ie s . P r in t in g H is t o r ays. w h t a P g in t a ic In d
Through the 23rd edition of Serigrafia SIGN FutureTEXTIL, BTS Informa delivered to the market the biggest fair in the sector of silk screen, visual communication, signaling, sublimation, digital printing, fabric printing, promotional material, gifts and customization. More than a business fair, it is also 23 years of relationship with the market, built year after year of working together with the sector. The result? In 2013, during the 4 days of the fair, we promoted the encounter between more than 45 thousand qualified professionals. It is important to mention that the quality of the visitors is due to all these years of contact with the market, as well as the hard and continuous work that is done so that the event can in fact be the main meeting point of the sector, where all the business really happens. This Post Show report is a summary of what was the last edition of the biggest fair of the sector in Latin America and can be of a vital importance during the moment of establishing your company’s strategies for 2014. Here, you will also find the results of the research performed during the event, and the market’s perception. We take this opportunity to inform that we have started the promotional work for the 24th edition of Serigrafia SIGN FutureTEXTIL. Therefore do not stay away from the only event capable of giving you the ideal visitation: your targeted public with a high purchasing power. See you in 2014.
CĂntia Miguel Show Manager
More than
40,000 m2
of exhibition area
650
More than exhibiting brands More than
45,000
qualified visitors
319 cities and 27countries were present articles 171 were published in websites and printed media
3
reports were released on TV
The 23rd edition of Serigrafia SIGN FutureTEXTIL was marked by the qualified visitation that generated a big volume of businesses. We had 4 days with big decision makers and important market players. Check below some of the exhibitors’ and visitors’ testimonials:
“This was my first visit to Serigrafia SIGN FutureTEXTIL and I was surprised with the event – there is a world inside the fair – it is full of new products and I intend to take many good things for our company. We work with facades and external areas, and the object of my visit was to buy a new and bigger printer for the company, but then I found out new things that can be added to our segment and will also most certainly add to our services.” Gilberto José da Silva | Owner | Maceió Sign “Every year I participate of Serigrafia SIGN FutureTEXTIL. It is where I extract many sources and forms to develop my product. The event is excellent and always brings innovations.” Claudio Souza | Commercial Manager | Comercial Santa Maria Atibaia “This was my first visit to Serigrafia SIGN FutureTEXTIL, even though I had heard a lot about it before and, from now on, I intend to visit every year. I came to update myself, to check the innovations and see the new trends, mainly in the gifts area. Today our company is a quick printer, but we are now expanding to the gift sector. Therefore I am also willing to see the machinery that is available for this market.” Rodrigo Lucio | Owner | Star Gráfica
“We work with visual communication and came to the fair to search for new products, machines and suppliers. All of our needs were solved during the Serigrafia SIGN FutureTEXTIL.” Jefferson Batista | Manager | Formato A1
“This was our first participation in the fair and we were completely amazed with the excellent result of the event. Our intention in participating was to reinforce the brand as a producer of signaling products, and to add new customers and suppliers. We chose Serigrafia SIGN FutureTEXTIL as we believe this is the right event to promote the brand to the market. We closed many businesses during the event and we have projected another 12 contracts to be confirmed by the end of the year which were negotiated during the fair.” Ernande Ramos | Vice President for Latin America | Esko “I have been to many SIGN Fairs, including in Las Vegas, and I believe this one is one of the biggest in the world in our segment. It is very important for our company to have this international visibility in the 4 days. We decided to participate in the event to promote a very efficient machine that was not available in the market. The development of this machine enabled us in the speed and creation of new products, which boosted our growth.” Ana Paula Paschoalino Freitas | Commercial Director | VP Máquinas “Serigrafia SIGN FutureTEXTIL is excellent and through the fair we were able to establish a new commercial relationship with Hicoat. This enabled us to be present in the event as an exhibitor. I believe that in all of Latin America there is no fair better than this one in the area which we operate. This is where businesses happen!” Fernando A. Tissnés | Director | Seiko
“This event is excellent. During the four days of the event, we sold approximately 20 equipment, without considering the businesses that are still to be concluded in the next two months. Through Serigrafia SIGN FutureTEXTIL we are committed with sales until the end of the year. Another important factor to be mentioned is the increase in the international visitation. We had visitors from all of South America and I firmly believe that the partnership with ISA will open new opportunities for the SIGN exhibitors.” Marcos Brambatti | BR Group
“The organization of a fair in the molds and size of Serigrafia SIGN FutureTEXTIL 2013 shows to the Brazilian printing market the importance of being aware of the changes taking place in the printing sector. During the event, the professionals of this area had the opportunity to see the different possibilities opened by the silk screen and digital printing in big formats, besides the other techniques that were being exhibited. For printers, this is without a doubt, the event that brings the innovation mark in its DNA.” Reinaldo Espinosa | President of the Brazilian Association of Printing Technology (ABTG) “When positioning itself as an event with capacity to join the textile segment, with the visual communication and digital printing segments, Serigrafia SIGN FutureTEXTIL creates synergy between the different productive sectors, strengthening the industry connected to the creation economy in Brazil. For the printers, the fair opens opportunities in segments that still have a great potential for growth, like fabric printing – a trend growing in the fashion industry – and the printing in big formats. In the last case, the organization of the World Cup 2014 and the Olympic Games in 2016 in Brazil will certainly give great opportunities of business for our sector and the fair’s participants.” Levi Ceregato | President of the Brazilian Association of the Printing Industry, Region of São Paulo (ABIGRAF-SP) “As president of SINDIGRAF-SP, I am honored to have the name of our Union among the supporters of Serigrafia SIGN FutureTEXTIL 2013. This year we complete 90 years of history and we reinforce our belief in the fair that affords to the industries of the printing sector of Sao Paulo, an important forum for prospecting new businesses. We are very glad to be a part of this initiative.” Fabio Arruda Mortara | President of the Union of Printing Industries in the State of Sao Paulo(SINDIGRAF-SP)
39%
VISUAL COMMUNICATION / DIGITAL PRINTING / PRINTING BUREAU PRODUCTION / IMPRINTING / SILK SCREEN
17% 10%
GIFTS / PROMOTIONAL MATERIAL
6%
RESELLERS ADVERTISING COMPANIES / GRAPHIC DESIGN
5%
PRINTER / EDITOR
4%
QUICK PRINTER / COPIER
4%
LABELS / STICKERS
2%
TEXTILE INDUSTRY / WEAVING
2%
ARCHITECTURE / DECORATION / ENGINEERING
2%
CUTTING / ENGRAVING
2%
DIGITAL PRINTING
2%
PACKAGINGS
2%
EVENTS / ASSEMBLING / SCENERY
1%
PHOTOGRAPHIC MARKET
1%
SHOES
1%
As the meeting point of the sector and the stage for great world launches, Serigrafia SIGN FutureTEXTIL is part of the professionals’ calendar, not only in Brazil but also from all of Latin America. Below you can see the visiting report from the 2013 edition:
ACCESSORIES / MATERIALS FOR VISUAL COMMUNICATION EQUIPMENT AND SOFTWARE FOR DIGITAL PRINTING GIFTS / PROMOTIONAL MATERIALS EQUIPMENT FOR SILK SCREEN EQUIPMENT FOR CUTTING AND ENGRAVING - LASER, ROUTER ACCESSORIES / MATERIALS FOR SILK SCREEN DIGITAL PAINTS DIGITAL STAMPING FABRIC FOR DIGITAL PRINTING SOLUTIONS FOR SUBLIMATIONS - EQUIPMENT, MATERIALS AND ACCESSORIES MATERIALS FOR STAMPING FLEXIBLE SUBSTRATES – SELF ADHESIVE VINYL, CANVAS SILK SCREEN AND TEXTILE PAINTS SOLUTIONS FOR FINISHING - LAMINATING, FILM, VARNISH LED ELECTRONIC, LUMINOUS, TRIHEDRAL PANELS TEXTILE EQUIPMENT - EMBROIDERER, SEWING MACHINES, LASER MACHINES SILK SCREEN AND TEXTILE FABRIC INDUSTRIAL SILK SCREEN RIGID SUBSTRACTS - ACRYLIC, ALUMINUM, MDF PHOTOPRODUCT OTHERS TRIMMINGS
51% 32% 30% 27% 27% 26% 25% 24% 22% 19% 19% 18% 17% 17% 16% 16% 15% 15% 14% 14% 13% 11% 10%
1%
TECHNOLOGY/ IT / SYSTEMS / COMPUTER TECHNOLOGY
9%
OTHERS
4%
26%
PROJECTS / RESEARCH AND DEVELOPMENT
COMMERCIAL
7%
PURCHASING
9%
MARKETING / COMMUNICATION / EVENTS
20%
12%
ADMINISTRATIVE / FINANCIAL
ART & CREATION
12%
TECHNICAL/ OPERATIONAL / INDUSTRIAL
2%
% 1% 10 1 % ENGINEER OTHERS / TECHNICIAN
21% CEO / PRESIDENT / VICE-PRESIDENT / DIRECTOR
ARCHITECT
SIGNMAKER
5%
COMMERCIAL CONTACT / SALESMAN
6%
ANALYST/ ASSISTANT
6%
COORDINATOR / SUPERVISOR
18%
MANAGER
8%
BUYER
9%
DESIGNER/PUBLICIST
13%
CONSULTANT / SELF EMPLOYED / REPRESENTATIVE
North
2%
11
%
4% Strong presence
Central
16%
Latin America
Europe
13%
72%
67% Southeast
of
North America
Northeast
South
7% 7% Asia
1%
Africa
Latin America
27countries
were present in the fair
BRAZIL • PARAGUAY • ARGENTINA • URUGUAY • BOLIVIA UNITED STATES • PERU • CHILE • COLOMBIA • VENEZUELA GERMANY SOUTH KOREA • CHINA • BRUNEY • ECUADOR • GREECE INDIA ITALY • TAIWAN • CANADA • PANAMA • RUSSIA • BELGIUM BULGARIA JAPAN • PORTUGAL • SWITZERLAND
During the event, we performed a satisfaction research with our visitors and this can prove the great success of the 2013 edition. Check below the satisfaction degree of these professionals:
94%
are satisfied with the variety of products found in the fair.
