2024 Marketing Presentation

Page 1

High Standards Genuine Relationships Big Impact NEVER SETTLE


We are

SEVENGABLES.COM


Real Relationships Is What Real Estate Is All About

As a forward-thinking independent brokerage for career-focused advisors, we believe in high standards, genuine relationships and making a big impact. And we never settle. We set a high bar for ourselves, our staff and our advisors because we believe homes are a special thing and real estate is a special career that deserves focus and mastery. Along with our five affiliated companies, we offer outstanding individualized support and services to our advisors and clients: • • • • • •

Full-Service Home Buying & Selling Relocation Escrow Mortgage/Lending Insurance Property Management

As a top broker in Southern California, our proven track record of success speaks for itself but we also have heart - and that’s how we are different. Compassion for our clients, an appreciation for our community and a sophisticated suite of technology come together to offer unmatched service and a long history of happy clients and dreams fulfilled.


High Standards. Genuine Relationships. Big Impact. THAT’S SEVEN GABLES We have a passion for people and for doing extraordinary things together under a shared vision: to create meaningful lives through real estate work. By sparking and nurturing a love of the job for agents, we are building a better world through higher-quality home-buying and selling experiences and long-lasting careers rich in success and fun.


Office Locations

T U ST IN

12651 Newport Ave Tustin, CA 92780

ANAHE I M HI LLS

5481 E. Santa Ana Canyon Rd Anaheim Hills, CA 92807

HARB OUR

16875 Algonquin St Huntington Beach, CA 92649

GLE NDORA

358 N Glendora Avenue Glendora, CA 91740

COR ON A D E L M A R 2737 E. Coast Hwy Corona Del Mar, CA 92625

COAST

19671 Beach Blvd, Suite 100 Huntington Beach, CA 92648

ORAN G E

229 & 237 N. Glassell St Orange, CA 92866

MONR OV IA

326 S. Myrtle Ave Monrovia, CA 91016


Awards & Accomplishments


Seven Gables Real Estate is a 2023 Top Workplace 9 Years Running!

A

C O M P A N Y

2022

Corporate Office Stands Out as the #1 Office

F OR T R A NSACTI O N S P ER AG EN T I N O R A N G E C O U N T Y

Voted Most Innovative Brokerage I N A LL O F LEA D I N G R E OUT OF 565 COMPANIES 4,400 OFFICES FROM 70 COUNTRIES AROUND THE WORLD AWARDED 2017


M O DERN | I N N OVATI V E | I M PAC TFU L

A Full Suite of Modern Marketing & Branding Services Blending traditional with modern, the award-winning 7G Studio design team creates powerful and dynamic marketing collateral customized to every listing and every client. Strategic collaboration, artful sophistication and innovative designs are evident throughout all campaigns keeping us at the forefront of modern marketing.


VIRTUAL & DIGITAL ADVERTISING

PREMIUM PRINTED MATERIALS

HIGHLY EFFECTIVE DIGITAL ADVERTISING

Interactive, digital brochures and flyers showcase a listing in a dynamic and vibrant way. These interactive materials are shared through multiple channels to gain maximum exposure.

High-quality, professionally designed brochures, flyers, postcards and marketing books to showcase listings.

Powered by artificial intelligence, our social AI engine uses behavioral targeting to reach the right audience at the right time yielding more viewings, higher quality inquiries and a quicker sale.

INTERACTIVE 3D DIGITAL TOURS

CUSTOM PROPERTY WEBSITES

INTERACTIVE PROPERTY PRESENTATIONS

Immersive 3D tours offer a photorealistic and fully interactive experience for consumers. Buyers say a virtual tour is the single most helpful technology feature in the home search process so we utilize 3D tours to captivate buyers and market your property.

Designed with maximum exposure in mind, a custom property website showcases professional, highquality photos, 360° Smart Tour, property video tour, digital brochure and all pertinent property details.

Through social media channels, our advisors can host interactive showings for buyers and other agents to view your property. They can ask questions, make comments and have conversations with one another–all boosting exposure and interest in a property, while minimizing the foot traffic.


Complete Package Customized Marketing Designed for Your Property Custom For Sale Sign Custom Sign Rider Professionally Written Property Description Custom Property Website Targeted Social Media Advertising Digital Listing Announcement Just Listed Postcards Just Sold Postcards Property Brochures Digital Email Flyer Property Flyers Featured Listing Posts on SG Instagram & Facebook Pages



Attract Homebuyers With

Social Media

OPTIMAL DIGITAL MARKETING STRATEGIES In today’s social-media-crazed world, social media strategy is a critical element in the digital marketing and branding of real estate. Our strategy includes optimizing social media across all platforms to increase brand awareness, generate leads, and encourage community engagement. The driving force behind our strategy is to help our advisors and their listings stand out in the crowded digital landscape.

TARGETED SOCIAL MEDIA ADS Social media provides targeting capability, reach and scale at a lower cost than almost all other marketing channels. Professionally designed digital ad campaigns optimized for Facebook and Instagram are available to promote a property tailored to audiences in specific locations. To capitalize on paid social media advertising, our services do not end once the ads are run. Through research and analysis of current campaigns, we can monitor the performance to ensure we are targeting specific buyers looking for property in your local area and make immediate adjustments to the campaign if need be.

@S E V E N G A B LE S R E A LE S TATE @S E V E N G A B LE S C U LTU R E



Social Media

Hyper Charged REACH THE RIGHT BUYERS FAST Seven Gables’ innovative Social AI Engine automatically puts your property in front of the most optimal buyers at the most optimal time. This powerful platform identifies those who are searching for your type of home and shows them your property’s ad. It then analyzes that data in real time so we can show your property to the people most likely to buy it right now.


37% MORE VIEWINGS than traditional social media ads.

HIGHER QUALITY INQUIRIES Smart targeting and filtering delivers interested buyers.

QUICKER SALE Active buyers + qualified interest = a quicker sale.

YOU’RE IN THE LOOP You can see how many people view your property ad and how many inquiries are made.

WHY SOCIAL MEDIA? Social media offers direct access to home buyers 24/7 and gives you access to the biggest pool of potential buyers. It allows us to target them based on their activity, interests and location so only the most relevant buyers see your property.


BUY

Technology

SELL

High Standards Genuine Relationships Big Impact THAT’S SEVEN GABLES

We are a forward thinking independent brokerage for career-focused agents. We help them reach their full potential so they can provide high quality, meaningful service to every buyer and seller.

We are also a Top 500 National Real Estate Brokerage and a multi-year award winner of Top Workplaces in Orange County.

We Choose QUALITY KINDNESS OVER PROFIT GROWTH OVER COMPLACENCY

SERVICES

CAREERS

ABOUT US

BLOG

CONTACT US


SELL YOUR HOME WITH US

A FULL SUITE OF MODERN

MARKETING AND BRANDING SERVICES

Whether you are curious about your home’s value, ready to sell or simply have questions about the selling process, we are here to help.

LEARN MORE

BUY

SELL

SERVICES

CAREERS

MODERN | INNOVATIVE | IMPACTFUL

ABOUT US

BLOG

CONTACT US

Make Your Home Buyer-Ready with our Home Refresh Program

LOCAL ROOTS. GLOBAL PRESENCE.

Blending traditional with modern, the award-winning 7G Studio design team creates powerful and dynamic marketing collateral customized to every listing and every client. Strategic collaboration, artful sophistication and innovative designs are evident throughout all campaigns keeping us at the forefront of modern marketing.

Turnkey homes often sell faster and for more money. Easy updates can make a big impact on the perceived value of your home. Our HomeRefresh Loan through Primco Mortgage covers the upfront costs of pre-sale renovations to boost your home’s value and appeal.

FULL SUITE OF SERVICES

LEARN MORE

PREMIUM PRINTED MATERIALS

HYPER-TARGETED SOCIAL MEDIA ADVERTISING

DYNAMIC DIGITAL MARKETING

Explore Southern California Communities

Your Home Marketed Across All Channels MODERN | INNOVATIVE | IMPACTFUL

CUSTOM PROPERTY WEBSITES

PROFESSIONAL GRAPHIC DESIGN & COPYWRITING

ONE-ON-ONE BRANDING CONSULTATIONS

S E A R C H B Y N E I G H B O R H O O D , C I T Y, O R S C H O O L

A FULL SUITE OF MODERN

MARKETING & BRANDING SERVICES. From premium print materials to dynamic, interactive experiences, we strategically advertise your home across all marketing channels using a multi-layered approach to hit every angle.

LEARN MORE

SWAG SHOP

STRATEGIC SOCIAL MEDIA GUIDANCE

San Gabriel Valley

ALTADENA AZUSA

DUARTE SIERRA MADRE PASADENA

MONROVIA

CLAREONT COVINA

Designed with maximum exposure in mind, a custom property website showcases professional, high-quality photos, 360 Smart Tour property video tour, digital brochure and all pertinent property details.

Prior to putting your home on the market, a Seven Gables Real Estate advisor works with you to complete pre-inspections of your home. Providing transparency about the condition of a home gives buyers confidence they are making an educated buying decision.

ALTADENA

ARCADIA

CUSTOM PROPERTY WEBSITES

Give Buyers Confidence with SG Certified

AZUSA

GLENDORA SAN DIMAS

LEARN MORE

ARCADIA

CLAREMONT

DUARTE

LA VERNE

GLENDORA

COVINA

LA VERNE MONROVIA PASADENA SAN DIMAS SIERRA MADRE

Buy Before You Sell with our Bridge Loan Program

INTERACTIVE PROPERTY PRESENTATIONS

A bridge loan makes it possible to put a non-contingent offer on a new home before selling your current home. With easy application, fast decision and funding in as little as 2 weeks, you can move without the bother or expense of an in-between residence.

Through social media channels, our advisor can host interactive showings for buyers and other agents to view your property. They can ask questions, make comments and have conversations with one another - all boosting exposure and interest in a property, while minimizing the foot traffic.

LEARN MORE

Orange County


Presenting Your Property

To The World

ONLINE PRESENCE OF YOUR PROPERTY

WWW.SEVENGABLES.COM Local, Regional, National & International Presence

MULTIPLE LISTING SERVICE 70,000 SUBSCRIBERS www.Zillow.com • www.Trulia.com • www.Realtor.com

ALL BROKER WEBSITES 900 SYNDICATED SITES


WORLDWIDE EXPOSURE SevenGables.com Zillow.com Trulia.com Realtor.com Redfin.com Juwai.com iProperty.com MSN Real Estate Cyberhomes AOL Real Estate HomeFinder.com Yahoo! Real Estate Listing Point Realty Twitter.com Multiple Listing Service (MLS) Listingbook Frontdoor.com RealtyStore.com Openhouse.com Google.com Facebook.com …and more!


Latest Statistics MEMBER LOGO GOES HERE

INDUSTRY-LEADING SALES.

The evidence is indisputable. LeadingRE outperforms all other competing brokerages. Our invitation-only network was responsible for $353 billion in annual home sales volume among the top 500 U.S. real estate firms in 2022.

2022 U.S. HOME SALES VOLUME AMONG THE TOP 500 U.S. REAL ESTATE FIRMS.

$353

LEADINGRE

$312

KELLER WILLIAMS

NETWORKS, FRANCHISES AND COMPANIES

Through our affiliation with Leading Real Estate Companies of the World, we offer an expansive local and global reach. Collectively LeadingRE dominates the industry with more US home sales volume in 2022 than any other real estate network, franchise, or broker board.

$233

COLDWELL BANKER SOTHEBY’S INTERNATIONAL REALTY

$124

BERKSHIRE HATHAWAY HOMESERVICES

$120 $97

RE/MAX

CENTURY 21

$32

HOMESMART INTERNATIONAL

$30

CORCORAN

$24

UNITED REAL ESTATE

$21

REALTY ONE GROUP

$18

ERA

$12

BETTER HOMES AND GARDENS

$12

LOCAL + GLOBAL

Volume shown in billions of dollars. For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2023 RealTrends 500, showcasing production for calendar year 2022, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.

More U.S. home sales volume than any other real estate network, franchise or brokerage brand.

Volume shown in billions of dollars. For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2023 RealTrends 500, showcasing production for calendar year 2022, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.

550

4,900

138,000

companies

70+

offices

sales associates

countries

© 2023 Leading Real Estate Companies of the World.® All Rights Reserved. | C–Industry-Leading Sales. 05.23. Equal Housing Opportunity.


A Powerful Partnership Leading Real Estate Companies of the World ® LOCAL + GLOBAL • •

Worldwide Exposure for Your Property

4,900 offices

Invitation-only network of the world’s leading independent residential brokerages

138,000 sales associates

Producing 1.2 million transactions a year

Unparalleled performance and exceptional client experiences

Over 70 countries

550 companies


Our Mission


REACH The largest audience possible outside of your local market.

EXPOSURE For your high-end listings to national and global buyers.

TARGETED Marketing to the high-networth and tangible results at the best value.

CONNECTIONS To the finest, most reputable and powerful companies in the industry.


World Posting is the world’s largest network of leading property portals that markets your own property worldwide on targeted, country-specific websites. Your property is translated into 12 different languages and distributed to a global network -- reaching an audience of over 60 million potential buyers and investors.

Juwai.com is where Chinese find international property. Juwai, which means “home overseas”, is visited by thousands of Chinese buyers each day from over 315 cities throughout China, as well as major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore. For our customers, we strive to be at the forefront of innovation of products and services, which assist them in growing their business by gaining exposure to Chinese buyers – the largest international property buying force.


Immo4trans.de GERMANY

Immotop.lu LUXEMBOURG

Publimaison CANADA

Immobo.de GERMANY

Monte Carlo Real Estate MONACO

Goplaceit Colombia COLOMBIA

Immotransit.be BELGIUM

Imovirtual.com PORTUGAL

Goplaceit Mexico MEXICO

Idealista SPAIN

realcity.cz CZECH REPUBLIC

World Panama Real Estate Marketing PANAMA

Mitula.com SPAIN

Realia.ro ROMANIA

Acheter-Louer.fr FRANCE

Eurobrix.com UK

Explorimmo.com FRANCE

Homesgofast.com UK Propertyo.com UK

Goplaceit Uruguay URUGUAY

Realtyindexer.com UK

mln.com CHINA

The Move Channel UK

Asiapropertyworld.com THAILAND

Nuora.co.uk UK

Lagur.com ISRAEL

Nuora.co.uk UK

Mubawab.ma MOROCCO

Boliga.dk DENMARK

Royaume-immobilier.com MOROCCO

Mesto.ua UKRAINE

Listaproperty UNITED ARAB EMIRATES

Todobrasilimobiliaria BRAZIL

Mubawab Qatar QATAR

Goplaceit Pérou PERU Goplaceit Venezuela VENEZUELA

Immovision.fr FRANCE Simply move FRANCE Surface Privée FRANCE Varmatin.com FRANCE Nicematin.com FRANCE Spitogatos.gr GREECE Tospitimou.gr GREECE Immobiliare.it ITALY


Innovative Solutions to

Sell Your Home When it comes to selling your home, we utilize non-traditional, yet highly innovative tools to get the job done. From our award-winning comparative market analysis to our proprietary Velocity Marketing software, our data-driven technology allows us to expertly price your home to sell for top dollar.

A collaborative home search experience closely matching sellers to buyers and data driven listing tools that dive deeper into buyer demand activity.

We also use heat map technology to determine the areas where buyers are buying most, and we educate our clients on iBuyer solutions so they can make an informed decision about their selling options. And while technology is an essential part of the process, it is not a replacement for human connection. That’s why our trusted advisors work closely with our clients to tailor a plan that meets their specific needs.

The goal of Zavvie is to ensure you remain your clients’ first point of contact and trusted advisor, even when iBuyers are involved. Zavvie allows you to present your client all selling options while clarifying what the iBuyers offer. When shown this clear information, 95% of the time sellers will choose to list on the open market.


PERFECT PRICING STRATEGY USING VELOCITY MARKETING This proprietary software offers a unique method of market analysis using demographical evidence to determine the pace of buyer activity when compared to the number of sellers currently in the market. It illustrates the supply and demand for your home in the present and recent past. 4/19/2019

Velocity Marketing | $750,000 | Irvine

All reports published are based on data available at the end of each month, except for the current day’s stats. This representation is based in whole or in part on data supplied by the MRMLS/SCMLS or their member associations/brokers. Data maintained by the MLS or their members may not reflect all real estate activity in the market.

VELOCITY SCOPE ANALYSIS Velocity is a unique method of market analysis in which the pace of buyer activity is compared to the number of sellers currently on the market. Data from the last 45 days is examined for properties under $1,000,000 and 60 days for properties $1,000,000 and above. The ratio of sellers to buyers predicts the velocity at which property is turning over. Providing a snapshot of current market values and validating upcoming fast or slow markets.

$750,000 | IRVINE #

Price Range

Buyers

Sellers

Ratio

1

$650,001

-

$675,000

8

15

1.88

2

$675,001

-

$700,000

16

23

1.44

3

$700,001

-

$725,000

10

5

0.5

4

$725,001

-

$750,000

15

23

1.53

5

$750,001

-

$775,000

12

11

0.92

6

$775,001

-

$800,000

24

27

1.13

7

$800,001

-

$825,000

10

7

0.7

8

$825,001

-

$850,000

15

20

1.33

110

131

1.19

TARGET BAND

$725,001 - $750,000 15 BUYERS

23 SELLERS

1.53 RATIO

BEST BAND

$700,001 - $725,000 10 BUYERS

5 SELLERS

0.5 RATIO

Facts and TrendsTM - Published April 2019* Location: ORANGE COUNTY Property Types: All Residential Prop. - All Property Statuses - All Properties Price Range: $0 - No Limit SQFT Range: 0 - No Limit Bedrooms: 0 - No Limit Full Baths: 0 - No Limit Half Baths: 0 - No Limit Year Built: 0 - No Limit

Number of Homes For Sale vs. Sold vs. Pended (Jan. 2018 - Mar. 2019)

Michael Hickman

Work Phone: 714-731-3777 Work Fax: 714-731-4906

Cell Phone: 714-397-4041

Email: mikeh@sevengables.com http://www.sevengables.com

California BRE No. 00526723


REDEFINING HOME BUYING Home First Financial is redefining the home loan experience by providing client-focused service from contract to closing. Unlike other lenders, we combine the market knowledge of local real estate advisors and the financial expertise of professional loan officers to guide you through a streamlined mortgage process. To learn more about our services, please visit: YourHomeFirst.com

Partner Companies

SECURITY IS OUR #1 PRIORITY The fundamental purpose of escrow is security and we consistently take the necessary steps to ensure your assets are safe. Human touch and verbal communication go a long way in enforcing the protection and security of our clients’ private assets. We require some, if not all, of our communication to be over-the-phone or in-person, greatly reducing the risk of fraudulent activity. We also carry cyber insurance – something uncommon in the escrow world. To learn more about our escrow services, please visit: AllianceMutualEscrow.com AdvantageOneEscrow.com

N M L S 24 6 5 0 4 8


AVOID UNFORESEEN ROADBLOCKS WITH OUR HOME INSURANCE SERVICES Get a CLUE report and quote from Seven Gables Insurance Services powered by Steele Insurance. Providing full disclosure shows a buyer one of two things. Either the property has no losses, is easy and affordable to insure or the property has past losses, but is still insurable at an affordable cost. Full disclosure eliminates any hesitation for a potential buyer. Whether there are past losses or not, you’re providing a solution with a preapproved, price competitive insurance quote.

PROPERTY MANAGEMENT REDEFINED We understand that your time is valuable. That’s why we take the worry out of property management so you can focus on other things. We screen applications, perform inspections, make appointments, call and coordinate repairs and manage the tenants on a day-to-day basis. We are a one-stop shop for all things property management.

RELOCATION PROFESSIONALS We understand our clients want to feel secure in buying and selling a home, especially when it comes to relocating out of the state or the country. Studies show that a majority of people view moving and relocating as a top stressor in life. That’s why we go to great lengths to alleviate the anxiety of transitioning from one place to another by simplifying the process.

Complete Experience


SCAN ME

REVISED 01/24


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