CHRISTMAS
2018
// THE SEP CHRISTMAS OFFER
T H R O U G H
D E S I G N ,
T H R O U G H
F A S H I O N ,
T H R O U G H
S E P ,
T H E
P L A T F O R M
A R T I S T S P E O P L E
T E L L
S H A R E
A R T I S T S
W H O
T O
T H E I R
T E L L
S T O R I E S .
A R E
S T O R I E S
T H E Y
B E L I E V E
R E F U G E E S
G I V E
Y O U
S T O R Y .
I N .
// WHY SEP I T ' S I T ' S S E P A S T
N O T J U S T A N Y S T O R Y . N O T E V E N O N E S T O R Y . P I E C E S E A C H T E L L O R Y .
Stories seeped in history, geography, identity and survival. Stories that allow us to reflect on and understand who we are and where we come from. Stories that inspire us. SEP creations blend Middle Eastern cross-stitch craftsmanship, passed down from generation to generation, with contemporary Italian style. They are distinguished by their intricate emboidery, geometric patterns and sophisticated design. More importantly, they are one-of-a-kind pieces in that every stitch tells a story, and no two pieces look the same. SEP gives you access to beautiful hand-emboidered lifestyle accessories, allowing you to empower talented artists with personal, economic and professional stability. The SEP registered patterns Allhambra, Koutubia, Sultan Han, Putrajaya, and its innovative business model attracted the attention of Harper's Bazar, Vouge, Harrods, L'Officiel, Elle, Conde Nast Travellers, The Times, The Guardian, The Telegraph, The World of Interiors, Architectural Digest, CNN's Amanpour Show among others.
#WhySEP: as a SEP ambassador, share with sep artists and family worldwide a photo with your favourite SEP accessory on your social media #everystitchtellastory #mutualhappiness #WhySEP #HowSEP" should be bigger: we want people to notice that on this page and to want to take action please
//CHRISTMAS GIFTS S O C I A L - I M P A C T M I N D E D - S E P A R T I S A N S A R E A T T H E H E A R T O F W H A T W E
D O
Make this a special Christmas, with unique gifts, hand-embroidered with care, accuracy and passion in the Holy Land! SEP Artists are unique: the SEP skilled craftswomen are uniquely talented. Their skills are respected and appreciated by the world's sophisticated consumer. SEP Artists are at the core of the SEP model: we all work to ensure that they are proud to be part of the SEP community. They are respected as individuals and each of them can express their personality in the creative process. Children are not involved in the production.
S E P
H A N D - E M B R O I D E R E D
B L E N D
H A L L M A R K S
M I D D L E - E A S T E R N M O D E R N
4
I T A L I A N
O F
A C C E S S O R I E S
P R E M I U M
C R A F T S M A N S H I P S T Y L E .
W W W . S E P J O R D A N . C O M
W I T H
// UNISEX ACCESSORIES T # F T E
H E S E P P R O M I S E I S M U T U A L H A P P I N E S S : S E P P R O V I D E O R T U N A T E C O N S U M E R S A C C E S S O B E A U T I F U L , B E S P O K E A N D L E G A N T F A S H I O N A C C E S S O R I E S .
SEP benefit: SEP producers earn above-market rates. The best producers earn performance-related bonuses at the end of the year. Rigorous attention to detail: We aim for a superior level of quality and efficiency at all times, deadlines are respected and waste avoided.
W E
A L L
L O V E
N O
M A T T E R
E L E G A N T
O U R
C I R C U M S T A N C E
D E S I G N :
L O C A T I O N W E
A L L
O R
L O V E
B E A U T Y .
W W W . S E P J O R D A N . C O M
5
BLACK-ON-BLACK MAY KEFFIYEH 1
KEFFIYEH
P O L Y / A C R Y L I C
122X122CM
€60
MASC U n i s e x
Each total-black keffiyeh scarf is a piece unique: the Artist picks embroidery pattern and colour, depending on her mood.
6 SHADES ON GRAY KEFFIYEH *** NEW *** Stylish colored keffiyeh scarf featuring mixed hand embroidered SEP patterns on one corner: 6 shades on a gray/blue background. Each scarf is hand-embroidered according to the taste and mood of the artist, therefore no scarf is identical to another.
2
€60
Pick one of 6 keffiyeh pattern colour: blue, burgundy, gold, olive green, rust, black and let our artists surprise you with the embroidery color they choose for you.
E A C H A
S E P
U N I Q U E
E R N
6
I S
M A R R I A G E
S T Y L I S H
M O O D S T O R Y
C R E A T I O N
A N D
B O R N
C O L O U R S , T H E
B Y
O F
M O D -
M A T E R I A L S ,
H E R I T A G E ,
R E P R E S E N T E D
O U T
B E T W E E N
E A C H
W W W . S E P J O R D A N . C O M
T H E
KEFFIYEH
H I S -
P A T T E R N .
