N E W DAT E
www.serigrafiasign.com.br
Optim ize your
Results
The largest industry event in Latin America, provides exhibitors with highly qualified visitors, interested in getting to know innovations, solutions and news. In the 2015 edition, more than 650 brands were present in the 40 000 m² space . In order to identify, target and generate business for the market, the 26th edition of Serigrafia SIGN comes with news in order to deliver an even more qualified and relevant visit to your business. With the entire chain at a single place, draw strategies to expand your businesses and optimize your company’s results during the 04-days event.
Our Exhibitors
97%
consider it important to exhibit at the fair
87%
of exhibitors indicated the fair as the best in the industry
74%
of exhibitors are committed to Serigrafia SIGN 2016
77%
have made good business during the 2015 fair
Profile of Exh ibitors: Serigraphy
Digital Printing
Gifts
Visual Communication
Textile Printing
Promotional Material
Signage
Sublimation
Customization
44
Visitation Qualified
thousand visitors
National and International
Serigrafia SIGN, at every edition, maintains itself as an industry benchmark.
93%
With qualified visitors, the fair heated the market once again, generating a large turnover.
of all visitors find it important to visit the fair
(out of which 52% find it very important)
82% 64%
of our visitors think the fair is great
2%
of the purchasers recommend Serigrafia SIGN
93%
of all visitors declare that Serigrafia SIGN is the most important fair of the sector
1%
Shoes Textile and Silk-screen labels Stage Design / Events / Assembly Financial Institution Photographic Market
Textile industry / Weaving
3% Architecture / Decoration / Engineering Cutting / Engraving Packaging Labels / Tags / Adhesives
28%
4%
Visual Communication/ Digital Printing / Printing Bureau
Advertising Agency Distributor / Resales
Sector Others
8%
Printer / Fast Printer / Publisher / Copying
11%
15% 11%
Clothing industry / Silk-screen printing
Gifts / Promotional Materials
3%
Engineer / Architect Entrepreneur
Others
Coordinator / Supervisor Technician / Sign maker / Silk-screen Buyer
Marketing / Sales Designer / Advertiser
5%
5% 6%
7% 7%
79%
1%
Consultant / Self-employed / Representative printing professional
3%
Position
45%
visitors are approved or influencers of purchases in their companies.
Owner / Member CEO / President / Director
11%
Manager
92%
analyze that SIGN Serigraph is in line with what happens in the market
91% 77%
intend to return to the fair in 2016
of all visitors are regulars to the fair
31%
/ 43% Accessories Materials for visual communication Gifts / Promotional materials
23% Cutting and engraving equipment - laser, router, others 23% Equipment and Software for digital print 22% Silk-screen equipment 22% Digital transfer 21% Accessories / Silk-screen materials 19% 18% Digital paints 17% Digital printing fabric visito e Transfer materials h 16% et foR r a Silk-screen / Textile paints 15% ing at k h W loo 13% Led 13% Photoproduct 13% Silk-screen / Textile fabric 13% Panels - electronics, lighting, trihedral 13% Hard substrates - acrylic, aluminum, Fiberboard, others 12% Finishing solutions - laminator, film, varnishes, others 12% Flexible substrates - self-adhesive vinyl, canvas, others 10% Industrial silk-screen 9% Textile equipment - embroiderer, sewing machines, laser machines, others Dye-sublimation solutions - equipment, materials and accessories
7% Trimmings 5% Others
rs visito
2% 8% 6% 68%
336 ciTIes
present throughout Brazil Southwest South Northeast Midwest North
14%
28 countries
present at the fair SOUTH AFRICA • GERMANY • ARGENTINA • BELARUS • BOLIVIA • CANADA • CHILE • CHINA • COLOMBIA • SOUTH KOREA • CURACAO • ECUADOR • U.S. • FRANCE • GRANADA • NETHERLANDS • ITALY • JAPAN • LITHUANIA • PANAMA • PARAGUAY • PERU • PORTUGAL • DOMINICAN REPUBLIC • SYRIA • TAIWAN • TURKEY • URUGUAY
Ex m hi on y bi of tor s T esti
This is the 19th consecutive year that we participate in Serigrafia SIGN. Next year, it will be the 20th year. That is, all this time shows that the fair is really necessary for any company in the market. In these times of crisis, we need to invest. However, even surrounded by all this crisis, people came. We had many people visiting us on the first day and on the following days, visitors from many countries, which made us very excited! The fair thus shows that its potential, as well as its name in the international and national scenario, continue intact. Oscar Guiñazú Director Danfex
Being here, in the largest fair in the market, is important to give peace of mind not only to our customers, but also to our employees, in the midst of this crisis scenario which we live. That is, if they see that the company continues to invest, with senior management motivated, these employees feel safe and put themselves at work, so, the whole company feels motivated! Luis Felipe Commercial Department Kent do Brasil
It was a pleasant surprise to see the fair this crowded! This shows that this market in fact exists and that there is a large number of people interested in new things. And our role as exhibitors and manufacturers, is to show these new possibilities to these people, so that they remain exited, both in decoration or any other area. Here at Serigrafia SIGN FutureTEXTIL, the idea is not to show only one machine, but also cases of what is possible within the digital printing market. After all, the printing is the “easy” part of it, but what you will do with it, that’s the difference. And at that point, the fair is a great opportunity for this! Edissa Furlan Marketing Manager HP do Brasil
For us, the fair is the most important moment to show what we have and also to meet new and old customers. It’s time to deepen this relationship and also understand a little better what these customers want, so that we can improve our products. Serigrafia SIGN allows us, literally, to know the market and understand new needs. This should be the reference for the manufacturers, so that they can develop new products. From the visitor’s point of view, this is his chance to stay current, to know more and more about the market and, to boot, seeking news so that he faces this scenario. This is where he can compare prices, technologies and talk to the entire market! Eduardo Vaz Graphic Division Sales Manager Fujifilm
We participated in this fair for over 20 years, and every year Serigrafia SIGN never let us down. Never. Another very good thing about being here is that in fact it is possible to prove that yes, this crisis we live in is much more political/moral than economic. The fair is our thermometer and with it the way it is, we can say that the thing is not as ugly as they say. Ingo Mogk Diretor Industrial Mogk
In addition to Serigrafia SIGN being important, we also understand that this is a moment that, from the point of view of marketing, is considered an investment and an opportunity to mine within a broad market such as digitial printing, in order to reach a customer base we still have no knowledge of.Therefore, Serigrafia SIGN becomes an investment to conquer new customers, including those outside of Sao Paulo, which we do not have much access to.
Eduardo Petroni Diretor Canon
Knowledge One of the highlights of the last edition of the fair was the Arena do Conhecimento - Knowledge Center, which brought five live attractions for visitors of the fair to live their experiences. One of the biggest successes was the Digital Textile Conference, organized by WTiN (World Textile Information Network Ltd), a portal on the textile industry. For 2016, we will have more news in the demonstration area and continue to focus on bringing training and updating for industry professionals, with lectures, symposia and workshops to implement new strategies and technologies in their fields
Take this opportunity to do good business in the main industry fair!
N E W DAT E
Contact our sales team: Victor Tranquilini Executive International Sales Tel: 11 3598-7823 11 94503-6102 victor.tranquilini@informa.com Promotion & Organization
www.serigrafiasign.com.br