october/2014
#UmTodos
Free wi fi connection is available at Sesc Consolação. Login and password are required at first access. Re-login is requested every 60 minutes.
The Congress on the web
On the web platform of World Congress of Social Tourism 2014, you will find all information about the activities, reports and records of the event, plus videos and exclusive content that extend the thinking on the various forms of making tourism. Access: sescsp.org.br/congressoturismo At Sesc Consolação social network you can follow and enjoy publications that bring every detail of the event with the speed and interactivity needed. Share your photos, experiences and opinions on the topics discussed at the Congress. Just tag your posts using the hashtags:
#UmTodos
/SescConsolacao /sescconsolacao @sescconsolacao On Facebook, the group “Turismo de Desenvolvimento” is an open space for participants to exchange experiences on tourism based on development and its areas: social tourism, solidarity tourism, accessible tourism and community tourism. facebook.com/groups/turismodedesenvolvimento
Organized by the International Social Tourism Organization (ISTO) and local partners in various regions of the world every two years, the World Social Tourism Congress will be held in South America for the first time in its 26 years. Organized jointly with Sesc, the oldest member of ISTO in the Americas, the theme of the 2014 Congress is Tourism Based on Development: Unity in Diversity and proposes a broad dialog on strategies for comprehensive development of its participants and the fight against poverty, exploitation, discrimination and inequality, discussing the similarities and idiosyncrasies in its different forms of tourism (social, solidarity, community and accessible tourism). In this edition, the program seeks to deepen the reflections on the theme based on debates of theoretical conceptions and in workshops that highlight referential practices on tourism of development in the world.
Programme
October 7th, 2014 Tuesday
International Social Tourism Organization - ISTO Statutory Meetings May attend these activities ISTO Board of directors
2:30pm – 6:30pm ISTO Board of Directors Meeting Anchieta Theatre
4:30pm – 5pm Coffee break Foyer - Anchieta Theatre
October 8th, 2014 Wednesday 8h30 às 17h
Tour
São Paulo, Postcard
The arrival of large waves of immigrants in the late nineteenth century and of migrants in the following century, attracted by coffee plantations and then by factories and the service sector, have made São Paulo a major metropolis. The city grew and new traditions took root. Today it is an important global economic and financial center, and also a major center irradiating trends, culture and entertainment throughout Brazil. The tour is an invitation to visit some of the most interesting locations among the numerous sights in the capital and a come into closer contact with its history and its architectural features, to hear about its people, to sample its cuisine and contemplate its nature. The historical downtown, financial center, and important cultural and recreational sights will be visited. The tour includes an accompanying historian and guide certified by the Ministry of Tourism, transportation, insurance against personal accidents, breakfast and lunch. The tour will be conducted in English and Portuguese. Departure from Sesc Consolação at 8:30am Expected return to Sesc Consolação at 5:00pm Registration: R$ 45.00 BRL
9:00am – 5:00pm Second Meeting of the Alliance on Training and Research in Social and Solidarity Tourism
As part of the Congress related activities, the Meeting will bring together researchers from different countries to critically examine Tourism Based on Development. Participants will present current researches on the state of the art and practical experiences in areas related to Tourism Based on Development, based on studies that investigate the relationship between tourism and ethics, tourism and the role of women, tourism and migration, and tourism and North-South and South-South dialogs, among others. Ômega Room
10am – 5pm 3rd National Meeting of Sesc Social Tourism May attend this meeting Sesc employees only Delta room
International Social Tourism Organization - ISTO Statutory Meetings
May attend these activities ISTO members and other interested people
10:00am – 14:00pm ISTO Annual Meeting Anchieta Theatre
12pm – 12:30 Coffee break
Foyer – Anchieta Theatre
2pm – 3:30 Lunch
3:30pm – 5:30pm Meetings of ISTO regional sections ISTO Europe
Anchieta Theatre ISTO África
Alfa Room
ISTO Américas
Gama Room
5:30pm – 7:00pm Meeting of Alliance on Training and Research in Social and Solidarity Tourism Alfa Room
5:30pm – 7:30pm Workshop: Senior Tourism in the EU : a Growing Market. Partnership and Cooperation with South America
Organizers : ISTO and Tourism Unit - Directorate General for Enterprise and Industry European Commission Ômega Room
October 9th, 2014 Thursday 10:00am – 10:30am Registration Hall - Anchieta Theatre
10:00am – 10:30am Welcome Coffee
Foyer - Anchieta Theatre
10:30am – 11:30am
Opening Plenary Session
With attendance by national and international authorities in tourism area. Anchieta Theatre
11:30am – 12:30pm
Conference
Tourism and development: a critical view
Tourism is often presented as a direct path to economic development. The reality, though, is much more complex: tourism is an example of how economic growth does not necessarily mean development. The Congress will seek to answer under what circumstances tourism can be considered an engine of development. Presentation by Jordi Gascón Gutiérrez [Instituto de Altos Estudios Nacionales| Equador. Foro de Turismo Responsable. Red de Consumo Solidario | Spain]. Mediation of Jacques Perrault [ISTO Americas. Auberges de Jeunesse du St-Laurent | Canada] Anchieta Theatre
12:30pm – 2:00pm Commented presentation of e-posters
Presentation of scientific and institutional studies, case studies, social technologies and exemplary experiments investigating the topics The right to tourism, Tourism and integration of local communities, Tourism as a tool for social inclusion, Tourism and social and solidarity economics, Tourism and ethics, Tourism and the role of women, Tourism and migration, Tourism and North-South and South-South dialogs, and Innovations and trends in the travel sector with respect to the process of inclusion and development of tourism. The e-posters will remain on exhibit during the entire Congress. Curator Anya Dieckmann [Université Libre de Bruxelles | Belgium] and Marcelo Vilela de Almeida [Universidade de São Paulo | Brazil], from Alliance for Training and Research in Social and Solidarity Tourism of the International Social Tourism Organisation – ISTO Living Area
2:00pm – 3:30pm Lunch 3:30pm – 5:30pm
Panel
Tourism Based on Development: Unity in Diversity
The adoption of tourism as a strategy for the full development of its participants and the fight against poverty, exploitation, discrimination and inequality recognizes the existence of different forms of tourism, collected together under the umbrella of Tourism Based on Development. The panel will present this concept and the similarities and idiosyncrasies of its implementation on each of the continents. With Jean Marc Mignon [ISTO | France], Veronica Gomez [ISTO Americas | Canada], Luc Gobin [ISTO Europe | Belgium], Bassirou Diarra [ISTO Africa. Association Malienne pour la Promotion de Tourisme Social - AMPTS | Mali], Sanjay Kumar Verma [National Cooperation Union | India] and Freya Higgins Desbiolles [University of South Australia | Australia]. Mediation of Sonia Vaillancort [OITS Américas. Conseil Québécois du Loisir – CQL | Canada] Anchieta Theatre
5:30pm – 6:00pm Coffee break
Foyer - Anchieta Theatre
6:00pm – 7:00pm
Round table
Tourism Based on Development Financing
Financing strategies that produce social change (not just financial change) and ensuring the possibility of access to capital and credit or support for the activity itself. With Patrícia Carmo dos Santos [Serviço Social do Comércio – Sesc | Brazil] and Rabee Zureikat [Zikra Initiative | Jordania]. Mediation of Jean Karl Deschamps [Union Nationale des Association de Tourisme. Ligue de l’Enseignement. Jeunesse au Plein Air | France] Anchieta Theatre
7:00pm End of activities All day
Networking Lounge
An opportunity for Congress participants to exchange information and experiences on their tourism based on development activities. Participants should bring their business cards and informational materials about the institutions they represent Living Area
8:30pm
Cocktail
OITS Americas, 20 years
Celebration of the 20th anniversary of ISTO Americas, with special cultural program. There will be free shuttle to the event. Buses will pick up and drop off at the front of Sesc Consolação. Choperia | Sesc Pompeia [Rua Clélia, 93 | Pompeia | São Paulo, SP]
October 10th, 2014 Friday 10:00am – 11:30am
Round table
Right to tourism
The right to vacations in contemporary societies, the obstacles to access to tourism to all, and the role of incentive policies or programs. With Anya Diekmann [Alliance for Training and Research in Social and Solidarity Tourism - ISTO. Université Libre de Bruxelles | Belgium], Victoria Eichhorn [University of Surrey | England] and Erica Schenkel [Universidad Nacional del Sur| Argentina]. Mediation of Hélio Hintze [SENAC São Paulo | Brazil] Anchieta Theatre
11:30am – 12:00pm
Coffee break
Foyer - Anchieta Theatre
12:00pm - 2:00pm
Round table
The social and political construction of tourism based on development
Tourism Based on Development has emerged as an ethical requirement demanded by human rights activists. Its legitimacy is based on the transformation of theoretical rights into practices effectively experienced by the entire population. With Senjia Causevic [University of London | England], Ernest Cañada [Alba Sud Investigación y Comunicación para el Desarrollo | Nicaragua] and César Alejandro Capanegra [Universidad de Buenos Aires | Argentina]. Mediation of Sergio Rodriguez Abitia [ISTO Americas. Universidad Autónoma de México | Mexico] Anchieta Theatre
2:00pm – 3:30pm Lunch 3:30pm – 4:30pm Workshops on tourism based on development experiences and social technologies Concurrent workshops will present products, methods, processes, or techniques designed to solve social problems in the context of Tourism Based on Development and its various modalities to meet requirements such as simplicity, low cost, easy applicability or proven social impact.
3:30pm – 4:30pm Workshop 1: Social tourism
Access to tourism and its benefits, both for travelers and the people visited, through development of tourism activities focused on content and the relation of solidarity among participants. With Alex Teruel [Hostal Welcome | Spain] and Juan Carlos Arnau Ávila [TURISSSTE | Mexico]. Mediation of Marcelo Vilela de Almeida [Alliance for Training and Research in Social and Solidarity Tourism - ISTO. Universidade de São Paulo | Brazil] Anchieta Theatre
Workshop 2: Solidarity tourism
The promotion of tourism by social development organizations that focus their activities on projects oriented towards human development in the receiving communities. With Federica Carraro [Sodepaz Viajes Solidarios | Spain] and Caroline Mignon [Association pour le Tourism Equitable et Solidaire – ATES | France]. Mediation of Mark Watson [Tourism Concern | England] Ômega Room
4:30pm – 5:30pm Workshop 3: Accessible tourism
Social experiences that support overcoming obstacles, in their various forms, to promote access to tourism by people with disabilities With Veronica Mercadillo [Secretaria de Turismo de San Luis Potosi | Mexico] and Igor Iradier [Norte sin Barreras | Spain]. Mediation of Ricardo Shimosakai [Turismo Adaptado | Brazil] Ômega Room
4:30pm – 5:30pm Workshop 4: Community Tourism
Community involvement in tourism activities, whether in proposing them, managing, or participating in their implementation and in their benefits. With Helen Lubowa [Uganda Community Tourism Association – UCOTA | Uganda] e Fernando Mandri Bellot [Tren Turístico y Comunidades Rurales de Ecuador | Ecuador]. Mediation of Maurizio Davolio [OITS. Lega Nazionale delle Cooperative e Mutue – Legacoop | Italy] Anchieta Theatre
5:30pm to 6:00pm Coffee break
Foyer do Anchieta Theatre
6:00pm to 6:45pm
Conference-synthesis
Tourism based on development: is another tourism possible? The conference aims to answer the question, reflecting on the contributions presented during the other activities of the Congress and advocating new paradigms for the structure, function and practice of tourism as a transformative strategy of local conditions and realities. Presentation by Sergio Molina Espinosa [Centro de Emprendimiento y Innovación | Chile] Anchieta Theatre
6:45pm to 7:30pm Closing Ceremony
Presentation by Yves Godin [OITS | Belgium] Anchieta Theatre
Related activities June to October, 2014
Short Course Series Tourism Based on Development: unity in diversity
A series of short courses introducing the topics of the Congress brought together Brazilian researchers for discussions on subjects related to tourism based on development, such as the dilemmas of the idea of the right to tourism, social and associative tourism, public policies on accessible tourism and the sustainability of community tourism as a social enterprise. Centro de Pesquisa e Formação – CPF [285, Dr. Plínio Barreto St | São Paulo, SP]
October 3rd to 19th, 2014
Tourism Festival Brazilian like me
The Tourism Festival presents the rich diversity of Brazilian culture, introducing the pubic to landscapes that are not only physical, but human. Inspired by the reflections and experiences of community-based tourism, the schedule of trips, workshops, discussions and cultural presentations seeks to explore regions throughout the country that are not focused on traditional tourism. October 3rd to 19th, in all SESC branches in the state of São Paulo. See schedule at sescsp.org.br/turismo.
