SELECTED WORKS OF DONGYI ZHANG FROM 2014 TO 2017
ADVENTURE PRINT | UIUX | WEB | BR ANDING
Sources
Designer_ Dongyi Zhang
DONGYI ZHANG The Selected Works from 2014 to 2017
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Selected Works from 2014 to 2017
DESIGN IS AN ADVENTURE Design is about solving problems. I always appreciate those
designers who not only make aesthetically beautiful designs, but also give their designs a purpose.The designer needs a spirit of
adventure, bravely going outside their comfort zone to question existing solutions, to experiment with new technology and materials, to challenge their own safe limits.
Project _03
Designer_ Dongyi Zhang
Interactive campaign design _ Meet Fresh
SELECTED WORKS FROM 2014 TO 2017 BY
DONGYI ZHANG
CONTENTS
Project 5 Climate Change Report
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E XPRESS A STRONG PERSONAL VIE W THAT MIGHT BE CONTROVER SIAL PROJECT 01
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OPINION WEBSITE
MEET FRESH PROJEC T 03
CRE ATE AN INTER AC TIVE CAMPAIGN TO PROMOTE LOCAL FARMER S’ MARKETS
DE VELOP A FILM FESTIVAL FOR A WELLKNOWN DIREC TOR OF MY CHOICE PROJEC T 02
FILM 14 FESTIVAL 48 CONFERENCE POSTER
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PROJEC T 0 4 DESIGN A SERIES OF POSTER S USING E XPERIMENTAL T YPOGR APHY
RECRE ATE THE CLIMATE CHANGE STR ATEGY REPORT OF SAN FR ANCISCO PROJEC T 05
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CLIMATE CHANGE STRATEGY REPORT
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Project_01 Project _01
Course_Experimental Designer_ Dongyi Zhang Typography
Deliverable_Opinion Website Opinion Website_ Fear of Cyber Life
EXPRESSES A STRONG PERSONAL VIEW THAT MIGHT BE CONTROVERSIAL
Designer_ Dongyi Zhang
Art University 01 School_Academy 02 03 04 of 05
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BRIEF
The project is to create an opinion website which expresses a strong personal view that might be controversial. The website has to be 60% text, and 90% of the text has to be live html. I chose the topic “the fear of the overwhelming allthe-time cyber life among our generation� and wrote all the contents. Basically, this site expresses my fear of cyber life due to the fragmentation it caused in my life.
OBJECTIVE
Express my personal opinion through a website.
DESIGN
As the website mainly talks about the fragmentation and uneasy feelings caused by cyber life, I used glitch images and gifs to visually illustrate the topic. Since the main target audience is the younger generation around 20, I wanted to use vibrant colors to make it eye-catching.
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Designer_ Dongyi Zhang
Opinion Website_ Fear of Cyber Life
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Project _01
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Designer_ Dongyi Zhang
Opinion Website_ Fear of Cyber Life
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Project_01 Project _01
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Designer_ Dongyi Zhang Designer_ Dongyi Zhang
Opinion Website_ Fear of Cyber Life
School_Academy of Art University
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Project _01
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Designer_ Dongyi Zhang
Opinion Website_ Fear of Cyber Life
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Project _01
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Designer_ Dongyi Zhang
Opinion Website_ Fear of Cyber Life
School_Academy of Art University
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Project_02 Project _01
Course_Visual Designer_ Dongyi Integration Zhang
Deliverable_Visual Development a Film Festival Opinion Website_ Fear of Cyberof Life
DEVELOP A FILM FESTIVAL FOR A WELLKNOWN DIRECTOR OF MY CHOICE _14
Designer_ Dongyi Zhang
Art University 01 School_Academy 02 03 04 of 05
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BRIEF
Create and develop a film festival for a well-known director of my choice. Find a thread that goes through all the featured films of the director, and design a set of promotional materials in an integrated visual system to celebrate the festival.
OBJECTIVE
Develop a unique visual system for a film festival.
DESIGN
Pedro Almodovar is a well-known Spanish film director whose films always involve struggling feminine souls who always take power back at the end. I chose to photograph female characters in vivid colors and edited the photographs with fragmented edges to show the struggling feelings. Also I hand drew flowers as the graphic elements in the visual system to show women taking power to overcome their struggles.
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Project _01 _02 Project
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Designer_ Dongyi Zhang Designer_ Dongyi Zhang
Opinion Website_ Fear of Cyber Life Film Festival _ Enduring Bloom
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Director
Pedro Almodovar
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Project _01
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Designer_ Dongyi Zhang
Opinion Website_ Fear of Cyber Life
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Project_02 Project _02
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Designer_ Dongyi ZhangZhang Designer_ Dongyi
Film Festival _ Enduring Bloom
Film Festival_Enduring Bloom
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Project_02 Project _02
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Designer_ Dongyi ZhangZhang Designer_ Dongyi
Film Festival _ Enduring Bloom
Film Festival_Enduring Bloom
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Project _02
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Designer_ Dongyi Zhang
Film Festival _ Enduring Bloom
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Project_02 Project _02
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Designer_ Dongyi ZhangZhang Designer_ Dongyi
Film Film Festival_Enduring Festival _ EnduringBloom Bloom
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Project_02 Project _02
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Designer_ Dongyi ZhangZhang Designer_ Dongyi
Film Festival_Enduring Bloom Film Festival _ Enduring Bloom
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Project_02 Project _02 Project_02
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Designer_ Dongyi Zhang Designer_ Dongyi Zhang Designer_ Dongyi Zhang
Film Festival_Enduring Festival _ EnduringBloom Bloom Film
Film Festival_Enduring Bloom
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Project_02 Project _02 Project_02
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Designer_ Dongyi Zhang Designer_ Dongyi Zhang Designer_ Dongyi Zhang
Film Film Festival_Enduring Festival _ EnduringBloom Bloom
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Project_02 Project _02
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Designer_ Dongyi ZhangZhang Designer_ Dongyi
Film Film Festival_Enduring Festival _ EnduringBloom Bloom
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Project Project _03 _03
Categor y_ Interactive Designer_ Dongyi Zhang Design
Deliverable_ Interactive Interactive campaign design _An Meet Fresh Campaign for Farmers’ Markets
CREATE AN INTERACTIVE CAMPAIGN TO PROMOTE LOCAL FARMERS’ MARKETS
Designer_ Dongyi Zhang
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BRIEF The project is to select a topic related to a health or environmental problem we are experiencing. I selected “Farmers’ Market Guide” as the topic for this project and explored possible opportunities for an interactive campaign.
OBJECTIVE Encouraging young people to do more grocery shopping at local farmers’ markets, for enormous health, economic, and social benefits.
DESIGN A series of posters with compelling images of fresh food from the farmers’ markets with playful illustrations are designed and displayed on bus shelters and street billboards to attract the audience’s attention. Also, an app and website are designed for the audience to get more info, including market location, schedules, product coupons, recipes, etc. Tote bags are designed for visitors as rewards.
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Project _03
Designer_ Dongyi Zhang
Interactive campaign design _ Meet Fresh
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Project _03 Project_03
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Designer_ Dongyi Zhang Designer_ Dongyi Zhang
Interactive campaign design _ Meet Fresh Deliverable_An Interactive Campaign for Farmers’ Markets
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Project _03 Project_04
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Designer_ Dongyi Zhang Designer_ Dongyi Zhang
Interactive campaign design _ Meet Fresh Campaign for Farmers’ Markets Deliverable_An Interactive
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Three Categories of Logo Visualization were explored. “Meet Fresh� won to be the final logo mark for the campaign.
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Project _03
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Designer_ Dongyi Zhang
Interactive campaign design _ Meet Fresh Deliverable_An Interactive Campaign for Farmers’ Markets
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Project _03
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Designer_ Dongyi Zhang
Interactive campaign design _ Meet Fresh
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Project _03 Project_03
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Designer_ Dongyi Zhang Designer_ Dongyi Zhang
Interactive campaign design _ Meet Fresh Campaign for Farmers’ Markets Deliverable_An Interactive
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Project_04 Project _04
Category_Interactive Designer_ Dongyi Zhang Design
E xperimental Typography_ Architectural Typography Posters Experimental Typography_Architectural Typography Posters
DESIGN A SERIES OF POSTERS USING EXPERIMENTAL TYPOGRAPHY
Designer_ Dongyi Zhang
01 Instructor_ 02 03 Kathrin 04 Blatter 05
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BRIEF In this project we were asked to pick an architecture related topic to design a series of posters. My selected topic is ‘sociology of architecture’, the sociological study of the built environment and the role and occupation of architects in modern societies. For example: how a specific architecture ‘expresses’ the structure and principles of a given society. The perspective of architecture as artifact is the question of ‘interactions’ between architecture and subject: how a very specific architecture suggests certain ways, movements, perceptions.
OBJECTIVE Design a series of architectural typography posters to promote a hypothetical architecture conference focusing on the selected topic.
DESIGN I selected ‘bind’, ‘dual’ and ‘adapt’ to discuss the social aspects of architecture. ‘Bind’ reflects the role of architecture in organizing the flow of communications. ‘Dual’ expresses the structure of a given society. ‘Adapt’ discusses the question of interaction between architecture and a given society.
Project _04 Project_04
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Designer_ Dongyi Zhang Designer_ Dongyi Zhang
E xperimentalTypography_Architectural Typography_ Architectural Typography Posters Experimental Typography Posters
Experimental Typography_Architectural Typography Posters
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Project _04
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Designer_ Dongyi Zhang
E xperimental Typography_ Architectural Typography Posters
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Project _04
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Designer_ Dongyi Zhang
E xperimental Typography_ Architectural Typography Posters
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Project _04 Project_04
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Designer_ Dongyi Zhang Designer_ Dongyi Zhang
E xperimentalTypography_Architectural Typography_ Architectural Typography Posters Experimental Typography Posters
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Project Project _05 _05
Categor y_ Book Design Designer_ Dongyi Zhang
Deliverable_ Repor t for Climate Change SF 2020 Annual ReporAnnual t _Climate Change Strategy
RECREATE THE CLIMATE CHANGE STRATEGY
Designer_ Dongyi Zhang
Carpenter 01 Instructor_Tim 02 03 04 05
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BRIEF For this project, we were given the existing San Francisco Climate Action Strategy Book and asked to redesign it. Climate change is an important issue for everyone to pay attention to and take action on it. The goal of the redesign is to create a book that catches people’s attention, encourages them to learn about facts of climate change and what they can do about it.
OBJECTIVE Redesign the existing San Francisco Climate Action Strategy Report.
DESIGN As the report mainly focuses on how climate change affects the construction and development of the city of San Francisco, I designed the spreads in a construction style with blocks of geometric shapes mixing with photographs of SF. I picked the yellow of the traffic light as the main and only color, which indicates the dilemma we are facing between climate change and economic growth. Keeping the color palette limited to yellow, white and black makes the cost of mass production of the book lower.
Project _05 Project_05
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Designer_Dongyi DongyiZhang Zhang Designer_
Annual Report_Climate Repor t _ClimateChange ChangeStrategy Strategy Annual
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Project _05 Project_05
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Designer_ Dongyi Zhang Designer_ Dongyi Zhang
Annual Repor t _Climate Change Strategy Annual Report_Climate Change Strategy
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Project _05
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Designer_ Dongyi Zhang
Annual Repor t _Climate Change Strategy
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Project _05
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Designer_ Dongyi Zhang
Annual Repor t _Climate Change Strategy
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Project _05
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Designer_ Dongyi Zhang
Annual Repor t _Climate Change Strategy
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Sources
Designer_ Dongyi Zhang
SCHOOL
Academy of Art University School of Graphic Design COURSE
Senior Portfolio INSTRUCTOR Jeremy Stout
STUDENT
Dongyi Zhang TELEPHONE
+1 925 364 1180 ADDRESS
3087 Kittery Ave, San Ramon, CA 94583 EMAIL
zhangdongyi2012@gmail.com WEBSITE
www.dongyi-zhang.com
TITLE OF BOOK Adventure
PHOTOGRAPHY Dongyi Zhang
BOOKBINDERY Blurb
PRINTING Blurb
COVER STOCK
Davey Red Label Binder’s Board TEXT STOCK
100#Finch Text FONTS
Open Sans, Clarendon LT Std SOFTWARE
Adobe Creative Cloud
(Indesign, Photoshop, Illustrator, Lightroom)
The Selected Works from 2014 to 2017
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