Post Show Report
We have 23 years of close relationship with the market. 23 years promoting the best deals and the best opportunities in the sector. 23 years building our position, which is totally consolidated today and is considered the best and the biggest show in the printing sector, both industrial and textile and for visual communication and signage in all of Latin America. This can translate well the meaning of the Show Serigrafia SIGN FutureTEXTIL, a successful event that gathered in its last edition, highly qualified visitors that come for new trends, launchings and professional qualification. Through numbers, graphs and research, it is possible to measure the result of one full year of hard work to deliver a complete event, guaranteeing the satisfaction of the visiting public and exceeding the expectations of our exhibitors. CĂntia Miguel Show Manager
The 2012 numbers can prove that Serigrafia SIGN FutureTEXTIL should be a part of your strategical planning for 2013: More than 36 thousand square meters of exhibition area More than 650 exhibiting brands More than 45 thousand qualified visitors Presence from 33 countries Presence of 1204 cities 120 campaigns published in all media 3 inserction on TV shows
Qualified visiting was the trademark of the 22nd edition of Serigrafia SIGN FutureTEXTIL
Visitors “I arrived to the event together with 15 entrepreneurs from my region and we were searching for new technologies in stamping. I closed three big contracts during the show and really believe the investment to visit Serigrafia SIGN FutureTEXTIL is important, as it is truly the entrance door to the market.” Valison de Sousa Costa – Summer Clothes Director – Tocantins “I work with visual communication and digital printing. The adhesive and enveloping businesses are the reason for my participation in the show. This is an event that presents many new products, where I can see new technologies and new types of media, materials and raw material. Imprimax’s adhesive was what caught my attention and definitely a product that I intend to have in my store. This event means everything for my business.” Gilberto Vieira – Aplyck Impressão Digital – Minas Gerais “My objective is to find new products, equipment, technology and trends in the textile printing and digital printing areas. As a matter of fact, I already had a business to close and came to the show to confirm the purchase of the equipment in the amount of R$ 75,000.00 and in the end I am leaving the show with many contacts and new suppliers. The main news I could see were the digital UV printing and the sublimation area which has grown a lot and now it is possible to see the interest of everyone for this market.” Vilson Moisés Stempkowski – Owner of Stempkowski – Rio Grande do Sul “The show is 100% essential for my business as it represents for us more innovations, ideas, trends and technologies, besides all the other news we can find here. We are going through a very important political moment in the country and that heats up the visual communication market. So the show happened in the best moment and it is an event that represents the whole market. During the show I closed business with Day Brasil and HP, resulting in an investment of around R$ 100,000.00.” Alessandra Belini – Da Master Sign – São Paulo
The desires and hopes of visitors and exhibitors converge in a common point: they both look for great business opportunities and for good relationships. The last edition of Serigrafia SIGN FutureTEXTIL enabled the best atmosphere for this, with qualified visitors, with important decision makers and opinion makers of the sector, and also the presence of the big players of the market. The results are seen below, through the various comments that were given:
Exhibitors “Serilon has been participating in Serigrafia SIGN FutureTEXTIL since the first edition and what most impresses me is the special characteristic of the event, bringing new contacts and new professionals to the market. Nowadays we can say that the show is the time and reference of the year for the visual communication market. The professionals wait for this event to take their strategical decisions and to close their businesses. During the four days of the event, our equipment’s division sells machines from R$ 70 thousand to R$ 1 million. The show keeps business flowing until the end of the year, but most businesses are usually rolling until two months after the show.” Bruno Leme Praxedes – Serilon’s Marketing Manager “For Agfa, Serigrafia SIGN FutureTEXTIL is one of the main shows in the world, not only in regards to the quality of the exhibitors, but also in relation to the launchings and great brands that are shown. The show is becoming stronger each time, eclectic in terms of segments; it is impressive to see the volume of business generated and the highly qualified public. We can even say that there are three or four events in one, thanks to the different markets that participate, like textile, decoration, communication and gifts. Serigrafia SIGN FutureTEXTIL always gives us a good return in investment. We close significant businesses here; usually 12 to 15 equipments are sold. This is also a show that has presented to us a different visitor. Many big offset graphic companies visited us, which is something new for us, and we believe that 40% of the visiting public this year represented new contacts for Agfa.” Eduardo Sousa and Fernanda T. Maluf – Agfa’s Marketing “Serigrafia SIGN FutureTEXTIL is helping the market move from the printing area to the digital printing area. The show allows us to meet new clients, present our technologies, and we even have one day left to show our own employees the technical part of our products. This gives us a 360 degree outlook of our business and of all the stakeholders involved in the chain. To Océ, this show represents 50% of our work and the period after the show represents the other 50%. The year is just starting; the next two months will be intense. In terms of volume, I can affirm that 40% of the business in the printing area is done during the show. The engineering and big formats’ sector take the ride in this big volume.” Eduardo Petroni – Managing Director Latin America - Océ Brasil