Speakers
Alex Teruel Marruedo | Spain Director of Hostal Welcome A technician in Tourism Activities and Business with a Master’s in Hospitality Direction and Management from Instituto de Ciencias de la Educación at Universidad Politécnica de Madrid - ICE/UPM (Spain) and a Specialization in Tourism Marketing from Universidad Nacional de Educación a Distancia – UNED. He has served as commercial head of tourism agencies at Accor Hotels, a consultant for Horwath Consulting and Mazars Turismo, and auditor for quality restoration at Instituto para la Calidad Turística Española – ICTE. He currently works at a family-run company where he executes quality control and manages hospitality businesses, including Hostal Welcome, located in Madrid (Spain).
Anya Diekmann | Belgium Professor at Université Libre de Bruxelles (Belgium) and Coordinator of Alliance on Training and Research in Social and Fair Tourism at the International Social Tourism Organisation – ISTO. Her scientific work focuses on subjects related to cultural tourism and social tourism. Among other published work, she co-edited the books Social Tourism: International Perspectives, The Contribution of Research (along with Louis Jolin, in 2013) and Social Tourism in Europe: Theory and Practice (with Scott McCabe and Lynn Minnaert, in 2011).
Bassirou Diarra | Mali Coordinator of the International Social Tourism Organisation Africa – ISTO Africa Diarra holds degrees in Journalism from Centre de Formation Professionnelle des Journalistes – CFPJ and in Law from Université Paris XIII Villetaneuse, both in Paris (France). He was Coordinator of Development of Human Resources for the President of Mali from 2002 to 2011 and Assistant Secretary General to the President of the Republic from 2011 to 2013. He also serves as a member of the Board of Directors at ISTO.
Caroline Mignon | France Director of Association Pour le Tourisme Equitable et Solidaire - ATES Doing specialized work in international youth tourism, Mignon worked from 1996 to 2012 as an official international events organizer and as Manager of Marketing and Communication for France’s Etap chain of hotels. She is the Director of ATES, a French organization joining tourism operators with a commitment to development and international support processes, with 30 members from 14 tourism operators, covering over 50 destinations.
César Alejandro Capanegra | Argentina Professor at Universidad de Buenos Aires Sociologist with a Master’s in Economic History. He is a professor at Universidad de Buenos Aires (Argentina) and a visiting professor at the Universidad de La Coruña and Universidad de Alicante (Spain), Universidad de Guadalajara (Mexico), and Universidad de La República (Uruguay). His field of research is the history of tourism development.
Erica Schenkel | Argentina Researcher at Universidad Nacional del Sur - UNS Schenkel holds a Bachelor’s in Tourism from Universidad Nacional del Sur and is a doctoral candidate in Political Sciences and Public Administration at Universidad Nacional de Cuyo – UNCuyo, both in Argentina. She is a fellow with the Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET). She participates in different investigative projects related to the right to leisure and to social tourism at Universidad Nacional del Sur.
Ernest Cañada | Spain Coordinator of Alba Sud Investigación y Comunicación para el Desarrollo Social Communicator and a doctoral candidate in Geography at Universidad de las Islas Baleares (Spain), his thesis is on community tourism in Central America. He is a researcher associated with Centro de Análisis Socio Cultural de la Universidad Centroamericana – UCA (Nicaragua). Cañada coordinates Alba Sud, a center for research and communication for development, with bases in Central America and Spain. He organized the book Turismos en Centroamérica: um diagnóstico para el debate (2013) and is co-author of Turismo placebo (along with Macià Blàzquez, 2011). He manages the Turismos en Disputa blog.
Federica Carraro | Spain Director of Solidariedad para el Desarrollo y la Paz - SODePAZ Carraro holds a Bachelor’s in Economic Sciences and a Specialization in Development Economics. She is a founding member and the current director of SODePAZ, a nongovernmental organization in Spain. She is an Honorary Professor at Universidad Autónoma de Madrid, where she coordinated research on fair trade in the Spanish state (El rompe cabeza de la equidad), the impact of international cooperation in Ecuador (Aprender evaluando), community-based tourism in East Timor (Fitu Sira) and supportive tourism in Spain (her next publication, currently untitled), among other investigations.
