03 Visual Standards Guide
01
KO DAK
V I S U A L S TA N D A R D S G U I D E
T H E TA B L E O F CO N T EN T S
TA B L E O F C O N T E N T S
03
Chapter 1
OUR NE W LOGO
10-14
Identity Evolution
10
Our New Logo
12
Logo Components
13
Mark Symbolism
14
Chapter 2
VISUAL SYS TEM
15-37
Logo Anatomy
15
White Space and Signature
17
Size and Alternatives
19
Reversed Logo
21
Color Variations
23
Logo Don'ts
25
Color
27
Typography
29
Grids
31
Stationery
33 35
Chapter 3
FU T U R E PR O S PE C T S
38-41
Extensions List
38
Our New Universe
40
Chapter 4
SOURCES Photography credits
42-44 42
01
KO DAK
V I S U A L S TA N D A R D S G U I D E
IDENTIT Y E VO LU T I O N Kodak's Identities Throughout History
19 07
Established by businessman Henry Strong and inventor George Eastman, Eastman Kodak in an American multinational public company known for producing and supplying a wide array of photographic equipment and materials.
19 07
Eastman preferred the letter K for it seemed an incisive, strong sort of letter. In 1960, the company introduced the corner curl.
19 6 0
The graphic "K" element was not introduced until the 1970's along with the box