Sensi Magazine - Coachella Valley (November 2019)

I C OAC H E L L A VA L L E Y

N OV 2019

KEEPING UP WITH

KIMBERLY

The marketing mastermind behind Papa & Barkley makes her next move

Come grow with us

and experience more than just growing! info@coachillin.com

Coachillin’ protects small to mid-sized cannabis firms up against Big Pharma & Big Tobacco by achieving economies of scale through operational cost sharing between tenants in the Coachillin project. There are no electrical tier rate bumps for agricultural facilities and the project is supported by large-scale solar, wind, and cogeneration technology for sustainable and cost effective energy. Coachillin’ is an embassy level secured compound with an 8ft perimeter wall outfitted with intrusion detection systems and guarded by military veterans with elite service backgrounds - for 3x less traditional security costs that would be incurred by stand-alone projects. A drought proof private well capable of 1,000 gallons per minute fills a 4 million gallon reservoir that distributes reverse osmosis purified water to every parcel and cannabis businesses have guaranteed 20+ years of unrestricted water access. Tenants can avoid cultivation wastewater dumping fines by clarifying at scale and for re-use in sustainable wastewater treatment through proprietary Bio-Column “phytoremediation” Systems. Protect financial assets with short and long term banking and vaulting services with an on-site bank specific to the cannabis industry. Coachillin’ provides assistance with meeting compliance regulations for product packaging, labeling, transport, storage, maintenance of business records, security standards and more. Achieve better cultivation by contributing to and leveraging the world’s largest grow dataset in the cannabis industry made possible through a partnership with IBM Watson to develop solutions such as: seed-to-sale / track-&-trace, custom operational workflow management (ERP), Natural Language Processing (NLU/NLP) engines, microclimate control systems, and unified environmental data collection engines. Low cost startups can move fast through streamlined licensing and pre-approved environmental clearances via Coachillin’s Project Specific Plan covering 160 acres.

info@coachillin.com

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8 COACH EL L A VA LLEY

NOVEMBER 2019

COACHELLA VALLEY SENSI MAGAZINE NOVEMBER 2019

sensimediagroup @sensimagazine @sensimag

18

F E AT U R E S

18 Plant, People and Place

Local farmers and French winemakers explain why cannabis appellations matter and what they could look like.

24 Single, Not Sorry

More and more people are choosing uncoupled adulthood.

SPECIAL REPORT

32 Higher Education A college degree in cannabis is a real thing. And it’s a big sign the industry is legit.

D E PA R T M E N T S

11 EDITOR’S NOTE 14 THE BUZZ News, tips, and tidbits

to keep you in the loop.

HIDDEN BISTRO crafts culinary masterpieces.

PRODUCT Hand-selected from across the country.

NEW BREWERY makes beers with local fruit.

44 THE SCENE Hot happenings and hip

hangouts around town.

CALENDAR It’s finally cool enough to go outside and do things. Do that then.

50 THE END

Runners compete in this intense annual race, high in the mountains.

ON THE COVER The former CMO of Papa & Barkley and a prominent voice in the industry, Kimberly Dillon gets candid about her success and how to take charge of your own wellness.

40 THE LIFE Contributing to your

health and happiness.

REAL TALK With Kimberly Dillon, former CMO of Papa & Barkley.

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A DV I S O R Y B OA R D America's Best Cannabis Cannabis Derived Terpenes Canna Management Group Cannabis Management Company Coachillin' Desert Hot Springs; Cannabis Campus

Mochi Holdings Group, Inc. Desert Hot Springs; Hydro Carbon Extraction Nug Digital Marketing Marketing & Advertising Agency ONIT Sciences Cannabis Investments

Delta 9 Technologies Automated Extraction Equipment

PNS Ventures Cathedral City; Recreational Dispensary

Dr. Robb Farms Cultivation

Rukli Distribution Company

Escape Room Palm Springs Team Building & Compliance Training

West Coast Cannabis Club Palm Desert; Recreational Dispensary

Five Star Extracts THC Infused Tinctures

FIND US ON SOCIAL MEDIA FACE BOOK Like Sensi Media Group for the parties, topics, and happenings we’re obsessed with right now.

Genius Products T, Inc. Recreational Cannabis Products Green Pearl Organics Desert Hot Springs; Recreational Dispensary Highland Oil Co. Premium Vape Cartridges

T W I T TER Follow @sensimag to stay up-to-date on the latest news from Sensi cities.

Ikanik Farms Cannabis Distribution The Lighthouse Palm Springs & Coachella; Cannabis Dispensary The Micro Buddery Micro Business

10 COACH EL L A VA LLEY

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I NSTAG RAM @sensimagazine is home to exclusive photos and content.

Magazine published monthly

by Sensi Media Group LLC. © 2019 Sensi Media Group. All rights reserved.

EXECUTIVE Ron Kolb CEO ron@sensimag.com Tae Darnell President tae@sensimag.com

I

Alex Martinez Chief Administrative Officer alex@sensimag.com EDITORIAL Stephanie Wilson Editor in Chief stephanie@sensimag.com

Doug Schnitzspahn Executive Editor doug.schnitzspahn@sensimag.com Leland Rucker Senior Editor leland.rucker@sensimag.com

Robyn Griggs Lawrence Editor at Large robyn.lawrence@sensimag.com Leandra Romero Contributing Writer DESIGN Jamie Ezra Mark Creative Director jamie@emagency.com Rheya Tanner Art Director Wendy Mak Designer Josh Clark Designer em@sensimag.com

B U S I N E S S /A D M I N Kristan Toth Head of People kristan.toth@sensimag.com Greg Jelden Publisher greg.jelden@sensimag.com Jason Zahler Publisher jason.zahler@sensimag.com Sat Panesar Associate Publisher sat.panesar@sensimag.com Quentin Dusastre Associate Publisher quentin.dusastre@sensimag.com Amber Orvik Director of Administration amber.orvik@sensimag.com Andre Velez Marketing Director andre.velez@sensimag.com Neil Willis Production Manager neil.willis@sensimag.com Hector Irizarry Distribution distribution@sensimag.com M E D I A PA R T N E R S

EDITOR’S NOTE

In the health

and wellness world, you often hear the platitude: Live Your Best Life. If only it were that easy. Most of us are simply doing the best we can. But when we hear those words, we all want to strive to live better lives, no matter how cynical we get about the cliché.

Platitudes can be obnoxious, especially when they make us feel pressured to block out the negative in our lives, but they do ring with truth. Many of us suffer from medical and mental issues—hip dysplasia, nagging depression, PTSD, insomnia, the list goes on and on—brought on by the constant demands of our lives in the modern iWorld. Many simply suffer from conditions for which conventional Western medicine has no easy answer. And, yeah, this all keeps us from “our best life.”

While editing this edition of Sensi, I was inspired by entrepreneur Kimberly Dillon, who has truly sought to find ways for people to overcome the trials of our bodies and live unencumbered by afflictions doctors find difficult to treat fully. Dillon’s a cannabis pragmatist who has earned the right to sling around a few platitudes, since she is so busy finding ways to help us, yes, live our best lives. And we can.

I woke up this morning to the devastating news that a friend who had been battling colorectal cancer passed away. Tate MacDowell was a dedicated family man, and a skier and a surfer.

In the midst of his battle with the disease and treatments, he climbed Wyoming’s Grand Teton along with a friend who was battling the same disease. The story of their climb is documented in Teton Gravity Research’s film Mountain in the Hallway.

The Grand Teton called to them, and they were not going to let the limitation of a disease eating through their bodies stop them from enjoying the full potential of their lives. Tate reminded me that all we can do is live out our passions and care deeply about those close to us during our brief time on this planet—and that love is all we can leave behind. Learn from them: Live your best and only life.

All we can do is live out our passions and care deeply about those close to us during our brief time on this planet— and that love is all we can leave behind.

Marijuana Business Daily Minority Cannabis Business Association National Cannabis Industry Association Students for Sensible Drug Policy

Doug Schnitzspahn doug.schnitzspahn@sensimag.com NOVEM BER 2019

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CONTRIBUTORS

Robyn Griggs Lawrence, Leandra Romero

THE

This new bistro serves culinary art where art belongs.

“At least five times a week, I hear someone tell me that this is ‘the best kept secret’ or a ‘hidden gem,’” says Art Vasquez, new owner of Persimmon Bistro. It’s true; the eatery is tucked inside the Palm Springs Art Museum, and it’s easy to miss if you’re 14 COACH EL L A VA LLEY

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not in the know.

That was part of the challenge Vasquez faced when looking to breathe new life into the bistro.

The former manager of Babe’s Bar-B-Que and Brewery, Vasquez originally turned down the offer to take over the restaurant.

Persimmon Bistro / persimmonbistro.com

COURTESY PERSIMMON BISTRO

Taste a Masterpiece

But one afternoon, over a glass of wine in Los Olivos, he realized it was an opportunity he couldn’t pass up.

Since the beginning of the summer, he has been busy creating a “California-style wine bar with an artful setting.” You can enjoy a glass of wine next

to the statue garden or sit at a table overlooking the Annenberg Theater, where world-class performances have taken place.

The menu includes California wines and brews, avocado toast, paninis, salads, and Vasquez’s favorite, the charcuterie cheese board. “I always do three meats and three cheeses and I always do it different. I paint a different picture,” Vasquez says. It’s a culinary art form, making Persimmon Bistro and Palm Springs Art Museum the perfect fit.

PRODUCT SPOTLIGHT

BY THE NUMBERS

AROUND THE WORDS IN 30 DAYS November is NaNoWriMo. Send your inner editor packing.

Writers, open your laptops. NaNoWriMo—short for National Novel Writing Month—has begun. Since 1999, this annual writeathon nonprofit has sent caffeinated writers (who call themselves Wrimos) across the globe scrambling to complete a 50,000-word novel in 30 days—even if the novel is a pile of garbage—for the sheer satisfaction and a digital diploma.

NaNoWriMo began as a challenge between 21 friends in San Francisco and has grown to include chapters in cities around the world. Chapters encourage writers to have fun with parties, pep-talk emails, and forums to keep you motivated. Though most Wrimos tackle novels, some—referred to as rebels— take on memoirs and nonfiction as well.

Though there are nearly 800,000 Wrimos globally, the number of novels that have been completed is only around 370,000. Getting involved in your local chapter gives you the tools and support you need to have the best shot at success.

“November is the perfect time to practice turning off your inner editor…and let your instincts run the show for a bit,” writes 13-year Wrimo Naomi Nakashima on NaNoWriMo’s blog. “See what comes from that amazing mind of yours.”

50,000 SWIMMING POOLS

dot the greater Palm Springs area. That’s the most pools per capita in the US.

26

FOOT-TALL STATUE OF MARILYN MONROE

will permanently return to the desert this February.

$7.6 MILLION

HANDCRAFTED

DESERT

ESSENTIALS

What makes Jeremy Smick and Samantha Caltagironeʼs shop, Thick As Thieves, different from all the rest of the shops on Indian Canyon? They scour the country to find talented artists and skilled makers who create goods, gifts, clothing, and oddities.

“Everything we make for the store we use in our daily lives, and thatʼs something we feel very strongly about,” Caltagirone says. The duo, originally from St. Louis, packed up their bags and moved to Palm Springs to open up their dream shop in 2107.

Thereʼs a lot to browse here, but perhaps Thick As Thievesʼs most coveted items are the in-house line of bath and beauty products. Each item is sourced, created, and packaged by the couple in their Palm Springs home. Their top seller, Aloe + Rosewater Facial Mist, is crafted with organic aloe leaf juice and Hungarian rosewater.

Thick As Thieves / shopthieves.com

BUDGET FOR PARK

slated to be built in downtown Palm Springs by November 2020.

nanowrimo.org

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SENSIBILITIES WeeOffer BRIDGEELOANS CONSTRUCTIONNLOANS TTIII&&EQUIPTMENTTFINANCING NOOLIMITTCREDITTLINES

wwwwNationwideCannabisFundinggcom

WHAT MATTERS THIS MONTH BY STEPHANIE WILSON

1 LIKE MAMA USED TO MAKE Fact: No stuffing will ever compare to your

mom’s. Except my mom’s. My mom’s was the best. Fact.

______ 2 ALT LIFESTYLE Instead of stuffing a turkey, why not stuff some turkey into

a tortilla, then top it with cranberry salsa? It’s an easy twist on Thanksgiving, as long as you follow it up with pumpkin pie. Without the pie, it’s not Thanksgiving, it’s just Taco Thursday, and no one is putting that on a T-shirt.

______ 3 LIFE-CHANGING + BUDGET-SAVING If you’re a reader—and I know you

are; you’re reading this right now—you’ve got to download Libby. The free app connects you to your local library so you can borrow e-books, audiobooks, and magazines wherever you are.

______ 4 NOT NOT TRUE I heard somewhere that if you hug a palm tree, someone in

a place where palm trees don’t grow gets their wings. Or maybe they just start thinking about getting on an aircraft and winging it to a tropical locale—gotta use up those vacation days before 2020, after all.

______ 5 FAN OF FRONDS If you spot a palm-tree-hugger in the act this month

(portrait-mode selfies count), tag @sensimagazine and @stephwilll for a chance to be featured in an upcoming issue.

"What makes the desert beautiful is that somewhere it hides a well."

—Antoine Saint-Exupéry, French writer, poet, aristocrat, journalist, and pioneering aviator

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VOX POPULI

Question: How would you describe a perfect November day?

DANIELLE PINKERTON BLAKE ARTHUR

BRIANNA BROYLES

CHRISTIAN SESMA

ERICA HARNIK

___________________

___________________

___________________

___________________

Owner, Pink Tanning & Body Spa, Palm Springs

Sports Director at KESQ/CBS Local 2, Palm Springs

I think of Thanksgiving.

Normally our morning starts with a hike followed by our tradition of celebrating Thanksgiving at our friend’s home. The kids play outside, the windows are open, everybody hangs out, eats, drinks, and watches football.

Golf during the day with the crisp air and sun on my face. Afternoon walk with the dogs. Dinner out with my fiancée sharing a bottle of wine, capped off by a cigar in the Jacuzzi at home. That’s perfect for me.

___________________

Photographer/Founder of The Shootout Society, Palm Springs

It would include brunch at Wilma and Frieda and shopping at Anthropologie, Trina Turk, and West Elm. I’d stroll through Sunnylands Gardens with a coffee and end the day with dinner at Las Casuelas and a walk down the strip.

Filmmaker, Palm Springs

A crisp morning hike, followed by an Americano at Ernest Coffee. Write there until lunch at Tac/ Quila, pick up kiddo from school, spend time with the fam. Dinner at Hamachi followed by a movie at Mary Pickford and drinks with the wife downtown.

Field Representative, Palm Springs

Waking up to the dry, crisp air while soaking up the warm rays out on my patio, facing a blooming golf course with views of the mountains with my coffee in hand is the perfect start to a spectacular day in this beautiful desert of ours.

LOCAL COMPANY

Desert Suds

This new brewery adds a splash of Coachella Valley fruit to its hoppy creations.

The local craft-beer community continues to grow and Desert Beer Company is the new kid on the block. Devon Sanchez, born and raised in the desert, went from Taproom Manager at Coachella Valley Brewing to opening up his own brewery a few miles off I-10 in Palm Desert. It’s now one of four breweries in the Coachella Valley offering local ingredients in its beers. “We have used desert peaches in our Backyard Harvest Peach Wheat Ale and plums in our Plum Wheat Ale,” says Sanchez, “and we’ll be using dates and prickly pear for various beers coming soon.”

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PLANT, PEOPLE & PLACE We spoke with local farmers and French winemakers to understand why cannabis appellations matter and what they could look like.

TEXT NICOLE RIGGS

O

n a warm July morning in Humboldt County’s Benbow Valley, 5-year-old Mirabella plunges her hand into the earth. She scoops a handful of dirt, adds compost and chicken

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manure, and lifts her cupped hands to the sky: “This is how I make soil,” she explains.

Her 9-year-old sister, quick-minded Coral, makes a different blend: more compost, less chicken manure. They

learn this from their parents, Wendy Kornberg and Doug Cook, who run Sunnabis, a state-licensed family farm. Nearby, cannabis plants (varietal 24K#6) bloom under the Humboldt sunshine.

Unlike the wine indus-

try’s American Viticultural Area (AVA), which is largely a geographic designation, an appellation is a legally defined and protected indication of not only where an agricultural product comes from but also how

the natural process.”

In France, it’s common knowledge that native soil gives an appellation product its unique geographic expression— which consumers are willing to pay for.

At Sunnabis Farms, Wendy Kornberg admits to being “a research junkie” when it comes to soil. She points to her 8,000-square-foot “proving-ground” garden, where she will conduct A/B tests by growing portfolios of varietals across different soil managements: this time, it’s biologic versus Korean Natural Farming (a method that uses indigenous micro-organisms to produce fertile soils).

She plans to get feedback from consumers through QR codes.

Stacey and Lloyd Bark“The Soil is Alive.” er own Local Worm Guy, Appellations are voted Best New Business fundamentally related in Humboldt County in to what the French call terroir, meaning not just 2019. They work with several cultivators to the soil but the overall optimize sustainable native environment, which is not to be frelaté farming techniques for (corrupted or modified). “living soil.”

“Worms enrich the soil The soil in which biology and maintain soil plants grow is a key aspect of appellation. “The moisture,” explains Lloyd. soil is alive,” says Sophie “Everything is part of the nutrient cycle, and worms, Kumpf, a third-generwho eat up to two times ation winemaker and owner of Kumpf & Meyer their weight every day, are in Alsace, France. In her a natural way to convert a biomass into rich, plantapproach to farming, ready nutrients.” she seeks to “interfere In France, Catherine as little as possible in the world, consumers understand appellations to refer to a place of origin with unique factors that render distinctive agricultural products.

In 2018, the California Department of Food and Agriculture established the CalCannabis Appellations Project to expand on county-of-origin regulations and create a statewide Cannabis Appellations system by 2021.

Working groups are still grappling with what the guidelines will be.

The complexity and potential of appellations involves several components of a working cannabis farm and how they relate to the genetic expression of a place— not the least of those components is the soil.

it’s produced. Bordeaux wine, Roquefort cheese, Champagne—these are all appellation products because they express their native environment through food and drink.

“Appellations express the character of a place,”

explains winemaker Pat Knittel, who bottles both North Story wines and Wrangletown Cider in Arcata.

The root of appellation, from the Latin appelāre, means “to invoke, to summon.” Around

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Riss is the owner and winemaker at Domaine Riss in Reichsfeld, Alsace.

“Terroir is complex,” she explains. “It’s the soil, but also the slope, the sun exposition, and the varietal.” Her vineyards are on two soil types: sandstone terroir and slate terroir. Whether it’s wine or cannabis, she sees the future of appellations as “local and sustainable.”

“Add Value and Differentiate” As farmers come together, they’ll want to define what drying and curing practices specific appellations should follow. Such measures will further differentiate appellation-designated cannabis from commercial products that are often cut too early, flush-dried, and rushed to market—the fast-food of the industry, or “Styrofoam cannabis.”

“Curing is an art that is learned over time and transmitted between farmers, a legacy that we can draw on,” says Dominic Corva, the recently appointed co-director at the Humboldt Institute for Interdisciplinary Marijuana Research at Humboldt State University. “The cultural stories about cannabis provide extra meaning that has exchange value while also reproducing human skill across generations.” For

“Cultural stories about cannabis provide extra meaning that has exchange value while also reproducing skill across generations.”

—Dominic Corva, Humboldt State University

these reasons, practices and generational knowledge are an integral part of finding where appellation lines are drawn.

Terroir plays a role in the final product, but so does climate.

Connoisseurs of cannabis recognize that the same varietal still looks, GREENER GREEN Forward-thinking tastes, and feels different growers are already when grown in different drawing on greener environments. More repractices for the search into the biology of sustainability consumers demand. cannabis will be needed to determine what appel- LIGHT: Sunlight is vital to appellation, lation looks like when it since cannabis comes to varietals. grown indoors is imUltimately, the stanpossible to classify. dards of environment, High-intensity light modifies a plant’s varietals, and practices terroir, causing it to combine to create a no longer qualify for unique genetic expression appellation. of a place. “Appellations are a way to add value and WATER: Many growers in wine and candifferentiate,” explains nabis now practice dry farming—done Amanda Reiman, head without irrigation— of community relations to conserve water. at Northern California’s In Fance, Riss uses Flow Kana. “If we’re micro-organisms as natural pest control going to establish appelto retain moisture in lations, we have to hold her vineyard. true to these values.”

Whether it’s in terms of marketing or biology, appellations become powerful when they mean something—sustainability, craft, or climate. The challenge now is to determine meaning in the face of a rapidly growing industry, climate change, and ever-evolving laws regulating cannabis cultivation and sale.

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ing 24 COAC H EL L A VA LLEY

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gle,

NOT SORRY

Why more and more people are ditching the wedding ring and choosing uncoupled adulthood.

TEXT ROBYN GRIGGS LAWRENCE

M

y first newspaper job was on the night desk of a daily. Weekends off were the only time to have any sort of normal life with nine-to-fivers (most of the world), and they were awarded based strictly on seniority. When my time finally came to trade in Wednesday and Thursday for Saturday and Sunday, my boss said not so fast.

Steve, who had started several months after me, had a wife. Steve needed weekends off more than I did. “You understand,” my boss said.

I was furious, but it was the ’80s. I gave Steve the weekends because that’s what you did (and my boss hadn’t really given me a choice). Over the next couple years, I would leave the newspaper business

and marry the first of two wrong-for-me husbands, beginning decades of coupledom that ended recently. I’m single in the age of Tinder, and this is a whole new world. Singledom today is nothing like it was when I was a twenty-something copy editor looking for love (in all the wrong places, as it turns out).

It’s no longer weird to be single. Lots of people have made it their choice.

And if you give weekends off to the married guy, you’ll likely be called out as a singlist, which some people consider just as bad as being a sexist or a racist. Singles are demanding respect—and getting it—because they’ve (oh, sorry, we’ve) become a powerful force, in numbers as well as influence.

As Americans live longer, marry later (or not at all),

and divorce more, singles have increased from 29 percent of the adult population in 1970 to 48 percent today. Baby boomers are driving the numbers with divorce rates that have nearly doubled (and involve unprecedented numbers of second and third marriages) from 1990 to 2015, the Pew Research Center reports.

Determined not to make their parents’ mistakes, more and more millennials are skipping the whole wedding thing.

The number of unmarried 18-to-29-year-olds has grown from 40 percent in 1960 to 80 percent today, and the Pew Research Center predicts a quarter of today’s young adults will be single when they turn 50. More than half— 51 percent—of 18-to-34year-olds reported not

having a steady romantic partner last year, a record high for the annual University of Chicago survey.

Getting married isn’t the great big life goal it was 25 years ago, when I was among the last of my high school friends to walk down the aisle at 27. More than half—55 percent—of participants in a 2017 Census Bureau report said getting married wasn’t an important criterion for becoming an adult. Instead, 95 percent said formal schooling and full-time employment were key.

Half of young millennials told Tinder they were worried about being in a long-term relationship because they didn’t want to lose their independence.

A Bustle survey found that 60 percent of people who were single and not dating were prioritizing self-care.

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1 TO 3%

But Kislev has found most people to be pretty closed-minded about OF PEOPLE marital status. Singles ARE ASEXUAL, have heavier workloads meaning they do not and earn less money, he experience sexual attraction. says, and have a harder Like every orientation, asexuality is not a choice. time renting apartments because they’re considered less reliable and stable. “We are open to various sexual identities, we celebrate different ethnicities, and we tolerate a wide array of political views,” he “is your own strength and identified.”

In an opinion piece writes in his book, Happy and ability to say with In “Make Way for the for Inter Press Service, confidence, ‘Hey, I made Singlehood: The Rising Single Age,” J Walter demographer Joseph Chamie, former director Thompson calls it “a par- this life decision. I’m the Acceptance and Celebration of Solo Living, “yet adigm shift in adulthood one who lives with it. I of the United Nations we still live in a society made these choices.’” uncoupled…a natural Population Division, where singles, especially Singledom has its adcalls this trend “a signifi- evolution alongside job cant global demographic hopping, coliving, sexual vantages, as a viral Reddit in advanced adulthood, thread asking what people are urged to couple up or change having far-reach- openness, digital conotherwise face prejuloved most about it reing consequences yet re- nection, and a nomadic cently laid out, everything dice.” ceiving scant attention.” workforce.”

The US Federal Code from not getting dragged He predicts single-perstates the president can “I Made These Choices” to lame family events to son households will not having to laugh at un- prohibit discrimination Singledom is a choice continue to grow expobased on marital status, funny Facebook memes. nentially throughout the that 44-year-old Brian And with social media, no but there are more than Gross, who has owned world, increasing global 1,000 laws giving marBSG PR since 2001, made one ever feels lonely. demand for housing, ried couples legal and Gross sets his Tinder deliberately. A serial motransportation, natural financial incentives and nogamist for many years, radar to wherever he’s resources, and energy. benefits. Singles make traveling to before he he nearly got married “People across the once and thought better goes and has friends wait- an average of $8,000 less world are bucking the per year and pay more ing in new places. stigma of living alone and of it. Now he relishes for everything from Sociologist Ekyakim singlehood. He can make embracing independent Kislev says marriage isn’t housing, healthcare, and lifestyles,” Euromonitor his clients his priority, answering to them 24/7. for him because he likes mortgages to cell phone International’s “Top 10 plans, insurance, and his freedom and seeks Global Consumer Trends He travels to wherever he wants, whenever he other ways of interacting taxes. Unmarried women 2019” reports. Sociolget hit on more in the with significant others. wants, and meets new ogist Eric Klinenberg told the Christian Science people along the way. He “There are many ways to workplace, according do things,” Kislev says, to a Suffolk University feeds himself when he’s Monitor the shift is “the study, and single workers greatest social change of hungry and works out at “and we need to accept, even celebrate, the are still being asked to the last 60 years that we his whim. “I think what whole spectrum.” stay late and cover weekcomes in time,” he says, haven’t already named

ALONE AROUND THE WORLD: SOUTH KOREA

Unmarried women between 30 and 34 have jumped from 1.4 percent of the population in 1970 to 30 percent today.

Young Koreans are called the “sampo” (“giving up on three”) generation because they’re not interested in dating, marriage, or children.

JAPAN

Seventy percent of single people in their 40s and older say they’ll never marry and are prepared to grow old alone. Single women proudly call themselves “wagamama,” which means “self-determining.”

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ends and holidays more often than married ones.

The stigma is real, Kislev says. “My research showed me that it is critical for singles to replace falsely internalized negative images of singlehood with positive ones.”

“The Most Exciting, Challenging, Significant Relationship of All” Single people exercise more, sleep better, are more open-minded and deeply engaged in social and civil life, and have a much broader definition of “family” than married people. They’re more generous with their time, money, and caregiving, according to numerous studies, and are happy and satisfied with their lives.

They take music and art classes, dine out more often, and keep Lululemon in business.

In a three-year study of 79,000 US women aged 50 to 79, women who stayed single or got divorced ate healthier, exercised more, and drank less than married women.

Several studies have found that single people pay more attention to relationships with friends, neighbors, siblings, and parents, while married couples are more insular.

“There is a huge misconception that being alone and lonely are the same,” Kislev says. “Mar-

“Instead of facing loneliness at its roots, many people chase partnership only to discover that loneliness is a standalone problem, the cure for which lies mainly within oneself."

—Ekyakim Kislev, Happy Singlehood

ried people can sometimes still feel lonely even if they are not ‘alone.’

It was proven time and again in many studies that married people can be very lonely and emotionally deprived within their wedlock.” In Happy Singlehood, Kislev explains: “Instead of facing loneliness at its roots, many people chase partnership only to discover that loneliness is a standalone problem, the cure for which lies mainly within oneself, as researchers have repeatedly argued.”

In a popular TED Talk, women’s rights activist and What a Time to Be Alone author Chidera Eggerue agrees, saying people often use relationships as a distraction from themselves. “We use other people as a tool to run away from the responsibility of getting to know who we really are,” she says.

Paul Dolan, who wrote Happily Ever After: Escaping the Myths of the Perfect Life, told The Guardian that married people only present as happier than singles when interviews are conducted with spouses in the room. “When the spouse is not present: [expletive] miserable,” he said. Women who never married or had children are the healthiest and happiest, Dolan found.

We ladies are getting it.

The number of mar-

ried American women dropped below 50 percent for the first time in 2009, and it has continued to drop as a new feminist wave challenges traditional roles and sexuality. We don’t need marriage for money, social status, sex, or babies anymore.

Over the life of Sex and the City, the early twenty-first century series that Harper's Bazaar said changed our view of single life forever, Carrie Bradshaw goes from thinking that being alone was the modern-day equivalent of being a leper to thinking it meant “you’re pretty sexy and you’re taking your time deciding how you want your life to be and who you want to spend it with.”

With its focus on Carrie and her friends’ romantic exploits and weddings for all in the end, Sex and the City was hardly a poster child for modern singledom. But Carrie did figure out something about relationships toward the series’ end that bears repeating. “There are those that open you up to something new and exotic, those that are old and familiar, those that bring up lots of questions, those that bring you back,” she says. “But the most exciting, challenging, and significant relationship of all is the one you have with yourself.”

NOVEM BER 2019

ABOUT THE AUTHOR

Robyn Griggs Lawrence is the author of the bestselling Cannabis Kitchen Cookbook and Pot in Pans: A History of Eating Cannabis.

S E N S IM AG.CO M

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Higher Education A college degree in cannabis is a real thing— and it’s a big sign the industry is legitimate.

TEXT STEPHANIE WILSON REPORTING LELAND RUCKER

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F

ull disclosure: When I was getting my degree in journalism from the University of Massachusetts, Amherst, I never once imagined that I’d put it to use one day in the legal cannabis industry.

Although, technically, I’m not in that industry today, as the editor in chief of this magazine, I oversee a team of editors making a series of city lifestyle magazines covering markets across the country. Those magazines, like the one you’re reading now, appeal to advertisers in the cannabis industry—companies eager to reach you, dear reader, and introduce you to their newly legal and therefore probably newly launched brand.

But technically, I don’t work in cannabis. My job is indirectly related, my company ancillary.

But it’s still part of a growing stat, a field that just a few years ago didn’t exist but now is the fastest growing industry in the US. There are more than 211,000 Americans working full-time in the booming industry, directly employed in cannabis. When ancillary jobs such as mine are taken into account, that becomes 296,000.

That means in the US there are now more legal cannabis industry workers than dental hygienists.

Than brewery workers (69,000) and coal miners (52,000) and textile manufacturers (112,000). These figures come from a March 2019 special report by cannabis website Leafly with consultancy Whitney Economics, which looked at the stats the US Bureau of Labor Statistics won’t touch, given that cannabis is still illegal on a federal level. But that isn’t stopping it from booming growth, decreased stigma, and sky-

rocketing interest from all sides.

As of September 2019, 11 states and Washington, DC, have legalized cannabis for adult-use, and 34 more have legalized medical use in some capacity. Legal cannabis sales in 2018 topped $10.8 billion. The job market is heating up, and the demand for educated employees grows higher every day.

It’s a wide-ranging industry, and there are a lot of career paths one could take within it. Beyond the obvious—dispensary manager, budtender, grower, trimmer— there are a ton of opportunities in the field. Career website Glassdoor released a report earlier this year on the state of the job market for the cannabis industry. The research found that between December 2017 and December 2018, the number of job listings increased by 76 percent, covering highly diverse roles, from marketing to retail to research to agriculture to technology, logistics, and law. It concludes that “workers with higher education and skills in fields as varied as marketing, horticulture, and logistics will only be more desirable as the industry grows.”

Even now, those skills are in high demand. Cannabis industry employers struggle to find qualified applicants to fill specific roles that require specialized knowledge— broad-based understanding and highly specific skills. Reacting to that employer demand, schools in the US are stepping up, introducing cannabis curriculum to help prepare students to enter the $14-billion-and-rising global industry as trained professionals. From certificate programs to master’s degrees, with everything in between, higher learning is here.

The first four-year undergraduate degree dedicated to teaching students about the cannabis industry was introduced fall 2017 at Northern Michigan University, under the innocuously titled Medicinal Plant Chemistry. Derek Hall, a spokesperson for NMU, says Professor Brandon Canfield suggested the idea for a medicinal plant chemistry degree program after attending a conference. “He came back thinking it was a place for us to step in. On the one side, you have the growers, and on the other side you have the users. In between, you have a chemistry lab measuring compounds—how much and what is being used. Those are the people we are interested in.”

The degree program offers two different tracks: bio-analytical and entrepreneurial. The program description mentions that the additional focus means graduates will not only be qualified to perform the instrumental analysis in a laboratory, but “will also be empowered to build their own testing laboratory, dispensary, and growing operation from the ground up.”

When the school announced the program, it wasn’t expecting much interest, but it proved to be quite a viral topic. Hall says a lot of people were looking for a credential to help them get into the cannabis industry. “We fielded a ton of calls from people who were serious about it. One interesting thing is we had a lot of students who said, ‘My parents suggested it.’ A lot of others said they knew people who had benefited from the medicine.”

It’s a very demanding program.

“The heavy chemistry requirements are mind-boggling. Kids who are there are very, very serious,” Hall says. About 20 people signed up NOVEM BER 2019

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for the program in the fall of 2017, when it opened to grads and undergrads. A year later, there were 225.

“We’re pulling in students from all over the country.”

Minot State in North Dakota introduced a similar program this year, making it only the second college to offer a four-year degree program specializing in cannabis.

In the Rocky Mountain region, Colorado State University, Pueblo, offers a minor in Cannabis Studies, with courses focused on cannabis and its social, legal, historical, political, and health-related impact on society. The degree brochure mentions that “as part of a Hispanic Serving Institution, there is an emphasis on understanding and appreciating the impact cannabis has had on the Chicano/Chicana community and other regional populations of the Southwestern United States.”

In New York, SUNY Morrisville is introducing a Cannabis Industry minor this fall semester that combines courses in agricultural science, horticulture, and business programs. It also includes hands-on instruction in cultivating cannabis plants with less than 0.3 percent THC, thanks to the school’s license to grow hemp.

In June 2019, University of Maryland announced the country’s first postgraduate program in the field, a master’s of science in Cannabis Science and Therapeutics. Associate degrees in the field are offered at Stockton University in New Jersey and at Philadelphia’s University of Sciences, where students can earn an associate degree in Cannabis Health Therapy.

Even the Ivy League is getting into the field. Cornell launches a

“On the one side, you have the growers, and on the other side you have the users.

In between, you have a chemistry lab…Those are the people we are interested in.”

—Derek Hall Northern Michigan University

“Cannabis: Biology, Society, Industry” course this fall, with plans to introduce a master’s in cannabis next year. That program is said to have an emphasis on oral and written communication skills with media and industry stakeholders, according to reports from Quartz.

At Harvard, law students in a Cannabis Law class last spring considered “criminal law enforcement, land use, civil rights, banking, and other issues arising from the Degree in Green These schools offer cannabis cultivation, distribution and use of tracks and classes, or will in the future: marijuana for recreational and/or • Clark University, MA medical purposes.” The university, • Colorado State University along with MIT, received a $9 mil• Cornell University lion alumni donation this summer • Harvard University earmarked for independent research • Minot State, ND on the influence of cannabis on • Northern Michigan brain health and behavior.

University • Stockton University, NJ The University of Vermont’s • SUNY Morrisville, NY pharmacology course in Medical Cannabis is considered the first of • UC, Davis • University of Connectiits kind at a US academic insticut tution, and the medical school • University of Denver is also the first to offer a profes• University of Las Vegas sional certificate in cannabis and • University of Maryland medicine. And it’s fully online, led • University of the by faculty from the college, geared Sciences, Philadelphia toward teaching doctors, phar• University of Vermont macists, nurses, PAs—medical professionals—what wasn’t on the course lists whenever and wherever they earned their degrees.

Cannabis courses are popping up in undergrad and graduate programs at schools coast to coast, from UConn (Horticulture of Cannabis: From Seed to Harvest) to UC, Davis (Cannabis sativa: The Plant and its Impact on People). Even more institutions have launched certificate programs covering a range of topics.

Clark University in Worcester, MA, introduced the country’s first certificate program in cannabis NOVEM BER 2019

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control regulation. University of Las Vegas runs the Cannabis Academy through its continuing education division, with classes in cannabis and the opioid epidemic, cannabis professionals, and pets and cannabis.

Professor Paul Seaborn has taught a class titled “The Business of Marijuana” at University of Denver’s Daniels College of Business for a few years now. Seaborn says after legalization in Colorado in 2012, it seemed like a good idea to approach the topic from an entrepreneurial point of view. He offered the first class in 2017, and it was the only accredited business school offering a class in cannabis at the time, open to undergrads and grads. “I’ve never had as many different people—alumni, staff members, parents, students—who showed interest.”

The cannabis industry needs people who have general business skills to help those who don’t. “A student might have a marketing or finance or accounting major, but we’re adding on to that with history and regulation, so we can get the best candidates who can hit the ground running,” says Seaborn.

“It’s a steep learning curve, and the competition has gotten more fierce. It’s not guaranteed success.

The bar keeps rising, and the more you can be prepared, the better.”

To create the curriculum, Seaborn had to start from scratch.

“When you teach a course, you use standard materials. In this area, there is no road map. You have to figure it out on your own.” Seaborn drew on people working in the new Colorado industry as guest speakers and found many eager to help.

Business Insider reports that the

semester culminates with a field trip to Sweet Grass Kitchen, where students tour the facility and hear from management, including marketing director Jesse Burns.

Burns has an MBA from the University of Colorado, Boulder.

“It’s been the foundation that I’ve built my career on,” Burns says.

“The skills I acquired helped me do the best and become successful and achieve goals. Having that formal education helped me see the bigger picture and helped give me the confidence to make the best decisions.” And as the manager, he does a lot of the hiring. He is very excited to see more qualified applicants enter the field—ones with an education specific to the industry.

“A lot of students are ready,” says Seaborn. “It’s a question of universities catching up to them.”

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THE

Real Talk The former CMO of Papa & Barkley and a prominent voice in the industry, Kimberly Dillon gets candid about her success and taking charge of health and wellness.

When Kimberly Dillon walks into the room at the Females to the Front conference at the Ace Hotel in Palm Springs, everyone notices. She’s wearing a vibrant cobalt blue dress with eyeliner to match, but it’s also her essence.

She emanates the kind of larg-

40 COACH ELLA VA LLEY

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er-than-life personality that any company would want spearheading marketing initiatives—and she has excelled in that role.

Dillon was named one of the top leaders to watch in tech by the Huffington Post. She’s worked for household names like Clorox and

the NFL and raised millions of dollars for startups around the world as well as founding the beauty app House of Mikko. After working with Justin Bieber on a tech startup, she decided to enter the cannabis industry, becoming the CMO of Papa & Barkley. The company

COURTESY KIMBERLY DILLON

TEXT LEANDRA ROMERO

quickly went from a small startup to a multimillion dollar success story, leading Dillon to create her own consulting company for other cannabis pioneers. She took the time to talk to Sensi after speaking at Females to the Front.

Can you catch our readers up on what you’ve been working on over the past few months?

KD: I have a couple projects in the works. One is a consulting practice called Plant and Prosper (plantandprosper.co). I provide coaching and product development services for people looking to enter the cannabis and CBD space.

I have clients from retail owners to vape pens. It’s been thrilling and I’m drawing on expertise from my time at Papa & Barkley.

I’m also fundraising for a company I’m starting called Frigg. It’s about functional beauty, so it leverages CBD and other cannabinoids to focus on the balance of beauty both inside and out. However, CBD is just one of several amazing ingredients—in fact, it’s not the lead ingredient in the product. It’s about building a brand at the intersection of wellness and beauty, but specifically focusing on stress, burnout, and anxiety. It’s a different play.

What ignited the change of roles?

KD: There’s a lot of similar stuff in CBD. You buy something that’s one solo ingredient in a bottle and there are 95 brands. That’s crazy.

It creates a commodity.

I’d argue that people don’t have a relationship with where they buy their vitamins. But they often have a relationship with what they put on their skin and hair. So beauty builds more brand loyalty.

What can other companies do to stand out when it comes to marketing their brand?

KD: I get a lot of people coming to me who say, “I want to reach women, and I want to do wellness.” Well, I think all of it’s wellness. I think the future is that cannabis will be an ingredient, part of something bigger. There are more than just the two cannabinoids, so what does CBD really do? What does CBN really do?

And then I don’t think we’ve really nailed smell, taste, and

“The future is that cannabis will be an ingredient…

There will be more elevated products where that will be just one talking point. The cannabis might be the least interesting thing.”

—Kimberly Dillon

texture. There’s so much we can do to sophisticate and optimize the experience for consumers.

