Sensi New England September 2021 by Sensi Magazine

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THERE MAY BE HEALTH RISKS ASSOCIATED WITH THE CONSUMPTION OF THIS PRODUCT. FOR USE ONLY BY ADULTS 21 YEARS OF AGE OR OLDER. KEEP OUT OF REACH OF CHILDREN. PLEASE CONSUME RESPONSIBLY. This product has not been analyzed or approved by the Food and Drug Administration(FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy or breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the inﬂuence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with the consumption of this product. Marijuana can impair concentration , coordination, and judgment. The impairment effects of Edible marijuana products may be delayed by two hours of more. I case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

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FEATURES

Welcome to the Renaissance

Artist Rube Zilla is on a mission to show us hope in the ashes of the pandemic.

Consumed by Desire

The discerning content creators at Bingham X capture the seductive side of smoke.

DEPARTMENTS

11 EDITOR’S NOTE 31 LOCAL Regional editor EmilieNoelle Provost outlines 12 THE BUZZ the whos, wheres, and News, tips, and tidbits

whens of New England. EXPLORE Food, brews, and festivals EXPERIENCE Power plants, the harvest, and garlic MEET Leaders and CANNABIS’ COOL KIDS departed dogs Pay attention to these brands on the rise. SHOP Top swag for your ON THE COVER wish list SENSIBILITIES Our editor Rube Zilla shares her thoughts Spirit of the Zodiac, 2021 TASTE Cannabis ice and—surprise, surprise— cream and veggies Original artwork for Sensi magazine bong carts are high on 24" x 36" her list. Acrylic on canvas THE SCENE HIGH 5 A fistful of stuff PHOTO BY MARIO MASITTI Have you heard? The bong you need to have. cart is the new bar cart— but better. Here’s why you have to have one.

to keep you in the loop PRETTY AND HAPPY Edie Parker is the first brand to fully merge the worlds of fashion and flower.

50 THE END A yoga teacher tells how her tattoos helped her feel right in her body.

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EDITORIAL

Stephanie Wilson Co-Founder + Editor in Chief stephanie.wilson@sensimag.com Doug Schnitzspahn Executive Editor Tracy Ross Managing Editor, Michigan Emilie-Noelle Provost Managing Editor, New England Debbie Hall Managing Editor, Nevada Jenny Willden Managing Editor, California Robyn Griggs Lawrence Editor at Large Will Brendza Contributor, Colorado Radha Marcum Copy Editor Bevin Wallace Copy Editor DESIGN

Jamie Ezra Mark Creative Director jamie@emagency.com Rheya Tanner Art Director Wendy Mak Designer Josh Clark Designer BRAND DEVELOPMENT

Richard Guerra Director of Global Reach Amanda Patrizi Director of Marketing Neil Willis Production Director MEDIA PARTNERS

Marijuana Business Daily Minority Cannabis Business Association National Cannabis Industry Association Students for Sensible Drug Policy

EXECUTIVE

Ron Kolb Founder ron@sensimag.com Stephanie Graziano CEO stephanie.graziano@sensimag.com Jade Kolb Director Global Recruiting ADVERTISING

Nancy Reid Director, Team Building, Sensi East PUBLISHING

Jamie Cooper Market Director, Michigan Abi Wright Market Director, Nevada Richard Guerra Market Director, New England Nancy Birnbaum Market Director, NorCal Diana Ramos Market Director, Oklahoma Rob Ball Market Director, S. California Angelique Kiss Market Director, S. California

MEDIA SALES

COLORADO Liana Cameris Media Sales Executive Amanda Patrizi Media Sales Executive Tyler Tarr Media Sales Executive FLORIDA Anthony Mckenzie Media Sales Executive NEVADA Pam Hewitt Media Sales Executive NEW ENGLAND Jake Boynton Media Sales Executive MICHIGAN Kyle Miller Media Sales Executive Leah Stephens Media Sales Executive

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EDITOR’S NOTE

Magazine published monthly by Sensi Media Group LLC.

September is a great

time for new beginnings,

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particularly here in New England—and especially this year. As I write this, students from around the country—and the world—are flocking to our colleges and universities to start new chapters in their lives and education. Kids in all six New England states are beginning an in-person school year that will likely look much different than those of the past. Theaters and concert halls are finally reopening. Drive down any urban street in the early part of the month and you’ll find piles of used furniture and other household items left behind by people moving on to other, and hopefully better, places. Here at Sensi, September also marks a fresh beginning. As of this issue, the magazine is once again in print with hard copies available at local dispensaries (content will still be available online, too). We’ve revamped our format, including tons of information on local eats, interesting people, live music, events, places to shop, cool products, things to do, and adventures to be had. Reading the issue, you’ll likely also come up with some of your own ideas. This month as you venture out into the crisp morning air on your way to your own fresh start or as part of a comfortable routine, take a look around and consider the possibilities out there just waiting to be discovered. Opportunities to make our dreams real and the world and our lives better are everywhere if we choose to seek them out and are willing to give them a shot. As American automobile magnate Henry Ford once said, “Whether you believe you can or not, you’re right.” Chase those butterflies. Life is too fleeting to let them get away. Welcome to September!

TWITTER Follow @sensimag for need-to-know news and views from Sensi headquarters.

I N S TAG R A M Pretty things, pretty places, pretty awesome people: find it all on @sensimagazine

This month as you venture out into the crisp morning air on your way to your own fresh start or as part of a comfortable routine, take a look around and consider the possibilities out there just waiting to be discovered.

Emilie-Noelle Provost @Emilie_Noelle

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Pretty Things to Make You Happy

The first brand to fully merge the worlds of fashion and flower, Flower by Edie Parker is the line of cannabis and smoking accessories that portray the same clever, fashion-forward wit as its namesake, Edie Parker—the accessories brand known for its signature acrylic clutch handbags. (We’re partial to a pink one emblazoned with a cursive “weed” in big, bold letters—subtlety is overrated.) “Edie Parker is all about surprising and delighting and displaying your accessories— showing them off, whether it’s a handbag or an ashtray,” says the brand’s founder Brett Heyman. Under her direction, Edie Parker launched Flower by Edie Parker in early 2019, not just as a cannabis-adjacent accessories line but as an actual cannabis line with Edie Parker Flower THC products available in California and Colorado (Michigan and Massachusetts on the way). The progression into cannabis came naturally for the Edie Parker team. Riding the high of the successful launch of its home collection in 2016, the small, all-female group knew there was still so much more they could do. The fashionable women with refined-yet-playful sensibilities began talking about “the lack of considered—and frankly pretty—cannabis accessories,” Heyman shares. “Everything in our experience has been either something you buy in a 12

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PHOTO COURTESY OF EDIE PARKER

Flower by Edie Parker’s colorful mid-century-inspired collectibles are made for friends in high places.

PHOTOS (FROM TOP): COURTESY OF SUPERETTE, EDIE PARKER

headshop or something extremely masculine, or something that felt very medicinal or like things you hide away in your drawer.” The line is cheeky in the best of ways, with nary a fan leaf marring any of the offerings. “We’re accessory designers,” Heyman laughs. “We would never do something that obvious. We are used to marketing products that can infer something. You know what it’s for—you know it’s end use— but it doesn’t have to be hitting you over the head.” (The limited-edition “This is How I Roll” t-shirt collection that dropped earlier this year exemplifies this sentiment. See the one picturing two fried eggs and the phrase “these are your boobs on drugs” for proof.) Elsewhere in the very giftable Flower by Edie Parker line are stash jars, hard-edge lighters, grinders, rolling trays, joint clips, doob tubes (“supHerb storage containers”), “Weedie Parker” smell-proof stash bags, and a bunch of other colorful covetables. But what we covet the most is the tabletop lighters, which start at $450 and come nestled inside their own ashtrays—because that’s how they roll.

BY THE NUMBERS Sup reWork Sweet Nature Crewneck ($120), Superette & 4ye Vintage garments made modern with handdrawn illustrations depicting cannabis culture make every item in the Superette + 4ye collab a win.

MARKETS The number of markets across the U.S. about to publish print issues of Sensi in April 2020. Then COVID-19 hit

∞ LOVE For everyone who kept the faith and kept us going—yes, you included. We couldn’t have done it without you: our team, our clients, our friends, our families, our readers, our cannabis community.

MAGAZINES The number of digital-only Sensi magazines we’ve made since April 2020. No, really! You can read them all at sensimag.com. So. Much. Good. Content.

[HIGH] FASHIONFORWARD While we were away, we kept our eyes on these brands—the coolest kids in cannabis right now. Except for the grannies. They’re the hippest grannies in the game. Fleur Marché is the one-stop-shop for rigorously vetted, top-tier CBD products and brands. Tokyo Smoke, the hip Canadian shop for the sophisticated and curious cannabis explorer, is for “those who embrace high design and alternative states of mind.” Mister Green is a lifestyle brand and retailer that distinguishes itself through “a minimalist design sensibility and dedication to a new cultural perspective.” Miss Grass is a brand on a mission to make the world good at weed. (We’re obsessed with the “Good at Weed” sweatpants.) Designer Adam Lippes is a partner in the LGBTQ-owned and led Farnsworth Fine Cannabis in the Berkshires, where the luxury dispensary is stocked with vintage accessories, including an old lighter of Jack Kerouac. Sundae School is where cannabis meets casual streetwear collections. House of Puff makes luxury smoking accessories for the modern woman and was founded by a former art mag editor—and we're obsessed. Superette is a retail brand dedicated to “creating moments of delight” and making buying cannabis and accessories as enjoyable as consuming it. S E P T E M B E R 2021

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BILITIES BY STEPHANIE WILSON, EDITOR IN CHIEF

1 BONG CARTS ARE THE NEW BAR CARTS. It’s gonna be the hottest home decor trend of 2022, just you wait...as long as we can get people over their hang-up about the word bong. The whole bong cart concept: fire. Getting people to call their newly transformed bar cart into a holder of bubblers and bud by its obviously awesome name, the bong cart: not so fire. Let’s troubleshoot. My Insta DMs are open, @stephwilll. 2 POSHMARK TIP: Never buy an item outright. Hit the heart, like the item, and sit back and let patience be a virtue. Typically within 24 hours, the seller will offer you a discounted price and boom! You’ve saved money and you are a proud consumer supporting the circular fashion movement, breathing new life into a used item. Everybody wins.

High 5

After a full year of enduring the same old, plain old things day after day, we all deserve a break from the ordinary. These items elevate your consumption ritual to an art. 1

3 APPARENTLY THERE’S A POSHMARK FOR GEN Z and it’s called depop, but I cannot confirm or deny whether there’s a heart for you to like to potentially save money because I’m the most elder of the millennials and only just learned about depop via New York mag earlier today. 4 PELOTON’S GOT NOTHING ON SOULCYCLE, and this is a stance I will ride until I die. Sure, I’ll be riding a Peloton, but I’ll be doing it to the beat of the music playing from my iPad where I’m streaming one of Ross’s motivational movement therapy classes from the Equinox app.

Products 1. Crack is Wack Rolling Tray ($60) by K. Haring Glass Collection D.A.R.E. was right in this case: crack is wack indeed. 2. Cookies X Stündenglass Gravity Hookah ($600) A work of engineering art in a sleek design that can send you to the moon: this thing offers a full 360° of “woah.” 3. Nude With Attitude Matches (three for $12) by Higher Standards x Rogue Paq These retro matches will quite literally charm your pants off. 4. Gucci Swirls Resort Collection Rolling Papers ($28 for the kit) by Papers + Ink Spark an abstract ode to the cruise collection with these customprinted organic papers 5. CBD Ritual Wild Berry Gumdrops ($45) by Lord Jones Hand-crafted confections with natural fruit essences and 20 mg hemp-derived CBD in each must-taste morsel. Gwenyth Paltrow and Oprah Winfrey approved.

5 BUT THE EQUINOX APP has absolutely nothing on any class taken at any studio IRL. Real humans bring real energy into a room that can’t be replicated even in the best virtual setting. There’s no digital substitute that measures up to the human connection. 6 “TIE-DYING” IS NOT A EUPHEMISM for recreational drug use. Long story, but a funny one. I’ll tell you it the next time I see you in real life.

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AFTER THE PLAGUE CAME

THE RENAISSANCE Even if you haven’t heard of him, Rube Zilla is already watching you through his ubiquitous art in the cannabis space and beyond. And the Scorpio is on a mission to show us hope in the ashes of the pandemic. TEXT STEPHANIE WILSON PHOTOS MARIO MASITTI

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even notice them in New York at a Buffalo Bills game, in Miami at Art Basel, in Los Angeles at the LA Art Show, in a still-in-development-andso-cool immersive space planned for Las Vegas. You’ll see the eyes on public artworks commissioned by the city of Denver and even on the walls of a Colorado middle school. You’ll see the cannabis artist’s unmistakable style everywhere...but you won’t see a fan leaf in any of it. “I don’t have cannabis motifs in any of my work,” Rube explains when asked what makes him a cannabis artist. “But I feel like at this point in my career, I’ve made my faces synonymous with cannabis culture.” And what lies within that association of art and cannabis is the power to propel the societal rebirth Rube believes art can drive. A former marine with Puerto Rican roots and a Buffalo, New York, upbringing, Rube is a bit of a dichotomy—but he’s not a Gemini. He’s a Scorpio, which means according IT’S ALL IN THE EYES Look around, and you’ll notice Rube to astrology.com that he travels in a world that is black and white with litZilla eyes staring at you from all tle use for gray. The black and white sorts of places—from large-scale that covers most surfaces in Rube’s murals in cities across the country, world represents the illusion that we from Timbuk2 bags, from custom-commissioned shoes. They look are individuals separate from others. The straight lines and the compleout from the Zilla Charter tour bus in Denver, in which top street artists menting curves stand for a necessary balance in structure and creativity, like Dinkc lead cannabis-friendly male-female energy, and emotion. tours to discuss their works around “Since the beginning, black and the city. You’ll find those eyes on a white has always represented the tin of full-spectrum rosin gummies duality and polarity of reality,” by Dialed In, in his coloring book he says as he sketches the first by High Times, and on carb caps, faces on what becomes the zodibangers, rolling trays, and pipes. Rube’s illustrations cover dispen- ac-themed canvas. It’s late July sary waiting rooms across Colorado 2021, and we’re at his friend Jereand adorn the Buddy Buddy Indoor my’s place in downtown Denver. Jerm, as he’s known, was the first Natural in San Francisco (the Calperson to ever buy one of Rube’s ifornia cannabis producer has even pieces, cementing a friendship and created a Rube.Zilla Kush). You’ll ccording to astrology, rebirth and revival are written in the stars. According to Ruben Del Cabrera (Rube for short), they are also written in the Zodiac-themed artwork Sensi created for the cover of this magazine. The piece invites viewers to get lost in a solar system of faces while trying to discover and interpret the 12 signs of the zodiac illustrated among the astral elements—subtle details depict the completion of a cycle, a return to our societal roots. Hidden amid a black-and-white maze of emotions depicted in Rube Zilla’s signature style are symbols representing a restart. A slogan of hope is becoming popular as so many try to make it through COVID-19: After the plague came the Renaissance. Looking at the world with Rube's vision, you see a modern renaissance has already begun.

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kicking off a collaboration/representation relationship between the two. Rube’s son, Remy, watches his father work intently. “There’s always someone watching,” says Rube, who laughs as he draws another face. The eyes specifically are inspired by a recurring scene in Scooby Doo, one of his favorite cartoons growing up, when the only things seen on an otherwise dark screen were sets of glowing eyes peering out from the dark. “It was the creepiest thing in the world!” Rube laughs. “Just knowing that people in the dark are watching.” WHAT DO YOU SEE WHEN YOU REALLY LOOK? It’s fun to watch Rube work. He doesn’t plan out his pieces; he just picks up the pen (or marker or can of spray paint, depending on the project) and gets started. He’s a

thinker, a dreamer, as well as a makeshit-happen doer. It’s easy to like him; it’s easier still to see why people like to be around him. He’s got the best interests of his communities in mind. He has been envisioning a more utopian future for quite a while now, and he’s doing what he can to make it happen. Make no mistake: Rube is a badass on his way to being the badass, the guy who doodled his way into the zeitgeist and then sketched out the defining spirit and mood from within. He’s expressing himself through a defined visual identity that’s a relatively recent development. (Scroll back to the start of his @rube.zilla Instagram page for the visual proof.) What’s surprising is that he’s relatively new to the whole art thing. After spending 10 years in the military, he settled in Denver and began working in finance. He was bored

out of his mind. He had been doodling since he was a child, and he made the risky decision to pursue art full time rather than stay miserable in a more stable career. He took a job at a hotel in downtown Denver, “just working overnight security, hours to burn,” he says, “and I would doodle, I would draw.” The position afforded him the opportunity to just create, to see where his mind took his markers on the paper. Rube Zilla's now-signature style soon began showing up—the faces—in his drawings. The motifs struck him as “hauntingly beautiful,” so he began working on their structure and form. He had only been at it for a few days when one night as he was arriving for work, he had the traumatic experience of witnessing a man jumping to his death. “A moment like that will change you,” Rube says.

Rube Zilla Spirit of the Zodiac, 2021 24" x 36" Acrylic on canvas

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“I relived that moment every day for a year,” Rube says, feeling trapped in the trauma—and it was through drawing mazes of augural faces depicted by the stark black lines and curves of a Sharpie that he mapped his way out. The night of the incident, he stayed at the hotel. “I just grabbed a stack of computer paper and a box of Sharpies and I just kept drawing faces over and over,” he says. “In a way it was to just process emotion—just to find a way to move through it. It’s funny how if you follow these patterns—follow grooves and stay the course—it’s like seeking a new plan, finding your weed and holy shit you talk to god, you go paint on walls. Now they call flow. And it ends up creating these it hieroglyphics—cave dwellings once-in-a-lifetime moments.” and whatnot.” Rube feels that we are at the start of a second renaisBRINGING EVERYTHING TOGETHER sance. “Real talk though: ‘After the Cannabis has been a part of the healing process as well. The night of plague came the Renaissance.’ It was the artists who gave life back to the incident, Rube smoked a joint the world. People came out to see with “the valet kid,” a young guy named Jerm (see above). Jerm now the murals, they couldn’t wait until Michelangelo was done with the runs Enigma Projects, representSistine Chapel.” ing a community of artists, includRube is a walking, talking art hising Rube Zilla. “We went from this tory lesson, focusing on the Medici thing that happened—the birth of these emotions—and we were able family, which first attained wealth and political power in Florence in to ride that energetic transition to the 13th century. It was the family’s the light in a sense.” support of the arts and humanities Jerm commissioned a custom in the 1400s that made Florence the piece by Rube, asking him to deck cradle of the Renaissance, accordout a Timbuk2 bag with his illusing to History Channel editors. trations. While in San Francisco a Rube’s lesson is a little less forshort time later, Rube wore the bag to an event attended by the brand’s mal: “There was a family that was CEO, and it caught her eye. “Shout- like, ‘Yo, we got all the gold and jewels on this side of the world. out Patti Cazzato!” Rube says. We got money. So, we control now. “That night, she said to me, ‘I’m We want to control then and the going to change your life tonight, future.’ So how do you control hisyoung man.’ And she didn’t lie.” tory? You tell the story. The Medici Rube seeks a communal relationship between art and cannabis. family understood that they needed to tell the story, so they asked “Cannabis and art have always had themselves, ‘How do we support a connection,” Rube says. “Smoke

Rube with his son Remy

the people who will carry on for the next generation?’ So they supported the artists.” In the renaissance we are entering now, Rube suggests that the arts can be supported not by a single family but by an entire industry that’s already focused on changing the world. “The cannabis industry can be the Medici family,” Rube says. What if we’re able to support and uplift the people who are telling the story about why cannabis is important? Then we control the history of it.” A successful cannabis industry “can’t be why we have more space billionaires,” he says. “It needs to be why we have more community sustainability. It’s all about passing the joint, passing the kinetic energy, the success, and bringing it back to our circles at the end of the day.” We’re collectively hungry for art, culture, and connection. Rube cites Crush Walls’ urban art event that took place September 2020 amid COVID-19. “What did people do? They pulled up to the streets, smoked weed, and looked at art. That didn’t stop. That happened in the renaissance.” S E P T E M B E R 2021

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CONSUMED BY

DES

The discerning content creators at Bingham X capture the seductive side of consumption. PHOTOGRAPHY AND STYLING BINGHAM X

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explore

experience

meet

shop

taste

Food, brews, and festivals

Power plants, the harvest, and garlic

Leaders and departed dogs

Top swag for your wish list

Cannabis ice cream and veggies

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local

explore

EAT, DRINK, &

Rock On Experience the best of New England’s food, brews, and live music at these festivals.

SEPT. 11

Street Eats and Beats

SEPT. 10-12

Hampton Beach Seafood Festival

Hampton Beach, NH / seafoodfestivalnh.com More than 50 local restaurants will showcase their best seafood dishes. Also, check out live cooking demos, craft vendors, bands rocking out on the beach, and a lobster roll–eating contest. A commemoration of the 20th anniversary of 9/11 will take place on Sept. 11. Don’t forget your sunscreen.

Portland, ME / townsquaremedia.com Party in the streets at this 21+ event featuring all-day live bands and dozens of local and visiting food trucks selling everything from fried clams to poutine to french fries cooked in duck fat. Enjoy craft cocktails from area distilleries as well as a wide selection of beers from Maine breweries. A portion of the event’s proceeds will beneﬁt the Portland Fireﬁghters Children’s Burn Foundation. SEPT 17-21

Newport Mansions Wine & Food Fest

Newport, RI / newportmansions.org Enjoy the best of what Newport’s chefs and vineyards have to offer. The event will include wine dinners, tastings, and seminars led by sommeliers from around the world. You can attend them all or save time to explore a few of Newport’s Gilded Age mansions, gorgeous beaches, and Fort Adams State Park, home to a historic 19th century military fortress that guards the entrance to Narragansett Bay.

The Big E Sept. 7–Oct. 3 / West Springﬁeld, MA / thebige.com Everyone loves going to the fair, and there are few better than the Big E, or Eastern States Exposition—the country’s only multi-state fair. All six New England states will be represented at a dizzying array of competitions, exhibits, and events, including a parade, a butter sculpture display, state-themed food halls, carnival rides, and a farmer’s market. The concert series includes performances by the Goo Goo Dolls, Zach Williams, and Billy Idol at the fairground’s arena. Taking it all in will take a while, so stay for a couple of nights. 32

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Punk in Drublic Craft Beer and Music Festival

Sept.25-26 / Worcester, MA / punkindrublicfest.com Lace up your Docs and brace yourself for one of New England’s wildest parties. You’ll get the best of craft beer and punk rock, with live tunes by The Mighty Mighty Bostones, Get Dead, Pennywise, and many others. Rockers age 21 and over can indulge in unlimited craft beer tastings so make sure to update your Uber app before you go.

SEPT. 19

SEPT. 24-25

SEPT. 25-26

Polar Park, Worcester, MA / p2p.onecause.com DogFest New England is a dog-friendly event supporting Canine Companions, a nonproﬁt that provides trained service dogs to people with disabilities free of charge. Sponsored by the Worcester Red Sox, the event will include service-dog demos and contests, vendors, food from local restaurants, and live music.

Wilmington & West Dover, VT / vtwinefest.com Discover the best of Vermont’s wineries and artisanal food producers and farms against the backdrop of the region’s famous fall foliage. The festival will include a wine-tasting stroll through historic downtown Wilmington and a soup contest on the 24th. A grand tasting will take place at the Mount Snow Resort on the 25th.

Salem, MA / foodtruckfestivalsofamerica.com Grab the kids and the dog and head over to Salem Common to sample tasty treats from dozens of the area’s most popular food trucks, including Burrito Betty’s, Say Cheese, and BBQ Broker. Sample craft beers from Timberyard and Zero Gravity Brewing, and hard cider from Stormalong and Press. While you’re there enjoy live music and browse goods made by local artisans.

DogFest New England

Vermont Wine and Harvest Festival

Salem Food Truck & Craft Beer Fest

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MOON STRUCK

ELEVATE THE Culture

Celebrate September’s full Harvest Moon on Sept. 20 with a guided moonlight hike at Appleton Farms. The 658-acre property located in Hamilton and Ipswich, Massachusetts, is one of the oldest working farms in the US. Sponsored by the Trustees of Reservations, the hike will take you over rolling hills, past historic farm buildings, and by rambling stone walls. thetrustees.org

power

plants

Make your own herbal extracts, medicines, and tinctures at the Rhode Island Herb Festival, Sept. 17-19 in Providence. Take in a series of workshops taught by expert herbalists and a supervised kids’ program. Session subjects include working with medicinal mushrooms, beekeeping, cannabis as plant medicine, herbal ﬁrst aid, and indigenous remedies. riherbfestival.com

By the Seaside

Vampires Allowed

Taking place Sept. 18-19 at Olde Mystic Village in Mystic, Connecticut, the 2021 Garlic Festival is a celebration of the local harvest. Area restaurants will be serving garlic-themed cuisine, and local farmers will have a variety of garlic and other fresh produce for sale. Visitors can also explore the tables of local merchants, artisans, authors, and artists. thisismystic.com

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TRIFECTA RELAX CBN VAPE CARTRIDGE 100% Sourced from Mass Certified Industrial Hemp

The Trifecta Relax is the first product in Massachusetts to utilize rare and minor cannabinoids sourced from MA Certified Industrial Hemp. This unique broad spectrum formulation boasts a healthy CBN dosage to ease you into a relaxing evening. Full panel tested and ready for both retail and wholesale. Processed and manufactured in accordance with all MA state laws and ready for your dispensary or retail shelves. www.baystatehemp.com

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This product has not been analyzed or approved by the FDA. There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast- feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The intoxicating effects of edible products may be delayed by 2 hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 OR 9-1-1. This product may be illegal outside of MA.

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Meet two can n the man behin abis inﬂuencers and d dedicated to the Vermont chapel our four-legg ed friends.

Cannabis Health Leader

Dr. Marion McNabb is the co-founder and president of the Cannabis Center of Excellence, a nonproﬁt cannabis health research and social justice organization based in Massachusetts. Since 2017, she’s dedicated her career to researching cannabis’ potential to help patients. Her goals include advancing cannabis science, advancing cannabis-use rights, and increasing medical cannabis access. cannacenterforexcellence.org

Temple of the Dog

The Dog Chapel in St. Johnsbury, Vermont, was created by local sculptor Stephen Huneck to celebrate our departed canine friends. Located on land owned by Huneck called “Dog Mountain,” the building is open to visitors. The small white chapel is packed with photos of beloved dogs and emotional eulogies placed there by visitors mourning their four-legged companions. The sanctuary includes dog-themed artwork and an area for quiet contemplation. dogmt.com

Healer by the Sea

Laura Beohner co-founded The Healing Rose in Newburyport, Massachusetts, in 2016—in her early 20s—after a knee injury led her to cannabinoid topicals. The recipient of the 2020 NECANN Community Award for “Massachusetts Cannabis Activist of the Year,” she is passionate about the cannabis’s potential for medical innovation. Laura is also the director and founder of the Massachusetts Hemp Coalition and serves on the boards of Elevate Northeast and the Northeast Sustainable Hemp Association. S E P T E M B E R 2021

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STOREFRONT

Going to the Church

New England Treatment Access, a dispensary in Brookline, Massachusetts, is considered one of the most beautiful dispensaries in America. Located in the historic Brookline Bank building designed by Swiss-born architect Franz Joseph Untersee in the early 1920s, the church-like space is adorned with handcarved woodwork and a stunning glass-domed ceiling. netacare.org

HEart OF GLASS

Massachusetts-based Calyx Containers is collaborating with glass artists to shed light on the ways that glass blowing has shaped the cannabis industry. The company’s Art of Glass initiative celebrates glass artistry as a key component of cannabis culture while offering a number of unique hand-blown pieces for sale via an online gallery. A portion Art of Glass paraphernalia sales will beneﬁt nonproﬁt organizations that support communities impacted by cannabis inequities. calyxcontainers.com

BOTTLED HERE ONLY IN rhode island

Most people who grew up in southern New England have fond memories of coffee milk made with Autocrat. The ofﬁcial state drink of Rhode Island, coffee milk has been a local favorite since the coffee syrup was ﬁrst manufactured in the 1930s. It’s also delicious as an ice cream topper, or (believe it or not) in your morning coffee. littlerhodyfoods.com

dream CATCHER

Having trouble getting enough Zs? If warm milk isn’t your thing, try Howl’s Nighttime Tincture. Made with full-spectrum indica extract and organic avocado oil, a few drops of this magical elixir will make you feel more relaxed, promote anxiety relief, and help you ﬁnally get a good night’s sleep. howls.com S E P T E M B E R 2021

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Small Bites. Big Heart.

Cold, Creamy Cannabis

Every time we turn around it seems like cannabis edibles have reached a new high. Framingham, Massachusetts-based Cloud Creamery has raised the bar once again with its handmade ice cream infused with full-spectrum cannabis resin. Available in 8-ounce containers from area dispensaries, the cool confection is made with locally sourced and organic ingredients and comes in three delicious ﬂavors sure to please even the pickiest ice cream fans: Tanzanian vanilla, dark chocolate truffle, and mango yuzu sorbet, which is dairy-free. plantjam.co

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Viva la Veggies! Vegtoberfest, a vegan food festival happening on Sept. 19 at the Trinity Beer Garden in Providence, Rhode Island, will feature animal product-free wines, craft brews, and cuisine from 18 local eateries and breweries along with vegan-friendly goods from area artisans, makers, and retailers. Tickets include sample portions from each participating restaurant and brewery with larger portions available for sale. The rain date is Sept. 26. goprovidence.com

P R O M OT I O N A L F E AT U R E THE VIRIDITY GROUP

The Boots on the Street With a focus on retention and a grassroots vibe,The Viridity Group is a cannabis industry staffing agency with a mission to “build something no one ever leaves.”

rett Clancy is more than an up-and-comer in the cannabis industry. He’s a conversationalist, a people-person. He’s the guy who was a stranger at the bar—until your brief chat turns into a full-blown friendship. He has a passion for music; he’s a partner of Soundcheck Studios (do yourself a favor and check that out). And most importantly, he’s a connector, a humble, unassuming force who is starting to get noticed for the waves

the right time, and build a business, all while creating a framework for success with the ability to retain good people and help grow their careers. Clancy and his team became the “boots on the street,” as he says. Talking with dispensary and grow facility owners, they created a team-building model like no other. Baking in brand and culture from the get go, The Viridity Group’s grassroots vibe has brought it success from coast to coast. With more clients signing on, it’s obvious The Viridity Group is reaching its goal of “building something no one ever leaves” and making retention a non-issue for its partners. When asked about the type of opportunities The Viridity Group is generating for the industry, Clancy stresses that the framework places good people in “the places you want to work at, where owners will bring you up the ladder while providing competitive wages and solid benefits.” Partnering with the team at The Viridity Group provides clients with the most efficient path to success when it comes to their organizational goals. To start building your own partnership with Clancy and his team, visit theviriditygroup.com.

he’s been making for years from his home base in Massachusetts. With a background in staffing and biotech, Clancy shifted his focus in 2019, launching The Viridity Group to respond to an industry-wide pressure point: staffing, recruitment and retention. He never loved the traditional staffing model; defining someone’s “value add” isn’t his game. Instead, he The Viridity Group wanted to support a growing need com- Cannabis industry staffing, panies across the industry were facing: recruitment, and retention how to find the right qualified staff, at theviriditygroup.com S E P T E M B E R 2021

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RECREATIONAL & MEDICAL DISPENSARIES

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This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edible Marijuana Products may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 911. This product may be illegal outside of MA. Please Consume Responsibly. For use only by adults 21 years of age or older. Keep out of the reach of children. Marijuana should not be used by women who are pregnant or breastfeeding.

