Sensi Magazine Michigan - Fall 2023 Publication by Sensi Magazine

HOLIDAY GIFT GUIDE Cannabis favs for X-mas

MICHIGAN FALL 2023

TEND. HARVEST. CULTIVATE.

The Fluresh brand is now a house of brands.

LEGENDS OF HASH

Choosing America’s best hash

SUNDAE SCHOOL

Changing cannabis and fashion

MICHIGAN SENSI MAGAZINE FALL 2023

sensimediagroup @sensimagazine @sensimag

FEATURES

Tend.Harvest.Cultivate.

The Fluresh brand is now part of a house of brands.

Gift Guide

Sundae School is Now in Session

Sensi’s top picks for stocking stuffers and under-the-tree gifts for the cannabis lover in your life.

Combining fashion and cannabis, Sundae School is changing how the world sees and enjoys weed.

DEPARTMENTS

11 EDITOR’S NOTE 16 THE LIFE Contributing to your health and happiness 12 THE BUZZ THE LIVING LEGENDS OF News, tips, and tidbits HASH At the annual

to keep you in the loop PSYCHEDELICS on next year’s ballot MASTERCARD declines cannabis

get-together of the Legends of Hashish, luminaries decide who has the best hash in America.

COLORADO SENATOR

40 THE SCENE Hot happenings and hip

reintroduces legalization bill IN BLOOM Cannabisthemed flower arrangements GREEN HOUSE It’s a nice day for a weed wedding STATE OF MICHIGAN

Employees no longer drug tested

HOLIDAY GIFT GUIDE Cannabis favs for X-mas

LEGENDS OF HASH

Choosing America’s best hash

SUNDAE SCHOOL

Changing cannabis and fashion

MICHIGAN FALL 2023

TEND. HARVEST. CULTIVATE.

The Fluresh brand is now a house of brands.

ON THE COVER

The Fluresh brand is now a house of brands. PHOTO COURTESY OF FLURESH

hangouts around town CANNABIS POWER COUPLES These

partnerships have teamed up to support Michigan’s growing cannabis culture.

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EXECUTIVE

Ron Kolb Founder ron@sensimag.com Jade Kolb COO jade@sensimag.com Jona Patterson Creative Director jona@sensimag.com Carolyn Scott Communications Director carol@sensimag.com PUBLISHING

Tyler Tarr Market Director, Colorado Jamie Cooper Market Director, Michigan Richard Guerra Market Director, Massachusetts Jake Boynton Market Director, Massachusetts EDITORIAL

Matthew Solan Executive Editor Matthew.Solan@sensimag.com Mike DiPaola Copy Editor Mike.Dipaola@sensimag.com Claire Barber Colorado Editor Allison Farley Michigan Editor Andrew Ward Massachusetts Editor Tyler Curtis National Contributor Debbie Hall National Contributor Matt Jackson National Contributor Elizabeth McWilliams National Contributor DESIGN

Jamie Ezra Mark Creative Director jamie@emagency.com Rheya Tanner Art Director Wendy Mak Designer Josh Clark Designer Andrew Ontko Designer PRODUCTION

Neil Willis Production Director & Client Support Specialist

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FOUNDER’S NOTE

Magazine published monthly by Sensi Media Group LLC.

This is my favorite time of year! The holiday

FIND US ON SOCIAL MEDIA

FAC E B O O K Like Sensi Media Group to infuse your newsfeed with more of our great cannabis lifestyle content.

TWITTER Follow @sensimag for need-to-know news and views from Sensi headquarters.

I N S TAG R A M Pretty things, pretty places, pretty awesome people: find it all on @sensimagazine

season—Halloween, Thanksgiving, and Christmas—brings family and close friends together for moments of connection and celebration. We have some exciting events lined up as we end 2023. The Sensi community will soon be hosting our last Sensi Night event of the year, bringing together thousands of owners and consumers from all our markets. We’re also excited about attending the annual MJBizCon at the Las Vegas Convention Center from November 28 to December 1, where we’ll be hosting our 4th annual gathering of CEOs and decision-makers. (Go to mjbizconference.com for more information and use the code 23SENSI10 when purchasing tickets.) To kick off the conference week, we’re teaming up with our friends at Hearst Media Group on the first night. We will have limited tickets available, and drops begin the first week of November. (You can find tickets through our social media channels and the Sensi e-newsletters.) Speaking of great gatherings, in this issue, you’ll read about our experience at last year’s Legends of Hash in California as we prepare to return for this year’s event in Los Angeles. It’s definitely one of our favorite occasions. Finally, are you looking for some great cannabis-themed holiday gifts? Check out our Annual Gift Guide showcasing some of our favorite ideas and much more. We look forward to connecting with you in 2024 and wish you and your loved ones a Happy Holiday Season!

The Sensi community will soon be hosting our last Sensi Night event of the year, bringing together thousands of owners and consumers from all our markets.

Yours truly,

Ron Kolb

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Psychedelics on Next Year’s Ballot Massachusetts activists have submitted two initiatives to legalize certain psychedelics and establish licensed facilities for supervised services. The initiatives would remove criminal penalties for low-level possession of five entheogenic plants and fungi while creating a licensing system for psychedelic service centers. One of the initiatives would allow adults 21 and older to cultivate their psychedelics. The campaign is backed by New Approach PAC, which has 12

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supported similar reform efforts in other states. Massachusetts has seen a local psychedelics movement, with six cities across the state already decriminalizing natural plants and fungi. The initiatives also aim to address the mental health crisis in Massachusetts by providing alternative therapies. The measures will go before voters on the state’s 2024 ballot if the approximately 74,500 valid signatures from registered voters are collected.

SENATOR PHOTO COURTESY OF WIKIMEDIA COMMONS

MASTERCARD DECLINES CANNABIS Mastercard has instructed financial institutions to stop allowing marijuana transactions on its debit cards. This move deals a blow to the cannabis industry, which is already on the fringes of the financial system in the United States. Despite several states legalizing the medicinal and recreational uses of marijuana, it remains illegal at the federal level. As a result, most banks in the country do not service cannabis companies. Mastercard’s spokesperson stated that the purchases of cannabis are not allowed on their systems due to the federal government considering cannabis sales illegal. Industry executives expressed disappointment with the decision, seeing it as another obstacle for the state-legal cannabis industry and its consumers. The cannabis industry has advocated for reforms like the SAFE Banking Act to make banking services easier. However, Senator John Cornyn of Texas recently expressed skepticism about the prospects of passing such legislation.

