POST SHOW REPORT 2014
www.serigrafiasign.com.br
Great business is the overall scenario in the 2014 edition of Serigrafia SIGN FutureTEXTIL!
There were deals occurring between more than 650 exhibiting brands and amongst the 40 thousand visitors from all over the world, during the 04 days of Serigrafia SIGN FutureTEXTIL. We have established, once again, the quality and credibility that our event has in generating effective business, indicated by the renewed spaces for 2015, with 80% of the exhibitors already guaranteeing their booths for the next show. In each edition, the exhibitors find in Serigrafia SIGN FutureTEXTIL a noteworthy stage for product debut and a strong sales network. This detailed report demonstrates the worthy numbers of the 2014 show and will help guide you with the next actions focused on the market, in your upcoming decisions, and with the post show businesses.
THE SHOW
in numbers:
40 thousand 650 41 thousand 298 24 m² of exhibition
exhibiting brands
qualified visitors Presence of cities
and
countries
Media 102 releases published in websites and printed media. 5 TV releases 5 New social medias
Qualified Visitors The Serigrafia SIGN FutureTEXTIl, in every edition, continues to be the meeting point for the sector. With a qualified visitation, the show has heated the market once again, generating a substantial volume of business. Below is the Visitation Report for the 2014 show:
AREA OF INTEREST ACCESSORIES AND MATERIALS FOR VISUAL SIGNAGE
48%
accessories and materials for screen printing
45%
equipment and software for digital printing
33%
PROMOTIONAL MATERIALS / FREEBIES
33%
EQUIPMENT FOR SCREEN PRINTING
31%
Equipment for cutting and engraving
28%
TEXTILE PRINTING
27%
digital INK
23%
fabric for digital printing
22%
SOLUTIONS FOR SUBLIMATION
20%
flexible sustrates
16%
led panel
16%
LED
15%
finishing solutions
15%
SCREEN PRINTING INKS AND TEXTILE
15%
INDUSTRIAL SCREEN PRINTING
15%
textile equipment
14%
FABRIC FOR SCREEN PRINTING AND TEXTILE
14%
photoproduct
13%
rigid substracts
12%
trimmings
09%
others
08%
SECTOR
ROLE
VISUAL COMUNICATION/ DIGITAL PRINTING / SIGNAGE
27%
26%
CEO / DIRETOR
GARMENT DECORATION / SCREEN PRINTING / TEXTILE
16%
18%
MANAGER
FREEBIES / PROMOTIONAL MATERIAL
13%
10%
DESIGNER / AD MAN
PRINTHOUSE
13%
08%
BUYER
ADVERTISING COMPANIES
08%
06%
CONSULTANT / PROFISSIONAL / REPRESENTATIVE
ARQUITECTURE / DECORATION / ENGINEER
04%
06%
ASSISTANT / ANALYST
SIGN SHOP / DISTRIBUITOR
04%
05%
TECHNICIAN/ SIGNMAKER / SCREEN PRINTER
DIGITAL TEXTILE PRINTING
02%
05%
SALES REPRESENTATIVE
LABELS
02%
03%
COORDINATOR / SUPERVISOR
CUTTING / ENGRAVING
01%
02%
ENGINEER / ARQUITECT
PACKAGING
01%
01%
ENTREPRENEUR
FOOTWEAR MARKET
01%
01%
STUDENT
09%
OTHERS
SCENERY / EVENTS / ASSEMBLING
01%
PHOTOGRAPHY MARKET
01%
TEXTILE AND SCREEN LABELS
01%
OTHERS
05%
NATIONAL VISITORS
298
01%
11%
05%
BRAZILIAN CITIES
68%
SOUTHEAST SOUTH NORTHEAST
15%
MIDWEST NORTH
INTERNATIONAL VISITORS
05%
15%
12%
What business do you plan on doing in the show? PURCHASE PRODUCTS AND SERVICES
86%
SEARCH FOR NEW SUPPLIERS
73%
SEARCH FOR NEW TENDENCIES, SOLUTIONS, AND MARKET DEBUTS
64%
NETWORKING WITH PROFESSIONALS FROM THE SECTOR
32%
EXCHANGE OF IDEAS WITH PRODUCERS AND SPECIALISTS
26%
PROFESSIONAL QUALIFICATION
25%
OTHERS
6%
24 VISITING COUNTRIES: BRAZIL • PARAGUAY • UNITED STATES OF AMERICA URUGUAY • BOLIVIA • PERU ARGENTINA • CHINA • CHILE COLOMBIA • SOUTH KOREA ITALY • BRUNEI • JAPAN MÉXICO • PORTUGAL COSTA RICA • SLOVAKIA • SPAIN MALÁSYA • PANAMA SWITZERLAND • VENEZUELA
68%
LATIN AMERICA
NORTH AMERICA
ASIA
EUROPE
VisitORS SURVEY
EXHIBITOR SURVEY
See below the level of satisfaction from our visitors:
According to our survey conducted with the 2014 show’s exhibitors, after the 04 days of event, the result was highly positive:
92% 91%
95% 86% 76% 76% 56%
of our visitors consider the show very important; of our visitors will visit the show in 2015;
More than 88% of our visitors go to Serigrafia SIGN to: buy new products, have a new perspective of the market, see new launches, find suppliers and to be updated on the industries’ tendencies;
88% 88% 69%
of our visitors learned or found something new in Serigrafia SIGN; of our visitors guarantee that the show is in line with what is happening in the market;
of our exhibitors rate the show as good or excellent; of our exhibitors would like to exhibit in the 2015 show; of our exhibitors are in the event for the quality and quantity of visitors; of our exhibitors generated business as a result of Serigrafia SIGN; of our exhibitors participate of the event due to its reputation.
of our visitors confirm that the Serigrafia SIGN is the main event in the business calendar.
Smartphone ApP For the second consecutive year, we have made available for smartphones the Serigrafia SIGN FutureTEXTIL App. With the App, our visitor had access to information that could facilitate their visitation: • Show Floor plan • Exhibitor’s List • General Information
- YEARS -
Participate in the 25th edition of the Serigrafia SIGN FutureTEXTIL and confirm what the largest event of the sector can offer: Filippe Almeida
International Sales Executive filippe.almeida@informa.com +55 11 3598-7834
www.serigrafiasign.com.br Member of:
Support:
Promotion and Organization: