
I believe RTT is an exciting way to tackle issues and help
in your brain. Those new pathways help you stick to newly
build new and healthy habits in your life. Hemmings made
introduced—and healthier—routines and ways of thinking.
me feel very safe and supported in a short amount of time,
She was very careful to explain exactly how things would
and she also made terrific practical suggestions to support
work, taking time to really listen to what changes I wanted
me on my journey. She also teaches classes on topics such
to create. She also offered practical tips to help me achieve
as anxiety release and cellular command, which she uses
them. One of the most wonderful aspects of how she works
as a powerful anti-aging mechanism. I would highly rec-
is that because she has such a rich heritage in the health and
ommend seeking out one of these classes if you’re even a
wellness space, she has tons of tools to help you transform
little bit curious about her methods and want to experience
your life. I felt extremely safe sharing things with her.
working with her before trying RTT.
The actual session was done via Skype instead of in-per-
Hemmings charges upwards of $400 a session for RTT,
son because, as anyone in LA knows, traffic can be an ab-
but typically hypnosis requires several sessions at $200
solute nightmare, and this way there were no additional
or so each. While it may seem steep, it’s effective. Break-
stressors. She advised me to keep up to two hours free for
ing up the session prices offers a cost-effective, fast way
the session so I made certain my calendar was open to al-
to transform your thinking.
low for ample time to take it all in without added pressure.
MINDROP.CO.UK // Instagram @MINDROPWELLBEING
sensimag.com AUGUST 2019 17
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sensimag.com AUGUST 2019 19
HACK YOUR AGE
Eight great ways to age with grace by L I S A
M. CINI
“AGING GRACEFULLY” ISN’T AS EASY AS IT SOUNDS. IT’S AN EPIC BATTLE REQUIRING LEGITIMATE LIFESTYLE CHANGES TO SLOW THE AGING PROCESS AND STAY YOUNGER FOR LONGER. In my 25-year career developing interiors that uplift
led me to create eight aging hacks that will give every-
and give a sense of individuality to the elderly, I learned
one a shot at getting to the golden years with a little
how important quality of life can be. Designing for in-
more panache. In the words of David Bowie, “Aging is
dependent care facilities and understanding the senior
an extraordinary process where you become the person
community’s unique challenges and possibilities has
you always should have been.”
20 AUGUST 2019 Southern California
1: SOAK UP THE SUN!
5: PROTECT YOUR EARS
min D, which is critical for strong bones, and serotonin,
hearing. Get your hearing checked. According to the Na-
which can improve your focus and your mood. (Do make
tional Institute of Deafness and other Communication
sure you protect your skin.) If you stay inside all day or
Disorders (NIDCD), one out of three Americans aged 64
live in a non-sunny area, you may suffer from seasonal
to 75 suffers from hearing loss, and 40 million under the
affective disorder or a sleep disorder because you have
age of 70 may suffer hearing loss because of concerts,
less sunlight to keep your circadian rhythm on schedule.
clubs, or other sources of excessive loud noise.
Sunlight helps the body produce two key things: vita-
A great hack for those in this situation is blue light therapy. This branch of al-
You are three times more likely to fall if you have poor
6: FEED YOUR PASSION.
ternative medicine uses natural blue or
Write that book. Take those dance lessons. Go back
violet light to treat or prevent unwanted
to school. Travel. Living is about keeping that spark in-
health issues. Being surrounded by the
side you lit. Gene D. Cohen, a founding father of geriatric
light can reset your circadian rhythm, al-
psychiatry, found that creativity is not limited to young
lowing you to get better quality sleep and
people. “At any age, it can open people up to new possi-
increase your energy during the day.
bilities and add richness to life,” he states. According to
2: FOLLOW THE 20/20 RULE.
My friend Dan, age 75, recommends having friends
20 years younger and 20 years older than you are. Just like great vision is 20/20, maintaining perspective helps
Dr. Cohen, creativity can benefit aging by strengthening morale, improving physical health, enriching relationships, and establishing a legacy.
7: GIVE BACK.
keep you energized and relevant. Opening yourself up to
Happiness is often a matter of perspective. When you
new experiences creates energy, wisdom, and connec-
give back through volunteering, mentoring, or other
tion, which are valuable for your mind, body, and soul.
means, you discover what really matters to you. For or-
3: GET A GUT CHECK.
You may be taking vitamins and supplements, but if
ganizations near you, visit CHARITYNAVIGATOR.ORG .
8: KILL THE SUGAR.
your gut’s microbiome is unhealthy, anything else you’re
Reduce your sugar intake or eliminate it altogether. Not
doing is a waste. The microbiome is a unique collection
only is sugar horrible for the brain, it also causes more
of microorganisms in and on your body that are a big
wrinkles. Sydney endocrinologist Sophie Chan explains:
factor in your wellness. You can get a microbiome home
“During glycation, toxic com-
test at UBIOME.COM , which offers you the status of your
pounds
gut health and suggests supplements according to your
glycation end products, or
needs. A healthier gut increase your mental health, re-
AGEs, are produced. These
duces inflammation and wrinkles, and improves sleep.
can cause wrinkles, sagging,
4: STEP UP.
multitude of complications to
lymphatic flow, which research published on the US Na-
and fast-track diabetes.”
Stairs: Don’t avoid them. Climbing steps promotes
tional Institutes of Health website suggests impacts interstitial fluid balance and other aspects of your health. Lymphatic flow eliminates toxins from the body—particularly the brain—which helps clear the amyloid plaques associated with Alzheimer’s. This healthy fluid balance in the brain could be a new target for treatment, according to a study from the Uni-
called
advanced
dark circles under eyes, and a your organs and blood stream, Excess sugar also affects your mind. According to Very Well Mind’s website: “Excess sugar impairs both our cognitive skills and our self-control…resulting in slowed cognitive function and deficits in memory and attention.” Start off small by reducing the amount of sugar in your coffee. Try to eliminate all sodas. You will be surprised how much better you look and feel.
versity of Virginia and Virginia Tech published in Nature. So yes, climbing stairs is good for your brain—it’s all connected. If steps make you nervous, basic stretches and yoga are great ways to get your lymphatic system flowing.
LISA M. CINI is the author of three senior living self-help books: The Future is Here: Senior Living, Reimagined, Hive: The Simple Guide to Multigenerational Living, and BOOM: The Baby Boomers Guide to Leveraging Technology So That You Can Preserve Your Independent Lifestyle & Thrive. LISAMCINI.COM
sensimag.com AUGUST 2019 21
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{aroundtown } by DAW N G A R C I A
SWANKY SANITY The world around me is usually buzzing at alarming speeds—deadlines, creating stories for film and television,
warm hospitality from the moment they check in. That impeccable service never wavered once throughout my stay.
motherhood—and as a woman in her 40s, that also means
The hotel’s sprawling white walls lend a feeling of utter
more anxiety and less sleep. On the edge of burnout, I need-
calm. Founded by Tara Lazar, who created F10 Creative to
ed two days far from the chaos of the city. Palm Springs
bring a unique culinary and hospitality approach to Palm
may appear as an unlikely summer escape, but it became a
Springs, Alcazar is simple, design-centric, and contempo-
total and utter refuge for me when I needed it most.
rary with vintage and mid-century modern linear accents.
A two-hour drive from LA (less if traffic is forgiving),
My deluxe king poolside room was stark white with a red
the remodeled Alcazar Hotel (ALCAZARPALMSPRINGS.COM ),
sofa and a fantastical red painting by artist Kelly Tunstall
built in 1927, is where I laid my head. Upon arrival, I was
that could be a story all its own.
greeted by towering palms; Robert Hunt, the general man-
This room was my writing haven, and the culinary ad-
ager; Casha Miller at the front desk, and Jade Rechler, who
ventures, incredible company, and everything I would ex-
works with PR at Parade Agency. The entire team treats ev-
perience there would prove to be exactly what I needed to
eryone who walks through their palm-adorned doors with
unwind and find my center.
24 AUGUST 2019 Southern California
PHOTO OF ALCAZAR HOTEL BY AUDREY MA
How two days in Palm Springs brought some calm.
PHOTO CREDITS (LEFT TO RIGHT) COURTESY OF F10 CREATIVE / AUDREY MA
Palm Springs may appear as an unlikely summer escape, but it became the total and utter refuge for me at a time when I needed it most. Cheeky’s + Birba
Seymours + Mr. Lyons
Hanging monkeys on nautical rope and Bob’s Burg-
Two totally different experiences happen at these two
ers animator Jay Howell’s mural on the wall—that’s
phenomenal spots located within a five-minute drive from
what you’ll see at Cheeky’s (CHEEKYSPS.COM ) and Birba
Alcazar. Seymours (SEYMOURSPS.COM ) is a speakeasy that
(BIRBAPS.COM ) at Alcazar. Cheeky’s name is a term of
offers a glimpse into a time in history when a little secret
endearment given to Lazar by her grandmother, and its
bar was all you really needed. Under the direction of Steen
menu by executive chef Jose Ramirez includes a secret
Bojsen-Møller, Seymours crafts beautiful, thought-pro-
item: a gluten-free BLT and avocado on a waffle. I’d call
voking cocktails.
this this the best spot for breakfast, brunch, and lunch.
Steen joined me for a few drinks made behind the bar
When it comes to dinner, I don’t know many places that
by mixologist Zane, who asked what flavor profiles and
rival the innovation of chef Erik Dandee at Birba. With a
spirits I liked, then created a bourbon-based drink that put
playful ambiance and strung lanterns on the patio, Birba
the wind back in my sails. A balanced yet boozy libation,
(which in Italian means “little rascal,” a nickname Lazar’s
the Zany Zane, as I labeled it, was herbaceous and light in
hubby was given as a child) is a rare culinary treat.
spite of being a brown-based spirit.
Beginning with a pour of unique Italian red wine, I listen
The dinner that followed at Mr. Lyons (MRLYONSPS.COM )
as manager and Spanish-born Brian Gil walks me through
was prepared by executive chef Eddie Moran, who intro-
the bar program, and soon Chef Dandee comes out to talk
duced wonderful entrées and sides, including other-world-
food. Utilizing a kitchen with no conventional fire, Dandee
ly sweet corn prepared with chili peppers and a flurry of
prepares everything using minimal heat and resources.
flavor. Moran’s approach to dining is like all of the F10
My favorite dishes are the Birba pizza (made gluten-free),
restaurants—sustainable, locally sourced, and allowing
the Bolognese, the charred octopus on the polenta cake
the ingredients to shine. I recommend the Scottish salmon
with edible pansies, and the strawberry caponata.
and fried potatoes.
Yummy Highlights: Spicy Diablo cocktail, avocado toast, charred octopus, Hello Nancy cocktail, pizza, salted butterscotch pudding
Design Highlights: Bocce ball court, hand-laid black-and-white vintage tile, rounded vintage booths, deco lighting with modern fixtures
sensimag.com AUGUST 2019 25
{highprofile }
PHOTO COURTESY OF VINCENT MADERO
by DAW N G A R C I A
BADER SAOUDI’S STATE OF MIND Bringing happiness and fitness together as one. Fitness in California is all the rage, but fitness with well-
His childhood was simple yet full of happy memories.
being and calm at the forefront? That isn’t quite the norm.
Soccer was his life and the thing he looked forward to as
That is where the Moroccan-born, devilishly handsome,
soon as he woke up every morning, so when he was train-
fit, and focused Bader Saoudi and JetSweat Escape
ing to be a professional player, it was coaching that peak-
(JETSWEATESCAPE.COM ) come in. Raised in Morocco, Saoudi
ed his interest. He found a deeper passion in coaching,
came to the United States in 2001 with big dreams and
and that led to a lifelong goal of sharing his knowledge,
a mission: to have a better life, to succeed, and above all to
continually educating himself, and being instrumental in
teach more people how to first clear their minds of stress, then
the emotional and physical transformations of so many
implement a healthy, nutritious, and fit-centered lifestyle.
men and women.
Saoudi spent his childhood in Morocco playing soccer
Saoudi’s approach to fitness begins with the foods
with other neighborhood kids almost every day, all day.
he grew up eating. “I might sound biased, but Moroccan
26 AUGUST 2019 Southern California
food is the best. Our diet consists of couscous, tajine (a vegetable-based stew), and fish balls, but mainly lots and lots of vegetables. Cheese isn’t in our diets, and the only real dairy product we eat is butter. You will find a lot of healthy oils in our food as well. Lunch is the most important meal to us.” Understanding how our bodies process foods at varying parts of the day was ingrained in him early on. “Our relationship with food is a lot different,” he says. “A simple example would be sweets. The only time we consume cookies, dates, or other sweets is when we are celebrating an event or when we have guests. Hospitality in Morocco is a big deal.” That cultural ideal that people matter transcends into Saoudi’s approach to coaching. “Building the foundation, the core, the strategy, the training, the behind-thescenes stuff, that’s the principle behind everything I do. Fitness doesn’t feel like work for me, and I really get into my clients’ goals. That’s where my empathy kicks in and how I’m able to create personalized strategies for each individual client.” That said, his approach is not one-size-fits-all. “My motto is, ‘Getting fit is more mental than physical.’ Most people look at fitness as just diet and exercise. I believe that is a one-dimensional view.” This can be especially true when it comes to female fitness, says Saoudi. “Most people, especially women, do not know what is good for them and what is not.” he says. “We live in a world where nutrition is such a foggy, unclear avenue. There are so many diets and so much information out there that it gets really confusing.” Saoudi’s primary client base is women. “Women are so busy and stressed as entrepreneurs, mothers, and caregivers. Our social fabric is half men and half women, but there is so much more pressure on women to succeed, all while living up to what society deems acceptable,” he says. “That explains why most women struggle with self-awareness and self-worth. Men need to step up a little bit more in supporting women and trusting women to lead, but that will not happen until women start to support each other first.” Acutely aware of the daily stressors his clients face, Saoudi says women tend to carry the most stress. “Whether it’s physical, emotional, or mental—and in most cases, sensimag.com AUGUST 2019 27
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1727 Boyd St., Santa Ana, CA 92705 www.55hydro.com H OURS : M ON -T HURS 9:00 AM 28 AUGUST 2019 Southern California
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7:00 PM , S AT . 10:00 AM
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5:00 PM , S UN . 11:00 AM
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5:00 PM
“GETTING FIT IS MORE THAN PHYSICAL. MOST PEOPLE LOOK AT FITNESS AS JUST DIET AND EXERCISE. I BELIEVE THAT’S A ONEDIMENSIONAL VIEW.” —Bader Saoudi
all three for a lot of women—stress has a huge effect on
allows me to be more self-aware and in turn help clients
how we react in all aspects of our lives, including career,
become more self-aware.”
relationships and most importantly, self-awareness.”
In addition to private training, Saoudi has developed a
Saoudi’s emphasis on self-awareness separates him
week-long fitness retreat called JetSweat Escape. “Fit-
from other trainers in the city. “Clients come up to me
ness and travel have always been passions of mine since
thinking losing 15 pounds is what they really want, but in
I was a kid. I always wanted to be outside and be active,”
reality, their goals are what I call stress-charged goals,” he
he says. “Having the ability to move and do simple things
says. “I like to start by addressing why they have a spe-
such as sprinting, jumping, or playing soccer has brought
cific goal. We work on what is truly valuable for the client
so much happiness and freedom to my life, and I wanted
based on her priorities versus just prescribing a workout
to bring that same joy to my clients. No better way to do
and nutrition plan. Self-awareness and self-love go hand
that than at a tropical destination.”
in hand, and it’s important to set a clear goal that aligns with those values.”
Saoudi was introduced to the idea of running fitness retreats five years ago. “It took me less than two minutes
Understanding and empathy are two of Saoudi’s train-
to decide that I wanted to start doing fitness retreats,” he
ing fundamentals. “When I first started training clients, I
says. “I love showing Americans the privilege of traveling.
would allow my empathy to take the wheel. I’d take on
We are so blessed to have the ability to just show up at
their stress, and it would affect my own life,” he says.
the airport and a few hours later spend seven nights in a
“Now I’m able to recognize what they’re going through
tropical country. No matter how healthy and sane you are,
and find solutions by giving them tools to gain perspec-
you always need to get away from your daily routine to
tive about themselves and their lives. Being less reactive
recharge your internal battery.” sensimag.com AUGUST 2019 29
30 AUGUST 2019 Southern California
Saoudi emphasizes the importance of living a balanced life. “We have to always seek growth in every aspect of our lives from our careers to our relationships to our health. We are happier when we prioritize and balance. That is why I coach. I guide my clients to goals that align with their priorities and encourage them to be less distracted by the things that deter them from that, whether it be fear or external circumstance. We have to value ourselves in order to value those around us.” While his guilty pleasures are sweet potato fries, ice cream, and cake, he stresses that leafy greens are the way to go. “I am not vegetarian, and I’m definitely not vegan, but it kills me how few greens people eat,” he says. Exercise and a healthy mindset are among the most important things a person can maintain, according to Saoudi. That means making sure we eat foods that nurture every aspect of our well-being. “I’ve worked with plant-based athletes, bikini pros, you name it, and they are more likely
Retreats 2019
San Diego // 2-days // August (SOLD OUT) Tulum, Mexico // 7-days // Sept. 29 through Oct.5 Jamaica // 5-day retreat // Nov. 19 through 24
2020
JetSweat will return to San Diego, Tulum, and Jamaica for week-long retreats and expand to Costa Rica, Hawaii, and Mallorca, Spain. Saoudi also plans to take the retreat to his home country of Morocco.