BY THE NUMBERS Seven American cities made a recent list of global cities that consume the most cannabis annually, based on metric tons, including the No. 1 spot:

62.3 METRIC TONS 1. New York City

35 Colorado Senator

3. Los Angeles

24.9 Reintroduces 4. Chicago

18.5 6. Houston

11.4 12. Phoenix

10.6 15. Philadelphia

6.8 20. Denver

SOURCE: CFAH’s 2023 Cannabis Price Index

Legalization Bill

In other news regarding cannabis and federal legality, Senator and former Colorado Governor John Hickenlooper recently reintroduced the PREPARE Act. This bill aims to lay the groundwork for federal regulation of cannabis in the United States. The PREPARE Act proposes the establishment of a federal commission, inspired by Colorado’s regulatory commission, that would advise the government on the proper safeguards for federal cannabis legalization. The commission’s responsibilities would include advising on a federal regulatory framework based on state cannabis regulations, considering potential regulations similar to those for alcohol. It would also address the disproportionate impact of cannabis prohibition on minority, low-income, and veteran communities. The PREPARE Act has received broad support from various stakeholders, including advocacy groups and industry associations. FA L L 2023

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Northern

lights

OLD-SCHOOL GENETICS. INNOVATIVE CULTIVATION. FOR FLOWER AVAILABILITY, CONTACT SALES@LIBERTYANDWELLNESS.COM @LIBERTYWELLNESS

THE BUZZ

IT’S A NICE DAY FOR A WEED WEDDING

In Bloom

PHOTOS (FROM LEFT) COURTESY OF BETHANY JOY; COLLIN WILLIAMS

Cannabis-Themed Flower Arrangements

Danielle Geralds and Nile Hunt III are set to have a unique wedding that celebrates their love and passion for cannabis. The couple recently won a giveaway contest hosted by The Greenhouse of Walled Lake, the first recreational cannabis dispensary in Oakland County. Their wedding package, worth $40,000, includes a weed-infused menu, a bud bar, and even marijuana leaves mixed into the bride's bouquet and floral centerpieces. The groom, a decorated Navy veteran, will wear a forest green suit to match the plant's healing properties, which helped him recover from physical and emotional injuries sustained in Afghanistan. The couple hopes their wedding will help normalize cannabis use and showcase its many benefits.

Looking to infuse a touch of unique creativity into your next event, gesture of appreciation, or holiday gift? Look no further than Michigan-based florist greenhousemi.com. Blooms — All Things Flowers by Stephanie Hanier. Renowned for her exquisite arrangements, Hanier has taken the art of floral design to an elevated level by incorporating cannabis leaves. Blooms offers various cannabis-themed flower arrangements suitable for multiple events. From weddings and birthdays to corporate functions and intimate dinners, In a unanimous vote, the Michigan Civil Service Commission has decided the arrangements add a touch of sophistito no longer test new hires for recreational marijuana use. Since its cation and intrigue. legalization in late 2018, individuals seeking employment with the state Sensi has collaborated with Hanier to of Michigan have been subject to marijuana testing. However, this change create cannabis-themed floral arrangemeans that regulations will now treat recreational marijuana use in a simments for two shows in Michigan for ilar manner to alcohol use, and it will not be grounds for disqualification. Chelsea Handler, a well-known advocate Denise Polliciella, founder of Cannabis Attorneys of Michigan, highlighted for cannabis legalization. the equal legal status of marijuana and alcohol in Michigan, empha-

State of Michigan Employees

No Longer Drug Tested

sizing that excluding marijuana users from employment opportunities disregards capable and qualified individuals. Under the new rules, individuals previously denied employment due to a failed marijuana test can now reapply. It is important to note that this policy change does not apply to law enforcement officers, healthcare providers, and employees operating heavy machinery.

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The Living Legends of Hash

cized part, Legends did not launch with the intent to identify America’s best hash. The idea was born during a session of getting stoned. It was 2002 in Amsterdam, and the elusive legendary breeder and hash maker At the annual get-together of the Legends of Hashish, Skunkman Sam suggestluminaries decide who has the best hash in America. ed he and co-founding partner Marcus “BubbleTEXT TYLER CURTIS PHOTOS WILLIAM NAGY man” Richardson throw a dinner at a friend’s Lebanese restaurant during ment will often depend the city’s iconic High makers in the game,” When you make an inon factors like flavor Times Cannabis Cup. says Jess. credible pie or grow a preferences, differing The restaurant known as Winning a competicrazy pumpkin, you head taste buds and palettes, The Artist had held space tion like Legends does to the county fair to and connections with in years past for folks like much more than stroke claim your prize. When certain profiles that may Richardson and Sam to it comes to making hash, one’s ego. It’s a useful influence judgment. puff to their hearts’ deplatform to promote a you head to the event Even different textures sire out of German-made brand and a great way known as Legends of Roor bongs while enjoyHashish, but there are no to show consumers that can extract different ing incredible cuisine. open signups or tryouts. your work is truly of the responses from differSince not everyone ent people, whether best quality. Rather, your invitation it’s based on the hash’s who attended the Cup Since premier hash is held within the power ability to be handled or was a hash nerd, the makers have attended and possession of the the amount of terpenes team decided to create event organizers, and in- Legends for years, atvisually present in the 50 tickets and hand-sestead of the whole coun- tendees often compete top layer. lect folks to gather in against the best, which ty rolling through, your puts many connoisseurs’ Inviting makers to The Artist’s private room spectators are mostly for the evening. Due to eyes on the results. All of judge their peers in a other top-tier makers the high profile and senthis builds hype and pub- proper setting with acand a select few lucky sitive nature of those in licity, which is one of the cess to the right tools is spectators. the only way to find what attendance (many were driving forces between Sometimes, that instands out and “wins.” wanted as hash smugsuccessful hash brands vite leads to a win, as Legends give their judgglers), Legends did not in the traditional and in the case of Icehouse allow cameras or phones. adult-use markets. With es everything they need Jess of California’s Ice for a true assessment: a Despite being a celeHouse Melts, who, after more folks than ever torch and butane, isopro- bration, the event soon producing solventless taking second place in became a full-blown 2021, won his first blue hash, standing out is the pyl alcohol for cleaning, path toward success. a temperature gauge, and friendly competition. ribbon last year for the 30 grams of sample hash. The Artist would host best full melt. Best in show at least 10 Legends “It’s an honor to be over the next 15 years, Back in the days invited to compete with Trying to find the best further advancing the some of the most rehash can be subjective. While the competition competitive culture and may be the most publispected and top hash A connoisseur’s assessFA L L 2023

