EXPERTS

pPlanning student travel poses difficult decisions. Narrowing your options and sorting meal, transportation and lodging logistics could be daunting, not to mention handling COVID safety and restrictions. If a destination is new to you, call in the experts!

A location’s Destination Marketing Organization or Convention Visitors Bureau offers expertise and services to make your trip run smoothly, providing valuable insight on major attractions and hidden gems.

WHAT IS A DMO? WHAT IS A CVB?

DMOs and CVBs are similar and sometimes the same. What differentiates these organizations?

DMOs usually bill themselves local experts, helping visitors enjoy a destination to the fullest. Nonprofit CVBs—generally funded by hotel-stay taxes or membership dues, tend toward a business focus: providing services to help organize conventions and meetings, and securing appropriate permits for business-sponsored events. DMOs, similarly funded, tend to focus on leisure travelers.

CVB names often reflect a destination marketing status, using “Destination,” “Visit,” “Choose” or “Experience.” Larger cities and popular tourism market destinations frequently have a DMO and a CVB, both dependable for expert, unbiased opinions regarding local offerings. For nonbusiness travelers, a DMO may offer more services you seek. Staff usually includes sales representatives, event and support coordinators, and service managers. Through coordinated efforts, they provide myriad services.