SEO AND ROI
SEO Google Guru Author Randi Thornton
SEO and what it means to you. Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
What is the severity of not obtaining a strong online presence?
How many People are using the Internet? • According to • People searched 182 different internet sites and spent over 120 hours online in the month of September 2008. • According to the 2007 National Association of REALTORS® Profile of Home Buyers and Sellers, 84% of all homebuyers used the Internet as an information source. o 84 percent of all buyers identified the internet as a source in their home search including 87 percent of first-time buyers, 82 percent of repeat buyers, 79 percent of new home buyers and 85 percent of buyers of previously owned homes.
Web Site Visitors Mean Profits!
Let's Do Some Simple Math • Current # of Web SiteVisitors: 10,000 • Number of Visitors After SEO Optimization: 20,000 (one year later)
Have you just DOUBLED Your Profits? Let' Continue.....
Web Site Visitors Mean Profits!
Now let's dig deeper.... • Conversation Rate: 10% (% of new leads, sales etc., a well designed web site will be higher!)
• You just gained 1,000 new clients! 10,000 new website visitors X 10% (one year later)
Have you just DOUBLED Your Profits? Let's Continue
Web Site Visitors Mean Profits!
Now let's dig even deeper.... • What dollar value does a new leads mean to you? • Assuming a new lead means $5,000 and you just gained 1,000 new leads...
• That is a profit of $5,000,000! Enter Your Own Data in this slides to determine your SEO Optimization ROI.
People Search Online. Who are they finding? • Are you losing "profits" to your Competitors?
Conversions. How Many Leads do you want? Make sure you get the leads, not your competition!
SEO MEANS PROFITS. How much do you want to Increase your bottom line?
SEO Google Guru to the RESCUE!
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Increase Online Traffic Increase Brand Identity Become the “GO TO” online Authority Discover Missed Opportunities Grow Your Data Base Decrease Lead Cost Increase Profits!
Randi Thornton Dubbed the …SEO Google Guru Professional Experience Sample list of web sites I have provided SEO Services:
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Calculators4Mortgages.com MortgageCreditProblems.com LendingAffiliates.com CreditRepairSite.com REOSphere.com
SEOGoogleGuru.com
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