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THE LIFE

M O R E I N F O R M AT I O N

Visit legendsofhashish.com

overall demand for higher quality solventless hashish. Since its inception, the event has been hosted in four countries: The Netherlands, Spain, Canada, and now the United States. Born in the USA Legends’ entry into the U.S. began with Addison DeMoura. He has been in the cannabis industry for more than 25 years, having launched Steep Hill Labs, and now works in the marketing and sales sector of cannabis. After attending two Legends of Hashish dinners and being a huge fan of Bubbleman, DeMoura reached out to the hash mogul. Could he try a United States

edition? A friend had access to a venue in downtown Los Angeles that recalled the same ambiance from The Artist, and COVID restrictions had just been lifted. “Hash is the elixir that makes people love peo-

ple more,” says DeMoura. “When you get good hash with good people in a good environment, it breaks down all the walls. Legends is all about the best food, the best hash, the best people, all in the same place.”

Legends, American-style The American version of Legends has made some tweaks to the traditional format. For instance, historically the winner is chosen by the first plate to be empty. To mimic this approach, a point-ofsales system was implemented during the first U.S. event in 2021 to keep track of requested samples, but the following year scorecards were kept for better accuracy. This year’s event is set for December 2-3. And, for the first time, Legends will have an official outsider host: Twitch star and cannabis talk show host Adam Ill. The event, in keeping with tradition, should be legendary. FA L L 2023

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THE LIFE

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T E N D. H A R V E S T. C U L T I V A T E. The Fluresh brand is now part of a house of brands. TEXT DEBBIE HALL PHOTOS COURTESY FLURESH

luresh was the first cannabis brand produced in Grand Rapids as well as the first medical and recreational dispensary. In just five years, the company has enjoyed such success it is expanding its portfolio to include a house of brands that will allow it to better serve different segments of a diverse cannabis market. Fluresh has now grown to become Tend. Harvest.Cultivate. (T.H.C.) “Our house of brands strategy will better support our growth initiatives and allow us to serve a wider audience of consumers by targeting different market segments and different price points. These offerings include all of the primary categories consumers have come to expect from companies of our scale, including flower, pre-rolls, gummies, and vape cartridges.” Says VP of Marketing and Retail, Sarah LaFleur.

from their grant date forward. The program promotes T.H.C.’s and each employee’s goal of supporting customers and creating value for shareholders. The benefit is designed to encourage team memCREATING bers to become personally vested THE STANDARD in T.H.C., and to reward employThe DNA of the company is one ees for their hard work and dediof engagement, involvement, and cation to the company. commitment. The first of its kind “It’s not just senior managein Grand Rapids, Michigan, it is a ment that makes this company relatively young company in a new work. Each person brings their industry. But T.H.C. is becoming own skill set and abilities, from a leader in the industry producour in-house scientist who works ing quality products, creating an to maintain genetic integrity of inviting work environment, and our strains, individuals trimming developing a culture that is appre- the actual plants, to those packagciated internally and within the ing the product. Each individual communities it reaches. puts something into our success. In early 2023, T.H.C. launched So it is only equitable for all of us their Employee Equity Participato share in that, as we grow,” says tion Program. These shares allow Brandon Kanitz, CEO of T.H.C. employees’ appreciation (increase The renewed focus at T.H.C. in value) of the company’s stock has reinforced the company’s The expanded business model will also provide a platform for T.H.C. to purchase existing brands that resonate with consumers and fit within its brand portfolio.

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scan here to see what’s inside

Smoke Heat, Not Hype @glorious.main gloriouscanna.com

“We are competitive in the Michigan market, which is extremely challenging, but this helps future-proof us for when cannabis becomes federally legal.” —Brandon Kanitz, CEO of T.H.C.

commitment to lead by example. This includes spearheading collaboration with industry brands to raise $100,000 for Ukraine relief, partnering with community organizations to support local minority-owned businesses, and promoting company-sponsored volunteer events with local non-profits. “Now, we are creating a much more successful company that is also a leader in how to be a good corporate citizen at a local and state level,” adds Shoran Williams, Chief Counsel and Chief Regulatory Officer for T.H.C. “In cannabis, we have to work to undo the stigma so that people want to do business with us at the corporate level as well as cultivate returning customers. There are so many aspects to continue to advance our company and the industry simultaneously.”

“Admittedly these areas were not a core focus, and therefore strength, for the company before, but we have improved significantly in both areas since committing to this renewed focus,” says Kanitz. While T.H.C. has historically been known as a flower company, with 90% of sales bulk and pre-packaged flower, over the last 18 months the company has also focused on expanding its product portfolio. To better fit the needs for the house of brands model, significant investments have been made in automating pre-roll, vape cart, gummy production lines, as well as developing in-house ethanol extraction capabilities. In-house production gives the company more control over the cost structure and the quality of its product delivered to the consumer. Increasing the production capabilities for each of these product A RENEWED FOCUS lines does more than support the Brandon Kanitz, one of the Fluresh brand portfolio and consumer defounders, took over as T.H.C.’s mand. “There is a significant gap CEO, driving the company forward in the industry when it comes to with a cohesive strategic plan for consistent quality and availability growth and improvement. for co-manufacturing. Increasing

our capacity is allowing us to establish T.H.C. as the ideal partner for our customers,” says company COO Toni Richardson. Over the past two years, T.H.C. has focused on bringing in experienced manufacturing talent to upgrade and improve its production processes and operational capabilities. Richardson, for example, brings 30 years of experience in related fields that speak to the vision of T.H.C. Another new hire, Rick Killebrew, with his extensive experience in Grand Rapids food production, will manage gummies production. Grower Dennis Breedlove brings 25 years of cultivation experience from California’s Emerald Triangle, and will work his magic at the cultivation facility in Adrian. “We have made a conscientious investment in our team and manufacturing technology. This allows us to meet current demands for product while having capacity for expansion. The purchase of new equipment that is more efficient allows us to utilize the automation for a more consistent execution of schedules and FA L L 2023