Fernando Mandri Bellot | Spain Founding Director of INTEGRA Tourism for Good Specialist in Marketing, Tourism Quality, Planning and Tourism Development. With over 18 years of experience, he has directed various studies in more than 15 countries. He is the founder of the INTEGRA Tourism for Good company, headquartered in Barcelona (Spain). Among his most relevant projects are the creation of tourism and sustainability development methodologies in Panama, Ecuador with “Tren Turystíco y Comunidades Rurales” and Ukraine as well as the implementation of tourism quality systems in Spain, Belgium and Mexico.
Freya Higgins-Desbiolles | Australia Professor at the School of Management of the University of South Australia Her scientific investigation is based on themes such as indigenous tourism, human rights and matters of justice in tourism, and tourism as a social force and her geographic area of interest is indigenous Australia, the Middle East, the Pacific islands and the Asia-Pacific region. She has published various books, including Peace Through Tourism: Promoting Human Security Through International Citizenship (co-organized with L. Blanchard; 2013), the topic of a post-graduate course that she teaches, and she has published papers in the main scientific journals in the tourism area. She has received various teaching, research and community engagement awards.
Helen Lubowa | Uganda Executive Director of Uganda Community Tourism Association - UCOTA With over 18 years of professional experience, Lubowa has worked with Plan International, CARE International and World Vision, in addition to teaching at universities. She currently runs UCOTA, a community tourism and environmental conservation association supporting over 70 Ugandan community groups in the preservation of their natural and cultural resources, training them to manage economically viable companies and to maximize equitable sharing of the profits they generate.
Helio Cesar Hintze | Brazil Professor at Centro Universitário Senac – Águas de São Pedro A post-doctoral student in Economics, Business Administration and Sociology at Escola Superior de Agricultura Luiz de Queiroz at the Universidade de São Paulo - ESALQ / USP. He holds a PhD in Sciences and a Master’s in Applied Ecology from Programa Interunidades Ambiente e Sociedade at USP. He holds a specialization in Eco-Tourism from Centro Universitário Senac – Águas de São Pedro. He is a professor at Universidade Metodista de Piracicaba – UNIMEP and at Centro Universitário Senac – Águas de São Pedro. He has written the books Ecoturismo na Cultura de Consumo: possibilidade de educação ambiental ou espetáculo? (2013) and Guia de turismo formação e perfil profissional (2007), among others.
Igor Iradier | Spain Owner of Norte Sin Barreras tourism agency Iradier holds a degree in Business Administration and Marketing and Commercial Management from Escuela Superior de Gestión Comercial y Marketing – ESIC (Pamplona and Madrid, Spain). His professional career developed in the commercial and marketing areas at various multinational and Spanish companies, in Madrid and Navarra, until he opened his own business, Norte sin Barreras, a tourism agency that develops tourism itineraries in northern Spain for groups of people with disabilities or reduced mobility. These itineraries are based on the Slow Travel philosophy, developed based on the perspective of local communities.
Jaques Perreault | Canada Executive Director of Hostelling International Canada for the Quebec & Ontario Region and President of the International Social Tourism Organisation – ISTO Americas. Perreault holds a degree in Arts and a Masters of Business Administration – MBA in Collective Enterprises. He has served as President of ISTO Americas since 2008, and is the Executive Director of Hostelling International Canada in the Quebec & Ontario region. His personal journey was marked by an affinity for travel, leading him to work at HI Canada, an association that is fully dedicated to the development of youth through travel and discovery, offering safe and accessible travel experiences that are ethically idealized.
Jean Karl Deschamps | France National Secretary of the Union Nationale des Association de Tourisme et de Plein Air - UNAT Working with socio-cultural action, his background is in popular education. Active in the tourism and vacation area for nearly 30 years, he currently holds various positions within major French tourism associations: in addition to National Secretary of the UNAT, he is National Secretary for Vacation, Leisure, Recreation and School Travel at Ligue de l’Enseignement – Vacances pour Tous and Vice President of the Jeunnesse au Plein Air – JPA federation.
Jean Marc Mignon | France President of the International Social Tourism Organisation - ISTO Mignon holds a degree in Letters (Translator and Interpreter) from Institut Supérieur d’Interprétation et de Traduction (France). With thirty years of experience in managing French and international youth travel and social tourism associations, he was Executive Director of Union Nationale des Associations de Tourisme et de Plein Air – UNAT and President of the Federation of International Youth Travel Organizations – FIYTO. Since 2010, he has served as ISTO President and, since 2013, as a member of the World Committee on Tourism Ethics at the World Tourism Organisation – UNWTO.
Jordi Gascón Gutiérrez | Spain Researcher at Instituto de Altos Estudios Nacionales He holds PhD in Social Anthropology from Universitat de Barcelona (Spain), researching the impacts of tourism on the rural world and agrarian policies in Latin America. He is a Senior Researcher at Instituto de Altos Estudios Nacionales – IAEN (Ecuador) and a member of the Foro de Turismo Responsible (Spain). He has written several works, such as Turistas y campesinado. Turismo como vector de cambio de las economias campesinas en la era de la globalización (co-authored with Diana Ojeda; 2014), Cooperación en turismo: nuevos desafios, nuevos debates (co-organized with Soledad Morales and Jordi Tresserras; 2013) and El turismo en el início del milénio: una lectura crítica a trés voces (co-authored with Juan Buades and Ernest Cañada, 2012).
