Sep Jordan brand identity

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Every Stitch Tells a Story #mutualhappiness


Every Stitch Tells a Story #mutualhappiness CONTACT info@sepjordan.com Amman: +962 7 8788 9040 Geneva: +41 78 911 5427 London: +44 757 0291353 https://sepjordan.com

SOCIAL MEDIA wwwfacebook.com/SEPJordanxx www.instagram.com/sepjordan/ https://twitter.com/SepJordan

MISSION: LUXURY & SOCIAL IMPACT The vision: SEP changes the perception of refugees worldwide. SEP high-quality handembroidered lifestyle accessories are bringing thousands of refugees above the poverty line, empowering women to become changemakers, and having a profound impact on their community and the world.

CONCEPT: HANDMADE & UNIQUE SEP’s creations showcase a unique colour palette and evocative geometric patterns. Their intricate embroidery is handmade by a single talented artist, who can take several months to complete a single piece. SEP salutes the time-honoured cross-stitch technique that has been passed down to our artists from generation to generation to produce our distinctive designs.

WHERE TO FIND US

OUR VALUES: ETHICAL & BUSINESS-ORIENTED

Amman (JO), Bethlehem (IL), Doha (QA), Dubai (AE), Gallipoli (IT), Geneva, Lausanne & Zurich (CH), London (GB), Muscat (OM), Paris (FR). See full list on our website.

We use the best quality Italian fabrics and ask our suppliers to use only natural colouring processes. SEP’s artisan approach cares for the planet as much as its creations.

CATALOGS

COLLECTIONS: READY TO ENJOY & CUSTOM-MADE

Home Collections Tote & Clutch Bags Shawls & Scarves Shirts & Jackets Kaftans Customisations

The Alhambra®, Sultan Han®, Koutubia®, and Putrajaya® Collections are all inspired by ancient architectural masterpieces. Their harmonious designs and soft touch evoke these legendary places.

SEP is a luxury fashion and lifestyle brand. Our artists and clients are at the heart of what we do. As a social enterprise, our goal is to achieve a sustainable social impact.

We offer the satisfaction of having an exclusive custom-made piece. Bespoke is what we love; we encourage you to imagine how you would like your piece to look, and to then trust SEP’s artists to create your vision. After all, mutual happiness is what we promise.

BRAND AMBASSADORS: WHERE BEAUTY MEETS BRAINS Driven by a genuine love for fashion and a deep social commitment, all our brand ambassadors make the most of their international profile to promote SEP’s mission. They proudly show the world what dedicated women are able to achieve while living in a refugee camp.


















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