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MORE INFO

Tend.Harvest.Cultivate. tendharvestcultivate.com @tendharvestcultivate

quality of product. At T.H.C. we continually improve through the reduction of waste and remain dedicated to never become complacent with the status quo. We will always push ourselves to continuously optimize our processes and we look to fundamentally change the way we manufacture,” says Richardson. T.H.C. has also focused on improving the processes that create a better product while exploring every opportunity to expand. The drive to grow while maintaining quality requires a strong foundation and the expertise of all team members, the recipe for success set in motion by Kanitz’s vision. “As new equipment arrives and our processes are improved upon and streamlined, we are very intentional about training and investing in our team members so they can perform at their best,” says Richardson. “We are competitive in the Michigan market, which is extremely challenging, but this helps future-proof us for when canna-

bis becomes federally legal,” adds Kanitz. “While we are creating and building ourselves to operate at a level others struggle with; we are putting ourselves ahead of the curve when the entire country opens up. We have around 250 individuals working for Tend. Harvest.Cultivate, investing in production and processes, and getting the groundwork set now, means we can protect the jobs of our team members in the future.” T.H.C. is savvy enough to know when it needs to pivot, and has adjusted accordingly to meet company and industry needs. The team is working diligently to set the standard for what a good corporate citizen should be, and leveraging production capacity to become a full-service partner for wholesale clients and a superlative “house of brands” for everyone. All of this is happening with a renewed focus on company culture and team building – a tall order in an industry where a lot of organizations struggle. But T.H.C. is up to the challenge.

The team is working diligently to set the standard for what a good corporate citizen should be, and leveraging production capacity to become a fullservice partner for wholesale clients and a superlative “house of brands” for everyone.

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Gift

GUIDE Sensi's top picks for stocking stuffers and under-the-tree gifts for the cannabis lover in your life.

GEAR Premium® Sidekick Water Pipe

Designed with a beaker base and a durable 7mm thick construction, these water pipes are built to withstand the test of time. Elevate your sessions with the patented lighter holster and enjoy a convenient spot to stash your lighter between uses. gearpremiumsidekick.com Use code SENSI for 20% off + FREE shipping.

HighOnLove Their products use the benefits of cannabis oil for intimacy and self-care products that really work (and are gorgeously packaged, so they’re perfect for gifting). The entire line is cruelty-free, vegan, and bottled in small batches. HighOnLove was designed for all women, whether solo or coupled up, young or old. highonlove.store

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Puffco

Windstar Glass Unique handmade jewelry from glass artist Shayla. (Check out her pendants featuring a Monarch butterfly wing.) Clothing and other fun accessories are also available. windstarglass.bigcartel.com Save 20% with exclusive promo code SENSI20

We’ve come a long way since torches, big dab rigs, and overwhelming hits were the poster child for hash culture, which is exactly why Puffco has created a sleek, hi-tech consumption device. With the touch of a button, the device is in session. It’s modular, portable, discreet, and compatible with a suite of accessors. puffco.com/ pages/proxycollection

Focus V Their CARTA 2 boasts a larger atomizer with a 360° heating element and optimized airflow. An OLED screen displays everything you need to know in real time, and the new mobile app allows full control with seamless response times. focusv.com. $50 off Black CARTA2 with code SENSI

Culinary Cannabis These hemp spice blends are made from locally grown, hand-harvested raw cannabis. Use them for pain relief, or add them to your favorite recipes. myculinarycannabis.com HOLIDAY DEAL! Buy One Get One 50% Off

Ardent FX The Ardent FX is a decarboxylator that packs a punch. With one push of a button, you can decarb, infuse, and bake all in one, whether it’s THC, CBD, CBG, or a custom mix. Ardent also gives the option of an instant edible, so you can sprinkle the activated cannabis on anything. ardentcannabis.com Save 20% with code SENSI20

Flower Mill USA These grinds are designed to crumble your herb where it naturally wants to break apart, providing a uniform and fluffy result. Two screens offer coarse or ultra-fine texture. flowermillusa.com Get 15% off entire order with code SENSI.

Genius Pipe Genius is a multifunctional pipe designed for flower and oil consumption, used by modern consumers worldwide for enhanced taste and a unique user experience. geniuspipe.com Use code SENSI10 to get 10% off.

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S TA F F P I C K S

Asa Angel Holistic Healing “The energy-balancing sessions and readings that I booked with Asa were powerful! There isn't someone in this field who is more down-to-earth and able to help you make sense of the ethereal. If you know someone needing a breath of fresh air and a brighter perspective, Asa can help.” —Richard Guerra, Market Director, Massachusetts

asaholistic.com; asamarieangel.

Element Apothec “CBD is a well-documented anti-inflammatory agent. Infusing it into a pain patch so that you can apply it directly where you experience pain is a fantastic way to get one of nature’s most powerful medicines directly to where you need it … and fast.” —Carolyn Scott, Communications Director

elementapothec.com; elementapothec. Use the code SENSI25 to get 25% off your order.

Use the code SENSI to receive 20% off your next session.

Oaksterdam University “I’ve read about how many people have entered the country’s first cannabis college to gain the knowledge and expertise they need to advance their careers in the cannabis industry from cultivation to business to policy. If you are serious about cannabis, this is the place to go. And, for those of us who cannot attend the college, The Budtender's Guide is the MUST HAVE for all of us who want to be truly educated about the science and history of cannabis.” —Matthew Solan, Executive Editor

oaksterdamuniversity.com; linktr.ee/oaksterdamuniversity Use the code SENSI to get 10% off on all Oaksterdam University Certification Courses and Home Grow.

RJ Glass

“I really love the colorful, cute, and unique designs that RJ Glass creates. As a parrot owner, I am fond of the Macaw and Toucan designs. And they're fully functional!” —Jamie Cooper, President

rjglass.

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LOCAL SELECTS

THC Infused Peanut Budder

The Peanut Budder from True North Collective comes in three flavors and is infused with 200 mg of THC, making the possibility of elevating any of your favorite snacks ultra-easy with endless combinations. tncmi.com.

Sweet Justice Fun and flavorful cannabis-infused sodas. Perfect for people who want the uplifting experience of sharing a refreshing beverage with good company but without alcohol. Comes in multiple flavors: OG Cola, Cherry Cola 10, Elderflower Pom, Pacific Island Punch, Cranberry Ginger Ale, OG Cola Free, and OG Ginger Ale. drinksweetjustice.com.