to take supplements to get their trace minerals, vitamins, and other nutrients instead of consuming it from its natural source,” he says. “Most people eat way less greens than they’re supposed to, which is why so many people, especially women, are deficient in magnesium, potassium, vitamin K, D, the list goes on.” With his online program designed just for women (JETSWEATESCAPE.COM/TRAIN ), Saoudi takes his clients’ needs to heart. The program allows for accountability, affordability, motivation, and a supportive community of women. His greatest epiphany is that women are stronger than they think. Saoudi doesn’t treat any client like they are incapable, but rather empowers and encourages in such a way, that they can’t help but rise to the occasion. In addition to offering one-on-one coaching, fitness retreats, and online training courses, Saoudi also puts together charity fitness events for organizations such as Baby2Baby and Shoes For The Homeless asking participants to bring items that can be directly donated. “Health should always be a top priority of a person’s happiness,” he says. “Self-worth and self-awareness are as important as keeping the body healthy and fit. Happiness is not always about eating clean, having a fit, toned body, and living in a positive world. It’s about how you react to stress when bad times hit.” sensimag.com AUGUST 2019 31
{tastebuds } by S U S A N W I N S T O N , M F T
KALE 32 AUGUST 2019 Southern California
NATION
A comedic stroll down Kale Lane.
Where in the world was kale when I was growing up? I
Now, if it were 10 cups of Haagen Dazs… maybe.
don’t think I’d even heard of it until a few years ago. Now
But kale? No way.
it seems the dark leafy green is inescapable. You can find
Kale is more than a thick, scratch-your-throat leafy
kale in salads, beverages, and desserts, served fried,
green, though. It’s also a slogan making waves in the cloth-
baked, and whatever else they can come up with.
ing industry. At least for Bo Muller-Brown, who for the past
In fact, my daughter recently called me from Fair-
12 years has been selling graphic tees with sayings such
way’s—one of New York’s best places to buy produce.
as “Eat More Kale” and “You’re Kale-ing It!” I applaud him
She was making something called rubbed kale. She called
for getting a jump on the trend because I’m guessing a few
to ask me what kind of kale I thought she liked. My re-
years ago no one knew what kale was or why it was cool
sponse? “The green kind.” To which she replied, “There are
enough for fashion. Frankly, in a toss-up between eating
at least 34 different varietals, Mom!” All I knew was, I’d
kale or wearing the tees, I’d rather eat the tee shirt.
never rubbed my veggies. Sounds way too sexual, especially for something green and leafy.
It’s clear I’m not a ra-ra-ra cheerleader of kale, but that doesn’t mean I don’t take one for the team every now
The fact is, kale is over 2,000 years old, and there is a
and again. Before I dismissed its healthy benefits, I did
scientific battle over who first cultivated it. The New York
go out of my way to make something at home. Sure, al-
Times stated that ancient Greeks boiled some leafy green
most every restaurant in town has kale on the menu, but
stuff and ate it as a cure for drunkenness. The Europeans
a woman must draw the line somewhere. No kale chips
claim that kale was consumed in volume until the Middle
for me. No kale smoothies. No kale in my pasta sauce. No
Ages, when other vegetables became cultivated—which
kale—period. Except for maybe ice cream.
I’m sure probably tasted better—but kale survived being
In an effort to be more open-minded, I turned
taken over by its cousin, the mighty cabbage, because of
to a resource I trust completely: Scoop Adventures
its ability to withstand frost. For you botanically savvy
(SCOOPADVENTURES.COM ). All things ice cream, Scoop Ad-
folks, kale in the wild is the Brassica oleracea variety aceph-
ventures is built for ice cream snobs and gluttons. As
ala. According to my online source, Vectis Road Allotments
someone who leans towards the ice-cream-obsessed
(VERAVEG.NET )— where we East Coasters go to learn how
camp of consumers and home cooks, I took a big-girl
and when to grow our own produce—the definition of kale is
breath and attempted making homemade blueberry kale
“cabbage without a head.”
ice cream. It took about a day of hard labor for the mix to
All I knew was, I’d never rubbed my veggies. Sounds way too sexual, especially for something green and leafy.
Drop that one at the next dinner party. Twenty bucks says they’re serving kale. Whole Foods Market (a.k.a. Whole Foods Amazon) re-
harden before being tossed into the freezer, but when it came time to taste it, all I could muster was, wow! Amazing! Kale rocks!
cently proclaimed kale the food of the week, partly because
OK, not really, but it wasn’t that bad, and if I got some
it provides the most nutritional value for the least number
nutrient value out of the dish as well as a workout from
of calories. The Whole Foods “Veggie Adviser” recommends
just making the stuff, I’ll salute this pseudo ice cream
eating about 10 cups of kale or a similar cruciferous vegeta-
version of kale. And to my darling daughter: I didn’t even
ble per week for optimum health.
have to rub it. sensimag.com AUGUST 2019 33
{travelwell } by DAW N G A R C I A
I DIDN’T FORGET MY
TOOTHBRUSH My way-back-when trip to Dublin was like seeing in technicolor, and being enveloped in warm, Irish hugs.