99%
intend to visit the next edition of Serigrafia SIGN FutureTEXTIL.
96%
are satisfied with the quantity and quality of the exhibitors found in the fair.
99%
are satisfied with the service rendered by the promoter, BTS Informa.
Purchasing products and services | 83% Knowing the launchings and trends in the sector | 77% Updating technical knowledge | 23% Choosing or recommending a new supplier | 20% Networking and requesting an offer or visit from a representative | 9%
95%
are satisfied with the fair in general terms.
According to the research made with the exhibitors, right after the event in 2013, the result was very positive:
88% 92% 83% 86%
of the exhibitors believe or are sure they will renew their participation in 2014 of the exhibitors are satisfied with the fair’s capacity in generating business of the exhibitors are satisfied with the quality of the visitors of the exhibitors are satisfied with the fair in general terms
An intense work of public relations was developed in the months preceding the event which generated spontaneous media in more than 170 vehicles, with the approximate amount of the centimeter value at R$ 299,411.85. See below some of the published articles about the event and the exhibitors:
We made available for download the app of Serigrafia SIGN FutureTEXTIL, where visiting and locating exhibitors became easy. With the application, our visitor had access to information that enabled a better visitation.
• Map of the fair • Listof Exhibitors • General Information
The Silk-Screen magazine is a reference since 1984 and follows the innovations in the silk screen market. It is considered the most complete and broad publication in the segment.
Being in the market for almost two decades, the magazine is the first publication directed to the Visual Communication sector in Brazil. It is the market leader in the segment of digital printing and signaling.
Silk & Sign Award
The great news that stirred Serigrafia SIGN FutureTEXTIL 2013 was the ceremony to deliver the 1st Silk & Sign Award, which had a great party led by the songs of Frejat and with the presence of exhibitors, visitors and participants of the congresses. Conceived by the fair, and organized by the magazines Sign and Silk-Screen, the award has the objective of finding and appreciating the companies that are most thought of in nine segments, as well as the clients in two featured prizes, Destaque Sign that recognizes a visual communication bureau and Destaque Silk -Screen that goes to a silk screen company. A great night that honored the best in Silk Screen and big formats.
1st Simposium of Printing in Big Formats
The event also hosted the 1st Simposium of printing in big formats. Through a partnership with ABTG – Brazilian Association of Printing Technology – and together with Digitec, hundreds of professionals with new ideas turned Serigrafia SIGN FutureTEXTIL into a huge stage for discussing the possible ways to turn the sector into a more profitable market in the next years.
Cambea
The fair hosted the #3 Cambea – Brazilian Championship of Car Enveloping – which has the objective of stimulating the enveloping market and recognizing the professional that turns the car into a work of art. We had twenty seven participants that tried to present the best quality in vehicle enveloping, in the quickest time and within the parameters established by the jury.
THINK POSITIVELY MEET PEOPLE DO IT WELL READ MORE PRINT IDEAS WORK HARD FOLLOW YOUR DREAMS BUILD THE FUTURE KEEP THE FOCUS LOVE YOUR WORK LIVE FOREVER
Leading good business is thinking of you Talk to our sales team: Filippe Almeida International Sales Executive filippe.almeida@btsmedia.biz +55 11 3598-7834 Affiliated to:
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