Dori Balm Recovery and Balance Rubs Dori Balm Recovery Rub is natural alchemy in a jar. The synergy of this terpene-rich formula creates unbelievably positive reactions for pain relief and various skin conditions. Dori Balm Balance Rub is the original Dori Balm base formula with extra added CBD, and is generally used for more severe symptoms of inflammation, irritation, and trauma. allaboutalchemy.com. Use Code SENSI23 to receive 23% off your order. Offer Expires 1/31/24.

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IS NOW IN SESSION Combining fashion and cannabis, Sundae School is changing how the world sees and enjoys weed. STORY MATT JACKSON & JONA PATTERSON

hat if God was Korean, smoked weed every day, and created the universe? That’s the question that helped birth Sundae School, a brand that, over the last five years, has blended fashion, cannabis, and culture in a way that’s set them apart from everything else on the market. While most companies will tell you why you should buy their products, Sundae School has become one of the most exciting companies in apparel and weed by having much to say about more than just what they’re smoking or wearing. Instead, it’s a movement with both a clothing and a cannabis line, each contributing to the cause of normalizing cannabis and fostering creativity. The fashion side of the brand, often described as “smokewear,” creates vibrant, comfy clothing designed for recreational use in any situation. From built-in preroll pockets to patterns dedicated to their favorite cities, each

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piece is a thought-out journey that flies off their website when the product drops. The cannabis side, sometimes called Sundae Flowers, was developed to create the kinds of flavors and products not seen on the shelves elsewhere. For the team of Dae Lim and Jennifer Tran, who created the brand and operate as the heads of marketing and business development, this is an extension of themselves— their chance to explore both culture and community. “We feel like this brand resonates with people who enjoy

PHOTOS BY DONGWOO KANG, JINWOO PARK, IAN SHIVER & BENSON RONG, JIHOON PARK, DAE LIM

SUNDAE SCHOOL

“WE FEEL LIKE THIS BRAND RESONATES WITH PEOPLE WHO ENJOY CANNABIS BUT FEEL LIKE IT ISN’T ALWAYS MARKETED WITH THEM IN MIND OR STILL HAVE PRESSURE TO KEEP IT IN THE SHADOWS.” —Jennifer Tran, cofounder

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“ “

- Robin S., MICIA

“

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cannabis but either feel like it isn’t always marketed with them in mind or still have pressure to keep it in the shadows,” says Tran. They’ve already seen a wildly successful launch of their Mochi Gummies and infused pre-rolls on the California recreation market, and are looking to expand into more products next year.

WHAT’S IN A NAME? Sundae School is a play on Lim’s first name and his time attending religious youth ministries in his childhood (an experience both he and Tran share). He first conceived of the brand on a Sunday afternoon in 2017. On that day, Lim was in his childhood bedroom in Korea, hitting a vape pen, when his mother suddenly started knocking on the door. He described how, through her voice and the intensifying knocking, his mind began to wander. Tran thought about how he wished she

could just smoke weed and chill— but also how his mother created his life and made her like a god. That’s when the question hit that would inspire the Sundae School concept: What if God was Korean, smoked weed every day, and started this world? It’s been the guiding design aesthetic driving the company ever since, as they gather a community of people who imagine “a green, hazy universe where God in her highest inhales and exhales to create the world.” Tran and Lim admit that finding this community inside a dispensary came with some growing pains, but now the message is spreading so fast that they’ve had to hire a new marketing director.

FASHION TO CANNABIS After launching in 2017, Sundae

School received recognition from fashion voices like Hypebeast, Vogue, a New York Fashion Week solo show, and an account with Barney’s Department Store. But it wasn’t until 2018 that, together with Bay Area native Tran, Lim decided to take on Sundae School as a full-time movement with FA L L 2023

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both a fashion and a cannabis products line. Tran and Lim met for dinner in Oakland one night, talking about how they wished they could see certain products in the market they felt were missing. Tran, who’s operated as a consultant for a list of prominent names in the cannabis space, had all the experience and connections to bring this part of the global message to reality. This is how they joined together to make these products themselves. Sundae School’s mochi gummies are a direct result of that dream to share the flavors and textures of their culture. Lim describes how the three original flavors came from their shared Korean heritage. “We started out by brainstorming our collective memories,” says Lim. “Tran and I used to go to Sunday school, and after, we would always grab bubble tea. Also, Tran’s memories of eating lychee and dragonfruit with her grandmother, and my memories of going to Jeju island to pick yuzu fruit.” Sundae School was the first brand to bring most of these flavors to the edibles scene. Through this flagship product and numerous fashion pop-ups, they discovered a community springing up around the name. Since then, they’ve expanded to even more mochi options, like Fuzzy Peach, and are ready to launch a series of vapes with the same flavors.

worldwide to source the fabrics for each run. They want the edibles and pre-rolls they release to feel less like a standard product on the shelf and more like a themed and designed collection that aligns with the company’s mission. “No tin of pre-rolls or new sweatshirts is created without a specific pairing and intent behind it,” says Tran. This also means they release their cannabis products on a fashion-like schedule every few months, instead of maintaining a supply for shops to re-order. Tran explains, “The creative process doesn’t change even though the medium does. Whether we’re making a hoodie or a gummy, we still want that same design process where we’re going out there and having fun with sourcing manufacturers.” It’s a process that has served them well but one they admit is unorthodox for pot’s evolving retail industry. Lim says that sometimes they’d run out of a product, and vendors would be upset that they wouldn’t have a restock planned for months. But for Sundae School, spreading a message of global cannabis acceptance has many fronts, and the retail cannabis business is just one of them.

SUNDAE SCHOOL’S MOCHI GUMMIES ARE A DIRECT RESULT OF THAT DREAM TO SHARE THE FLAVORS AND TEXTURES OF THEIR CULTURE.

Read more about Sundae School at sensimag.com/sundaeschool

UNORTHODOX APPROACH With each run they work with a network of farmers in Humboldt County, California, to source the cannabis, and with businesses FA L L 2023

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Cannabis Power Couples These partnerships have teamed up to support Michigan’s growing cannabis culture. Throughout Michigan’s cannabis community, where mom-and-pop shops and entrepreneurial hustles are on the rise, it’s common to find couples, business partners, and families working together on their newfound opportunities. These so-called “cannabis power couples” also act as culture ambassadors, spreading the word about cannabis and bringing together local communities. Here is a look at three partnerships. 906 Canna Couple In Michigan’s Upper Peninsula (or the U.P. as 40

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the locals call it), Drew Griepentrog and Ally Farley, creators of 906 Canna Couple, create private cannabis networking events that help consumers connect. “Making sure other people feel like they’re a part of something has always been a big goal for what we’re trying to accomplish,” says Ally. “Being in the U.P., it can be hard to feel included in the industry unless you can travel frequently to the Mitten [the U.P.’s prominent thumb shape.]. We want to bring the benefits of big city cannabis networking to our small U.P. towns.”

