It was no surprise then that she went on to study at the prestigious and internationally renowned London College of Fashion. After graduating in fashion and clothing, Najah worked in different areas of the fashion business which included designing, buying, management and visual merchandising, each providing their unique and invaluable experience and
Najah Mohammed is a British Designer and founder of children’s clothing label RoaSkye. Her connection to fashion started early when at the age of ten her heart was set on designing and making her own clothes. This vision for design blossomed and by high school she was earning pocket money by making clothes for her mother and aunts.
insight into the fashion market and industry. Architecture, fabric textures, vintage pieces, haberdashery stores and the people around her are spring boards of influence,creativity and inspiration for Najah. Her label RoaSkye was inspired by her bestfriend’s two daughters. On the hunt for children’s clothing as a baby gift, it became apparent quickly that finding kids wear that met her requirements of comfort and style was not easy. Najah wanted to create a children’s range that offered stylish, modern, functional and comfortable designs at an affordable price. RoaSkye offers a kids wardrobe with essential pieces that stand the test of time. Sereni & Shentel’s quirky brand, popularly known for kids hair accessories, were a natural fit with RoaSkye as the designers collaborated on matching mums and daughters outfits. The collection features adult and kids gingham dresses, gingham hair accessories, gingham headscarf and gingham bow ties for boys. RoaSkye x Sereni & Shentel is available for purchase at sereniandshentel.com, selected stockists and The Playground Borneo at The Gardens, Mid Valley and Publika, Kuala Lumpur from the 1st of July.
ART DIRECTED BY SERENI LINGGI, SHENTEL LEE PHOTOGRAPHY BY ANDY PHE MAKEUP BY JOANNE CHENG
For more information and high resolution images, please contact media@sereniandshentel.com.
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