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Heart the Cart Bong carts are the new bar carts—you need one. PHOTOS & TEXT STEPHANIE WILSON

In May, dining website-meets-community Food52 asked the question that’s been on interior stylists’ minds for a while now: Are bar carts on their way out? To which I say, um, do you really have to ask? If there’s a question about the continued longevity of any trend’s lifespan, it’s safe to assume that it’s on its way out. Sure, the author posed a question to her Instagram crowd about whether bar carts were “out” or “still cool,” and 84 percent of the responses came back in favor of the bar-on-wheels-as-openstorage, but that’s not surprising. Lots of people thought hanging wooden carvings of “live laugh love” on their walls would be the writing on the wall that told the world just how deep and spiritually sound they are. They 44

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lived. They laughed. They loved. And to this day, some of them keep right on loving. Side story: During the early days of the pandemic lockdown, memes kept my spirit alive. You could say that because of memes, I lived. I certainly laughed. And, my god, some of them I loved—especially the one that just showed a wooden carving of the word “gather”

hung on a beige-gray wall. The simple caption: “That’s illegal, Karen.” I died. I lived. Laughed. Loved. I still do. Perhaps I am the lowest common denominator? Either way, I’ve never had a bar cart. I did purchase a wheeled two-shelf unit in a mid-century modern style that could to the untrained eye be confused for a bar cart, but it’s not a bar cart. No,

no, no. Bar carts are out even if home decor sites are hesitant to declare the trend dead quite yet. Perhaps there’s been enough death this past year, or perhaps they worry that the plebes who embarked on home improvements while spending so much time in said homes would revolt if they read that one of the trendy, musthave pieces they just incorporated into their

got my Jane West Beaker on my bong cart, too! #twinning. And if you’re somewhere in between, I encourage you to take your smoking accoutrements out of whatever hiding place they’re stashed. Bong carts aren’t just for bongs, you know. Pipes, stash jars, grinders, rolling trays, dab rigs, and all of the other objets d’art cannabis accessories can live on the cart, too—just as long as they’re nice and clean. Put them on display unless you’re living with rambunctious kids, or decor was suddenly as that says “humble & kind” jumpy cats, or any other taboo as gathering with hanging on the door creature that could knock unvaccinated strangers in above my home office. them over. Then proceed close quarters while not I picked it up one day at with caution. Always keep wearing a mask. a Home Goods where it the stuff you put into the Let them revolt, I say. was on clearance for $10. Or let them in on the Although the message secret that surely isn’t made me shudder, I going to be a big secret for thought I could use the much longer because— canvas and turn it into you heard it here first, something cool. I never folks—it’s going to be the got around to attacking it hottest home decor trend with some paint, but I did of 2022. Whether you’re tack two oversized Postgetting one brand new or Its on either side of the updating your existing message. The first reads, bar cart into one of the “If you think you’re,” and bong varieties, you too the latter wraps it up with will get to say you helped “you’re confused.” It’s spark the latest rage in now perfect.) interior styles. But if you’re like, omg, If you’re wondering I’ve already been storing my smoking devices secured why you would want a Jane West Beaker on my old safely away from any bong cart, maybe it isn’t bar cart but hadn’t realized minors or pilfering roomfor you. Keep gathering. I should stop calling it my mates who shouldn’t have Keep on living, laughing, old bar cart yet! Well, access to your stash. and loving. (Confession: now you know! You and If you consume canI do have a wooden sign I should be friends, I’ve nabis, there’s no need to

hide it away in a cabinet or drawer as if it’s something you’re ashamed of, no matter what you may have been told in D.A.R.E. But there’s still a whole lot of stigma surrounding it today, even as more Americans than ever are in favor of its legalization. After legalization comes normalization. The bong cart (or bud cart, or cannabis cart if you must, but I like bong cart because it’s a better play on the “bar cart” phrase— that’s what we’re going for here) is a statement. If you’re not quite ready to admit that bongs—with water filtration and the ability to deliver a cool, smooth hit—are a superior way of consumption,

that’s OK. You’ll get there. And when you do, I’ll have tons of recommendations for products that will look right at home on the bong cart in your home. S E P T E M B E R 2021

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P R O M OT I O N A L F E AT U R E H A P PY VA L L E Y

Raising the Bar Happy Valley immerses its customers in a big, immersive experience.

he bar has been raised for cannabis retail in Massachusetts with the opening of Happy Valley’s East Boston location. At 10,850 square feet, it immerses consumers in a retail environment that showcases the brand’s love of cannabis and its commitment to excellence. A stunning 36-foot-wide LCD screen—playing highlights of the brand’s products, grow rooms, and extraction processes—grabs your attention the moment you enter the building. But it’s the wide array of products on show in beautiful custom-designed display stands that really seals the deal.

“If you want to transform how people think about cannabis, retail is where the rubber meets the road,” says Happy Valley CEO Michael Reardon. “A key component of our brand and growth strategy is to create a premium retail experience that’s modern, immersive, and educational for our customers. From the moment you enter the space—whether you are a connoisseur, new to cannabis or returning to cannabis after many years—the sole purpose of our store and our staff is to help you unlock your best experience with cannabis.” Happy Valley has painstakingly collected the best cannabis cultivars,

from popular strains to hard-to-find rarities, to build an expansive and unique menu of premium flower. Just as great wine begins with specific regions and carefully cultivated grapes, quality cannabis starts with each plant’s genetic lineage, which is why Happy Valley sequences the DNA of every plant it grows with Medicinal Genomics, a leading third-party expert in cannabis genetics. Customers can easily verify a product’s origin by scanning a package’s QR code using Happy Valley’s exclusively developed mobile app for iOS or Android. Founded in 2016, Happy Valley is a vertically-integrated cannabis company and as such it offesr a full suite of premium cannabis products. Cannabis flower, pre-rolls, edibles, a variety of concentrates, vape cartridges and accessories, all await consumers. Best of all, the staff is dedicated to making every visit seamlessly smooth and enjoyable. Head to the new shop today for all your needs.

Happy Valley Cannabis Dispensary happyvalley.org S E P T E M B E R 2021

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P R O M OT I O N A L F E AT U R E BLAZE DELIVERY

Enhanced Experience The delivery-based cannabis market is here to stay—and Blaze is making it all easier.

he massive rise in delivery-based business during the pandemic has transformed how customers interact with their favorite brands across the United States and the world. Consumers now expect everything from alcohol to toiletries to be available at their doorstep. As legalization spreads across the country, that expectation of seamless delivery is extending into the cannabis industry. Currently, 14 states permit regulated cannabis deliveries, but that number is expected to rise over the next few years. For most dispensaries, however, the idea of quickly implementing online

Blaze’s software addresses backend logistics and the tracking and managing of drivers. It also creates a delivery service that will pass each state’s regulatory status, avoiding legal headaches. Designed by industry veterans, the delivery software integrates directly with a store’s POS system to allow accurate inventory tracking. It features signature capture and ID verification, and it provides delivery drivers with a complete manifest and inventory ledger. To enhance the consumer’s experience, the Blaze Delivery app easily captures customer signatures, verifies IDs, and tenders orders—customers can even pay ahead. Plus, it offers the ability for drivers to communicate securely with dispatch or with the customer for last minute changes. A recent report from Uber showed that delivery revenue grew 103% in 2020, a number that is expected to continue to rise moving forward. There is no reason why cannabis businesses cannot get in on that trend and expand too. They just need the proper framework in place to make it happen.

purchasing and delivery is daunting, to say the least, if not downright impossible to navigate safely, efficiently, and legally. That’s where Blaze can step in, offering state-of-the-art delivery software and POS systems designed to provide seamless solutions to cannabis purveyors. “We feel that delivery is going to be a key piece for retailers who are looking to grow their businesses,” says Chris Violas, the CEO of Blaze. “We think it’s here to stay and we’re doubling down on that market by continuing to develop new features BLAZE Delivery to streamline and scale delivery Delivery POS Systems operations.” blaze.me S E P T E M B E R 2021

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Enlightened Ink Colorado yoga teacher and spiritual guide Bri Leonard found a way to love her body through her tattoos.

“I am someone who comes from trauma and humble beginnings,” says Colorado-based yoga teacher and tarot reader Bri Leonard, whose body is a canvas of tattoos: a dagger down her chest, a fortune teller on her arm, a scorpion on her back. “Yoga and occult practices have saved my life and given me tools to face the challenges of this world.” She cultivates a practice that is beautiful and powerful both physically and emotionally. Her classes combine creative, challenging movement on the mat with deep introspection (and the occasional dose of Prince or classic metal in the music mix). Through a podcast and members-only classes with Healing House (healinghousepodcast.com), which she co-founded, Leonard encourages students to dig into the past and shuck off the pain and negativity that keeps them from personal evolution. “Our goal with Healing House is to give back and support anyone on the path to holistic healing— with a little touch of humor and magic,” she says. Leonard’s tattoos are an important part of her identity and ground her in her teaching. “They have helped me love my body,” she says. “Before I started getting tattooed, I never liked what I saw in the mirror. I felt like a visitor in my own body. As my collection of art began to grow, I noticed an evolution in my self-perception. I began to feel strong, confident, like me.”

Leonard swears by the work of her artist Danny Boy at Landmark Tattoo (landmarktattooing.com) in Denver. “He's a kind, warm, talented soul,” she says. “That place feels like home.”

We want to see your tattoos and know the stories and passions behind them. Post them to Instagram and tag us @sensimagazine.

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PHOTOS COURTESY OF BRI LEONARD

TEXT DOUG SCHNITZSPAHN

Women working in cannabis deserve better, so

WE BUILT BETTER

JoIN Us

womenempoweredincannabis.com/join

REVCLINICS

BRANDS GIVE US A SHOUT AT WHOLESALE@REVCLINICS.ORG

Please consume responsibly. For use only by adults 21 years of age or older. Keep out of the reach of children. Marijuana should not be used by women who are pregnant or breastfeeding. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

Sensi New England September 2021

Articles inside

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THE SCENE

THE BUZZ

EDITOR’S NOTE