Wave Two won’t just be that we put CBD or cannabis in it. It will be more elevated products where that will be just one talking point.

The cannabis might be the least interesting thing.

How have you overcome the lack of mainstream healthcare backing cannabis?

KD: Society is shifting. Doctors gave us opioids, and we know that didn’t work. So, I think we’ve outsourced our healthcare to a lot of individuals. What cannabis represents to me is a gateway to other plants—to what true self care and self-healing is. You know your body and what your body needs. We’re not one-size-fits-all.

Our healthcare system is broken in a lot of ways beyond the opioids crisis. Our families say things like, “I went to the doctor, and they didn’t know what was going on.”

What do you do next? What’s next isn’t frustration. What’s next isn’t pills. What’s next is looking at an alternative so you can take matters into your own hands.

What’s been the most challenging and rewarding part about working in the industry?

KD: The challenging part was that there was no infrastructure. There is no bank. There is no hierarchy or HR. So you’re not doing just your job; you’re doing your job plus 18 other things. But it has been empowering for me because I’m seeing history. I’m seeing things unfold and minds change in real time. It’s so incredibly powerful to see the impact of my work.

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On the Calendar TEXT LEANDRA ROEMER

You can feel the Coachella Valley begin to wake back up in November. There’s a buzz in the air, like a swarm of bees around a honey pot—and the snowbirds begin to arrive.

Restaurants are opening their doors after taking a break during the summer months. Temperatures are finally cool enough to explore the outdoors and hike the trails on our purple San Jacinto Mountains. It’s a burst of life into a community that’s been recuperating and planning all summer long for the most festive events of the year. Here’s our listing of the best to see and do this month.

44 COACH ELLA VA LLEY

NOVEMB ER 2019

The Fifth Annual Official Latino Film and Arts Festival October 31–November 3 College of the Desert filmfreeway.com

Palm Springs Pride Festival

November 1–3 Downtown Palm Springs pspride.org

One of the most anticipated events held in Palm Springs brings in thousands of people to celebrate diversity. The colorful festival will feature a range of

different artists and entertainers, along with food vendors full of all your favorite bites. Celebrations will be held all weekend long—and if you’re not ready for the party to end, clubs and entertainment venues will stay open into the wee hours of the morning.

Brew In LQ Craft Beer Festival 2019

November 2 One Eleven La Quinta Center Tickets via eventbrite.com

Run with Los Muertos 5k & Block Party

November 2 City of Coachella runwithlosmuertos.com

It’s an explosion of color and culture across the Valley as several organizations team up to celebrate Día de los Muertos, otherwise known as “Day of the Dead.”

The block party combines art, culture, health, and music to celebrate the holiday. Expect to see vibrant ofrendas (altars), calaveras (skulls), and calacas (skeletons) as part of the indigenous celebration that honors loved ones who have passed away.

Joshua Tree Half Marathon 2019

November 2 Joshua Tree National Park Registration is required bit.ly/2AOOU9N

Cannabis HR and Staffing Symposium

November 8 Hotel Paseo, Palm Desert Must be 18 or older purplepass.com

19th Annual Rancho Mirage Art Affaire November 9–10 Rancho Mirage Community Park ranchomirageca.gov

Date Harvest Festival

November 9 Rancho Las Flores Park Kids under 12 get in free Tickets via eventbrite.com

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Synergy Music & Arts Festival

November 9 Dateland Park Coachella Tickets via eventbrite.com

Rancho Mirage Chamber of Commerce Health & Wellness Expo

November 15 The Westin Mission Hills bit.ly/2UJN8iJ

LA Opera Orchestra in Concert

November 19 The McCallum Theatre Palm Desert psfp.org

Greater Coachella Valley Small Business Expo November 21 Fantasy Springs Resort Indio gcvcc.org

Hot Air Balloon Festival and Food Truck Fiesta November 22–24 Cathedral City hotairballoonfest.com

Take a walk under the flickering flames

of dozens of hot air balloons during this three-day festival in the center of the Coachella Valley. This event offers activities for everyone—tethered balloon rides, food trucks galore, and, last but not least, a Sunday morning pancake breakfast.

Festivities will be held in downtown Cathedral City, Big League Dreams Sports Park, and the Westin Mission Hills Golf Resort and Spa. General Admission varies depending on certain events.

Props and Hops Craft Beer Fest

November 23 Palm Springs Air Museum bit.ly/1odIZl5

Smokey Robinson

November 23 The Show at Agua Caliente Resort Casino Spa hotwatercasino.com

A Miracle on El Paseo

November 23 El Paseo, Rancho Mirage bighornbam.net

Brave New Worlds: Exploration of Space

November 23 Palm Springs Art Museum psmuseum.org

Cabazon Indio Powwow

November 29–December 1 Cabazon Band of Mission Indian Reservation Indio powwows.com

NOVEM BER 2019

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Peak Performance Competitors in the Mark Fulton 8,000 Meter Challenge rush to reach the top.

There’s one big thing to remember if you take the Palm Springs Aerial Tramway up into the wilds of Mount St. Jacinto State Park: The last ride down is at 9:45 p.m. That’s easy to do if you’re just having a meal at Peaks Restaurant, but if you are a participant in the Mark Fulton 8,000 Meter Challenge, you have to cover 40 trail miles and 12,000 50 COACH ELLA VA LLEY

NOVEMBER 2019

vertical feet before you catch that last tram.

Participants in this fun but grueling annual event, which takes place every September, hail from outdoor retail shops including REI and Adventure 16 and try to climb Southern California’s three highest peaks in one day to raise funds for Big City Mountaineers, a nonprofit

that gets kids into the wild.

They start at 5 a.m. with a scramble up 10,064-foot Mount Baldy, head on to 11,502-foot San Gorgonio, then catch the tram in Palm Springs to finish with a 12mile hike to the top of 10,804-foot San Jacinto—and hopefully make that last ride down.

8000MeterChallenge.com

PHOTOGRAPHY BY KURT WEDBERG

TEXT DOUG SCHNITZSPAHN

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