21 Crucial Consumer Trends for 2012

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trendwatching.com, independent and opinionated, is one of the worldʼs leading consumer trends firms, relying on a global network of hundreds of spotters. Our trends, examples and insights are delivered to 160,000 business professionals in 9 languages in more than 180 countries.

Introduction | In 2012, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. And while we can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs. From Canada to Korea. Hence this overview of 12 must-know consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards:


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