Juan Carlos Arnau Ávila | Mexico Director of Sistema de Agencias Turísticas at Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado – TURISSSTE He holds a degree in Political Science and Public Administration from Universidad Iberoamericana (Mexico), a Master’s in Economic Development from Victoria University (England) and a PhD in Public Administration from Facultad de Ciencias Políticas y Sociales at Universidad Nacional Autónoma de México – UNAM. He served as a federal government employee during 35 years, holding positions at Aero México, with the Federal Secretariat of Tourism and with the Federal District Government Secretariat of Tourism (Mexico).
Luc Gobin | Belgium Director of the International Social Tourism Organisation Europe – ISTO Europe Master’s from University of Brussels (Belgium). He learned about the business of Social Tourism as a financial coordinator in the industry. In the 1990s, he was in charge of implementing the new Tourism for All policy in Belgium. Since 2003, he has been responsible for the Tourism for All Department at Tourism Flanders (Belgium). His work is aimed at expanding tourism for everyone, especially in Europe. He participates as an expert in different work groups for the European Commission.
Marcelo Vilela de Almeida | Brazil Professor at Universidade de São Paulo - USP Bachelors of Tourism from Faculdade Anhembi Morumbi and as Specialization in Tourism Planning and Marketing from Centro de Estudos de Administração Hoteleira at Senac São Paulo - SENAC/CEATEL. He holds a Master’s and a PhD in Communication Sciences (Tourism) from Escola de Comunicações e Artes at Universidade de São Paulo ECA/USP. He is a faculty member and researcher with the Leisure and Tourism Course at Escola de Artes, Ciências e Humanidades at USP - EACH/USP. As a researcher, he is associated with the Alliance on Training and Research in Social and Fair Tourism at the International Social Tourism Organisation – ISTO.
Mark Watson | England Executive Director at Tourism Concern Watson holds a degree in International Development and Geography and a Master’s in Sustainability. He currently runs Tourism Concern, an institution dedicated to promoting ethical and fair tourism. He has been engaged in social justice campaigns in the United Kingdom and internationally for 30 years. He is a member of the Royal Geographical Society (United Kingdom) and a Councillor in the city of Croydon (England).
Maurizio Davolio | Italy President of Associazione Italiana Turismo Responsabile - AITR Davolio holds a degree in Law. He is Co-President of the Alleanza delle Cooperative Italiane – Turismo and of the European Alliance for Responsible Tourism and Hospitality – EARTH. He is the author of the book Turismo responsabile. Che cos’è, come si fà (2011). He is a member of the Board of Directors at End Child Prostitution, Pornography and Trafficking - ECPAT/Italy, of the Executive Committee of the Network of European Regions for a Sustainable and Competitive Tourism – NECSTouR, and of the Executive Committee at the International Social Tourism Organisation - ISTO.
Patrícia Carmo dos Santos | Brazil Technical Advisor of Social Tourism for the National Department of Sesc She holds a Bachelor’s in Tourism from Universidade Veiga de Almeida (UVA - RJ). She has worked at a large hotel franchise and in commercial aviation and has provided consulting on tourism and hospitality in addition to working in the planning are at the Rio de Janeiro State Transportation Secretariat. She is the Technical Advisor for the National Department at Sesc for the Social Tourism Program, which develops social tourism actions throughout Brazil and relies on a non-conventional hospitality network comprised of 43 social hospitality units.
Rabee Zureikat | Jordan Founder of Zikra Initiative He studied Marketing and Advertising in Jordan and Lebanon As a social entrepreneur, he created the Zikra Initiative, a not for profit organization based on an exchange tourism model, where revenue created by tourism is invested in the local community according to its needs and preferences. He has received various awards for his innovative approach, such as the Ashoka Fellowship, Arab World Social Innovator and the King Abdullah ll Award for Youth Innovation and Achievement and he has been asked to give talks at conferences around the world.
Ricardo Shimosakai | Brazil Director of Turismo Adaptado | Brazil Shimosakai holds a Bachelor’s in Tourism from Universidade Anhembi Morumbi. / Laureate International Universities. He is the Director of the Turismo Adaptado company, working in the accessible tourism segment since 2004. He is a member of the Society for Accessible Travel and Hospitality – SATH, the European Network for Accessible Tourism – ENAT, and the Consejo Iberoamericano de Diseño Ciudad y Construcción Accesible – CIDCCA. He is part of the Work Group at the Associação Brasileira de Normas Técnicas – ABNT, to study accessibility standards in transportation.
Sanjay Kumar Verma | India Nodal Officer at National Cooperative Union of India He holds a MA in History from the Center for Historical Studies at Jawahar Lal Nehru University (New Delhi, India) and a post graduate degree in Journalism from Sardar Patel College of Communication and Management at Bharatiya Vidya Bhavan (New Delhi). He is the Indian representative of New Harmony Press (United Kingdom), which publishes the international journal of cooperative management. He has twenty years of experience in the coop sector, with a specialization in Communications, Tourism and Youth. He has over one hundred publications in national and international journals.
Senija Causevic | Croatia Professor at University of London PhD from University of Strathclyde (Glasgow, Scotland), she is an interdisciplinary professor and researcher at the School of Oriental and African Studies at University of London. Her research includes topics related with the role of cultural tourism in normalizing social relationships in post-conflict societies, management, commodification and appropriation of tangible and intangible Ottoman heritage in Europe, and tourism-based development, among other things. Her main areas of geographic research are the Balkans, Central Asia and India.