120X120CM
P O L Y / A C R Y L I C
MASC U n i s e x
KOUTUBIA® ZIPPER POUCH 3
ZIPPER POUCH
€85
27X17CM
L I N E N
SCKB U n i s e x
ALHAMBRA® ZIPPER POUCH During the day, it will keep all your valuables in one place. In the evening, an elegant clutch everyone will admire. Pure Italian linen, hand-embroidered featuring the iconic Alhambra inspired pattern.
4
ZIPPER POUCH
€85
27X17CM
L I N E N
SCSN - SCSEN - SCST - SCSU U n i s e x
SHIRT CARRIER 5
SHIRT CARRIER
€50
34X43
C O T T O N
SCFA H o m e I n t e r i o s , H o m e D e s i g n
CASHMERE SHAWL ALL PURPOSE
6
SHAWL
€396
60X60CM
C A S H M E R E
CSBE - CSBU - CSBP CSGG - CSGC - CSGB CSAB CSCG - CSCW - CSBB CSLL U n i s e x
Luxurious Italian cashmere shawl, created for SEP by a family-run cashmere weaving supplier to the great Brunello Cucinelli & Co, featuring a precious hand-embroidered Alhambra® pattern. Embroidered in Jerash camp, Jordan.
W W W . S E P J O R D A N . C O M
9
CASHMERE TRIANGLE SCARF U N I S E X
ALL PURPOSE
O N E
S I Z E
S C A R F
Made from the finest Cariaggi cashmere, hand-embroidered in 4 combinations, these unisex scarves are perfect for all seasons.
7
SCARF
€110
1 0
ONE SIZE
C A S H M E R E S E E
CTGB - CTCG - CTBB - CTLP U n i s e x
W W W . S E P J O R D A N . C O M
W W W . S E P J O R D A N . C O M A L L S T Y L E S A V A I L A B L E
F O R
8
PONCHO
€315 S E E A L L
ONE SIZE
C A S H M E R E
CPBE - CPBU - CPBP CPGG - CPGC - CPGB CPAB U n i s e x
W W W . S E P J O R D A N . C O M S T Y L E S A V A I L A B L E
F O R
C A S H M E R E
P O N C H O
W W W . S E P J O R D A N . C O M
11
// HOME COLLECTION E A C H S E P C R E A T I O N I S B O R N O U T O F A U N I Q U E M A R R I A G E B E T W E E N M O D E R N S T Y L I S H C O L O U R S , M A T E R I A L S , M O O D S A N D T H E H E R I T A G E , T H E H I S T O R Y R E P R E S E N T E D B Y E A C H P A T T E R N .
HIBA CASHMERE THROW WITH CROCHET INSETS Made in Italy out of the finest Cariaggi cashmere and decorated in Jordan by the talented and experienced team of crochet artists in Azraq camp, this throws collection will add a special touch to your sofa or bed. Featuring 2 stripes of crochet flowers insets - all along the perimeter. The SEP cashmere throws are part of the MADE51 Collection, developed with UNHCR.
9
HIBA
€499
1 2
W W W . S E P J O R D A N . C O M
115X150
C A S H M E R E
CHGG - CHWW H o m e I n t e r i o s , H o m e D e s i g n
SAMIRA CASHMERE THROW WITH CROCHET INSETS Made in Italy out of the finest Cariaggi cashmere and decorated in Jordan by the talented and experienced team of crochet artists in Azraq camp, this throws collection will add a special touch to your sofa or bed. Featuring 4 stripes of crochet flowers insets - long edge.
10
SAMIRA
€470
110X150
C A S H M E R E
CSAW - CSAG H o m e I n t e r i o s , H o m e D e s i g n
W W W . S E P J O R D A N . C O M
1 3
€129
KOUTUBIA® EMBROIDERED CUSHION COVER SULTAN HAN® EMBROIDERED CUSHION COVER
€129
€180 PUTRAJAYA® EMBROIDERED CUSHION COVER
ALHAMBRA® EMBROIDERED CUSHION COVER
€180
CUSHION COVERS O U R C U S H I O N D R E S S E S U P Y O U R L I V I N G R O O M , W I T H I T S L I V E L Y A N D S T Y L I S H C O L O U R S . S T A N D A R D
S I Z E
4 5 X 4 5 S E E
1 4
W W W . S E P J O R D A N . C O M
W W W . S E P J O R D A N . C O M F O R A L L S T Y L E S A V A I L A B L E
12
PLACEMATS
35X45
L I N E N
PLNA - PLGR - PLMO
€25
H o m e I n t e r i o s , H o m e D e s i g n
KITCHEN 13
HAND TOWELS
€17
25X25CM
L I N E N
HTNA - HTGR - HTMO H o m e I n t e r i o s , H o m e D e s i g n
C O L O R S
MOSS GREEN, GREY EMBROIDERY NATUR AL , NAV Y EMBROIDERY DARK GRE Y, AUBERGINE EMBROIDERY
W W W . S E P J O R D A N . C O M
1 5
Y O U R
E L E G A N T
W A S H E D
1 0 0 %
L I N E N
T E A T O W E L
A N D
B R E A D
C O N T E M P O R A R Y A T
T H E
P O P P Y
S A M E
14
T H E I S
A L S O
H A N D
B A S K E T : T R A D I T I O N A L A
C O R N E R U N I Q U E
M A T C H I N G T O W E L S
A N D
T O W E L S .
APRON
€56 15
T I M E .
S E E
P L A C E M A T S , T E A
A N D
E M B R O I D E R Y
F E A T U R E .
S T O N E
A P R O N ,
TEATOWEL
€35
ONE SIZE
L I N E N
APRO - APRG H o m e I n t e r i o s , H o m e D e s i g n
ONE SIZE
L I N E N
TTNP H o m e I n t e r i o s , H o m e D e s i g n
16
BREAD BASKET
M A D E
E M B R O I D E R E D M A C H I N E
1 6
W W W . S E P J O R D A N . C O M
L I N E N
BBAS
€40 * N E W *
16CM - 20CM
H o m e I n t e r i o s , H o m e D e s i g n
I N I N
I T A L Y , J O R D A N ,
W A S H A B L E
// BABY GIFTS
ALHAMBR A BABY Soft 100% natural cotton, this flannel blanket will probably become your baby's favourite wrap.
17
ALHAMBRA BLANKET
€99
120X100CM
BBBL - BBPI - BBYE B a b y ,
0
t o
6 y r s
o l d
W W W . S E P J O R D A N . C O M
1 7
BABY TOWELLING PONCHO, ALHAMBRA Soft 100% natural cotton, this terry towelling poncho will become your baby's favourite! Featuring the iconic Alhambra pattern, hand-embroidered with love in Jerash camp.
18
ALHAMBRA PONCHO
€99
120X100CM
BBBL - BBPI - BBYE B a b y ,
0
t o
4
y r s
o l d
BABY CUSHION COVER 100% cotton flannel, machine wash delicate, customisable pattern, color, monogramming available.
19
CUSHION COVER
€30
1 8
W W W . S E P J O R D A N . C O M
30X45CM
BBBL - BBPI - BBYE B a b y ,
0
t o
6 y r s
o l d
// MONOGRAMMING T H E P O P U L A R I T Y O F M O N O G R A M M I N G A N D P E R S O N A L I S A T I O N W I T H I N T H E F A S H I O N I N D U S T R Y
If you’re looking to treat yourself to something unique to you, or give a beautiful personalised gift, you’ll love our monogrammed accessories. Monogramming adds personality and character to your items.
W W W . S E P J O R D A N . C O M
1 9
// HOW TO ORDER EMAIL: INFO@SEPJORDAN.COM AMMAN ORDERS: MAHMOUD TEL. +962787889040 EUROPE ORDERS: ROBERTA TEL. +41789115427 ROBERTA@SEPJORDAN.COM DEADLINE FOR MONOGRAMMING: SEPTEMBER 10TH. DEADLINE FOR BULK ORDERS: SEPTEMBER 30TH.
SEP accessories are now sold in luxury department stores and boutiques across the Middle East and Europe, such as Harrods and Boutique1. We receive online orders for our collections and special requests for bespoke pieces internationally. From London to the Hamptons to Dubai, SEP is crossing cultures because customers and artists share the same passion for products that express joy in their individuality. Production takes time: embroidery requires full concentration and is hard on the artists' hands and eyes; because we use the highest quality materials and dedicate extreme attention to quality control, the process can be particularly time intensive. Each handcrafted item requires weeks of work. The SEP artists may only stitch for limited hours each day in order to maintain the quality required for such fine, detailed embroidery. T H E
S E P
C R E A T I V E
S E L E C T I N G W H I C H
B E S T
T H E
2 0
C O L O U R
S U I T S
R E Q U I R E M E N T S .
W W W . S E P J O R D A N . C O M
T E A M
O U R
T A K E S
P R I D E
I N
C O M B I N A T I O N S C U S T O M E R ’ S
c o n t a c t
u s
S h a r e e f H u s s e i n S t A m m a n , J o r d a n M r M a h m o u d A l H a j , Te l . + 9 6 2 7 8 7 8 8 9 0 4 0 i n f o @ s e p j o r d a n . c o m
