Cafe Show Seoul selected 2023 Coffee Industry Keyword‘N.E.W.E.R.A’

Seoul Int’ l Cafe Show, a global leader in coffee event, announces next year’ s keywords in the coffee industry based on new products, techniques, and consumption trends every year. Going through the Pandemic, every industry faces an unprecedented depression. In this situation, we are suggesting 6 kinds of trends, N.E.W.E.R.A that is discovered in unclear future, but valuable for the coffee industry. Especially, we are together and progress to a bright future that has accomplished sustainable values. We are opening a new era of coffee connecting yesterday, today, and tomorrow.

N : New processing

The harvest depression, the increasing price of raw materials, and inflation caused a rise in cost, but the preferences and needs of customers are diversified. To change these crisis into the chance, we are concentrating on providing differentiated service developing the new processing method, new products, etc. Trying to blend or roast by the new methods, we not only seek for innovation, such as the unprecedented value of coffee, more infused coffee, and fermented coffee, but also pursue better effectiveness using IT technology, robot, automized roasting, and unmanned technology.

E : Ethics

Recently, the consuming trends of pursuing meaningful and valuable things are prevalent in the middle of an uncertain and changeable world.

So, we should consider all the processing courses including cultivation, production, distribution, and marketing which are directly connected to the consumer. The ethical issues are a growing interest, for instance, fair trade coffee, ethical barista, and kind patissier that is aimed at the safety and convenience of industry employees.

W : Well-being

As facing the prolonged pandemic, well-being is such an important issue than before. The zero/low trend, considering health to be the most valuable thing, is widespread among people. So it is likely to increase consistently to produce low-sugar, low-fat, sugar-free, no-additives, plant-based beverages, and tea for mental health and inner beauty.

E : Environment

Exceeding eco-friendly, we are in the era of Green Survival. Now, it’ s time to act the sustainable behaviors as coffee industry employees. Particularly, the construction of infrastructure that is accessible to everyone, will contribute to eco-recycling and carbon neutrality, such as using eco-friendly packaging, paper cups, and multiple-use containers. As a lover of coffee, we ought to help the consumer have the right and confidence to make a decision that protects our earth.

R : Ready to Drink

In an economic depression, RTD beverages are increasing in the coffee industry, which are not only easy to store and carry, but competitive to cost, nutrition and design. There will be more various types of RTD products to meet the high-end consumer tastes while maintaining reasonable prices.

A : Authenticity

Consumers love coffee. Therefore, coffee brands with authenticity and brand value are expected to grow even more as time goes on. They need to be not only confident in their special stories, values, and contributions to the community, but also transparent in their production processes and quality control. Those brands will build trust with consumers and be loved steadily.

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