Sergio Molina Espinosa | Chile Director of Cátedra Abierta en Turismo at Universidad Nacional de Quilmes With a degree in Tourism, a post-graduate degree in Planning of Tourism Development. He is a faculty member in the Master’s and Doctoral programs at Universidad de Occidente (Mexico) and at Universidad Andrés Bello (Chile). He has held management positions with the Federal Government Secretariat of Tourism (Mexico). He received the National Tourism Education Award (Mexico). He is the author of over 20 books on tourism development, such as O Pós-Turismo (2003) and Turismo creativo: el fin de la competitividad (2012). He is a member of the Association of Scientific Experts in Tourism – AIEST.
Sergio Rodríguez Abitia | Mexico Professor at Universidad Nacional Autónoma de México – UNAM and Vice President of the Secretary for the Americas at the International Social Tourism Organisation – ISTO Americas. He holds a degree in Tourism from Instituto Politécnico Nacional do México and has post-graduate degrees from the Inter-American Tourism Training Center at the Organization of American States – OAS, from Cornell University (United States, and from Colégio de México. He is currently the director of CCC Consultores, where he develops tourism consulting and training projects. He is a professor of Cultural Heritage and Tourism at the UNAM School of Philosophy and Letters and the coauthor of Planificación integral del turismo: un enfoque para Latinoamérica (along with Sergio Molina; 1997).
Sonia Vaillancourt | Canada Director of Development for Conseil Québécois du Loisir – CQL (Canada) and Vice President of the International Social Tourism Organisation - ISTO Director of the Council of the Chantier de l’Économie Sociale (Canada) and co-leader of the Leisure and Social Tourism Group at Alliance Community University Research en Économie Sociale - CURA-ES. She has worked for over twenty years with Canadian leisure and social tourism associations.
Verónica Gómez Aguirre | Uruguay Director of the International Social Tourism Organisation – ISTO Americas Since 2006, she has been the Director of the Secretary for the Americas at the International Social Tourism Organisation – ISTO Americas. As part of her job, she presents conferences, supports and publicizes projects and visits social tourism programs and experiments throughout the Americas. Since 2009, she has directed and coordinated the activities at the Fondation Tourisme Jeunesse (Canada), a youth program at ISTO Americas that fosters access to travel for young people aged 15 to 35.
Verónica Mercadillo Vargas | Mexico Head of the Tourism for All Department at the Secretaría de Turismo del Estado de San Luis Potosí | Mexico A physician with a degree from Universidad Autónoma de San Luis Potosí. She developed and implemented federally recognized social programs that have been adopted as models for other states and cities in Mexico. Her activities at the Secretariat are related to development of programs for serving priority publics in Social Tourism, developed in conjunction with other public agencies and private institutions.
Victoria Eichhorn | England Professor at University of Surrey A faculty member connected to the School of Hospitality and Tourism Management, her research focuses on social sustainability and exclusion practices, especially those related to accessibility. She has gained vast experience by participating in countless projects financed by the European Union, aimed at improving information for people with disabilities and enhancing the supply of more accessible services. Her most recent project analyzed demand for accessible tourism.
Yves Godin | Belgium Executive Director of Grupo Floréal (Belgium) and General Secretary of the International Social Tourism Organisation - ISTO He has worked in the Social Tourism area for the last ten years. In 2005, he was appointed Executive Director of Grupo Floréal, an association created in 1939 by the Fédération Générale du Travail de Belgique (socialist-leaning union). Grupo Floréal manages a network of social tourism vacation centers and camping grounds located in various Belgian cities.
Organizers
Sesc – Serviço Social do Comércio
Created, in 1946, by the business community of goods commerce, services and tourism, Sesc adopted education and social transformation as values and created new models of cultural action. The achievement of that purpose happened by a performance in the area of culture and its different manifestations, designed to a heterogeneous public, of different age groups and social layers. Within São Paulo State, Sesc upholds 32 cultural and sports centers and specialized units in dentistry, cinema, as well as in research and training in the cultural field. A variety of activities are offered to the public such as artistic activities, physical and sportive programs, digital culture, social tourism, health and nutrition learning, food waste combating, permanent education. Sesc stimulates personal autonomy, social interaction and the contact with expressions and different ways of think, act and feel.
ISTO – International Social Tourism Organization
The International Social Tourism Organisation (ISTO), created in 1963, is an international non-profit making organization whose mission is to promote access to leisure, holidays and tourism for all and mainly for young people, families, senior citizens and disabled people. The first type of actions is to raise awareness among governments and international institutions competent for social policies in tourism and best practices which facilitate holidays for all. The second is to be a platform for exchanges and services for the members by stimulating the exchange of experiences and know-how through information, organisation of conferences and participation in projects. Its members are private and public organizations. Currently ISTO has 170 members in 35 countries. Workgroups have also been created for members with shared interests such as the Alliance for Training and Research in Social and Solidarity Tourism founded in 2010.
SERVIÇO SOCIAL DO COMÉRCIO
Regional Administration in the State of São Paulo PRESIDENT OF THE REGIONAL BOARD
Abram Szajman REGIONAL DEPARTMENT DIRECTOR
Danilo Santos de Miranda SUPERINTENDENT OFFICES Technical Social Joel Naimayer Padula Social Communications Ivan Paulo Giannini Administration Luiz Deoclécio Massaro Galina Technical and Planning Advising Sérgio
José Battistelli DIVISIONS Socio-Educational Programs Maria Alice Oieno Nassif Deputy Flávia Roberta Costa Assistants Cyneida Arantes Silva, Denise Mirele Kieling, Gabriela da Silva Neves, Leila Yuri Ichikawa and Silvia Eri Hirao Consolação Felipe Mancebo Deputy Simone Avancini INTERNATIONAL SOCIAL TOURISM ORGANISATION - ISTO PRESIDENT
Jean Marc Mignon Executive Committee Vice Presidents Sonia Vaillancourt, Alain Clauwaert, Fabrizio Pozzoli Treasurer Filip Delmotte Representatives Maurizio Davolio, Jacques Perreault, Bassirou Diarra, Paola Castellini ISTO Europe Director Luc Gobin ISTO Africa Project Manager Sory Ibrahima Waïgalo General Secretary Yves Godin Director Charles Etienne Bélanger Secretary Ruut
Van Laer, Jacques Rayet
ISTO AMERICAS Presidente
Jacques Perreault Vice Presidents Flávia Roberta Costa and Sergio Rodríguez Abitia Treasurer Sonia Vaillancourt Administrators Pierre Tremblay, Benoist De Peyrelongue Director
Verónica Gomez ALLIANCE ON TRAINING AND RESEARCH IN SOCIAL AND SOLIDARITY TOURISM Coordinator Anya Diekmann Associate Researcher Marcelo Vilela de Almeida WORLD SOCIAL TOURISM CONGRESS 2014 General Coordination Sesc SP and ISTO Curators Charles Etienne Bélanger, Flávia Roberta Costa, Silvia Eri Hirao and Verónica Gomez Assessment Commission (E-Posters) Anya Diekmann and Marcelo Vilela de Almeida Executive Committee Coordination Emília Carmineti and Silvia Eri Hirao
Ana Cristina de Souza, Dalmir Ribeiro Lima, Jacques Rayet, Lilian Nobrega Peres, Marcel Carlos Catingueiro, Ruut Van Laer e Tayná Guimarães Vieira Audiovisual Edson Fernandes Machado and team Executive Secretary Thai Consult | coordination Joana Oliveira Lins Graphic and Set Design TG3 Design e Conteúdo Partner Travel Agency Araribá Turismo & Cultura| André Stern and Ederon Marques Sesc Consolação Programming Tiago de Souza and team Communication Elaine de Sousa and team Administrative Marco Antonio da Silva and team Food Service Fernanda Mendes Conejero and team Maintenance and Services Antonio Zacarias de Carvalho and team
Location and services
Travel Agency
The Araribá Tourism and Culture Agency, a logistics partner of the World Congress of Social Tourism, created special packages of services to assist the stay of the participants in São Paulo, during the event. If you wish to hire services of transportation, lodging, nourishment and travel, please contact the Agency, by the site arariba.com. For further information send a message to congresso@arariba.com
Public transportation Buses Sesc Consolação region is served by several lines that travel across the city. Learn the options in sptrans.com.br/ itineraries/
Metro República Station – 900m Santa Cecília Station – 1.000m
Taxi Ponto de táxi Ipanema Rua Dr. Vila Nova, 327. Tel. (11) 3120-2276 Ponto de táxi Vila Nova R. Dr. Vila Nova, 160. Tel. (11) 3255-3554
Pharmacies and Drugstores Droga Raia Rua Maria Antônia , 91. Tel. (11) 3256-9373 Drogaria Boa Forma R. da Consolação, 385. Tel. (11) 3258-5896 Farma & Cia R. Maj. Sertório, 478. Tel. (11) 3214-5254
Airports Congonhas Av. Washington Luis s/n° Tel. (11) 5090-9000 aeroportocongonhas.net Cumbica|Guarulhos Rod. Hélio Schmidt, s/n° Tel. (11) 2445-2945 aeroportoguarulhos.net
Bus Terminal – Inter cities Call center Tel. (11) 3866-1100
Terminal Rodoviário do Tietê Av. Cruzeiro do Sul, 1.800 - Tietê Portuguesa Terminal Rodoviário da Barra Funda R. Mário de Andrade, 664 - Barra Funda Terminal Rodoviário do Jabaquara R. dos Jequitibás, s/n° - Jabaquara
Nearby restaurants Cafeteria do Sesc Consolação Rua Dr. Vila Nova, 245. Tel. (11) 3234-3000 Café Teatro Rua Dr. Vila Nova, 241. Tel. (11) 3214-0835 Nhá Maria Rua Dr. Vila Nova, 235. Tel. (11) 3255-0302 Kikilos Rua Major Sertório, 671. Tel. (11) 3257-4203 Soho`s Place Rua Maria Antônia, 140. Tel. (11) 3258-1718 Maria Antônia Restaurante & Café Rua Maria Antônia, 90. Tel. (11) 3214-4716 Bella Antônia Rua Maria Antônia, 72. Tel. (11) 3151-5513 Bella Burger Rua Maria Antônia, 64. Tel. (11) 3151-5513 Temakeria Makis Place Rua Maria Antônia, 211. Tel. (11) 2361-0029
Joaquim Pizzas Rua Maria Antônia, 213. Tel. (11) 4329-3844 Seu Silva Rua Maria Antônia, 316. Tel. (11) 2872-2249 The Joy Rua Maria Antônia, 330. Tel. (11) 3628-0691 Sabor e Arte Rua Marquês de Itu, 693. Tel. (11) 3338-2345 Godere Artesanal Rua Marques de Itu, 595. Tel. (11) 3338-1268 Pizzaria Veridiana Rua Dona Veridiana, 661. Tel. (11) 3120-5050 Shopping Patio Higienópolis Av. Higienópolis, 618. Tel. (11) 3823-2300 Doceria Holandesa Rua Maria Antônia, 231. Tel. (11) 3256-6304
ATM Banco 24 horas Praça Soho’s Place. Rua Maria Antônia, 140. Tel. (11) 3258-1718.
Money exchange
San Raphael Hotel
Câmbio Rápido R Alagoas, 836. Tel. (11) 3666-8910
Largo do Arouche, 150. telefone: (11) 3334-6000
Action Câmbio R. Augusta, 2766. Tel. (11) 3086-0409 B&T Associados Corretora de Câmbio Avenida Paulista, 460. Tel. (11) 2504-7700 Daycoval Câmbio Av. Paulista, 1793. Tel. 0300 111 2009
(Group San Raphael)
sanraphael.com.br
Hotel Escola Leques Brasil (Group Sinthoresp)
Rua São Joaquim, 216. telefone: (11) 3019-4300 lequesbrasil.com.br
Hostel Ô de Casa Rua Inácio Pereira da Rocha, 385. telefone: (11) 3063-5216 odecasahostel.com
Top Center Casa de Câmbio Daycoval Av. Paulista, 854. Tel. (11) 3266-5925
Hotel Ville Rua Veridiana, 643. telefone: (11) 3257-5288
Hotels and Hostels
Hotel Dan Inn (Rede Dan Inn) Rua Maria Antonia,40. telefone: (11) 3257-1500
Hotel Braston São Paulo (Group Travel Inn) Rua Martins Fontes, 330. telefone: (11) 3156-2400 braston.com
Hotel Massis Five Stars (Group Massis Five Stars) Rua Luís Coelho, 80. telefone: (11) 3141-4400 massisfivestars.com.br
Novotel Jaraguá Hotels (Group Accor) Rua Martins Fontes, 71. telefone: (11) 2802-7000 novotel.com | accorhotels.com
hotelville.com.br
daninnhotel.com.br
Hostel Escambo Rua Coronel Oscar Porto,33 - Paraíso telefone: (11) 3051-5344 escambohostel.com
Hospitals Hospital Samaritano Rua Cons. Brotero, 1486. Tel. 3821-5300 Hospital Santa Isabel Rua Jaguaribe, 144. Tel. (11) 2176-7700 Hospital Santa Catarina Avenida Paulista, 200 . Tel. (11) 3016-4133
Additional Information Bike Rack Park your bike at the entrance of Sesc Consolação. To use it, bring a padlock and chain.
Services within the region Official tourism website of São Paulo City spturis.com
Bike Sampa Private service. Pre-registered users can take a bike, ride along and return at the same spot or in another station. bikesampa.com.br
Leisure bike lane Operates on Sundays and Holidays from 7 a.m. to 4 p.m. ciclofaixa.com.br
Casa das Rosas Av. Paulista, 37. Tel. (11) 3285-6986/ 3288-9447 Afro Brazil Museum Parque do Ibirapuera, Portão 10. Tel. (11) 3320-8900 museuafrobrasil.org.br
Museum of Portuguese Language Praça da Luz, s/n Tel. (11) 3322-0080 museudalinguaportuguesa.org.br
Museum of Contemporary Art USP MAC USP Avenida Pedro Álvares Cabral, 1301. Tel. (11) 5573-9932 mac.usp.br
Museum of Modern Art - MAM Parque Ibirapuera, Portão 3. Tel. (11) 5085-1300 mam.org.br
São Paulo Musem of Art – MASP Av. Paulista, 1578. Tel. (11) 3251-5644 masp.art.br
Ibirapuera Park Av. Pedro Álvares s/n (portões 2, 3 e 10). Tel. (11) 5574-5045 (administração do parque) parquedoibirapuera.com
Pinacoteca of Sรฃo Paulo State Praรงa da Luz, 2. Tel. (11) 3324-1000 pinacoteca.org.br
Municipal Theater Praรงa Ramos de Azevedo, s/n Tel. (11) 3397-0300 teatromunicipal.sp.gov.br
International calls
For international call use 00 + Carrier code + Country code + City code + Telephone number
Location of units Sesc in S達o Paulo
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Alameda Nothman, 185
Luz 1500m CPTM Júlio Prestes 500m Terminal Princesa Isabel 750m
Rua Carmo, 147
Consolação 4 Sesc Rua Dr. Vila Nova, 245
República 900m Santa Cecília 1000m Terminal Amaral Gurgel 850m
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6 Sesc Ipiranga
Rua Bom Pastor, 822
Sacomã 2200m Ipiranga 2000m Terminal Vila Prudente 2800m
7 Sesc Itaquera
Av. Fernando do E. S. A. de Mattos, 1000 Itaquera 7200m Terminal São Mateus 5200m
8 Sesc Odontologia
Rua Florencio de Abreu, 305
9 Sesc Pinheiros
Rua Paes Leme, 195
Faria Lima 500m CPTM Pinheiros 800m
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Av. Cruzeiro do
Santana
10 Sesc Pompeia Rua Clélia, 93
Barra Funda 2000m CPTM Água Branca 800m CPTM Barra Funda 2000m Terminal Lapa 2100m Terminal Parada Barra Funda 2000m
11 Sesc Santana
Av. Luiz Dumont Villares, 579
Jardim São Paulo - Ayrton Senna 850m Parada Inglesa 1200m Terminal Parada Santana 1700m
12 Sesc Santo Amaro
Rua Amador Bueno, 505
Largo 13 - 400m CPTM Santo Amaro 850m Terminal Santo Amaro 400m
13 Sesc Vila Mariana Rua Pelotas, 141
Ana Rosa 750m Paraíso 1000m
14 CineSesc
Rua Augusta, 2075
Consolação 450m
15 Sesc Campo Limpo
Rua Nossa Senhora do Bom Conselho, 120
Campo Limpo 500m Vila das Belezas 1600m Terminal Campo Limpo 3200m
16 Centro de Pesquisa e Formação
Rua Dr. Plínio Barreto, 285 (4º andar da Fecomércio) Trianon-masp 700m Anhangabaú 2000m
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