34 AUGUST 2019 Southern California
Don’t Forget Your Toothbrush was a The Price is Right-style game show that aired on Comedy Central in 2000. The audience would line up outside the studio and wait to be ushered in, each with a fully packed suitcase, an updated passport, a toothbrush, and a willingness to get chosen at random for competitive questioning courtesy of Mark Curry (as in Hangin’ with Mister Cooper, for you oldies-but-goodies out there). The prize would be some spending money and an all-expenses-paid trip to…somewhere. The destination wouldn’t be revealed until the top of the show. I was in the audience with my cousin Kevin, who came for moral support, when Curry revealed that the prize for this episode would be a trip for two to Dublin, Ireland and $4,000 cash. Each audience member had the opportunity to bring someone with them—but my partner couldn’t be Kevin, since he didn’t have a passport. (Note to readers: always have your passport.) To my surprise, Curry chose me to compete against twin sisters who had “never been out of country” but were in the Caribbean last month—I called them the Doublemint Twins—and two college-aged friends who had “never left the country” but had so much fun in Mexico. I called these two Frick and Frack, and their glossy red eyes and random bursts of laughter indicated they had clearly smoked a hookah-size bong before coming to this cattle call. Let’s just say my competition wasn’t fierce, and I had a fair shot at winning. And I did. Curry’s mom was the final judge, and she, along with all but one of the judges, chose me. Twelve hours later, I boarded Aer Lingus and headed to the land of the Irish. (Note: Aer Lingus to date is the best airline I’ve ever flown, and since this adventure years ago, it now flies from Los Angeles and 11 other US cities to Ireland and all throughout Europe.)
FIRST IMPRESSIONS The moment my feet touched the ground at the Dublin airport, something came over me. I felt like I was home. Granted, I was in my twenties, and this was my first trip to Europe, but it was a feeling I had never had before. Gathering my luggage to wait in line—later to be informed a line is called a cue—I haled a taxi. While in line, an Irish girl no more than six years of age talked to her mother in a sweet Irish accent. And up until that point, I’d thought British accents were adorable. Irish accents take the cake! sensimag.com AUGUST 2019 35
36 AUGUST 2019 Southern California
In the taxi, the driver asked me questions about Amer-
become the reason I almost moved to Ireland. I would later
ica and why I was in Ireland, and I sat bewildered at his
find out he was one of the restaurant owners who took a
thick, endearing accent while he educated me about dif-
trip to Dublin from his hometown of London and never left.
ferent locations on the way to the hotel the game show
That seems to be common stance here in Ireland. Weary
had arranged for my seven-day stay. A four-star bed and
travelers in search of green so green it makes the Irish nick-
breakfast, the Schoolhouse Hotel (SCHOOLHOUSEHOTEL.
name Emerald Isle crystal clear, they would come for a short
COM )
trip and plant roots, calling Ireland home indefinitely.
was once an open schoolhouse run by nuns. The
bustling crowd packed in the hotel bar drinking Guinness and cocktails at one o’clock in the afternoon when my taxi pulled in definitely set a different tone. It would be my first introduction to how the Irish live…they actually live.
STAYING FOR THE GREEN In the center of Dublin, past Trinity College and near Grafton Street, is Saint Stephens Green. A community park,
The year I traveled to this gorgeous country, I was working
Saint Stephens Green (STSTEPHENSGREENPARK.IE ) first
in advertising for a television network, where every minute
opened in 1663 and was closed to the public. Undergoing
was accounted for. Coming to a place where people took ca-
several stages of redesign, it wasn’t until 1877, when Sir
sual lunch breaks, not once looking down at their watches or
A.E. Guinness purchased the grounds and initiated the Par-
phones eager to return anywhere else, I felt an air of letting
liament Act, that the park would be permanently open to
go, and it felt good. The next seven days would only ampli-
the public. While I was there, the gentleman I met (whom I’ll
fy that feeling and introduce me to a city and countryside I
refer to as Peter) told me a story as we strolled through the
would fall madly in love with, including meeting a man who
stone-lined streets laden with history. While the park itself
would show me the world through his eyes and give life to
is massive—spanning 550 by 450 meters—its design is
the writer I’ve become. A man I met my first night at the ho-
intricately unique thanks to visionaries Arthur Neville and
tel and asked to take me to a see the nightlife, who would
George W. Hemans. Peter told me that part of the park is sensimag.com AUGUST 2019 37
38 AUGUST 2019 Southern California
“TO LIVE IS THE RAREST THING IN THE WORLD. MOST PEOPLE EXIST, THAT IS ALL.” —Oscar Wilde
designed especially for the blind. On the northwest corner,
When it came time to really explore the Irish country, I
an abundance of fragrant florals were planted so that the
left the city of Dublin to enjoy a tour and Jameson shot on
blind would be able to smell their way into it. In that section,
the Guinness Farm, and endless hills of emerald green in
all things are labeled in Braille. It was all so wonderfully ro-
Wicklow. I saw Bono’s house, which at the time had cop-
mantic, using the power of scent to include everyone. That
per sheets with inscribed U2 lyrics on the front gates. I
beautiful, lush green park started a love story of sorts and a
visited Cork, where I stumbled upon a tiny ice cream shop
newfound way of seeing and experiencing life.
with views of River Lee, but it’s Howth that, to this day,
EXPLORING AND EMBRACING
still inspires a sense of tranquility, inspiration, and the best damn jokes I’ve ever heard. Howth (VISITHOWTH.IE )
My mornings would begin with a greeting from the front
is the very last stop on the Dart, the train from Dublin. It’s
desk hostess Melissa, who would, without fail, sweetly
a harbor town with the Skerries lighthouse; castles; row-
say good morning the moment I made my way towards
boats that take you out to the Eye of Ireland, home to over
her on my way to the dining hall. I would return the greet-
100 bird species; a coffee shop that doubles as a book
ing and ask how she was, to which she’d consistently
store; a sword museum; and a used bookstore, where I
reply, “Grand, thanks a million.” Her show of hospitality
purchased copies of James Joyce and Oscar Wilde. When
was so wonderful, it would be the nudging of a total life
a sudden downpour came on, I scoured the curved streets
transformation. I was here because I won a game show,
for cover and came upon a pub with roaring laughter eking
and it was my first trip to Europe, but more importantly,
its way out into the open air. Behind an old wooden door,
this prize would teach me how to relax, find my center, be
locals with an average age of 70 laughed, drank, and sat
open to the literature that exists in almost everything, re-
together much like in a movie scene. That was where an
alize love means a great many things, and prompt a deep
Irishman preceded to tell me a hysterically inappropriate
desire to explore wherever I would go from there.
joke that I remember perfectly (I never remember jokes,
On this trip to Ireland, I ran along the canals in the spo-
but this one is etched forever in my memory).
radic July rainfall, narrowly escaping the bites of the beau-
Ireland has evolved and changed since my trip years ago,
tiful yet misleading grace of the local swans; I crossed Mil-
but the people are the happiest I’ve ever come across on
lennium Bridge to stroll into local pubs with new friends
my travels. I went to a nightclub where an 80 year-old cou-
who lived in Dublin but haled from other European and
ple danced to Brittany Spears; I saw street musicians who
Latin American countries. I laughed with new strangers,
put some legit rock bands to shame; I allowed myself to
shared stories, heard multiple languages spoken with
breathe, to enjoy my surroundings, and I learned that game
an ice cold Guinness in hand, and the insanity of the real
shows can actually change your life for the better.
world full of daily stressors back in Los Angeles dissipated.
VISITDUBLIN.COM sensimag.com AUGUST 2019 39
40 AUGUST 2019 Southern California
SPECIAL REPORT
HOLDING ON TO HOPE Autoimmune diseases are hard to diagnose—and even harder to manage. But cannabis offers a fresh alternative to those seeking treatment for the untreatable. by R O BY N G R I G G S L AW R E N C E
Kate Phillips’ stomach hurt for years. IT GREW SO BLOATED SHE LOOKED
PREGNANT. AND NO ONE—NOT THE GASTROINTESTINAL SPECIALIST, THE NEUROLOGIST, THE FUNCTIONAL MEDICINE DOCTOR, THE NURSE PRACTITIONER SHE DROVE THREE HOURS EACH WAY TO SEE—COULD TELL HER WHY. Doctors prescribed her 41 different medications. One
that is more prevalent in New England than anywhere else
doctor said her illness was stress-induced, another told
in the world. Trouble is, she never got the flu-like symp-
her she had multiple sclerosis, and yet another said
toms or bullseye rash she’d been warned about. In her case,
she had cancer (which was terrifying). Phillips gave up
the spirochete bacteria from the tick that bit her attacked
dairy, gluten, and sugar and spent more than $100,000 on
the weakest part of her body—her stomach, which Phillips
medical specialists and snake oil doctors like the nurse
jokes was ruined by a classic Irish Catholic diet of boiled
practitioner, who put a coil on Phillips’ stomach to test
meat and starch while she was growing up in Boston.
for something that baffles her to this day. “You’re just so desperate, so sick,” Phillips says. “You don’t care what you have to do.” Suffering heart palpitations and seizures and no longer able to walk upstairs by herself, Phillips was forced to move in with her grandparents. When she was 21, a heart
“All those medical practitioners looked at my stomach as one little box. I became a symptom, not a person,” Phillips says. “That’s why, anyone with an autoimmune disease will tell you, it can take years to get a proper diagnosis.”
Cannabinoids and Inflammation
attack led her to the first of what she calls “Lyme-liter-
As many as 23.5 million Americans suffer from chronic
ate doctors” (LLMDs), who diagnosed her with postural
autoimmune disease, costing the nation about $100 billion
orthostatic tachycardia syndrome (POTS), a circulation
every year, according to the National Institutes of Health.
condition, and Lyme carditis, a rare infection caused by
Often described as an attack on the self, autoimmune dis-
Lyme bacteria in the heart tissue. All those years, Phil-
ease is triggered when the body’s immune system mis-
lips had been suffering from undiagnosed Lyme disease.
takes healthy tissues for invaders, goes into overdrive, and
Growing up in the woods of Massachusetts, Phillips had
becomes inflamed. This can manifest as anything from
been constantly drilled to look out for the classic symp-
Lyme disease to lupus, fibromyalgia, multiple sclerosis,
toms of Lyme disease (named after Old Lyme, Connecticut,
rheumatoid arthritis, or Crohn’s disease—among some 80
where it was discovered), a tick-borne autoimmune illness
to 100 diseases that Health magazine describes as “invissensimag.com AUGUST 2019 41
42 AUGUST 2019 Southern California
ible illnesses” because they’re difficult to diagnose. More
mental and emotional state. How can cannabis help them
prevalent among women, autoimmune disease is one of
transition to a space where they feel more compassion for
the top 10 causes of death for females up to 64 years old.
themselves and at peace with how their bodies are?”
Traditional medical treatment for autoimmune diseases is generally heavy on long-term antibiotics, pain-
Opening the Book on the Crazy Stuff
killers, anti-inflammatories, anti-depressants, anti-sei-
Phillips, a Chinese herbal medicine practitioner and
zure drugs, and steroids, which suppress the immune
former wilderness medic, says her Lyme disease diagno-
system and slow down inflammation but are so hard on
sis prompted her to “open the book on all the crazy stuff.”
the body that they can only be taken for a short time.
Cannabis, with its ability to modulate immune and ner-
Functional medicine doctors take a more long-term, ho-
vous system function and decrease inflammation, was
listic approach, addressing diet, lifestyle, and emotional
a natural choice. She began juicing cannabis fan leaves
health in addition to physical symptoms—and more and
after reading about Dr. William Courtney, a California
more often, cannabis is part of the program.
physician who recommends daily consumption of raw cannabis flowers or juiced raw cannabis based on scientific evidence showing raw cannabis could have a reme-
Within weeks of beginning her cannabis treatment, Phillips felt clear-headed for the first time in years.
diating effect on autoimmune disorder. Within weeks, she felt clear-headed for the first time in years. She moved on to more potent edibles and then concentrates, and with help from cannabis-friendly (or at least tolerant) doctors, she weaned herself off all her medications. In the process, she discovered her life’s mission. “I became a total nerd—I just wanted to know why cannabis was working,” says Phillips. “I have this lifelong, black-hole obsession with learning about cannabis.” After a stint working with a medical marijuana dis-
Dr. Joseph Cohen, DO, medical director of Journey 2 Life
pensary in Steamboat, Colorado, Phillips returned to
and Holos Health in Boulder, Colorado, says autoimmune
Brookline, Massachusetts, to be with her family and got
diseases are tricky to diagnose because they’re difficult to
involved with the state’s cannabis industry while help-
differentiate and can be triggered by many things, includ-
ing launch a boutique dispensary. She now runs Silk
ing dietary factors (gluten is a massive trigger), environ-
Consulting, which assists Massachusetts cannabis re-
mental toxins, and stress. The key to treating them is to
tail operations with management staffing and employee
remove those triggers and heal the gut, because about 70
training, educational content, creation, and events.
percent of the immune system lies in the gastrointestinal
As part of her work, Phillips speaks to doctor groups at
tract, he says. Cohen is among a growing number of doctors
prestigious hospitals around the state about the benefits
who are finding the immunosuppressive, anti-inflamma-
of cannabis for autoimmune diseases—often because so
tory properties of cannabinoids helpful in treating autoim-
many patients are asking about it. “They’re very accepting,”
mune disease, and often prescribes treatments high in CBD.
she says of the physicians. “But they’re a small number of
“Autoimmune diseases are such a huge collection,”
people, and medication is all they understand. It’s hard for
says Selma Holden, MD, a family physician in southern Maine who integrates mindfulness, yoga, herbs, and other complementary techniques into her clinical rep-
them to quantify something that’s not synthesized.”
Big Pharma Steps In
ertoire. “But one common originator pathway is this pro-
That’s about to change. A handful of reputable, even pres-
cess of inflammation, and the speckled evidence we have
tigious, studies have found cannabinoids helpful in the
in limited clinical trials or pre-clinical animal studies is
treatment of autoimmune diseases, and the medical world
showing that administration of exogenous cannabinoids
is taking note. Cannabinoids have been found to slow de-
does seem to reduce the impacts of inflammation. “
generative effects in multiple sclerosis patients and reduce
Holden is intrigued by the generally accepted description
destructive immune response and inflammation in lupus
of autoimmune disease as the body attacking itself. “The
patients. In 2014, University of South Carolina researchers
question is,” Holden says, “why did the body start attacking
found that THC can affect DNA expression through epigen-
itself in the first place? There’s a piece to explore about their
etic pathways to suppress inflammation. This year, a team sensimag.com AUGUST 2019 43
44 AUGUST 2019 Southern California
Cannabis can help some people transition to a space where they feel more compassionate for themselves—at peace with how their bodies are.
of Israeli researchers found medical cannabis to be “a safe
cannabinoid research and the man who discovered THC
and effective alternative for the treatment of fibromyalgia
and CBD. Feldmann says the company is following “tried-
symptoms” but cautioned, “Standardization of treatment
and-true pathways of developing medications that are
compounds and regimens are required.”
known to work”—namely, FDA approval, which entails ex-
Biopharma companies like Katexco Therapeutics and
tensive research and clinical trials—because that’s what
CannBioRex, which have spent years developing synthetic
the pharmaceutical industry has successfully done for
cannabidiol (CBD) therapeutics to treat inflammation and
six decades to ensure that compounds are safe and effec-
autoimmune disease, have been waiting for this moment.
tive before they’re released to the public.
As the political climate around cannabis relaxes and legal-
“The problem with medical marijuana as it is used
ization leads to greater acceptance, they’re preparing to put
today is that you’re guessing when you buy a product.
their synthetic CBD drugs through clinical trials—which
Many of the products you buy do not have the amount
Katexco CEO Jonathan Rothbard, a former Stanford Univer-
of cannabidiol they say they have,” Feldmann says.
sity professor, says “are the only way to prove the scientific
“That can be solved, but we are also prepared to tackle
viability of cannabinoid treatments to the FDA and the only
the elephant in the room, which is how much cannabi-
path by which medical cannabis will truly evolve.”
diol or other cannabinoid you actually need to get the
Every large pharmaceutical company is taking a good
maximum benefits for what condition. We are going to
look at cannabis, Rothbard told Forbes, and he expects
do proper, lengthy, and expensive clinical trials to make
many of them to launch their own clinical trials involv-
sure we know exactly what is the right amount to give
ing synthetic cannabinoids alongside Katexco, which is
for maximum benefit with minimum side effects for a
developing CBD-based therapies for autoimmune condi-
specific medical problem.”
tions including arthritis, Crohn’s disease, multiple scle-
Holden, for her part, is grateful for the costly and tedious
rosis, and irritable bowel syndrome. “While beverage
work these companies and others—including GW Phar-
and alcohol companies are joining the CBD bandwagon,
maceuticals, which recently released Epidiolex, a syn-
it makes sense that big pharma steps in, too,” he said.
thetic CBD-based seizure medication—are doing to satisfy
CannBioRex Pharma, which is exploring cannabinoid
the medical community’s skepticism about cannabis as
treatments for pain, arthritis, diabetes, and obesity, was
legitimate medicine, but she does not want to see canna-
co-founded by a powerhouse duo in the biopharma world:
bis regulated as a pharmaceutical rather than an herbal
Sir Marc Feldmann, an Oxford University professor who
medicine, because that would restrict people’s access to it.
won a prestigious Lasker Award for developing what is
“What I get worried about,” Holden says, “is when the
currently the best-selling class of drugs, the TNF inhibitors, including the anti-inflammatory drug Remicade; and Raphael Mechoulam, widely regarded as the godfather of
profit interests step in.” ROBYN GRIGGS LAWRENCE is the author of the bestselling Cannabis Kitchen Cookbook and the newly released Pot in Pans: A History of Eating Weed.
sensimag.com AUGUST 2019 45
Brand Development Graphic Design Product & Brand Development Trade Show Produccon Business Development
Website Design Trade Show Production Marketing Services
Photography Graphic Design Photog raphy Zero BS
www.inclusivecannabis.com 46 AUGUST 2019 Southern California
55HYDROPONICS
Settling into Successful Hydroponics A GARDENING SUPPLY STORE IS STEPPING UP CUSTOMER EDUCATION ABOUT HOW TO GROW CANNABIS AND OTHER HYDROPONIC PLANTS.