Launching their project in January 2021, the couple developed an Instagram account to attract others looking to connect in the U.P. After releasing their first private cannabis event in June of the same year, they quickly realized a strong desire in the cannabis community to get together in a fun, open environment. “It started as a way to

share all our adventures, but after that first event, we realized what this had the potential to be,” says Drew. “In a little over a year, we hit 3,000 Instagram followers.” Drawing on Drew’s extensive history in the caregiver market as both patient and grower and Ally’s marketing and event planning experience, the couple focuses

PHOTO COURTESY OF DAMON PALOVAARA

TEXT ALLISON FARLEY

PHOTO COURTESY OF BEAUTIFUL CHAOS PHOTOGRAPHY

on promoting products that help consumers while spreading the word with guerilla marketing strategies. “When we met, we were helping open the doors of a multi-operational retail establishment,” says Ally. “Meeting Drew was like finally developing a relationship with someone who constantly pushed me to

improve daily, with no exceptions. The more we thrive, the more the brands we promote thrive, and that’s a special relationship where everyone wins.” Since opening their property to cannabis enthusiasts, 906 Canna Couple has developed relationships with brands, consumers, and businesses from

Detroit to Milwaukee to Marquette with annual events like Class & Grass, Bud-Oir Sessions, and Puff N Paints. Drew and Ally venture out to other like-minded events when they’re not hosting their own. “While we love throwing our own events, we’re just small potatoes,” says Drew. “We love having the chance to

go out to some of these huge festivals and smaller cannabis get-togethers to see and support our friends from the industry focused on connecting people like us.”

Ally Farley and Drew Griepentrog, creators of 906 Canna Couple, organize private cannabis events across the Upper Peninsula.

906cannacouple

The Bojos The Fire Station Cannabis Company is Upper Michigan’s fastest-growing cannabis retail FA L L 2023

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The Bojorquezes (Father James and daughter Lexi, right, and Mother Patti, below) have made working in the cannabis industry a family affair.

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brand. Across three of their nine locations, they’ve recruited members of the Bojorquez Family—a father-mother-daughter trio—to take on different roles within their company. Originally a customer at the Negaunee location, the father, James, applied for an entry-level position, working his way from budtender to general manager at the newly opened Munising dispensary. Following his footsteps, daughter Lexi (Trombley) became a receptionist and delivery dispatcher at the flagship Negaunee location. Mother Patti joined the team as a budtender in Marquette and was soon promoted

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to a lead position at the Negaunee shop. With a shared sense of ambition and drive, the three rapidly forged a path and solidified their family name within Upper Michigan cannabis retail. ”We are always networking and creating relationships with people at all events we attend,” says James, who goes by the nickname Bojo. “Those relationships help us grow not only our cannabis knowledge but also our relationships within our family. Every day, we come together to reflect and think of ways to better the industry from the retail aspect and the community, which go hand in hand.”

James, a California native, met Patti while working together at Red Lobster. Shortly after being sucked in by her “Yooper Accent,” the two paired up and moved back to Patti’s home state of Michigan. “We have worked together for so long as a couple and professionally that when we are together, we are capable of anything,” says James. “I get to go to work and smell the flowers and then go home and talk to my wife about what flowers she smelled, literally and figuratively.” Couples, especially those in the cannabis in-

dustry with children who work alongside them, are also faced with the hurdle of destigmatizing the negativity behind cannabis. The Bojorquez family does this by informing and educating people that times are changing. “We strive to show people that you can work in the cannabis industry and still be a respectable and successful human being,” says James. “We are proof. Never did we think cannabis would have gotten us here.” thefirestation.com

Cara and Jess Jackson Below the mighty Mackinac Bridge, Jess and Cara

PHOTOS COURTESY OF JAMES AND PATTI BOJORQUEZ

THE SCENE

PHOTOS COURTESY OF CARA AND JESS JACKSON

THE SCENE

Jackson have opened Detroit’s first bud and breakfast listing, Copper House, a consumption-friendly, intimate venue with cozy overnight accommodations. “We were the first to offer short-term accommodations specifically for cannabis consumers,” says Jess. “So, we have a sort of first-tomarket advantage from a brand perspective.” Since the pair have been operating Copper House since 2019, they’ve been able to prototype with literally anything in cannabis hospitality, including hosting special events and intimate

gatherings. “We serve as a hub of connection and creation,” says Cara. Meeting online in 2011 on an LGBTQ+ social media site, Jess and Cara went on their first date in November that year and have been inseparable ever since. After returning from a trip to Amsterdam, where Cara first consumed cannabis, they used the city’s culture to inspire their plans in cannabis and hospitality. “Our love story completely inspires our space,” says Jess. “Ideally, we’d love multiple properties that allow consumption, but we want to end up on an actual dude

ranch-type B&B where we can host large weddings and wellness retreats.” Working full-time in Michigan’s cannabis industry, Cara, with a degree in wildlife ecology and conservation, began her career with the National Forest Service and a love for cultivation, eventually obtaining the role of operations manager at SOZO, the state’s third-largest cultivation facility. Social equity champion Jess works with Common Citizen, overseeing their active corporate social responsibility program. She also is on the board of directors for the Redemption Foun-

dation and Great Lakes Expungement Network. Jess is also a speaker and consultant on holistic wellness and diversity and recently released her first book, “Sis, You’re Copper: An Alchemy to Shine”. Starting with just an idea and a shared love for cannabis, Jess and Cara continue to push for the normalization of the plant and upping expectations for cannabis events. “We started with what we had—our home— and have been able to make every connection we’ve needed from the comfort of our living room,” says Jess.

Cara (above, left) and Jess Jackson launched Copper House, Detroit’s first bud and breakfast venue, in 2019.

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BUSINESS SP TLIGHTS

CANNABIS PRODUCTS

CANNABEE EXTRACTS

@CANNABEEEXTRACTS / CANNABEEEXTRACTS.COM / SCOTTY@CANNABEEEXTRACTS.COM

annabee Extracts is dedicated to producing the ﬁnest high quality cannabis extracts, concentrates, oils, and edibles available in Michigan. Our facility in Chesaning, Michigan uses state of the art technology and decades of combined experience to produce clean and precise concentrates with no impurities or remaining solvents.

How many employees do you have? We currently employ 12 people.

What services or products do you offer? We offer award winning concentrates, live resin moon rocks, infused pre rolls, infused migars (marijuana cigar), moon rock migars, gummies, live resin & cured resin carts.

What made you choose to start a company in this industry? I became passionate about cannabis while I was working with patients in a caregiver program and saw all the benefits it provides. I worked closely with a doctor and a compound What is your company pharmacist to learn about mission? Our mission is to produce terpenes and the different the highest quality product known cannabinoids. in the market. Our focus Why do you feel your is quality not quantity. business is important We strive for having the to the community? We are committed to best flavor profiles and the highest cannabinoid providing clean products counts in our extracts. to the state with integrity. SPECIAL PROMOTIONAL SECTION

Where can people find your products? Our products can be found at provisioning centers across the state including: • Hempire • Higher Love • Rize • Wacky Jackz • Sapura • Stiiizy • Bazonzoes • Joyology • Light’n Up • Only by Nature • Noggin Shop • Planet 59 • Bud Express • Flower Bowl • Oui-D Shop • High Level Health

We strive for having the best flavor profiles and the highest cannabinoid counts in our extracts. • Dunegrass • Pure Roots • Fire Island • Green Pharm • RUSH • Greenhouse of Walled Lake • OZ • Herbology • Be Provisioning • Dispo Ann Arbor • Bud Express • Fire Light • Wayne ReLeaf • Conﬂuence • Discount Buds. For more locations, visit cannabeeextracts.com

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as proven by our track record of never failing a lab test in our four years of operation on a commercial scale.

What is in store for the future of your business? Expanding our product line is our largest priority. This will provide our customers with other avenues to enjoy our consistent, high quality cannabis. Building upon our manufacturing experience, we are expanding into processing with a goal of full vertical integration. Our initial focus will be on building our solventless line with a custom-engineered process for the highest quality hash rosin. C U LT I VAT I O N

LIBERTY WELLNESS @LIBERTYWELLNESS / LIBERTYANDWELLNESS.COM

hen Michigan approved cannabis businesses in 2016, two brothers, Dan and Dave Nielsen, started a caregiver grow. The mission was to research cannabis-based medicine and learn how to scale the grow into a cannabis cultivation and processing business. In 2019, with procedures and programs ﬁgured out, the commercial cultivation business was launched.

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What products do you offer? Our current menu is heavily adult-use, flower focused. We offer a variety of premium cultivars, both oldschool and new-school. Our flagship flower strain is a genetically authenticated Northern Lights #5 cultivar that we have been growing since we started the business. We currently offer bulk flower, branded prepackaged flower, premium rolled flower,

and premium rolled trim. We also have the ability to create custom branded products.

What is your company mission? The partners of Liberty Wellness come from science, engineering and manufacturing backgrounds, and had long desired to have a manufacturing company of our own. Our initial mission was to help people struggling with addictions like opioids and alcohol, as well as SPECIAL PROMOTIONAL SECTION

Why do you feel your business is important to the community? Our choice to launch Liberty Wellness in Kalkaska was not only because they welcomed the Cannabis industry, it’s that we are rooted here. We have seen the town go through its ups and downs and wanted to be a part of the current What makes your revitalization. One of our business unique? founders and two of our Our engineering and employees are long term industrial food and beverresidents and broadly inage automation expertise volved in the community. is a major differentiator. We leveraged that in Where can people find building our cultivation your products? facility. We collect and For consumers, ask use data to determine for Liberty Wellness optimal conditions and Northern Lights at your feeding programs for our local dispensaries! For individual cultivars. This B2B purchases, please leads to exceptionally contact sales@liberconsistent ﬂower quality, tyandwellness.com veterans battling PTSD and depression. The opportunity to grow a product that so many people need was the perfect opportunity for us to use our skills in our area of passion. As the legislation changed, we expanded into adult-use products.

BUSINESS SP TLIGHTS We’re doing all we can to mitigate the harmful effects of prohibition. from cultivation and processing to customer service and education. It’s their commitment and passion that truly drives our success and enables us to provide exceptional products and services.

V E RT I C A L C O M PA N Y

PLEASANTREES CANNABIS @ENJOYPLEASANTREES @PLEASANTREESMI

leasantrees Cannabis Company was founded in 2018, with a sharp vision of providing premium-quality cannabis products. Our goal from the outset was to create a haven where top-notch cannabis is offered alongside a warm and informative atmosphere for our valued consumers. It has been an incredible journey of growth and learning since then.

@WEAREPLEASANTREES

Where can people find you or your products? Our products are carried at most retail stores in the state of Michigan. Customers can also shop at any of our ﬁve conveniently located retail stores in East Lansing, Hamtramck, Lincoln Park, Houghton Lake, and Mt Clemens. Meanwhile, our cultivation and processing facilities can be found in Harrison Township. We have strategically placed

our outlets to ensure accessibility and convenience for our customers while maintaining a strong connection to our cultivation roots.

How many employees do you have? Pleasantrees is proud to have a dedicated team of over 150 employees. Each member of our staff plays an integral role in maintaining our ambitious standards, SPECIAL PROMOTIONAL SECTION

Why do you feel your business is important to the community? We pride ourselves in being a partner with any community we are a part of. And, we pay our employees an honest wage with great beneﬁts What services or prodso that they can be ucts do you offer? contributing community We are a fully vertical company, which enables members. us to produce most How does your business cannabis products in give back to your the market! Our newest community? category is the cannabis We’re doing all we can beverage market! We to mitigate the harmful partnered with Blake’s effects of prohibition. Hard cider, to produce A signiﬁcant portion of our brands Pleasanteas our efforts are focused and Highly Casual. on unlocking fair and What was your mission balanced employment or purpose at the start opportunities at all of your company? levels of the fast-growThis company allows me ing, legalized cannabis to do what I love every industry. Additionally, our day with my friends company advocates for while we bring our prelegislative reform aimed mium cannabis products toward the release of to the state of Michigan. those incarcerated for What made you choose cannabis-related crimes, to start a company in as well as the mass-exthis industry? pungement of criminal I spent the early 2010’s really nerding out on cul- records regarding cannativation design and what bis offenses. We are working was necessary to grow hard to stay abreast of consistently premium developments, attend cannabis. My knowlto social needs, and edge and experience, remain dedicated to combined with a dream of what it could be, was identifying and cultivating new, cutting-edge enough to drive me and enough for my investors avenues to help right to believe in me. the historical wrongs. FA L L 2023

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E-COMMERCE

WEEDMAPS

@WEEDMAPS / WEEDMAPS.COM

eedmaps allows consumers to easily search for the best weed deals near them, check out consumer reviews on products, discover new brands and products, and order for delivery and pick up through participating retailers. Consumers can download the app in IOS and Android, or at weedmaps.com. We can also be found on Facebook, Instagram, Twitter: @weedmaps On the Businessto-Business side, Weedmaps also offers compliant technology solutions to cannabis business and brands through Weedmaps for Business, our suite of omnichannel advertising, marketing, operations and e-commerce tools, which can be found at weedmaps.com/ business. Weedmaps’ mission is driven by our passion for the plant, with a goal of championing the truth about cannabis and standing with all who believe in open, safe and legal access to cannabis. Weedmaps was founded in 2008 by

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two California Prop 215 medical marijuana patients who weren’t having any luck ﬁnding reliable, local information about cannabis products, or dispensaries. Weedmaps launched as an online directory, similar to Yelp, with an easily accessible directory of medical dispensaries to guide fellow medical cannabis patients in their own research. As U.S. state medical programs began expanding, and the onset of adult-use cannabis moved forward both in the U.S. and Canada, Weedmaps expanded to support emerging markets, eventually growing into the two-sided marketplace we provide today. And now, Weedmaps employs approximately 500 people across the U.S. and Canada, with our headquarters in Irvine, CA. We believe that our business is valuable to the cannabis community because trustworthy information on cannabis is still tough to ﬁnd, and the continued stigma of the plant also brings misinformation, especially in newer adult-use markets. At

Weedmaps, we see ourselves not just as a place to buy weed through our clients, but a place for consumers to get educated about cannabis products before they even step foot in a dispensary. Our Weedmaps News and Learn content also provides detailed, expert information on the latest consumption methods, as well as a host of how-to’s to support cannabis users regardless of if they’re beginners or expertlevel consumers. SPECIAL PROMOTIONAL SECTION

BUSINESS SP TLIGHTS Tell us about your business and its products. We are Fawn River Cultivation Company, a full seed to sale operation located in Constantine, @FAWNRIVERCC / FAWNRIVERCC.COM MI. Our state-of-the art 65,000 sq ft facility, houses Fawn River, our grow operation, along with our 5,000 sq ft ﬂagship provisioning center, Prosper Cannabis Company. Prosper offers a luxury environment and a convenient drive-thru. Our three brands, Euphoria Ultra-Premium, Fawn River Premium and Giggles, cater to all levels of Cannasseurs. G R OW FAC I L I T Y

FAWN RIVER CULTIVATION

Where can people find you or your products? Our extensive line of

Euphoria, Fawn River & Giggles Flower, PreRolls, Infused Pre-Rolls, Concentrates and Carts is available at Prosper Cannabis located in Constantine and Wayland. Our ﬂower and pre-roll line is available in Provisioning Centers throughout Michigan. Visit us at fawnrivercc. com to learn more about our quality ﬂower and facility.

What is your company mission? Our Mission at Fawn River Cultivation is to be a trusted brand throughout the cannabis industry. We want all customers to know they are getting cannabis

products of the utmost quality. Our integrity is everything. We strive to grow it right and will not be satisﬁed with anything less.

How does your business give back? We take pride in what we do at Fawn River. Our core focus is our passion to improve lives by providing the highest quality cannabis products. As the only cannabis company in MI partnering with Biolumic, we have the technology to enable the creation of varieties with unique wellness beneﬁts and extraordinary experiences for the community. Our motto is People. Plants. Progress

OCTOBER

2023

DREAMSCAPE

Retreats

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SPECIAL PROMOTIONAL SECTION

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THE END

Dale “Rick” Thompson IN MEMORIAM:

The legacy of one of Michigan’s giants of cannabis will continue to live on. Dale “Rick” Thompson, a prominent cannabis advocate in Michigan, passed away on September 18, 2023, leaving behind a legacy of tireless activism and dedication to the cannabis industry. The 57-year-old father of three children and a grandfather died at his home with family in Flushing, where he lived with his elderly mother. He was diagnosed with colon cancer three months prior. “Rick” Thompson, here with Sensi’s Jamie Cooper, was a leader in cannabis advocacy for more than two decades.

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Thompson’s involvement in cannabis advocacy began in the early 2000s. Through his work, Thompson aimed to educate the public and destigmatize the use of medical marijuana. His efforts contributed to the passage of the Michigan Medical Marihuana Act in 2008, which allowed for the use of marijuana for medical purposes. A fervent advocate for patient’s rights, Thompson tirelessly fought for the

rights of patients, ensuring their legal protections and access to safe, reliable cannabis products. He often attended Michigan Cannabis Regulatory Meetings, voicing his concerns about the regulations he felt needed to change. The Michigan Cannabis Regulatory Agency even invited Thompson to join a consumer advocacy committee. Thompson also co-hosted the “Jazz Cabbage Cafe” podcast and regularly wrote about cannabis, including as the former editor-in-chief for Michigan Medical Marijuana Magazine, launched in 2009, and the Compassion Chronicles, an online medical marijuana publication started in 2012. When Thompson’s health began to decline, he resigned from his position on the board of the Michigan chapter of the National Organization for the Reform of Marijuana Laws (NORML), which he’d held since 2014. He held his role at the Re-

demption Foundation up until his death. Aside from his advocacy work, Thompson was also a respected journalist and expert in the field. He regularly contributed articles to cannabis-related publications, shedding light on new research, policy developments, and industry trends. His extensive knowledge and ability to communicate complex information in an accessible manner helped solidify his reputation as a leading authority in the cannabis community. As the cannabis industry continues to evolve and gain acceptance, Thompson’s imprint will forever remain, reminding future generations of the importance of fighting for justice, understanding, and equality. Whether through the successful legislative battles he fought or the countless lives he touched, Rick Thompson will be remembered as a true pioneer in the fight for cannabis reform.

TOP PHOTO BY BROCK KALNASY

TEXT JAMIE COOPER

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