Our Visitors
Serigrafia SIGN FutureTEXTIL is the main meeting point of the sector and the stage for great world launchings. It is an important part of the calendar of all the professionals of the sector, not only from Brazil but from Latin America. Below you can find the visitors’ report for the 2012 edition:
Area of Interest ACCESSORIES / VISUAL COMMUNICATION MATERIALS
53%
ACCESSORIES / PRINTING AND STAMPING MATERIALS
41%
EQUIPMENTS AND SOFTWARES FOR DIGITAL PRINTING
34%
GIFTS / PROMOTIONAL MATERIALS
31%
PRINTING EQUIPMENTS
30%
EQUIPMENTS FOR CUTTING AND ENGRAVING - LASER, ROUTER, OTHERS
28%
DIGITAL STAMPING
19%
LED
15%
INDUSTRIAL PRINTING
14%
ELECTRONIC, LUMINOUS, TRIHEDRAL PANELS
13%
DIGITAL PAINTS
13%
DIGITAL PRINTING FABRIC
13%
FINISHING SOLUTIONS - LAMINATING, FILM, VARNISH, OTHERS
12%
TEXTILE EQUIPMENTS - EMBROIDERER, SEWING MACHINES, LASER MACHINES, OTHERS
12%
PHOTO PRODUCT
11%
SUBLIMATION SOLUTIONS - EQUIPMENTS, MATERIALS AND ACCESSORIES
11%
FLEXIBLE SUBSTRATES - SELF ADHESIVE VYNIL, CANVAS, OTHERS
10%
PRINTING / TEXTILE PAINTS
10%
KNITTING AND STRINGS
9%
CLOTH FOR PRINTING / TEXTILES
8%
RIGID SUBSTRATES - ACRYLIC, ALUMINUM, MDF, OTHERS
7%
OTHERS
3%
Field of Activity
VISUAL COMMUNICATION / DIGITAL PRINTING / PRINTING SIGMAKER
21%
PRODUCTION / ENGRAVING /PRINTING
14%
COMMUNICATION AGENCY / ART AND GRAPHIC DESIGNER
13%
RESELLER
9%
LABELS / STICKERS
9%
GIFTS / PROMOTIONAL MATERIAL
8%
GRAPHIC / EDITOR
7%
OTHERS
6%
PACKAGINGS
3%
FAST GRAPHIC / COPIER
2%
ARCHITECTURE / DECORATION / ENGINEERING
2%
SHOES
2%
EVENTS / ASSEMBLING / SCENERY
1%
TEXTILE INDUSTRY / WEAVING
1%
DIGITAL STAMPING
1%
CUTTING / ENGRAVING
1%
Our Visitors
Commercial Contact / Seller Coordinator / Supervisor Analyst/Assistant
Technician
3%
2.0% 1.0%
Engineer / Architect
4%
5% CEO/President/
Others
46% Superintendent/Director
7%
Position Consultant / Self Employed / Representative
8%
Designer / Publicist
9%
Manager
14%
Others
3%
Research and Development
1%
5% Marketing and Events Purchasing
5%
Technology / IT / Computers
23%
Comercial
6%
Center Notheast
5%
3% 2%
North
Department
17%
South
Technical / Operational
10%
21% 19%
Region
Art & Creation
80% Southeast
Admnistrative/ Financial
Our Visitors BOLIVIA BRAZIL ARGENTINA URUGUAY VENEZUELA MEXICO PARAGUAY
Strong presence in Latin America.
PERU
Country
ECUADOR COLOMBIA CHILE SOUTH AFRICA GERMANY AUSTRALIA AUSTRIA BULGARIA CANADA CHINA SOUTH KOREA SPAIN UNITED STATES FRANCE HONG KONG INDONESIA ENGLAND ITALY PORTUGAL RUSSIA SWITZERLAND THAILAND TAIWAN TURKEY UKRAINE
More than 23 countries also present at the show.
Opinion of the visitors
During all the days of the event, a qualified team performed a visitors’ satisfaction research. Below you can check the satisfaction percentage of the visitors as well as the result that came from their participation in the show:
99% 96% 94% 96% 98%
of the visitors were satisfied with the show, considering the general view. of the visitors are satisfied with the quantity and quality of the exhibitors of the show. of the visitors are satisfied with the variety of products found in the show. of the visitors intend to visit the next edition of Serigrafia SIGN FutureTEXTIL. of the visitors are satisfied with the service of the promoter, BTS Informa.
Results that were achieved with the visit to the show? Purchasing of products and/or services: Requesting for quotation or a visit from a representative:
82% 35%
Choosing or recommending a new supplier:
27%
Networking and technical updating:
11%
Opinion of our exhibitors The results were very positive, according to the research performed with the exhibitors, immediately after the event in 2012:
95% 89% 85% 91%
of the exhibitors were satisfied with the show in general.
of the exhibitors were satisfied with the quality of the visitors. of the exhibitors were satisfied with the capacity of the show to generate business. of the exhibitors either consider or are sure that they will participate in the 2013 edition.
Serigrafia SIGN FutureTEXTIL in the media
Silk-Screen Magazine
Sign Magazine
www.abigrafsp.org.br
An intense work with Public Relations is developed in the months preceding the event, in order to generate spontaneous media in more than 120 publications, reaching an estimated amount, in terms of centimeters, of R$ 299.411,85. Below one example of an article about the event and the exhibitors:
TV Publish
www.sebrae-rs.com.br
Printing Histories. Indicating Pathways.
10 to 13
July 1pm to 8pm (saturday 11am to 6pm) Expo Center Norte São Paulo SP Brazil
“The main role of the Tradeshow in the last 23 years has been to listen to the market and understand their needs. Since the beginning of the last year, when Informa Group acquired Sertec, this role has been intensified and the show is becoming more and more present each day. For this reason, we can say that the 2013 edition will be even bigger and better. There will be more than 40 thousand square meters of exhibiting area, so that your company can show the launchings and define your competitive strategies. Participate and be part of this history.” João Paulo Picolo Group Show Director Talk to our sales team:
Promotion and Organization:
Affiliate to:
Cíntia Miguel Show Manager cintia.miguel@btsmedia.biz 55 11 3598- 7849
Vivian Perez Sales Manager vivian.perez@btsmedia.biz 55 11 3598-7859
Claudia Camargo Sales claudia.camargo@btsmedia.biz 55 11 3598-7834
International Sales serigrafia.intl@btsmedia.biz 55 11 3598-7892
Official Media: