SEO Tips for Your E-Commerce Website
In the presenting blog, we have penned down some of the crucial SEO tips for your E-commerce sites. You can effectively utilize these guidelines to get your customers onto your landing page. 1. Enhance the speed of your site: The speed at which your website gets loaded is a crucial element of onpage optimization. Usually, those web pages which have slow loading speed have high bounce rates and thus low conversion rates. If you want to make your E-commerce platform rank higher in SERP, you must ensure to enhance its loading speed. You can also employ tools like Google’s Page Speed Insights to test how rapidly your site is getting loaded? 2. Optimize your keywords: Consider incorporating your primary key terms or phrases at the following places on your website: ·
URLs
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Main titles and sub-titles
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Meta-descriptions
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Meta tags
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Alt tags
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Image descriptions
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Paragraph copy
It gives access to the customers to reach the relevant web pages present on your E-commerce website.
3. Write new blogs: Google loves fresh and engaging content. It ranks those websites higher in SERP that regularly publish useful articles. One thing that you must consider is to optimize your blogs with the relevant key terms or phrases. For finding the most relevant keywords that your customers are looking for on Google, prefer to employ keyword tools like Google’s Keyword Planner. After searching for the appropriate keywords, you can craft convincing articles, including those key terms in them. Also, add links to your products and a strong “Call-to-Action” after each article. 4. Enhance your internal site search: You should always track your website’s internal site search. It lets you know the keywords that your visitors are using to search the product items on your website. Once you become aware of the key terms utilized by your viewers, you can twist your tags accordingly. By this way, you can amplify your sales. 5. Start producing Backlinks: Backlinking is a crucial component of off-page SEO. Getting Backlinks from the other relevant websites isn’t an easy task to achieve. Guest blogging is the best way of obtaining Backlinks. You can kindly ask the other site owners to write a blog post for them. In return, you can request them to link back to your website. • Optimize the social profiles of your website:
If you want to enhance the amount of traffic to your site, you must optimize the social profiles of your web page. It will aid you to attain improved rankings and search visibility. You should put relevant keywords or phrases in your profile page. By this way, you can enable those pages to rank best on Google and other social search networks. • Go for SERP snippet Optimization: What do we mean by SERP? When we have to search for something on Google or any other relevant search engine, we type about it in their search box. As a result, a page gets displayed showing us all the search results; we call that page as SERP or Search Engine Result Page. What is SERP Snippet? The classic Search Engine Result’s Page displays out 10 outcomes. We call each of these results as “SERP Snippet”. We can further divide every SERP Snippet into three segments i.e. 1. URL 2. Page Title 3. A small text description or Meta Description It is essential to optimize these sections of the snippets. URL: URL is a crucial component of SERP Snippet, which makes your web pages recognizable to search engines. When your particular page attains a topmost ranking, you should never go for changing its URL. It
can result in dropping of its position in search results. It is always best to generate short and keyword optimized URLs. Page Title: It indicates the title of your web page. It should vary between 55 to 60 words so that the search engines can effortlessly demonstrate it in the results. Additionally, you must optimize your Page Title by incorporating appropriate keyword in it. Meta Descriptions: We call the short description present inside an HTML tag and which sums up the content of your web page as Meta description. It should be limited to to156 characters. In the case of mobiles, the limit is upto120 words. Keyword-rich Meta descriptions help to achieve user click-through (CTR) from SERPs. • Improve the outdated content: If your site contains a blog section which drives a large amount of traffic to your product page, you need to improve it from time to time. You must republish your content pieces as the matter which used to be helpful a few years ago may not be relevant now. By making your previous writing pieces better, you can quickly gain the advantages of SEO. It is because the search engines adore the new content. The professionals at Sky For Web, Melbourne, can provide you with competent SEO services. Our website design company can help you to reach at the top of SERP by optimizing your web pages. We can make your E-commerce platform to bring a large number of leads and conversions for your business.