Right off of California State Highway 55 in Santa Ana,
es for them this summer in a building adjacent to the
California, sits 55Hydroponics, a gardening supply store
shop’s current building, which would double the space
that offers a little bit extra.
to about 13,600 square feet.
“We also offer pet supplies and various health and
Classes will teach the basics of hydroponics opera-
wellness CBD products for pets,” Sherrie Calderon, op-
tions, such as monitoring pH levels, keeping tempera-
erations manager for 55Hydroponics, says. She is a pet
ture levels stable, using calcium magnesium and organ-
lover and has been working with rescue dogs for over
ic micronutrient supplements, and how to control plant
11 years, placing about a dozen of them with returning
metabolism.
customers.
“We get people in here on a weekly basis who say we
55Hydroponics has been open since 2010 with five
want to grow cannabis but we don’t know what to do,”
employees, selling all kinds of gardening equipment and
she says. “We hope to have those classes up and running
supplies, including soil nutrients, growing mixes, garden
soon. We are also revamping our website so that there
hoses, lighting systems, water chiller units, and organic
will be online availability of classes.”
pesticides, which is one of the shop’s best sellers.
That adjacent space will also serve as a contractor desk
Hydroponics gardening is a simpler, more efficient way
for plumbers, electricians, and others, in addition to of-
to grow plants of any kind in a more limited space be-
fering a desk for professional landscaping services. “I am
cause all the needed nutrients can be supplied directly
really excited about that,” Calderon says.
to the plant, which is generally less stressful on the plant. Hydroponic plants are always kept wet, in water or continuously sprayed, making them a better environment for pests to develop and spread. Organic substances like
For more information, visit:
55HYDRO.COM
Neem oil controls over 400 different types of pests on hydroponics grows because bugs absorb the oil, making reproduction more difficult. Hydroponics gardeners can easily damage plants if they try to pick off pests by hand because there is no soil to hold on to roots. “Pests never go away,” Calderon says. “But you have to be really careful about what pesticide product you sell. The product we have is an organic oil. That seems to work the best.” Many of her customers are first-time growers looking for the best growing media, which is a “constant seller.” But she is getting more and more customers interested in growing cannabis and plans to create growing classsensimag.com AUGUST 2019 47
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48 AUGUST 2019 Southern California
sensimag.com AUGUST 2019 49
{HereWeGo } by DAW N G A R C I A
THE HEALTH OF THE WORLD How the ban of single-use plastics can save the world. Often when we hear the term “health,” we think of our
and Minister of Environment and Climate Change Catherine
bodies, our mental well-being, and the foods we consume.
McKenna will ban all harmful single-use plastics. That
In addition to our own health, we can’t forget the health
shift will also hold companies producing plastics products
of our planet; a global phenomenon is in desperate need
responsible by implementing fines.
of our attention. As the world’s population grows and
“Canadians know firsthand the impacts of plastic pollution
consumers consume at rates far greater than necessary,
and are tired of seeing their beaches, parks, streets, and
one of the largest contributors to pollution is single-
shorelines littered with plastic waste,” says Trudeau on his
use plastics. Plastics litter parks, rivers, and our oceans,
website. “We have a responsibility to work with our partners to
harming wildlife and marine life and creating a toxic
reduce plastic pollution, protect the environment, and create
environment for all species.
jobs and grow our economy. We owe it to our kids to keep the
Single-use plastics (straws, bottles, baggies, trash liners,
environment clean and safe for generations to come.”
grocery bags, etc.) take 10 to 1,000 years to break down.
It’s up to us to make more conscious choices. Thankfully,
When we dispose of those items, we assume they’ll go to a
there are more sustainable brands that can take the place
landfill, but according to EARTHDAY.ORG , “Single-use-plastics
of the products we’re accustomed to. From metal and bam-
frequently do not make it to a landfill or are recycled. A full 32
boo straws to glass bottles and stainless steel bento boxes,
percent of the 78 million tons of plastic packaging produced
there is no shortage of choices. Purchasing with less pack-
annually is left to flow into our oceans; the equivalent of
aging or no packaging altogether makes a big difference.
pouring one garbage truck of plastic into the ocean every
Here’s to the health of our planet!
minute. This is expected to increase to two per minute by 2030 and four per minute by 2050. By 2050, this could mean there will be more plastic than fish in the world’s oceans.” States such as California, New York, and Hawaii, along with more than 32 countries, have banned the use of plastic bags; some countries have taken drastic steps to ensure they are not contributing to the pollution pandemic. Canada is one of the first nations to pass a single-use plastics ban. According to the Canadian Prime Minister’s website (PM.GC.CA ), by the year 2021, Prime Minister Justin Trudeau 50 AUGUST 2019 Southern California
Instead of using plastics, try using glass water bottles, storage containers instead of baggies, and metal lunch containers instead of plastic bags. These brands offer environmentally friendly, everyday household plastic alternatives.
• Live Spring Water
• Stasher
• ECOlunchbox
• Lush
• Abeego
• Blueland
Find more at LIFEWITHOUTPLASTICS.COM .