PATTERNS
The SEP Story SEP hand-embroidered accessories blend hallmarks of premium Middle Eastern craftsmanship with high quality. SEP creations are one-of-a-kind, distinguished by their hand-embroidery, geometric patterns and sophisticated style. The SEP team of over 300 artists has unparalleled skills in the complex Middle Eastern cross-stitch technique that has been passed down from generation to generation. The SEP creative team injects Italian and Middle Eastern taste in all the collections. Each and every stitch reflects facets of the SEP artists personality, mood and design aesthetics. From London to Dubai, SEP is transcending cultural barriers, bringing together artists and consumers who share the same passion for intricate and luxurious products that express individuality and positive living. Our promise: Mutual Happiness We provide fortunate consumers access to beautiful, bespoke and elegant fashion accessories. Together with our customer, we empower less fortunate women who have the skills to create beautiful works of art, with professional, personal and economic stability. The SEP Patterns Each SEP creation is born out of a unique marriage between stylish colours, materials, moods and the heritage, the history represented by each pattern. SEP research and develop each pattern, to make sure we stay true to its roots: the registered patterns Alhambra®, Koutubia®, Sultan Han®, Putrajaia® are cross-stitch adaptations of masterpieces of architecture. Their original objective was to re-create the perfection of our Creator by the means of art. We try to do just that, by the hands of a SEP artist, each time we embroider one of our fabric accessories. The traditional Palestinian patterns talk about villages, ceremonies, heritage: they talk about the roots which are so hard to protect and preserve, when you are a refugee, away from home. This is precisely what SEP endeavor to protect and treasure, with each of our creations.
SEP ORIGINAL PATTERNS: ALHAMBRA® The SEP Alhambra® Home Collection marries the great Middle Eastern embroidery tradition with a pattern inspired by one of the most beautiful monuments in Europe, the Alhambra Palace in Granada. Carefully designed, intricately hand embroidered on the soft sumptuousness of premium fabrics, we bring you a piece of Palestine via Andalucía. Ethical and beautiful, unique and precious statement. The SEP creative team takes pride in selecting the colour combinations which best suits our customer’s requirements.
SEP ORIGINAL PATTERNS: KOUTUBIA® The Kutubiyya minbar was ordered in Córdoba in 1137 for the congregational mosque in Marrakesh. Each of the triangular sides of the Kutubiyya minbar is decorated with a geometric pattern of intersecting bands, which outline a design of irregular polygons of four different shapes: two sizes of eight-pointed star, known as khatam, or "seal [of Solomon]"; an elongated hexagon with triangular projections on the long sides, known as mitraqa, or "hammer"; and an irregular Y-shaped, six-pointed star, known as difda'a—and colloquially in Morocco as jarana, or "frog.” Enjoy the SEP interpretation on our cushions, canvas bags, zipper bags. The SEP creative team takes pride in selecting the colour combinations which best suits our customer’s requirements.
SEP ORIGINAL PATTERNS: PUTRAJAYA®
Inspired by a geometric pattern seen on a building in Putrajaya, Malaysia. We love how the circular lines intersect with straight lines in great harmony. The SEP creative team takes pride in selecting the colour combinations which best suits our customer’s requirements. The five-star ‘Landmark Hotel’ in Amman has recently commissioned a bespoke SEP collection of unique, hand-embroidered wall-art, featuring the Putrajaia® pattern.
SEP ORIGINAL PATTERNS: SULTAN HAN® The Sultan Han® pattern is thought to have first appeared in the Sultan Han caravanserai in Sultanhani, Turkey (1229). SEP’s Sultan Han® pattern draws inspiration from this ancient, yet incredibly modern shape, originally used in architecture. To our knowledge, ours is the first attempt to interpret classic Islamic geometry masterpieces by the means of hand-embroidery. The bold graphic lines will add a touch of elegance, balance and serenity to your textile accessories. The SEP creative team takes pride in selecting the colour combinations which best suits our customer’s requirements.
SEP TRADITIONAL PATTERNS
Geometric Hearts and Flowers
The Cross
The King of Runners
The Street of NY
Traditional Palestinian patterns. Each of them comes from a s p e c i fi c v i l l a g e a n d wa s embroidered to mark a special occasion such as a wedding, a birth, a new home. We embroider the traditional patterns by hand, the SEP way: on precious fabrics such as cashmere, silk or linen and with modern, unusual, bright colors. Heritage meets the modern day and international markets.
SEP TRADITIONAL PATTERNS
The Murano Chandelier
Flowers and Leaves
The Labyrinth
The Diamond Flower
Hearts in a Square
Taif
SEP TRADITIONAL PATTERNS
Zigzag
The Cross
The Flame
Flowers
Coral
SEP TRADITIONAL PATTERNS
Home Away from Home
Pyramids
The Poppy
The Rose
The Labyrinth
Tattoo
Shooting Star
Diamond
BESPOKE
BESPOKE
BESPOKE
SEP TRADITIONAL PATTERNS Codes Hearts in a Square – code 001
Home Away from Home – code 012
The Diamond Flower – code 002
The Shooting star – code 032
The Poppy – code 003
Taif – code 028
Flowers and Leaves – code 004
Diamond – code 024
Geometric Hearts and Flowers – code 005
Pyramids – code 025
The Labyrinth – code 007
Tattoo – code 026
The Rose – code 008
Flowers – code 027
The Murano Chandelier – code 009
Coral – code 029
The Streets of NY – code 010
The Flame – code 038
The King of Runners – code 011
The Cross – code 033 Zigzag – code 031
SHOP & CONTACT www.sepjordan.com info@sepjordan.com Phone +962 7878890406 +41 789115427 Come visit us SEP Workshop, Jerash ‘Gaza’ Camp, Jordan STAY CONNECTED Facebook: SEP Instagram: SEPjordan Twitter: SEPJordan