Suggested Programs By Visitor Type

Read below to review a quick guide to Cafe Show Seoul programs offered for various types of visitors for each visitor to enjoy the event to the fullest.

Early adopter who is interested in the latest products

Meet the NEW & HOT products that are selected to satisfy your high taste at <Cherry's Choice> and <Trend Unpacked Show 2023>, introducing innovative products that will lead the cafe industry in 2023! Also, <2023 Coffee Industry Trend Keyword> was announced!

Virtual Cafe Show Seoul

Following the new normal era, the 21st Seoul International Cafe Show combined online and offline channels to provide an extended experience beyond the physical exhibition space. There were various programs offered, including <Online Exhibition>, <Cafe Show Seoul Virtual Tour> with famous YouTube Influencers, and <Trend Unpacked Show 2023>, a special content hybrid showcase.

Cafe Owner or Soon-to-be Owner

Hall C on the 3rd floor with green beans, roasted beans, roasting equipment, grinder, espresso machine, extraction equipment, filter and all other materials related directly to coffee was a place where cafe owners or soon-to-be owners definitely did not want to miss. A variety of specialty coffee could be tasted at trendy roastery cafes at Cafe Show Seoul’ s Coffee Alley at Hall E where the hottest spot at Cafe Show 2022!

Market Researcher or Signature Menu Developer

New inspirations could be found through all kinds of raw materials, packaging equipment and other items related to bakery, ice-cream, chocolate and dessert in Exhibition Halls A and B on the 1st floor of Coex.

Coffee Enthusiast

Seoul Coffee Festival, a global coffee culture festival in the city where coffee lovers can fully enjoy coffee. Under the theme of "Coffee #", your coffee experience is rounded up at the Seoul Coffee Festival!

New Industry Insight Seeker

New insights on the global coffee industry for new growth could be gained at World Coffee Leaders Forum under the main theme of "Coffee & Relationships." There were many insightful programs, including Global Session, Professional Session, SCA Program, ESTA Program, Origin Coffee Adventure Session and Champion Session.